The Hermanus News

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NEWS

Hermanus

The

News You Can Use

Issue 5

2015

27 OCTOBER

FREE COPY BE UNSTOPPABLE Unbeatable prices on the ECOSPORT and KUGA

Almost ready to take on the big adventure of migrating south for the summer, this little white Southern Right calf enjoyed the opportunity to practice its breaching skills. Between 3% and 4% of all calves are born white and their skin becomes darker as they mature and reach adulthood. According to counts three white calves were born in the Walker Bay area this year. Picture: Phil Heading

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Hermanus the place to be Not only is the newly elected management committee of Hermanus Tourism geared towards establishing the town as the best holiday destination the country, but residents also should brace themselves for a barrage of new and innovative marketing ideas and development plans that will hopefully draw thousands of visitors to our shores annually.

have and everything possible should be done to preserve and improve the area. “Although a number of the revitalisation projects have been implemented by the municipality we are of the opinion that more should be done. One of the most important in terms of the CBD Regeneration Framework is the development of High Street as a pedestrian friendly precinct.“

“We cannot allow the single biggest economic driver in the area to suffer further than it already has. Every resident in town is in one way or the other affected by tourism and our local economy is highly dependent on it,” says Quentin Mitchell, newly elected chair of Hermanus Tourism.

This project will see High Street form the link between Station Square (Woolworths) and the proposed development of Mitchell Square (the parking area behind Ackermans and Jet). The idea will be to create a pedestrian friendly space with only the necessary vehicle traffic. The area will offer shelter from the elements and seating to create a shopping and touristfriendly environment.

Visitor numbers to South Africa fell sharply due to both international economic uncertainties and the implementation of new visa regulations for foreign tourists to the country. Year-on-year in April more than 14% less foreigners visited our shores. According to Frieda Lloyd, PR manager for Hermanus Tourism, they have positioned themselves to roll out several new and exciting projects during the course of the year. “We want every Hermanus resident to become an ambassador for the town. We want everyone to be proudly Hermanus and we want the residents to become part and parcel of promoting our town. “For that reason we are launching the ‘I’m Local, Ask Me’ campaign. The idea behind it is to furnish residents with badges that will identify them as someone visitors can stop and ask for information. They may not be experts, but noone knows the town better than residents and they can assist with giving directions or advice on restaurants and shops,” says Frieda. According to her a Hermanus Food Route will also be established. “This will be in the form of a map and will list all the restaurants with a description of them in order to make it easier for visitors to make a decision.” In conjunction with what tourism is planning the Hermanus Business Chamber is lobbying hard for the implementation of the CBD revitalisation strategy. According to Seth Anderson of the chamber the CBD is one of the most important assets we

“Through this, local retail will be enhanced and the shopping experience in town will be more attractive and vibrant,” says Seth. The Draft Report on the Hermanus CBD Regeneration Framework is available at the town planning offices, the library and at www.overstrand.gov.za. The timeframe for comments and feedback is still open until 13 November. According to Quentin the structure of the new Hermanus Tourism management committee allows for a co-operative environment in which all stake holders can work together to create an environment wherein tourism can thrive. “With the election of the new management committee we were able to create a structure that incorporates all the major stakeholders in Hermanus that contribute towards tourism,” he says.

qualified tour guide and accredited tourism training provider. She specialises in the training and development of tourist guides, hospitality skills and entrepreneurship. Pam Herd is well known in Hermanus golfing circles and extends her game to being actively involved in the Hermanus Ratepayers’ Association. Hamish Hofmeyr has been managing The Marine for the last 7 years. His experience of the hospitality industry and Hermanus is a great benefit to the Hermanus Tourism Bureau.

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Liz Coates has been a committee member for a number of years. Under her guidance the Hermanus art galleries successfully instituted the very popular First Fridays Artwalk. Mary Faure has successfully launched the FynArts festival and has extensive knowledge of organising and hosting festivals and events. Juan Pieterse remains as treasurer and will continue to look after the finances. Anina Lee has served on the committee for a number of years and is the communication manager for Whale Coast Conservation. She brings with her a wealth of conservation experience.

HERMANUS 18 Arum Street Hermanus Tel 028 312 3704 Email sales1@fordhermanus.co.za

The new management committee (with their respective portfolios) consists of Quentin Mitchell, chair & accommodation, Hamish Hofmeyr, vice–chair and wine route, Pam Herd, ratepayers’ association, Anina Lee, conservation, Liz Coates, galleries, Magda Benadé, activities and transport, Juan Pieterse, treasurer, Mary Faure, festivals and events and Frieda Lloyd, PR manager. Geoff Elske was co–opted as a member. Chair Quentin Mitchell has served on the management committee before and has successfully managed self-catering cottages for a number of years in the Overberg. Magda Benadé gained experience at KWV and is a

The new Hemanus Tourism management committee who together with office manager, Gardean Lucas, are looking to establish Hermanus as a top holiday destination.


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