NEWS
Hermanus
The
News You Can Use
Issue 2
15 SEPTEMBER 2015
What’s Hermanus Tourism doing?
Tourism is one of the biggest contributors to our local economy and offers employment to thousands of locals. All of us are in some way or the other dependent on Hermanus staying the premier holiday destination in the country. But national tourism numbers released last week show that in May, the number of visitors classified as "tourists" (685 407) dropped 4.7% from the previous month, April. And the figure for April itself was down 14.3% from the year before. The Hermanus Tourism Bureau AGM will be on Tuesday 6 October at the Whale Coast Hotel. There will be an election of new committee members for some of the portfolios and members are invited to put forward names of candidates who can help make a difference. Shaun van Eck, author of the book The Tourism Coach will be the guest speaker.
But, say analysts, the really worrying trend was the dip in tourists from countries from which there had previously been big growth: in May, visitor numbers from China fell 12.8%, India 6% and Brazil 37% from a year before.
So, what is Hermanus Tourism doing?
The criteria for being rated as a top tourism destination is when visitors not only visit a place once but return to that destination and consider of going back for more explorations,” says Frieda Lloyd, newly appointed marketing and PR manager of Hermanus Tourism.
Who is Sheena? Page 4
According to her the world’s current top tourism destination is surprisingly Ethiopia where tourism contributes to a million job opportunities. “Ethiopia, Spain, France, South Africa, Hermanus … there is not competition when it comes to tourism. Every visitor enjoys something different. Yet, every top traveller’s choice destination offers variety – a selection of things to do and see covering adventure, natural beauty, history, markets and more. Hermanus has this,” says an energetic Frieda.
The proof is found in the many initial sightseers that felt so serious about visiting again that they bought a property here and now return with more foreign friends and family for a few months every year. Hermanus draws its visitors from all the corners of the globe and you hear many different languages on the streets of Hermanus.
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of the next destination she is proud to represent Hermanus Tourism. “One of my favourite cities is Barcelona where the Basilica Sagrada Familia portrays a vision of hard work and staying power. Antoni Gaudi started the design work on the building in 1883 and it is still a work-in-progress. I have no quick fixes for Hermanus Tourism but want to establish and complete a few projects in a shorter time that Gaudi did. I believe that an approach of collaboration will strengthen the town and build on the established successes.”
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My wish is that the next year will be marked with partnerships and many small tourism steps in the right direction. Steps that strengthen Hermanus. Each step building on our community making every resident feel like a tourist and every tourist feel like a local.
“We know we live in a beautiful place where things work and people are friendly. The accommodation and cuisine are excellent, sightseeing and environmental appreciation abundant and there is a collection of South Africa’s premium vineyards on our doorstep and the . The annual whale migration is the cherry on the cake. The time has come to focus inwards. We now have to make each and every Hermanus resident a proud ambassador of our seaside village. We have , to unite and build on our the heritage and natural beauty. Ask not what Hermanus Tourism can do for you but how you can make Hermanus Tourism better, stronger,” she says.
There are many initiatives in place and each of these contributes to the variety that Hermanus offers and the successful destination the town already is. “There is no project, organisation or person too small. Everyone has his or her place in tourism. We need to work together to make the day visitor stay over, the overnighter participates in more activities and the holidaymakers do more business here. If we can only add a little extra to what every tourist is already doing we can stretch the impact so much further. “
Frieda says as a keen traveller always dreaming
Read more on page 3
Gold at the end of the rainbow Page 7
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Events Diary Page 11
Bright future for stalls
Plagued by problems since it was announced in May that the tender for the management of the Market Square stalls have been awarded to resident Arrie de Klerk, the stalls have been on residents’ lips ever since. With problems ranging from complaints about the new rentals, to traders refusing to vacate and legal actions to have the current traders removed from the premises, the launch of the new market has been postponed from 1 August to when the traders have been removed. But, says Arrie, the heart of Hermanus is in for a major shakeup once the new Market Square traders are up and running. “This will not be just another flea market, it will be a proper town’s market aimed at drawing both locals and
tourists to the CBD.”
Arrie has exciting plans for what is referred to by many as the pigeon cages. “Of the 34 available stalls I have signed lease agreements for 25 of them. For the remaining 9 stalls I have a list as long as my arm of traders wanting to get in on the action,” he says. According to Arrie the vision for the market stalls is to create a business hub in the centre of town that will become not only a tourist attraction but also attract locals back to the CBD. “The days of cheap, mass produced, imported flea market products being on offer is over for good. The new stalls will only offer South African made products with an emphasis on wares that are locally produced.” Read more on what will be on offer on page 5