Sharing is caring – spread the word

Writer: Stuart Cohen CabinCare Property Management & Project Specialists.

While most of us are in a recovery stage from the initial shock of the lockdown’s impact on the tourism industry, now is the time to get creative and be an ambassador for our region by whatever means possible. Each and every person involved in the tourism sector needs to make a concerted effort to attract South Africans to the Overberg when regulations allow local leisure travel to recommence.

Whilst the jury is out as to whether this will extend to international tourists before 2021, there is a captive audience of SA travellers who need to hear about what we have to offer.

Whether you have a 2-sleeper or 10-sleeper Airbnb, traditional guesthouse, boutique hotel, B&B or self-catering facility, you need to spread the word and start creating an awareness of the Overberg, the likes of which has never been seen before. Social media is now the prime tool through which we can reach tens of thousands of people by simply making clever and creative use of platforms like Facebook. As mentioned in a previous article, the mantra “When the going gets tough, the tough go marketing’ has never been more applicable than it is now.

Click below to read more. (The full article can be found on page 14)