The Village NEWS 26 June - 16 July

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NEWS NEWS

Village

The

Mayoral Entrepreneurial Winner

26 June 2018

Cape Whale Coast

FREE COPY

NIKI DALY

Meet the illustrator

P7

WHAT’S COOKING Restaurant news

P 12

PHOTO: Elizma Fourie This extraordinary photograph by Elizma Fourie entitled ‘Water is precious’ formed part of the Hermanus Photographic Society’s exhibition during FynArts, when festivalgoers could vote for their favourite photograph. Elizma’s photograph was the deserving winner, receiving more than 11% of the total votes for the 48 prints that comprised the exhibition.

Tourism sets its sights on growth De Waal Steyn

T

ogether with housing the continued growth of the Overstrand economy has become one of the top priorities for the region. With national and international economies under pressure the task of ensuring sustained growth locally has fallen on the shoulders of local businesses in partnership with the provincial

and local governments, says Clinton Lerm, one of the leaders of a tourism think-tank established to investigate ways of growing tourism in the region. Clinton said at the first meeting of the group on Thursday, 21 June that international travel to the Western Cape and by default the Overstrand is expected to drop by as much as 30% for the remainder of this year. “The main reasons for this are the drought, the

Soccer World Cup in Russia, the political instability and riots we have seen over the last few months, as well as competitive international destinations. Although this is a frightening statistic, it brings with it a challenge to local businesses to better position and market themselves so that we can draw more visitors to our towns,” he said. According to Clinton a contributing factor is the cost of visiting the Western Cape.

“The rand might be weak and serve as an incentive for some international travellers, but when you compare accommodation prices in the luxury tourism sector, hotel prices in Cape Town exceed those of London and even New York.” Frieda Lloyd, Cape Whale Coast Tourism Manager, says a lot of work has been done to create a comprehensive marketing strategy for the Cape Whale Coast aimed at significantly growing tourist num-

bers and tourism-related business. “This strategy is a living document and its success depends on collaboration. It will serve as the backbone to a lot of hard and smart work that will be required in future. Suggestions put forward by concerned and collaborative individuals to tackle the tourism challenges are appreciated,” says Frieda. “We are experiencing challenges and tough times in the

Overstrand and we are working with all stakeholders to find innovative ways to restore and grow our tourism base. Thus far a message has been created to counter the closure of roads by rioters. We are fortunate that there is more than one way to reach the Whale Coast, many of them offering more natural beauty than the N2. Clarence Drive (the R44), is one of the scenic routes to follow to the Cape Whale Coast. Read more on P 3


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