5
www.thevillagenews.co.za
9 December 2020
‘Nostalgia is priceless but at Romantiques it’s free’ M ost people are familiar with Romantiques, the one-of-akind vintage collectables store in Hermanus. The name itself carries a certain charm, recalling a time when the pace of life was slower, artefacts were made by hand and manners were altogether more refined. It conjures up things extravagant, wild and fantastic, as a visit to Romantiques itself bears out.
The story of Romantiques itself is a fascinating one. It was started in 2006 by a girl who needed work after school; friends joined and the shop grew and developed through the years. In 2010 Romantiques was recognised nationally in a feature in the Afrikaans newspaper, Rapport, and was also featured in many other renowned magazines as well as on Top Billing. The shop soon outgrew its original premises and in 2011 moved to its current location at 14 Aberdeen Street. From humble beginnings it has developed into a landmark shop in Hermanus, with customers travelling from far and wide to browse the wide selection
of stock available. The owners decided to sell more than a year ago already, but it took some time finding the right person who shared their passion and who would continue to respect the values and principles that have underpinned the business.
As from 1 January 2021 Romantiques will be operated by James Ludick, who will take ownership on 1 March. James, who settled in Hermanus 19 years ago, has been involved in a number of local enterprises and non-profit organisations. He brings to the business a passion for service as well as his experience in the field of internet marketing. While leaving the essence of the Romantiques experience unchanged, he will be introducing card facilities and online purchases, so important while travelling restrictions are in place. James is working with an experienced support team, as well as trained and dedicated staff. Entering the premises, one is struck by the vast range of items on display and for sale, from military memorabilia to vintage toys, from china to period
clothing and everything in between. Visitors who drop in for a quick visit usually end up spending hours browsing through the various sections, reliving past memories and admiring the craftsmanship of a bygone era. Tea and coffee are available on site and visitors can take their time to enjoy a slow stroll through history.
James sees Romantiques not just as a business selling antiques and collectables, but as a major attraction for Hermanus. In his own words, “Nostalgia is priceless but at Romantiques it’s free. It is more than a shop; it is a living museum in the very heart of Hermanus.” James is confident that Romantiques will develop into a major attraction for locals and tourists alike, and he has plans to revitalise the intimate oldworld theatre, organise themed evening functions, host school tours and introduce genuine African artefacts. “There are so many possibilities given the location and unique ambiance. I can’t wait to get started,” he says. – Phillip Parsons
James Ludick is excited to be taking over as the new owner of Romantiques on 1 January – a business that he calls “a living museum in the heart of Hermanus. PHOTOS: Hedda Mittner & Taylum Meyer
