REFRESHED KIA RIO

KIA Motors South Africa today introduces a refreshed and revised KIA Rio range. Featuring enhancements to its exterior design and increased standard specification across the range, the refreshed KIA Rio also offers a notably improved value proposition.

Originally launched on local shores in 2017, the updates to the Rio range repositions KIA’s evergreen hatchback in the highly competitive B-segment of the local market.

“The Rio has been a popular and important model in the KIA line-up for nearly a decade,” says Gary Scott, CEO, KIA Motors South Africa. “With a refreshed design aesthetic and better infotainment and connectivity features, we have opted to build on the Rio’s key strengths and augment the inherent practicality and quality of the model. We are confident that the refreshed KIA Rio will exceed all expectations.”

A clean and classy exterior When launched in 2017, the new Rio was widely lauded for its distinctive styling and underlying sportiness, as defined by the straight lines and smooth surfacing from nose to tail. Within a year of launch, Rio received a GOOD DESIGN award (presented annually by the The Chicago Athenaeum Museum of Architecture and Design and run in cooperation with the European Centre for Architecture, Art, Design and Urban Studies).

Exterior design updates for Rio’s mid-life refresh has been kept to a minimum, with the bulk of the design enhancements concentrated at the front of the car. Rio retains its iconic ‘tiger-nose’ grille, narrowed for a more focused appearance. The grille redesign is matched by a lower, wider front bumper and distinctive new fog lamp housing.

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