Activation Recap

SIZZLE MIAMI 2013

AHF: PRESENTING SPONSOR

ACTIVATION RECAP

Conceived in 2002 Sizzle Miami has grown to become one of America’s most celebrated and anticipated urban gay event in America.

Granberry Ms. Samantha n ia & Productio Director of Med oundation re F AIDS Healthca a Blvd., 2nd Floor onic 6660 Santa M A 90038 Los Angeles, C being a Granberry: ion (AHF) for at d Greetings Ms. n ou F re ea ca AIDS Health e years in the ar k th an er th ov to es h ci is w en ce-to-face. h many ag y entire staff ave worked wit se, direct and fa h n I along with m e te w in h g as ou en h what lt be 013. A as our efforts ely a leader at h it in re ef fo d part of Sizzle 2 be e ’r er ou ev Y n . revention, g together d seamless , our partnerin of HIV/AIDS p F was absolutely amazing an g in n n la p t en AH r area of ev Working with e leaders in ou th of e on g in you do, and be nation. that we e perfect combi are a few areas y bl proved to be th ba ro p e er th re actiking together, e with the enti or as w le r p te e n ’r u ou co y en d at ly our first entire event an ncerely hope th e si th e w of l, h g al As this was on ou in h l d displete run-t enhance, but al to circle back an r. l receive a com y il p w ap can tweak and h ou y be s, l il ay w d view, I a sponso pcoming Based on that re y to have AHF back again as vation. In the u F. H A to ic if ec p e sp hap also areas of not ove forward; as we would be m n smooth ca cuss how we is an extremely th g in ak m ly demoon services to my re team for not ti ed d en ee n ou y ch d u an m you ou’re Thanks again to ties, but for also providing y the very near future. ar p in process for both king with AHF or w to d ar rw ok fo graphic. We lo Regards,

l/ Dwight Powel

CEO

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CONTENTS Contents 1.

2.

3.

4.

Recap Letter

Welcome Letter From Sizzle

Activation Terms / Agreement

Presence At Event a.

Pre-Sizzle Reach

i.

ii.

Websites

v.

Event Guide

i.

iii.

Mobile Testing/Information Van In Front Of Hotel

Hospitality Lounge / Welcome & Testing Center Rms. 2310 & 2314

Daily drops of Condom Packets w/unique Messages from AHF

vi.

Presence At Hyatt Live / Welcome and Fashion Show

vii.

viii.

Launch of Insti-Test At Sizzle/AHF Bare Essentials Brunch

Presence At Soak Him Pool Party Presence At Nightclubs

Sizzle/AHF Co-op Testing Incentives

Attendee Demographics

i.

ii.

5.

AHF Welcome Desk/Display In The Sizzle Village

iv. v.

d.

Flyers

Interactive Reach During Sizzle

ii.

c.

Email blasts

iii.

iv. b.

Mobile App

iii.

Conclusion

Sex

Age Groups (At Host Hotels & At General Event)

Place of Residence

ACTIVATION TERMS Sponsorship Level: Sizzle Miami 2013 Presenting Sponsor Sponsor Benefits: Sizzle Miami shall provided the following benefits:

(A) Enhanced Presenting Sponsorship Incentives

Exclusive Event Title Sponsor - AIDS Health Foundation presents Sizzle 2013 Exclusive HIV/AIDS service organization providing services and products At Sizzle Miami 2013.

Lead Organization Along With Host Executing The Sizzle Miami Outreach Initiative™ Sizzle Miami Outreach Initiative™:

1. Direct email to everyone attending event. As the organizer of the event, Sizzle Miami has the ability to send direct emails at will to all attendees coming to the event via registration information, updates and announcements.

2. As the organizer of the event, Sizzle Miami has the ability to provide daily condoms, safe sex packets with messages, and social marketing materials in the rooms of all 3 hotels managed by Sizzle Miami during the 5 days of the event. Having direct access to such items can prove effective while not relying on individuals to pick-up HIV prevention tools normally located downstairs in the convention area.

3. Onsite HIV testing via mobile vans at all events and discrete dedicated hotel rooms 4. Linkage to care by qualified professionals onsite 5. The ADAM Project along with the AHF Team will host a vendor table (island style) in the convention area staffed by informed, educated professionals distributing information, safety packets, and addressing healthy alternatives to prevent HIV via passive and active outreach initiatives.

6. Online prevention efforts on the official websites of Sizzle Miami, Facebook and Twitter 7. Print advertisements in the official print guide of Sizzle Miami 8. Smartphone advertisements on the Sizzle Miami mobile app w/push notifications and direct linkage to care posting all HIV/AIDS testing sites and locations nationwide.

9. Onsite select events targeted to specific demographics i.e. hosting balls and panel discussions addressing health and wellness options

(B) Other Presenting Sponsorship Benefits

n Presenting Sponsor Hospitality Suite during 5 days of event n Exclusive selected team of individuals to promote your products and/or services at events a host hotel n Island Display Set-up at Soak Him Pool event and at host hotel during all days of event n Host Events #1 In Your Name @ Pool Event n Host Events #2 In Your Name @ Sizzle Brunch Seminar on HIV/AIDS n Fixed internet banner on our official www.sizzlemiami.com website (Corporate Site) n Fixed internet banner on our official www.sizzleevents.com website (Event Site) n Your signage and/or product displayed in the Beach/Pool Party VIP Cabanas. n A dedicated e-blast sent by Sizzle Miami to Attendees via our Sizzle Miami e-mail list n The opportunity to conduct an activity or interactive event that showcases Your Products &

Services n Prominent placement of sponsor logo/signage at all events n Sponsorship logo on Sizzle 2013 T-shirts n Prominent placement of sponsor logo on all event entrance tickets n Your promotional items included in bags distributed at Pool event and at host hotel n 2 Page Ad size in official event guide n Prominent placement of sponsor logo on all promotional and printed material n 5 VIP passes to all official events / All Event Access With VIP Passes n Recognized as a presenting sponsor along with Sizzle Miami in all press releases and media announcements n Your promotional items included on distribution tables at host hotel n Website acknowledgment and hyperlink.

PRE-SIZZLE REACH: Mobile App MOBILE APP

The Sizzle Miami Mobile app platform is free and easily assessable via IPhone and Android worldwide.

Direct links to AHF (http://freehivtest.net) can be accessed from any of the 40+ app pages

PRE-SIZZLE REACH: Email Blast EMAIL BLAST

From March 2013 thought the end of the event, AHF banners messages and links were seen in dozens of email blasts sent by Sizzle Miami

PRE-SIZZLE REACH: Websites WEBSITES

From March 2013 thought the end of the event, AHF banners messages and links were live at our official website

INTERACTIVE REACH: Sizzle Village Welcome Center AHF Display In The Sizzle Village

AHF Welcomed Sizzle Miami guests during the 5-day Sizzle 2013 event during the Memorial Day Weekend in Miami Florida. The Sizzle Village was located at the Hyatt Regency Miami Hotel.

Display and AHF promotional Video provided courtesy of Sizzle Miami

INTERACTIVE REACH: AHF Presentation AHF Presentation

AHF Introduction and Presentaion during the Sizzle Miami Hyatt Live / Fashion Show

INTERACTIVE REACH: Mobile Testing Van / Hospitality Lounge AHF Mobile Test Van

Sizzle Miami provided AHF a convenient, accessable location to host the agency mobile testing fan in front of the event host hotel during the 5 days of Sizzle Miami Thursday 23rd May - Monday 27th May 2013 AHF Hospitality Lounge and Testing Center

Sizzle Miami provided AHF a convenient, accessable location VIP . The VIP area was used to greet visitors, disseminate information and testing was conduced in another private room adjaced to the Hospitality lounge.

Both spaces were provided courtesy of Sizzle Miami during the 5 days of Sizzle Miami Thursday 23rd May - Monday 27th May 2013

INTERACTIVE REACH: Daily Room-2-Room Condom Drop Daily Room-2-Room Condom Packet Drop

During the 5 days of Sizzle Miami Thursday 23rd May - Monday 27th May 2013, mutliple condom packets with/unique messages were hand delivered to each room.

INTERACTIVE REACH: Sizzle Miami Soak Him & Nightclub Events AHF - Featured Presenting Sponsor AHF was featured at the preenting sponsor of Sizzle Miami at our signature day-time event Soak Him 3 @ Finnegan’s River Bar & Grill. AHF promotional flags provided courtesy of Sizzle Miami AHF Club Event Presence

Sizzle Miami hosted club events each of the five night o f the event. AHF received numerous announcements and onstage shout-out to from DJs and event emcees. Condom buckets weer also made avaibable to attendees and both the entrance and exits at the venues.

Once filled condom bucket towads the end of the event

View From The AHF Stage at the Soak Him Pool Event.

Guests also took photos in the photo-booth provide by AHF

INTERACTIVE REACH: Sizzle Brunch SIZZLE/AHF Bare Essential Brunch and Launch Of Insti-Test and the ITMT X-Homophobia Campaign Sizzle Miami hosted AHF and ITMT along with over 300 Sizzle event attendees to a FREE sexy brunch. The Brunch offered both AHF and ITMT unique opportunities to launch their respective projects. AHF launched the Insti-Test and ITMT launched X-Homophobia. Sizzle models with featured in body paint and served as major eye-candy and proved to be a great extra incentive increasing attendee participation.

Additional Photos of Event Posted online At: http://sizzlephotos.com

DEMOGRAPHICS Sizzle 2013 Raw Attendee Data

DEMOGRAPHICS Sizzle 2013 Attendee Age Groups 40% 35% 30% 25% 20% 15% 10% 5% 0%

DEMOGRAPHICS Sizzle 2013 Attendee By State Ohio 1% Tennessee 1% Massachusetts 1% Louisiana 2% Missouri 1% District of Columbia 1% Alabama 1% Indiana 1%

Michigan 2% South Carolina 2% Virginia 2% Illinois 3%

Florida 22%

International 3% Pennsylvania 4% New York 17%

New Jersey 4% California 4%

Georgia 13%

North Carolina 5% Maryland 6%

Texas 5%

Sizzle/AHF Co-op Testing Incentives Testing Incentives

Sizzle Miami with the assistance of AHF launched a series of incentiveds that proved to be extremely successful.

AHF purchased a series of discounted tickets that were made available to attendees that took a free 1minute Insti-test at the event.

Sizzle Miami printed all of the eight tickets and promoted them to attendees as they checked into the hotel.

The incentives were also posted in emails and online.

MISC. Welcome Flags @ The Hotel and Events AHF Presence

Sizzle Miami provided these 15-feet tall AHF banners to mark the Foundation’s presence as presenting sponsor of Sizzle Miami 2013

MISC. Event Guide Sizzle Miami 2013 Event Guide “LIVE MAS� - WELCOME TO MIAMI

7:00PM - 9:30PM Hyatt Regency Miami | 400 SE 2nd Ave., Miami FL Sizzle Miami invites you to be a part of an electrifying day of fashion mixed-in with comedy, tantalizing drinks, tasty fool and more. You‘ve heard about it all year, now you’ll get to experience HYATT LIVE; a vibe like you’ve never experienced before. Over the past few years, the Hyatt during the Sizzle weekend is the place to be and be seen. Mingle with friends, easily make new friends, and chill with the hippest crowd you’ll ever want to vide with.

You don’t have to be a guest of the Hyatt to enjoy this event. All Sizzle events are open to all locals and out of town Sizzlers staying at any hotel that are age 21 and older.

MIAMI LIVE – BIENVENIDO A LA CIUDAD MAGICA

10:00PM - 5:00AM One Mighty Jump-Off Party @ Whisky Joe’s (Formally MadHouse) 3301 Rickenbacker Causeway, Key Biscayne Come and get your taste of the hottest and sexiest gateway to the America’s – You will discover that there is no vibe that comes close to our lush exotic paradise, offering a smorgasbord of STYLE SUBSTANCE AND lARE !BSOLUTELY THE PERFECT JUMP OFF welcoming the world to our Miami: The Magic City. We warn you to be extra prepared for Sizzle; it fast, hot, sexy, and stocked with the hippest, liveliest crowds you’ll ever party with in the World. Now let’s go, and see if you can keep up.

!FkRMED THE g'ATEWAY OF THE !MERICASu AND DUBBED THE -AGIC #ITY FOR its seemingly overnight growth, Miami is unlike any other city in America.

Its a city that’s unpredictable, ever-changing and simultaneously laid-back, a lush exotic PARADISE AND A SMORGASBORD OF STYLE SUBSTANCE AND lARE %ACH -EMORIAL $AY 7EEKEND THIS MAGNIkCENT PICTURESQUE INTERNATIONAL HUB BY THE SEA hosts Sizzle Miami, a 5-day spectacular of captivating day-time events, and pulsating nightlife. Sizzle Miami is like no other weekend you’ve ever experienced before. It’s fast, hot and sexy, and stocked with the hippest, liveliest crowds you’ll ever party with in the world.

About The Venue: Nestled right on the waterfront, we could not have dreamed up a better venue to welcome our visitors to Miami – the Magic City. The venue truly captures the essence that we love about Miami and why we come back year after year. If you had planned on starting your Sizzle Experience on Friday, you must get on the phone to you travel agent and rearrange your travel plans. This will be a kickoff-party for the ages. One YOU DEkNITELY WON T WANT TO MISS 4HIS HAVEN ON THE BAY IS WORTH GOING JUST for the decor. It is incredible. Get ready for the most exciting jump-off ever. $20 before 11:30PM and $30 after | 21+ to enter

MAGIC CITY HEADQUARTERS OPEN

10:00AM - 10:00PM Hyatt Regency Miami | 400 SE 2nd Ave., Miami Fl. | 305-938-9612 Be sure to visit The Sizzle 2012 Party Central Headquarters. Get all of the latest information on activities and events during the week. At the Sizzle Village, you can buy stuff in our vendor marketplace, check email in our exclusive Sizzle Cyber CafĂŠ watch movies in our video lounge or just hangout in our lounge areas.

SIZZLE WATERSPORTS

11:00AM – 3:00PM | Key Biscayne Climb aboard Sizzle Miami’s Newest Experience! Sizzle Miami’s all inclusive Watersports Adventure Pass! Four hours of commotion in the ocean and more! The Adventure starts as you climb aboard our spacious 80ft catamaran as we go sailing to beautiful Key Biscayne Beach where we drop anchor for some Sizzle Miami Watersports fun! Then let’s pull anchors and set the sails! Kick back and enjoy the refreshments, listen to some tunes, soak up the sun, and enjoy the breath taking views while sailing under the sun-kissed skies of Miami!

Pre-Booking Required before May 15, 2013 - $164.99 Per Person

8:00AM - 10:00PM Hyatt Regency Miami | 400 SE 2nd Ave., Miami Fl. | 305-938-9612

EXPLORE

11:00AM – 3:00PM Explore Miami and all that the Magic City has to offer. (See Listing From Thursday)

SIZZLE WATERSPORTS

11:00AM – 3:00PM | Key Biscayne Climb aboard Sizzle Miami’s Newest Experience! Sizzle Miami’s all inclusive Watersports Adventure Pass! Four hours of commotion in the ocean and more! (See Listing from Thursday) Pre-Booking Required before May 15, 2013 - $164.99 Per Person

YACHT CRUISE PARTY

12-NOON - 4:00PM Leaves @ 11:45AM Sharp South Beach Lady @ Miami River | Back of Hyatt Regency The South Beach Lady welcome’s you - We’re so excited and thrilled to announce that we have raised the bar up a notch again with The South Beach Lady, home of the Sizzle 2013 Booze Party Cruise. The South Beach Lady is a four deck passenger luxury yacht built using state-of-the-art marine construction offers the most stable and comfortable cruising

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$125.00 Per Person - Free Food, A Free Starter Drink, Great Music, and Load Of Fun In The Sun. 4-Hr Cruise sails from the Hyatt Regency Miami | Boarding begins at 11:15AM; leaves at 11:45AM Sharp

EL SABOR DE CARNIVAL

10:30PM - 5:30AM MEKKA MIAMI | 950 NE 2nd Ave., Miami, FL #OME GET YOUR TASTE OF THE ISLANDS A lAVOR THAT MAKES -IAMI LIKE NO OTHER IN THE .ATION Infused by the dynamic people, and captivating cultures from all over the Caribbean, Miami is truly the gateway of the America’s. If you like Carnival of Trinidad, Goombay of the Bahamas, Sun Splash of Jamaica, or the dynamic Souvert color of Haiti, Our Carnival in the Magic City is where you want to be. So bring your white tanks, tees or v-necKs and watch your inner Sizzle come alive.

About The Venue: The only thing that’s familiar with this venue is its location. That’s right, the owners of this mega club has again done a total 180 revamping this hub that boast 5 clubs in one, into one of America’s most stylish venues. One of the largest clubs in America, Mekka Miami will have you rockin. Each of the 5 rooms have a different vibe, stellar decor and unique music formats from Hip-hop, R/B, Reggae, House, Caribbean beats and the great sounds of Miami. $25 Before 11:30PM; $35 after Visit the venue Online at www.mekkamiami.com

MAGIC CITY HEADQUARTERS OPEN

8:00AM - 10:00PM Hyatt Regency Miami | 400 SE 2nd Ave., Miami Fl. | 305-938-9612

SOAK HIM “TRES�

12-NOON - 6:00PM (6-hrs) Finnegan’s River on the Bay | 401 Southwest 3rd Avenue Miami, FL 33130 (AVE WE GOT A TREAT FOR YOUĂœ 3IZZLE HAS LANDED g4HE 0OOLu WHERE WE WILL AGAIN HOST the largest Pool Party ever. Finnegan’s River is quite possibly one of the most underrated places in Miami. Located right on the Miami River in Downtown Miami, Finnegan’s on the River is a gem that’s sure to impress just about anyone. The crown jewel of Sizzle Miami, Soak Him is a sure crowd pleaser featuring stellar entertainment, a show stopping swimwear fashion show starring the Men of Sizzle, and a head-turning hot body contest. Great food, drinks, music and the liveliest crowd taking in the greatest atmosphere Sizzle has to offer. $30 Online | At the door: $35 before 2:00PM; $40 after | 6ISIT THE VENUE /NLINE AT WWW kNNEGANSRIVER COM

CASINO ROYALE

MAGIC CITY HEADQUARTERS OPEN

EXPLORE

11:00AM – 3:00PM Explore Miami and all that the Magic City has to offer. View detailed listing @ sizzleevents.com r Indulge in sheer pleasure on South Beach r Have a Sex and the City moment r Step into a fairytale at the Vizcaya Museum & Gardens Open 9:30AM – 4:30PM | Adults $15. For Travel Tours Call & Tickets Call 305-250-9133. r Loosen those purse strings at designer shops r Looking For A Great Place To Lunch Sizzle Recommends Wynwood Kitchen & Bar @ The Wynwood Walls 2550 NW 2nd Ave, Miami, FL 33127 Neighborhood: Wynwood (305) 722-8959

experience on Biscayne Bay. We look forward to having the pleasure to cruise with you on this custom yacht.

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10:30PM - 06:00AM LMNT Arts Complex - Midtown 59 NW 36th Street, Miami FL 33127 If Grandeur, DĂŠcor and Electrifying Music Is Your Thing, This One Is For You! Over and Beyond previous years, as we showcase the Magic City, we here at Sizzle Miami are about to take on our biggest and most exciting challenge to date. This production skillfully crafted by Dwight Powell, attendees and party-seekers will immerse themselves in the biggest and greatest spectacle ever.

We invite you to get ready for another wow moment that only Sizzle Miami can bring you. If thatâ&#x20AC;&#x2122;s not enough, get ready for a Dynamic Laser Show.

About The Venue: In Miami, this is the ultimate lounge experience. The best in design, service, exclusivity and entertainment were mixed into a large jambalaya of nightlife planning, and voila! LMNT is a premiere luxury Event venue unlike any other in the region. Experience the elements of art and design, decor, entertainment, lighting, sound, and so much more. $30 Before 11:30PM; $40 after

MISC. Welcome Flags @ The Hotel and Events AHF Presence

Sizzle Miami provided these 15-feet tall AHF banners to mark the Foundationâ&#x20AC;&#x2122;s presence as presenting sponsor of Sizzle Miami 2013

MISC. AHF Featured On Event Tickets AHF Logo On Event Tickets

AHF Welcomed Sizzle Miami guests during the 5-day Sizzle 2013 event during the Memorial Day Weekend in Miami Florida. The Sizzle Village was located at the Hyatt Regency Miami Hotel.

Display and AHF promotional Video provided courtesy of Sizzle Miami

MISC. Hotel Room Door Hangers AHF/Sizzle Door Hangers Door hangers provided in each guest hotel room

MISC. Billboards Billboards Courtesy of AHF

Miami

Atlanta

MISC. T-Shirt Logo Event T-Shirt Logo

MISC. App Ad Ad on he Sizzle Miami App