Logo Sample Book

FINAL LOGO SAMPLE BOOK DEVERAUX HARRINGTON

FINAL LOGO SAMPLE BOOK Introduction to Multimedia Systems Fall 2011

TABLE OF CONTENTS

Fast Food

2

Local Organic Grocer

4

Global Big Box Store

6

Law Firm

8

Indie Music Label

10

Professional Athletic Team

12

FAST FOOD

Martini Glass Fruit Smoothies “The home of the family friendly blended Martini!”

1

Martini Glass Fruit Smoothies

This logo was created for a local cafe that serves delicious fresh fruit smoothies, sandwiches and wraps.

The strawberries present in the logo are a reference to their well known sweetened ripe strawberries. The cafe has classy drinks that the whole family can enjoy together on those sunny afternoons. The font chosen for this logo is loose, playful and swirly and is definitely a good representative of a business centered around their sweet fruit smoothies!

2

LOCAL ORGANIC GROCER

The Organic Martini Glass “Our everyday low prices help you save your green on the greens.”

3

Organc

Martini Glass

This logo was created for everyone’s favorite local Organic Grocer’s Market. Restocked daily with fresh fruits and veggies, this Grocery store brings a whole new meaning to the term “Green.” The green and pale yellow colors chosen are highly representative of what most shoppers would associate with “what’s good for you.” The san-serif font used here is simple and plump and resembles fresh produce. The martini glass is a symbol of high class, reinforcing the notion that we only serve the best to our customers.

4

BIG BOX STORE

Martini Glass & More “The one stop shot that’ll have you on your way to happy hour.”

“Saving you the big bucks so you can drink the top shelf!”

5

This logo was created for one of the largest big box stores in the country. Martini Glass & More is everyone’s favorite and most convenient one stop shop. Selling everything costumers could need, from electronics, to groceries, to clothes, everything you need is located in one great location! The green and red colors have been chosen to go side by side in this logo due to their vibrant contrast. The blue and yellow have been juxtaposed together in this logo to bring forth the notion of money, and specifically of savings.

6

LAW FIRM

Martini & Martini G.L.A.S.S. “Victory drinks are on us!”

7

This logo was created for a new law firm owned by the Martini brothers. This office is firm on the belief of justice and equality, which are elements that can be seen in the composition, color palette and symmetry of this logo. This office offers a high-zzend fight for you as these brothers offer a sense of trust, respect and loyalty.

The large scale of the letters juxtaposed next to the martini glass give a sense of higher authority and power, with each color and mirroring letter representing one of the brothers. Confident enough for success, their slogan is that “The victory drinks are on us!�

8

INDIE MUSIC LABEL

Madd Martini Glass Records “Not just the drinks will get you tipsy!”

“The music you can party to!”

9

MMG

Madd Martini GlaSS RecordS

This logo was created for the indie music label named Madd Martini Glass Records (MMG). Producing a plethora of music and rising artists, you will be able to find something you’d like to hear, here. The logo is meant to evoke feelings of sexuality. Most often known for releasing hip hop, R&B and pop, there is no doubt this is the music that makes you want to dance.The font and composition of the type used in this particular logo resembles that of a stamp as you see the large tilted abbreviation, equipped with its splatter effect to further emphasize on the rough, ragged feel.

10

PROFESSIONAL ATHLETIC TEAM

Martini Glass Ladies Professional Roller Derby Team “Don’t worry. It’ll go down smooth.”

11

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This logo was created for ESPN Ocho’s favorite American woman’s roller derby team. They are a fierce and their skill is definitely threatening. This logo is a straightforward representation of just how extreme these girls are, with its given imagery and it’s dark, creepy font circling around the logo itself. The hot pink and black colors present are a direct illustration of femininity in a strong, independent and definitely badto-the-bone manner. The martini glasses in the place of the bone with this skull and bones icon further gives the essence of femininity, as the sharp points at the bottom of the glasses turns into a visual death star..

12

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© Deveraux Harrington All logo’s designed and printed by Deveraux Harrington for University of South Florida’s Graphic Design Program.