Retail Auto Industry Breakdown

DYL

RETAIL AUTO INDUSTRY BREAKDOWN

THE FACTS

Navigating made easy

Every year features a midyear review of the retail auto industry. The 2022 review notes many enormous milestones achieved by the retail auto industry within the first half of 2021, including such highlights seen on the next page.

FRANCHISED LIGHT-VEHICLE

DEALERS: 16,658

LIGHT-DUTY VEHICLES SOLD: 8.3 Million

TOTAL LIGHT-VEHICLE

DEALERSHIP SALES $600 Billion

DEALERSHIP REPAIR ORDERS WRITTEN: 136 Million

WHAT PROBLEMS DO CAR DEALERSHIPS FACE? WHAT CAN YOU DO TO SOLVE THEM?

constant contact with your clients by bringing your customers, prospects, and calls with you.

It doesn’t matter where you are, the important thing is that it works wherever you are.

1 2

Lack of Transparency

Customers already distrust car dealerships. One of the things that will make this lack of trust even worse is if you lack transparency.

How do you solve it?

DYL's Work From Anywhere. DYL’s platform allows you to stay in

Inefficiency and Slow Service

If there’s anything people hate, it’s waiting.

As a car dealership, you’re just overwhelmed with the number of clients, but more often it’s because of inefficiency.

The best way to speed up the car buying (or selling) process for your clients is to acquire the right tools and technology that will make your employees more efficient.

How do you solve it?

DYL has a call-queueing system that can help you manage a high volume of calls, while Automatic Call Routing can direct a client to their specific agent in no time.

If no one is available, our IVR system will automatically route prospective clients to the right mailbox.

3 Increasing Competition

Car buying/selling is already an extremely competitive business

but recent economic trends are making it even worse.

With rising interest rates, tariffs, and energy concerns, car dealerships are expected to have fewer sales, especially with newer vehicles.

How do you solve it?

Combat this by investing in better technology and business practices.

Using DYL’s Virtual Office will make your work more efficient and help you perform better customer service in order to keep and grow your base.

You can see calls, access emails, text messages, and more via reports.

4

Ensuring Goals & Measurements of Outcomes are Accurate

Dealerships have long struggled with ensuring that their goals and measurements of outcomes are accurate.

Measuring non-vanity (page views, bounce rate, etc.) metrics are more valuable to long-term sales goals.

How do you meet your need?

Outcomes are more meaningful metrics that directly correlate to the success of your dealership.

Examples of outcomes include form submissions, chats/texts, click-to-calls, etc.

DYL has reports that let you see all of the examples above, and every incoming lead that you need to call.

5

Delivering Account-Based Marketing Strategy

Car buying/selling is already an extremely competitive business, but recent economic trends are making it even worse.

With rising interest rates, tariffs, and energy concerns, car dealerships are expected to have fewer sales, especially with newer vehicles.

How do you meet your need?

For every personal message sent, you have a 65% more likelihood to convert the person you’re talking to.

DYL's Personalization automatically fills in personal information

With DYL you can understand & Rely on Marketing Automation. This means you can automate your dealership’s digital marketing processes to save time and money.

FACTORS AFFECTING 2022

GROWTH RATE OF NEW CAR DEALERS 2022

3% MARKET SIZE OF NEW CAR DEALERS INDUSTRY $1.1 Trillion

5 YEAR GROWTH OF NEW CAR DEALERS INDUSTRY

2.1% Per Year

ENCONOMIC FACTORS AFFECTING INDUSTRY

10-year Treasury/High Competition