D O
Ortho Dynamics
®
N E W S L E T T E R
VO LU M E
Volume One
Featured Articles: PAGE ONE
The excitement and energy at DynaFlex has never been higher as we head into 2013. We are looking forward to our best year ever and we are very thankful for your continued support.
The “WOW” Experience Learn how to give a WOW experience from vice president Gary Johnson
I sincerely hope that you will continue to utilize all DynaFlex has to offer and take full advantage of our award winning products and outstanding service throughout the year.
PAGE THREE
Series 2000® Appliances Five Reasons These Appliances Are the Next Generation in Fixed Expansion.
All the best,
PAGE SIX
PAGE SEVEN
Deep Discounts Product Specials for you! Every issue will contain large savings for you, our loyal customers.
DynaFlex® P.O. Box 99
10403 I nternational Plaza Dr.
St. Ann, MO 63074 1-800-489-4020
www.dynaflex.com
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Welcome to the first of edition of the Ortho Dynamics newsletter. It is our goal to provide you with information that can be used everyday in your practice.
What’s Inside:
EZ-Align® General Guidelines Guidelines for the EZ-Align® System, a clear tray system that’s affordable.
O N E
Darren Buddemeyer, CEO
The “WOW” Experience
DynaFlex® vice president explains the importance of providing a “wow” experience
I
have the opportunity to lecture to thousands of dentists and orthodontic staff around the country. In my lectures, one of the areas I emphasize is providing the “WOW” experience. While many practices do a wonderful job providing a great clinical experience, my research shows that we take many aspects of the first impression or interactions with the patient for granted. Let me give you an example. One question I always ask of the staff is to estimate the dollars spent each year to market the practice. I explain that the marketing budget is everything they think is done to attract new patients. I get a wide
array of answers ranging from $0 to as much as $100,000 per year. When I explain to them that they are not even close to the real number, they all look at me with disbelief until I explain. I ask the staff members to assume that their doctor had just come from back from a marketing symposium. At that symposium, the first speaker was an expert on the Internet and suggested that if you plan to be in the field of dentistry over the next 10 to 15 years and do not have a strong web presence, you are in big trouble. The reason for this is because research shows us that two out of every three people under the age of 50 will search the Internet
first when trying to find a local business. In addition to being on the web, the expert continues that you must not only have a presence, but you must be within the first two pages of their search, or they won’t find you. This means that search engine optimization (SEO) and Really Simply Syndication (RSS) are absolute necessities in the development of your site. The marketing expert goes on to describe the critical nature of choosing your “meta tag” wisely. A meta tag is the paragraph underneath your practice’s name in an Internet search. Most businesses unfortunately allow the search article continues on page 2