Go Tape brandbook by Karol Socha

HOW WE LOOK Brand and design guidelines.

PHONE

WEBSITE

ADRESS

+ 1 408 740 72 45

contact@gotape.com

www.gotape.com

5063 Commercial Cir. Unit A & B Concord, CA 94520

GoTape is our all-natural solution to help diminish, support, and rehab countless injuries and soreness that will occur throughout our life. These guidelines describe the visual and verbal elements that represent Go Tape’s corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, uniﬁed image of our company. These guidelines reﬂect Go Tape´s commitment to quality, consitency and style.

This will help you in designing and producing exciting designs with a high degree of creative ﬂexibility.

INTRODUCTION

02 04 10 14 20 14 16

INTRODUCTION LOGO COLORS TYPOGRAPHY STATIONERY IMAGERY KEY VISUAL

TABLE OF CONTENTS

02 02

LOGO

2.1

PRIMARY MARK

The brandmark , or logo, is the principal visual element of the

MINIMUM SIZE

identiﬁcation system. It incorporates the words “Go Tape” and in some applications the corporate colors. The words “Go” and “Tape” are created from custommade typeface which are

Print size - 17mm wide

not available commercially at any typographic service.

Digital size - 48px wide

The relationship between all of the elements is ﬁxed and none of these elements may be altered or repositioned in any way.

ONLY USE ORIGINAL ARTWORK

PRIMARY MARK

2.2

SECONDARY VARIATIONS There are two more approved variatonions of the Go Tape

Reproduction of the primary mark and logo variations should

logo. These variations exist to best meet the distinct needs of

only be made from authorized materials to ensure undistort-

given application. Select applications (signage) have unique

ed and accurate reproduction. Please do not attempt to

characteristic that, on occasion, dictate the need for second-

recreate the logo.

ary logo artwork. ONLY USE ORIGINAL ARTWORK

1ST LOGO VARIATION

2ND LOGO VARIATION

This variation contain border and should be used in printing,

This variation may be used if required logo application is

where silver border is made by hotstamping.

smaller than 17mm (48px).

MINIMUM SIZE

Print size - 19mm wide

Print size - 12mm wide

Digital size - 55px wide

SECONDARY VARIATIONS

2.3

CLEARSPACE Whenever you use the logo, it should be surrounded with

To work out the clearspace take the width of the Go symbol

clear space to ensure its visibility and impact. No graphic

and divide it by four.

elements of any kind should invade this zone. CLEARSPACE = GO SYMBOL WIDTH / 4

¼X

CLEAR SPACE

¼X

2.4

COLOR VARIATIONS Weâ&#x20AC;&#x2122;ve established a set number of color variations and

The selected color variation should maximize visibility by

recommended backgrounds for our logo.

providing good contrast and readability.

These are the only approved color ariations for use in our

NOTE

visual system. To preserve the integrity of our logo and to

Placing the logo over a complex or busy background is not

reinforce our brand, do not alter the colors in any way.

recommended.

COLOR VARIATIONS

ACHROMATIC VARIATIONS

COLOR VARIATIONS

2.5

INCORECT USE Do not resize elements independently.

Do not modify the color relationship of the logo symbol ale logo type

Do not recolor the logo

6 3

Do not skew or distort the logo

Do not add effects to the logo

Do not use less clear space than the minimum requirements allow

Do not add or subtract elements from the logo

Do not rotate logo

INCORECT USE

03 03

COLORS

3.1

PRIMARY COLORS Color plays an important role in the Design.Inc corporate

and harmonious look of the Design.Inc brand identity across

identity program. The colors below are recommendations for

all relevant media. Check with your designer or printer when

various media. A palette of primary colors has been

using the corporate colors that they will be always be

developed, which comprise the “One Voice” color scheme.

consistent.

Consistent use of these colors will contribute to the cohesive

YELLOW

BLACK

COLOR CODES

CMYK

C000 M000 Y100 K000

CMYK

C100 M079 Y044 K93

PANTONE

PANTONE Process Yellow C

PANTONE

PANTONE Black 6 CP

RGB

R250 G225 B000

RGB

R016 G024 B032

PRIMARY COLORS

3.2

SECONDARY COLORS The Secondary colors are complementary to our ofﬁcial colors, but are not recognizable identiﬁers for Design.Inc company. Secondary colors should be used sparingly, that is,

USAGE Use them to accent and support the primary color palette.

in less than 10 percent of the palette in one piece.

LIGHT GRAY

DARK GRAY

COLOR CODES

CMYK

C004 M002 Y104 K008

CMYK

C044 M034 Y022 K077

PANTONE

PANTONE Cool Gray 1 CP

PANTONE

PANTONE Cool Gray 11 CP

RGB

R217 G217 B214

RGB

R016 G024 B032

SECONDARY COLORS

COLOR PROPORTIONS

04 04

TYPOGRA PHY 14

4.1

PRIMARY TYPEFACE Typography is a key element in communicating a uniямБed personality GEOGROTSQUEfor Go Tape. We have selected Klavika for big headlines, titles and sublines.

KLAVIKA IS AVAILABLE FOR PURCHASE FROM: myfonts.co fontbureau.com

KLAVIKA BOLD

REGULAR

Bold

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890!@#$%&

BOLD ITALIC

REGULAR ITALIC

Bold Italic

Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890!@#$%&

PRIMARY TAPEFACE

4.2

SECONDARY TYPEFACE For numbers we have selected geometric and modern font Geogrotesque. GEOGROTSQUE

KLAVIKA IS AVAILABLE FOR PURCHASE FROM: myfonts.com fontbureau.com

GEOGROTESQUE BOLD

REGULAR

Bold

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890!@#$%&

BOLD ITALIC

REGULAR ITALIC

Bold Italic

Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890!@#$%&

SECONDARY TYPEFACE

4.2

SECONDARY TYPEFACE For smalles captions and sublines we selected Exo 2.0.

GEOGROTSQUE

KLAVIKA IS AVAILABLE FOR PURCHASE FROM: myfonts.co fontbureau.com

EXO 2.0 BOLD

REGULAR

Bold

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890!@#$%&

BOLD ITALIC

REGULAR ITALIC

Bold Italic

Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890!@#$%&

SECONDARY TYPEFACE

4.2

SECONDARY TYPEFACE Typography is a key element in communicating a uniямБed personality for Go Tape. We have selected Klavika for big headlines, titles and sublines.

KLAVIKA IS AVAILABLE FOR PURCHASE FROM: myfonts.co fontbureau.com

FIRA SANS BOLD

REGULAR

Bold

Regular

abcdefghijklmnopqrstuvwxyz

01234567890!@#$%&

BOLD ITALIC

REGULAR ITALIC

Bold Italic

Regular Italic

abcdefghijklmnopqrstuvwxyz

01234567890!@#$%&

ABCDEFGHIJKLMNOPQRSTUVWXYZ

SECONDARY TYPEFACE

4.6

TYPOGRAPHY Typographic hierarchy is another form of visual hierarchy, a

Typographic hierarchy creates contrast between elements.

sub-hierarchy GEOGROTSQUE per se in an overall design project. Typographic

There are a variety of ways you can create a sense of

hierarchy presents lettering so that the most important words

hierarchy. Here are some of the most common techniques for

are displayed with the most impact so users can scan text for

Go Tapeâ&#x20AC;&#x2122;s layouts.

key information.

Klavika Bold Italic 60pt Type / 56pt Leading

GO TAPE TITLE

36pt Type / 30pt Leading

GO TAPE HEADLINE

Klavika Regular

Go Tape slogan

Klavika Bold Italic

24pt Type / 32pt Leading

Exo 2.0 Bold

GO TAPE HEADLINE COPYTEXT

10pt Type / 24pt Leading Fira Sans Regular

Go Tape Copytext

8pt Type / 16pt Leading Fira Sans Regular

Go Tape Caption Copytext

6pt Type / 16pt Leading

TYPOGRAPHY

05 05

STATIO NERY 20

5.1

LETTERHEAD This shows the approved layouts with the primary elements of

DIMENSIONS

297 x 210mm DIN A4

WEIGHT

120g/m Coated whitae

the Go Tape’s stationery system for the front- and backside of the letterheads. The letterhead will be used for all ofﬁcial communication that is going out of Design.Inc company.

LETTERHEAD

5.1

BUSINESS CARD This shows the approved layouts with the primary elements of

DIMENSIONS

3.5” x 2” with 1/8” rounded corners

WEIGHT

400g/m Coated black

the Go Tape stationery system for business cards. The business cards will be used for all ofﬁcial contact and communication of Go Tape company.

BUSINESS CARD

5.1

ENVELOPE This shows the approved layout with the primary elements of

DIMENSIONS

220 x 110 mm

WEIGHT

400g/m Uncoated black

the Go Tape stationery system for envelopes.

ENVELOPE

THANK YOU