Angling International - November 2011 - Issue 46 by Brave Creative

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CARP SECTOR Berkley, ey, y Dynamite, y y Shimano and more SPECIAL ISSUE Greys, November 2011 Issue 46

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Essential reading for buyers in the tackle trade Now online at angling-international.com

INSIDE: 17-page Carp Special

Leading companies reveal their key products for 2012 Starts p31 November 2011 Issue 46

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BU UND TH ARO ORLD W

Essential reading for buyers in the tackle trade

GLOBAL NEWS EXCLUSIVE

Swisher: IFTD ‘is alive and kicking’

Fly show supremo hits back at negative criticism p8

EXCLUSIVE

Rapala puts US fans on red alert

Lure giant reveals four sizzlers for 2012 p28-29

The ‘Big Pit’ is back!

Exclusive guided tour of the Shimano Big Baitrunner XT-A LC p42

Online at angling-international.com

MYRANS UNCOVERS CHINESE LURE SCAM

olice have swooped to confiscate thousands of fake Myrans lures and spinners that have been sold to anglers in Sweden. The authorities have impounded the illegally-made Chinese products which claim to have been made in Sweden by top Myrans lure and spinner maker, Sportsystem. Bjorn Johansson Elmervik: Following the police action, Appealed to EFTTA for help. Managing Director of Sportsystem, Bjorn Johansson Elmervik is calling on EFTTA to help stop the flow of Chinese counterfeits through lobbying in Brussels and its contacts with China Fish. Elmervik told Angling International: “I was alerted by a friend a few months ago that two websites were selling lures which they claimed were made in Sweden by my company. “When I looked at one of the sites there were seven pages of what it claimed were Myrans lures for sale. “Action by Sportsystem has had the sites closed down and police are set to destroy over 2,300 fake lures. They will also be taking action against the owners of the websites. No wholesalers are involved. Therefore the new tactic is selling directly to consumers.” Elmervik added that the identity of the rogue manufacturer in China is unknown and that he is attempting to find the source of the fakes. “I have received the postal packaging from China, but it does not contain an invoice or tax or duty details,” he says. As a member of EFTTA, Elmervik has written to the organisation seeking help in hunting down the manufacturer. He also wants it to exert pressure on the Chinese authorities to act against counterfeit companies through its close ties with China Fish. “Counterfeiting is a huge problem and we need concerted action,” added Elmervik. “The packaging, labelling and patent numbering look similar to ours and they are also stamped ‘Made In Sweden’ to make anglers think they are buying the real thing. “However, the products themselves are greatly inferior,” added Elmervik.

Spot the difference. The real Myrans Akka spinner (right) alongside the fake.

“We are very concerned because it is confusing the marketplace. Anglers are using what they think are Myrans lures and when they do not perform to the level they expect of a quality lure it affects the reputation of our company. It hurts us very much” This is not the ﬁrst time that Sportsystem has been hit by the counterfeiting scandal. Elmervik said: “We have lost some of our markets in Russia, Belarus and Ukraine because of copies. “And six years ago, together with the Finnish police and a lawyer, we stopped a container on the border between Finland and Russia that was full of counterfeit ﬁshing gear. “It turned out to have been purchased in London by a buyer from Latvia.” EFTTA General Secretary Janet Doyle said that the letter from Sportsystem was due to be discussed at its next board meeting. She added: “We acknowledge there is a problem with counterfeit products coming out of China and we are in constant discussions with China Fish through our close relationship with its President, Li Jiang.”

“Counterfeiting is now a huge problem and we need concerted action.” – Bjorn Elmervik

COMMUNIQUÉ continued on page 8 >

NOVEMBER 2011

Benvenuto,Bienvenida Bienvenue,Willkommen

s soon as a new product comes off the production line a copy won’t be far behind. The ﬁshing tackle industry is not alone in its battle against the counterfeiters. Fake goods affect every industry and cost honest manufacturers millions of pounds, dollars, yen, euros – or whatever other currency you deal in – a year. So it was depressing to hear of another company that has been targeted by the criminals and of its attempts to track the source (see page 3 story). Sportsystem Managing Director Bjorn Johansson Elmervik tells Angling International that his company has lost literally thousands of lure sales in Russia, Belarus and the Ukraine – and he can identify fakes as the reason. Businesses face a near impossible task to get to the source of the problem as irresponsible manufacturers in the Far East and China are difﬁcult to trace and almost immune to punishment. Elmervik calls for a ‘concerted action’ and has asked

EFTTA through its lobbying in Brussels and links with China Fish to help. EFTTA already works closely with China Fish in an effort to eradicate the problem and their efforts should be applauded. As a staunch supporter of innovation – and the sponsor of the EFTTEX Best New Products Awards – Angling International shares the concerns of the industry. And we will show our commitment by highlighting transgressions when we hear of them – as we have in this month’s issue. If your company has been affected, please let us know. Next month sees our Reels Special where we will be looking at where the market stands, what trends are driving the segment and new product developments. It is a fascinating insight that’s not to be missed… Anthony Hawkswell anthony@angling-international.com

Meet the makers of Angling International... MEL BAGNALL, PUBLISHING EDITOR Mel’s vast experience in the angling industry includes six years as the publisher of UK company Emap’s angling business. He began his career on Angling Times where he was reporter, feature writer, sub editor and news editor. He has worked in magazines for more than 39 years.

ANTHONY HAWKSWELL, ASSISTANT EDITOR Anthony is an experienced news editor with a strong background in angling journalism, having worked as News Editor on the UK’s leading angling weekly newspaper, Angling Times. His background also includes time spent editing a national business-to-business title in the UK.

ROB CARTER, EDITORIAL DIRECTOR Rob began his career writing for and editing specialist consumer magazines in the UK (including Match football magazine, Fore! golf magazine and Trout Fisherman) before being appointed editor-in-chief of Emap’s contractpublishingdepartment.He is a founder director of Top Corner, the publishers of Angling International.

LUCIE HENTON, INTERNATIONAL COMMERCIAL DIRECTOR Lucie can call upon 11 years’ experience of delivering commercial solutions for angling clients. Czechborn, she is also familiar with other eastern European languages. Call her to discuss your advertising and marketing needs.

KEELY DOCHERTY-LEE, ART DIRECTOR As Top Corner’s art director and co-founder, Keely has 16 years’ design experience, and a proven record of producing successful ad campaigns, brochures and direct mail. She has worked with many angling clients and today leads the design team on Angling International, managing the editorial production of each issue.

STUART PAVLIK, US NATIONAL SALES MANAGER Stuart is based in North Palm Beach, Florida where he manages the accounts of Angling International’s US and Canadian clients. An avid ﬁsherman with advertising experience gained at Florida Sportsman, Stuart has a strong understanding of worldwide ﬁshing from his tenure at IGFA and from extensive travel.

MAGAZINE CREDITS Angling International magazine is published by Top Corner Editorial and Design Limited. 4 Milnyard Square, Bakewell Road, Orton Southgate, Peterborough Cambridgeshire, United Kingdom, PE2 6GX • International Commercial Director: Lucie Henton; lucie@angling-international.com; Tel. +44 7825 999230; Skype. lpetrickova • U.S. National Sales Manager: Stuart Pavlik; stuartpavlik@aol.com; Tel. 561-627-2520 direct; Skype. stuart.pavlik • Publishing editor: Mel Bagnall; mel@angling-international.com +44 (0)1733 392 977 • Assistant Editor: Anthony Hawkswell; anthony@angling-international.com • Editorial director: Rob Carter; rob@topcornered.co.uk • Art Director: Keely Docherty-Lee; keely@topcornered.co.uk • Designer: Kate Holt • Database Manager: Graham Goor; grahamgoor@atgraphicsuk.com • Subscription enquiries: enquiries@angling-international.com • Colour reproduction: AT Graphics UK Ltd, Peterborough •THANKS THIS ISSUE GO TO: George Cunningham, Frans DeCuelaer, Bjorn Johansson Elmervik, Ellen Geskus, Jürgen Haese, Drew Kelly, Beatriz Lopez, Phil Morlock, John Pledger, Joby Pridmore, Nicky van Rixel, Randi Swisher, Austin Wang, Jan Willenbruch. ● Nopartofthismagazinemaybereproducedwithoutthepermissionofthepublisher.Themagazineassumesnoresponsibilityforthesafetyofcontributions,althoughallreasonablecarewillbetaken.

Angling International November 2011

COMMUNIQUÉ IFTD SHOW DIRECTOR: ‘THIS SHOW IS ALIVE AND KICKING’ I N S I G H T • A N A LY S I S • T R A D E N E W S

Following criticism over low attendance, Randi Swisher says he is determined to make ﬂy ﬁshing’s key trade show ‘bigger and better’ – starting with a list of successes and a rallying call to the trade.

Randi Swisher: “We need to remind the trade how far we have come with the show.”

FTD show supremo Randi Swisher has shrugged off criticism of the event and issued a defence of the ﬂy ﬁshing showpiece.Confronting concerns about the viability of the IFTD Show following a relatively poor turn-out from retailers in New Orleans, Swisher has come out all guns blazing. One outspoken critic has likened the show to a horse that should be put down. In response, Swisher declared: “The IFTD show is alive and kicking,” before listing the positives from New Orleans.

Angling International November 2011

Speaking exclusively to Angling International in October, Swisher pointed out there was: • A 20% increase in exhibitors; • 90 new retailers who had never attended IFTD before; • 90% of the biggest players in the industry in attendance. He said: “There are always going to be people who do not agree with what you do. No one likes to hear negative comments about their performance. “Hell, I get hand grenades thrown at me every day. It’s part of my job, but I have to have the armour to cope with it. Criticism like this only serves to incentivise me and make the show even better. “It is no secret that the attendance at the New Orleans show was down, but dependent on where we stage the IFTD show, there will always be fluctuations. It is our policy to move the show around the US every year so we have to accept that. “Our shows in the west will always attract more retailers because a great majority of the fly fishing business is located there. However, despite that, I will do everything I can to increase the number of retailers who come through the door from all parts of the country.” Reacting to claims that IFTD should be amalgamated with ICAST, Swisher was equally dismissive. He said: “Two years ago the fly fishing industry decided that it wanted its own trade show. “It said in no uncertain terms that it did not want to be a smaller part of a bigger event. Until there is a change of thinking within a majority of our industry, I will continue to do everything I can to make IFTD the best show possible. “You can never say that IFTD will never join forces with ICAST, but for as long as the current situation exists, that will not happen. “Comparing IFTD to ICAST is also unfair. ICAST is ten times bigger. You are not likening apples with apples.” Swisher also revealed that he is currently working on a rallying ‘State of the Union’ address to the fly fishing industry. He said: “We have had two great years since AFTTA formed its trade show and we need to emphasise that and tell people what we are doing. He said: “I will be informing everyone involved in the fly fishing industry what AFTTA is all about and why it is important that it has its own dedicated trade show. “It will be a call to action for the fly fishing industry to unite, strengthen and continue to grow.”

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

New South African body aims to sign up 1.5million members

AFTAD – South Africa’s ﬁshing tackle trade body – is bankrolling the formation of the new organisation set up to represent the interests of all parties involved in recreational angling in the country. The creation of the South African Consolidated Recreational Anglers Association (SACRAA) was announced ofﬁcially at the SAFTAD show in August and it is hoping to attract a membership of more than 1.5m out of the nation’s 2.5m anglers. The interim head of the new body is SAFTAD Chairman, John Pledger. He told Angling International: “Before SACRAA was incorporated there was no recognised body that represented the interests of

all recreational angling bodies. SACRAA will bring everyone under one umbrella organisation that will be the recognised body of recreational anglers in South Africa.” Pledger added that SACRAA was starting with an immediate membership of 4,000 following the decision of the Association of Rock & Surf Anglers to add the SACRAA membership fee to its annual subscription. He added that he hoped to have over 500,000 card holders signed up within a year and expected an eventual membership of over 1.5m. Pledger said: “The ﬁgures stack up because there are 2.5m anglers in total in South Africa plus 1,200

AQUAZ REAPING REWARDS IN THE USA Aquaz, the wader and clothing brand, reports good progress with its export strategy in America. The Korean company now has product in 27 US states, serving customers from its distribution facility in Torrance, California. “We are seeing good growth,” said Managing Director Brandon Hwang. “We have supply in both the east and west of the country as well as building up distribution in central states.” The US has proved to be a graveyard for a number

of European and Asian companies who have failed to gain a foothold there in the past. But Hwang believes that the quality of the Aquaz products combined with a ‘slow-burn’ approach is a formula for continued success. “It is essentially a low-risk strategy built on quality, workmanship and high-end materials,” he added. “We are very happy with our product programmes and the high number of repeat orders is very encouraging. “Many waders on the market are made in the Far East, but we are able to maintain our quality in our own Korean factory. It really makes a difference. “Exhibiting at this year’s ICAST and IFTD shows in the US also gave us a boost by introducing the brand to new reps.” Among those products to catch the eye of American buyers were the BR-J-200S and BR-203S DX waders, plus the BR-1012 and BR-1013 breathable wading jacket and the AQ-303 fly fishing vest. Meanwhile, Aquaz continues to flourish in Europe. Distribution deals agreed in the summer in Denmark, Norway and Germany mean that the brand is now in more than 20 European countries, with a handful of other agreements currently under discussion. Left: Brandon Hwang – building up business throughout the US.

Angling International November 2011

dealers and 100 distributors and manufacturers.” Pledger revealed that the annual membership fees have been set at 20 rand for anglers, 1,200 rand for retailers and 2,500 rand for distributors and manufacturers. “The reaction has been very positive,” he added. “People in the sport realise that we need to be united to promote a strong front in protecting our natural resources to ensure a sustainable fisheries future and thereby ensuring a buoyant trading market.” SAFTAD will continue to run SACRAA until August next year when the first annual meeting of the new organisation will take place and where officials and committee members will be elected.

Terry Hearn signs for ACE

Legendary carp angler Terry Hearn (pictured left with his ﬁrst-ever river-caught 30lb carp) has joined Advanced Carp Equipment (ACE). Hearn, who has six UK 50-pounders and countless 40s to his credit, will work alongside ACE Product Development Director Max Cottis to take the ACE brand forward. “ACE has already built up a reputation for its range of top quality and innovative products, but after meeting Max I realised the ACE story hasn’t really started yet,” said Hearn. “There are some really serious plans for the future that promises to make ACE the brand of choice for carp anglers worldwide.” The development of ACE products has already begun with a new brochure being launched in January. ACE was bought by Rapala-owned Dynamite Baits earlier this year and Hearn caught his ﬁrst-ever river ‘30’ using Dynamite’s Savoury Spice.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Morlock attacks cruelty groups

Patagonia opens flagship UK store in central London Patagonia has opened a flagship store in the UK. The US-based apparel manufacturer has opened the doors of its second UK outlet in a former brewery in London’s famous Covent Garden district. Building on its ethical business philosophy, the location was chosen in keeping with the company’s retail brief to use historic sites and to preserve the integrity of the building. The store is stocking the full Patagonia range, including the company’s extensive line-up of high-performance fishing clothing. Patagonia’s European Marketing Manager, Jonathan Petty, said: “The owners of Patagonia, Yvon and

Malinda Chouinard, have for many years wanted to open a London store. “We are very excited to be present in one of Europe’s premier cities and hope this will continue to drive the

cus was created in 2006 by Conservative MP Garry Breitkreuz to campaign for the environment, conservation, safety and access to public lands and waterways for Canadians. It is historically the largest all-party group on Parliament Hill. Bob Izumi, television host and creator of Canada’s Real Fishing Show told the Outdoors Caucus members that heritage activities comprises a multibillion dollar industry that creates thousands of jobs. He said: “These outdoor activities have become really big business that give an important boost to so many regions of Canada. “Equipment and gear sales are thriving and that includes high-end items. Fishing tournaments alone can mean economic security for communities by creating demand for fuel, lodging and supplies. “The outdoors brings families together to take part in these wholesome pastimes. We need to defend those businesses that feed more than $10bn into our economy. At the same time we will be making sure our kids and grand-kids can take part in the same activities our forefathers enjoyed.”

“The issues facing us in Canada are very serious.” – Shimano’s Phil Morlock

fantastic momentum the brand currently has in Europe.” The company’s ﬁrst UK retail store was opened in the Peak District.

EXPORT MANAGER FOR ZEBCO Zebco Europe has stepped up its European expansion with the appointment of a new export manager. Christian Nawrath (30), from Bendestorf, has strengthened the Zebco Europe sales team

himano’s environmental guru has urged Canada’s MPs and senators not to be brainwashed by supporters of animal cruelty organisations that are seeking legislation to make fishing in the country a criminal offence. Phil Morlock, Director of Environmental Affairs for Shimano in Canada and the US, was addressing an allparty non-partisan group of politicians in Ottawa on the need to act on behalf of all Canadians who enjoy fishing and other outdoor sports. He told a breakfast meeting of the independent Outdoors Caucus Association of Canada (OCAC): “The issues facing us are very serious and we will work closely with our representatives to preserve the rights of Canadians and the economic stability that has evolved within the industry for so many decades.” Morlock, the OCAC Chair, also exposed the anti-fishing lobby’s hidden agenda in convincing governments elsewhere to close vast regional fishing regions under the guise of ‘protection of habitat’ where no actual threats exist. Groups in Canada have been repeatedly pushing for legislation to outlaw fishing and duck hunting under the pretence of protecting household pets from abuse. The parliamentary Outdoors Cau-

with a mandate to look after export customers in European countries where the company is not represented with its own branch ofﬁce. A passionate leisure angler, Nawrath has extensive experience in international exports.

Angling International November 2011

United in defence of recreational ﬁshing: Bob Izumi (left) and Shimano’s Phil Morlock.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

First artiﬁcial reef to be installed off Sydney coast within months

ustralia’s biggest and first-ever home built artificial fishing reef is expected to be installed in the sea off the New South Wales (NSW) coast by Christmas. Work began on the structure in August and it will be the first of three planned for NSW over the next five years.

Katrina Hodgkinson says the reefs are expected to ‘vastly improve’ recreational ﬁshing opportunities.

Australia’s Minister for Primary Industries, Katrina Hodgkinson, said: “This purposebuilt offshore reef will be the first and largest structure to be designed and constructed in Australia and we expect it not only to attract fish species such as snapper and yellowtail kingfish, but recreational anglers from near and far. “With two more planned, they are expected to vastly improve recreational fishing opportunities off the coast of Sydney.” Waterway Constructions Pty, in a joint venture with Haejoo Pty, was selected as tenderers to build the reef. The reef structures are expected to have a lifespan of more than 30 years and have been specially designed to withstand NSW coastal conditions while minimising ecological impacts. The overall reef unit is made of steel. It

stands 12m high, weighs approximately 42 tonnes and is designed to provide a complex habitat for a range of ﬁsh. Hodgkinson added: “Funds from the NSW Recreational Fishing Trust will be used to construct the offshore reefs and are a great example of how recreational licence fees are being invested back into the ﬁshing community.”

BEHR ANGELSPORT ANNOUNCES RECORD TRADING FIGURES

German manufacturer Behr Angelsport has reported record trading for 2011. And as the company announced its new trade catalogue, Managing Director Manfred Behr told Angling International that he is hopeful of even better results in 2012.

“Last year was another record for Behr Angelsport, with both domestic and export sales well up,” he said. “We will continue to invent great products for the future, focusing on service and core product competencies.”

Behr’s new catalogue contains more than 8,000 terminal tackle and clothing products – the company does not sell rods and reels – and features English language for the ﬁrst time. Last summer, the 35-year-old company added more than 200 items to its saltwater range, which now represents around 25% of its product line-up. “The trade will notice that the 2012 catalogue is our biggest ever, with all the important information also in English,” added Behr. “We would like to thank all our loyal customers for their continued support over the years.”

For more information on the Behr range email export@behrﬁshing.de, fax to +49 6203 923 874 or visit www.behrﬁshing.de.

Pure Fishing reafﬁrms its support for cancer charity Donations by Pure Fishing to the American Breast Cancer Foundation (ABCF) has totalled nearly a quarter of a million dollars since it linked up with the charity in 2007. The tackle giant started its association with the ABCF through its Shakespeare subsidiary and in the intervening years has given $215,000 in donations. Ugly Stik joined the cause in 2008 and since then fellow Pure Fishing stablemates Pﬂeuger, Berkley, Penn

Angling International November 2011

and Stren have been added to the list of supporters. “Pure Fishing is a proud supporter of the American Breast Cancer Foundation and its mission to provide individuals in ﬁnancial need, their families and their loved ones with education, support and access to the early detection of the disease,” said Cara Finger, Pure Fishing Product Manager. “The company has donated $215,000 to the organisation and will continue to support the ABCF.”

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Pozo adds new rods and ﬂies as its search for partners intensiﬁes

ozo Fly Fishing Products of Italy is expanding the business and looking for distributors. Since being joined by Guido Volterra (pictured below) in November last year as Partner, Chief Executive and General Manager, the Brescia-based company has embarked on an expansion programme that has seen it relaunch its website and introduce a new range of reels. Volterra told Angling International: “Pozo is a market leader in Italy, but we are now ready to expand our activities to other countries. “We are looking for national dealers who can represent our products. We require not only fly fishing distributors, but also general wholesalers who we can back up with our specialist technical support.” Pozo was founded by Italian fly fishing expert Antonio Pozzolini in 1992 and has established itself as a manufacturer of premium quality fly tackle. The majority of its rods are made with its exclusive and revolutionary ULS – an ultra-light carbon composite technology – that makes it 30% lighter than other comparable products on the market. The company produces more than 50 rods in 15

ranges, 16 reels and a complete set of fly lines and hooks. It has recently launched the new Midy – a series of value-for-money aluminium freshwater reels. Volterra revealed that Pozo was preparing for two major launches in January. He said: “There will be a new range of four-piece rods that have undergone 16 months of testing and which can be used in any fishing situation. “There will also be a special line of flies, including wet, wet dry, terrestrial, nymphs, nobblers and streamers for black bass, pike and saltwater species.” He added: “With so much going on, there is a

lot of potential for us to expand the Pozo business beyond our shores.” • Interested parties from around the world can email Guido Volterra at g.volterra@pozoﬂyﬁshing.com or call +39 030 273 2027.

CABELA’S TARGETS E-COMMERCE LIFT

US outdoor sports giant, Cabela’s, has beefed up its internet sales operation with the appointment of an e-commerce expert. The giant retailer has recruited former Walmart employee Scott K. Williams as its Executive Vice President and Chief Marketing and E-Commerce Ofﬁcer. Williams was Corporate Vice President of Walmart Stores between 2006 and 2010 and worked for its warehouse operation, Samsclub.com, before joining online retailer, Fanatics Inc as President last year. Tommy Millner, Cabela’s Chief Executive Ofﬁcer, said: “Scott brings a great deal of e-commerce experience to the company. “I look forward to his valuable contributions to our marketing and e-commerce operations and am excited about leveraging his expertise.”

Furimsky expecting 50,000 show visitors More than 50,000 enthusiasts are expected to visit the seven venues of the Fly Fishing Show, estimates Chuck Furimsky (right), producer and director of America’s largest trans-continental sporting event. The 2012 season begins on January 6th in Denver and concludes on March 4th in Pasadena, California. The inaugural Fly Fishing Show was the Somerset Show in New Jersey in 1992 and today it is still the largest with more than 200 exhibitors and 10,000 visitors. Dates and locations for next year’s shows are: • Denver, January 6-8 • Marlborough. Mass. January 20-22 • Somerset NJ, January 27-29 • Raleigh, North Carolina, February 11-12 • Lancaster, Pa., February 18-19 • Pleasanton, Calif., February 24-26 • Pasadena, Calif., March 3-4 Visit the organiser’s website www.ﬂyﬁshingshow.com for details. 16

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COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Tronixpro brings back Ultramarine to the UK

op Italian beach fishing brand Ultramarine has made a return to UK fishing tackle outlets after a break of more than five years.Tronixpro, a sea fishing tackle wholesaler based in the south of England, is the sole distributor of the high-end brand which has been responsible for George Cunningham says the helping crown seven sea angling brand has a keen fan base among UK beach anglers. world champions since 2000. Ultramarine’s products will be available through Tronixpro’s extensive range of approved stockists throughout the UK. Tronixpro’s Managing Director, George Cunningham, told Angling International: “I knew that Ultramarine hadn’t had a UK distributor for some time so I approached its owner, Allessandro Maccioni, to see if there was a possibility of bringing it back. “Ultramarine have some amazing products and enjoy a cult following amongst British beach match anglers here in the UK.

“I had heard complaints from some people who were struggling to get hold of their products so the solution to the problem seemed fairly simple to me. “Ultramarine’s portfolio is very high end and quite specialist and the prices reflect that,” added Cunningham. “However, the key point is that they are innovative, different – and they work. “Word that the brand is back in the UK will spread quickly among top match anglers and also hopefully down to casual match anglers and serious pleasure fishermen.” Tronixpro also distributes a number of other top brands, including Evia Hart, Iridium and Asari, alongside its own Tronixpro range which boasts over 380 products. The company has enjoyed ‘fantastic’ growth since it started trading less than five years ago from Cunningham’s garage with a portfolio of just 30 products. Cunningham added: “We have seen continuous growth every year and have had to move premises twice to keep up with our expansion. “Despite everything we hear to the contrary about the general economy, business has been fantastic.” For product details visit www.tronixpro.com.

US PUBLISHER MAKES AUDIENCE PROMISE An American publisher is challenging international tackle manufacturers to find a more targeted route to active US anglers than its own portfolio of magazines. J.F. Griffin Media reaches over four million anglers across the US each year and has an estimated readership in print and online of over ten million. It has built this audience in just eight years thanks to partnerships with state fish & wildlife conservation agencies in the US in which it improves the quality of official regulation documents and turns them into magazine-style annual guides. These guides are then distributed to anglers whenever they buy their annual fishing licences.

The magazines deliver the single largest print audience of anglers in the country. But, says the company’s Drew Kelly, it is the their targeted nature that gives them their real power. “The distribution happens at retail locations, at the point of purchase of the licence, at retailers big and small. It means the magazines are targeted to active anglers who are ﬁshing and spending,” he says. “The huge reach makes this a cost-effective way of reaching anglers during the year. “That’s particularly valuable to medium-sized manufacturers who don’t have the budgets to advertise across multiple titles in multiple markets.”

The magazines, together with the supporting websites launched this year, are perfect for international businesses that want to break into the US market, says Kelly. He explains: “We are in a unique position of being the link between the state fish and wildlife agencies, the anglers and the fishing industry. This position has provided us with some great insight into the anglers, the states and our manufacturing and retail advertising customers.” The full range of angling and outdoor publications can be viewed at www.eregulations.com. For advertising information visit the website www.jfgriffin.com.

Garmin buys its South African distributor Garmin, the US-based manufacturer of GPS and ﬁsh-ﬁnding systems, has acquired the South African distributor of its products. It has completed the acquisition of Garmin Distribution Africa PTY, which will be renamed Garmin South Africa

(Pty). It will continue operations at its current headquarters and warehouse facility near Johannesburg, where it employs 70 people. “This transaction will strengthen Garmin’s presence in this rapidly growing region and we look forward

to closely supporting our retailers and customers in South Africa,” said Dr Min Kao, CEO of Garmin. “We are very pleased to complete this acquisition and welcome our South African team into the Garmin family.”

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Praise for Russia’s autumn show as foreign participation increases

ore foreign fishing tackle manufacturers are recognising the growing Russian market by attending the country’s major outdoor sports exhibitions. And that was certainly the case at the autumn Hunting and Fishing in Russia event in September when the show’s Deputy Director, Dimitry Gorodkov, announced an increase in exhibitors from outside its borders. “The significant rise in foreign participation was certainly a highlight of the show for us,” he told Angling International. In all 670 companies were present in Moscow – 70 more than last year – and the four-day extravaganza attracted more than 38,000 visitors – up 4,000 on the same show in 2010. Latvia-based Salmo used the event to officially announce its agreement with Svendsen Sport to distribute Okuma rods and reels and Savage Gear lures in Russia, Ukraine, Belarus and the Baltic states. The deal was first agreed in Amsterdam in June

when the two companies met at EFTTEX. The autumn show in Moscow is becoming increasingly important to Salmo as it expands its ice ﬁshing range of products, including suits and ﬁshing rods. Salmo Marketing Manager Gints Auzans told Angling International: “It is an extremely important event for us. “Although the spring show is bigger, the autumn

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Angling International November 2011

event is more important to us because of our growing ice fishing offering. “It is an excellent meeting point for existing customers. Many of them live and work a great distance from Moscow and only visit the capital twice a year to attend the shows. “We also pick up new contacts as our customer base continues to grow in Russia.” As the show is also open to the public, Auzans added it was an opportunity to meet its end users and show them first hand Salmo’s products for the upcoming season. For Moscow-based Extreme Fishing, the two Russian shows are significant events on its calendar. Managing Director Vitali Pchelnikov said: “Russia is still our biggest market and from a sales point of view both the spring and autumn events are important. “Spring is the bigger and most important show as it is the one where you launch products for the new season while the autumn event tends to be the time to sell existing stock.”

Angling playing bigger role at Miami Boat Show

Recreational fishing continues to exert a growing influence on the five-day Miami International Boat Show & Strictly Sail – the largest event of its kind in North America. Earlier this year, the show attracted more than 104,164 outdoor sports enthusiasts and featured an 80,000 sqft hall – known as The Big Game Room – dedicated to some of the industry’s top fishing boat manufacturers, dealers and tackle makers. The Big Game Room also attracts anglers who want to see what’s new,

products. Deep Blue Marine Products sells a wide range of boat-friendly fishing items, from rod holders to storage boxes and McClory added that the show – and the Big Game Room in particular – is an opportunity to bring its portfolio to a wider audience. He said: “We started going to Miami because our dealers did not have the space to show off our goods and we wanted the general public to see everything we do. I would advise any company wanting to expand to bring its tackle inventory to the show as it exposes them to a nationwide audience.” This year’s show will be taking place from February 16th to 20th next year. The Miami event is organised by the National Marine Manufacturers Association which runs a string of boat shows across the US, including the Rosemont Sportfishing, Travel & Outdoors Show – a dominant fishing, travel and hunting event in the Chicago area. It takes place in Rosemont, from January 25th to 29th.

rub shoulders with top name ﬁshermen and attend seminars and watch demonstrations. Tarpon Springs, Florida-based Deep Blue Marine Products has been exhibiting in the Big Game Room for eight years and its President, Terry McClory (above), says it is an excellent opportunity for the company to meet its customers and get feedback on its

CHINA FISH ALMOST SOLD OUT

China Fish President Li Jiang said: The number of international exhibitors at “The number of international companies next year’s China Fish will be nearly 40% exhibiting is very positive. I have said up on last year. many times that when the number With more than three months left before event, DFGHFDGHFDGHFDJDFGJGJ the organisers report that reaches 60% then China Fish can be DFthe GFDSG regarded as a truly international show. 98.5% of the exhibition area has already “We will be increasing our efforts to been sold out. reach that target.” At the time of going to press 400 China Fish takes place from February Chinese companies and 39 international 6th to 8th at the New China International businesses – up 39.3% on last year – Exhibition Centre, Beijing. have booked booths. November 2011 Angling International

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Bass and baits driving US sales

ass remains the favourite quarry of North American freshwater anglers, according to the latest survey of fishing trends. In its snapshot of the habits of fishermen, research company Southwick Associates reported that over half of freshwater anglers in the US (53.5%) fished for largemouth or spotted bass in July this year. Smallmouth bass also figured highly with over a quarter (25.6%) of anglers questioned through the Southwick Associates AnglerSurvey.com research organ revealing that they targeted the species. Other sought-after freshwater fish included panfish (32.5%), trout (22%), catfish (18.4%) and walleye (16.4%) with artificial baits (77.7%) and live baits (41.3%) the most likely attractors. The most popular saltwater fish was flounder with 32.4% of anglers fishing for the species in July 2011 compared to 33.1% over the same period last year. Nearly a quarter of respondents (24.6%) were not too worried about individual species and said that were after any fish that bites. Artificial baits (64.6%) live (54.3%) and dead baits (50.3%) were the most popular ways of attracting saltwater fish to the hook.

The survey also looked at the buying trends of anglers in the US and found that over half bought lures (55%), followed by terminal tackle (44.8%) and line (28%). Hooks (71.9%), sinkers (48.1%) and swivels (27.1%) were the top terminal tackle sellers, while monofilament (35%) and fluorocarbon (29%) were more popular than superline or braid (27%). Fly leaders (42.1%), tippets (39.7%) and fly tying materials (21.4%) occupied the top three places in

the table of fly fishing equipment purchased over the period under review, while fishfinders or sonar (58.1%) and GPS or radio (42.2%) filled the top spots in the fishing electronics category. Responses to the above categories are multiple selection and can total over 100%. Time on the water varied significantly between freshwater and saltwater anglers with 62.7% of the former fishing during the month compared to just 18% of the latter.

FISHING EQUIPMENT OTHER THAN LURES PURCHASED IN JULY 2011

Angling International November 2011

WHERE DID YOU FISH IN JULY THIS YEAR?

TYPES OF FISHING LINE PURCHASED IN JULY IN THE USA

DISTRIBUTION OF JULY 2011 ANGLER SURVEY RESPONDENTS

Appointment strengthens FirstDart in EMEA region

FirstDart has strengthened its international sales team with the appointment of Jan Kolousek as European, Middle East and African (EMEA) Sales Jan Kolousek: New European, Middle East and African Sales Manager. International Manager at FirstDart. Sales Manager of the Singapore-based OEM line supplier, Sandy Ogata said: “Previously the territory Jan will be looking after was

covered by our offices in Shanghai, Singapore and Europe. We are delighted to have him on board and able to focus on the regions exclusively.” A keen fisherman, Kolousek is based in Prague, in the Czech Republic, and joins FirstDart from the IT industry. “Jan has arrived at the right time,” said Simon Henton, Global Marketing Manager at FirstDart. “Our recently launched carp range is ideal for the European market and makes a good addition to our AquaPro fly line range. Combine this with our existing OEM offering and you can see that Jan has a great opportunity ahead of him” November 2011 Angling International

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

CGC EXPO SET TO BACK TO OCTOBE

rganisers of the CGC Expo are set to move the show to the end of October and could cut it short by a day. Figures show that the number of domestic buyers increased from 1,115 last year to 1,320, but the number of foreign buyers dropped to 502 compared to 628 in 2010. Show organiser Li Jiang said: “Basically, I am satisﬁed with how the show went. But the economic situation is not that optimistic and that had an effect on the number of international buyers who showed up. “In addition it was a month earlier than last year which meant it fell in the middle of the sales season in China. For that reason we only saw an 18% increase in domestic buyers.” The CGC proved a hit with members of the general public with 20,000 people attending – 5,000 more than last year. Exhibitor numbers continue to rise with a 12% increase on the previous year. There were 430 companies – 159 from the host city Weihai – and 267 from other provinces of China in attendance. Four foreign companies made the trip: Eagle Claw (America), Scatri/Biouse S.A.S (France), and Hyper Inc and the Halla Group (both South Korea). Another, Italia Fishing srl, also attended, but was present on the stand of its Chinese partner. Overall exhibiting area was increased 20% to 24,000 sqm. Mr Li added: “Although the buying numbers did not increase hugely, many companies reported a good show. After speaking to exhibitors and visitors we will be reverting back to the beginning of October and we will be staying at the Weihai International Convention Centre. “Many exhibitors also complained that a four-day show is too long so next year I am considering shortening it by a day.” Mr Li also revealed that 332 companies took part in a booth selection lottery to determine where they would be located at next year’s show. The process is designed to keep the selection of booths more fair and open. Mr Li added: “The response to the initiative shows that the CGC this year is very successful and popular.” Right: A representative of the newly named Holly Creations –formerly Holly Kudos – shows off one of the company’s rods.

ASA purchases new HQ in Virginia

The American Sportﬁshing Association (ASA) has bought its own headquarters in Alexandria, Virginia. The organisation, which represents the interests of more than 60 million American anglers, has taken advantage of low real estate prices in the

US to purchase its own headquarters in the north of the city. ASA Communications Director Mary Jane Williamson said: “With the current state of the property market this move represents a very good investment for our membership and

in ten years’ time we will own the building.” The new mailing address is: 1001 N. Fairfax Street, Suite 501, Alexandria, VA 22314. Staff phone and fax numbers and email addresses remain unchanged.

WHAT HAS RAPALA BEEN TELLING US BASS ANGLERS? See p28

O REVERT ER DATE The CGC Show in Weihai attracted 430 exhibitors, a 12% rise on last year.

CGC VIEW FROM THE BOOTHS “It was a good show for us in Weihai, although there were not so many foreign buyers as in previous years. However, one of the main reasons for us being there Olivier Marchand of Scatri Biousse: Secured Chinese was to establish a dealer at the Expo. distributor for the Chinese market and we came away with an agreement with Weihei-based ﬁshing rod and lure maker, Crony. Our machines have been well received in China and we are delighted to have signed an agreement with the company.” Olivier Marchand, Export Manager, Scatri/Biousse

“It was our ﬁrst time at the show. Although there did not seem to be too many people there, we made some useful contacts and came away satisﬁed. We are mainly an exporter so we were keen to explore the Chinese market.” Matteo Badiale, Key Account Manager, Italia Fishing srl.

“The number of visitors is less than last year and most of them were congregated in Hall B where the Registration Desk was located.” Cong Mingri, General Manager, Weihai Haiynan Fishing Tackle Co.

“Our goal was to see the Chinese and we encountered a lot of interest from some quality buyers.” Jim Burton, Manager, Weihai Inworld Tackle Co.

”We are happy the show was held in September because this is the best time to attract international buyers looking to buy products for next year. “There were not many international buyers and China Fish still remains a much better option for export opportunities as it is a more mature show.” Zhou Vanping, General Manager, Kaiyue Composite Material Technology Co.

New US legislation set to improve access for anglers

lans to open up more than 35 million acres of US Government-owned land to sportsmen and women have been welcomed Gordon Robertson: by the recreational Welcomes plans to open up fishing industry. The more land for fishing. Recreational Fishing and Hunting Heritage and Opportunities Act has been introduced to ensure that fishing, hunting and shooting are supported on federal lands. The legislation directs the Government’s land management agencies, such as the US Forest Service (USFS) and the US Bureau of John Loftus, Chairman of Land Management (BLM) to incorporate in Marukyu in Europe, said: “The move shows the ambition of both their mandates the support of public access to the nation’s land. the Japanese parent company “While many of these agencies are most and our own desire to grow all commonly known for their timber resources our brands across the United and energy development, federal lands Kingdom and Russia as well as also offer tremendous recreational fishing the rest of Europe, Scandinavia, opportunities,” said American Sportfishing the Middle East and Africa.”

TACKLE TRADE WORLD EDITOR JOINS MARUKYU Marukyu has signaled its commitment to expanding global markets with the appointment of a marketing manager. Nick Marlow, formerly editor of Tackle Trade World, has joined the company and will be promoting the Marukyu, Ecogear and Nories brands.

Association (ASA) Vice President, Gordon Robertson. “Unfortunately, access for traditional recreational activities on these lands is limited as is public awareness of the problem. “With lack of access being one of the most common reasons keeping anglers from enjoying a day on the water, this new legislation opens an opportunity to increase sport fishing participation.” A recent Congressional report concluded that more than 35 million acres of land owned by the USFS and BLM offers inadequate access to sportsmen and women. “Recreation is the single greatest economic output of national forests and grasslands, with 46.5 million angers spending over $1.2 billion annually to enjoy fishing on USFS lands,” said Robertson. “It is astounding that with such high demand, access is still a barrier for millions of anglers. “The Act directs the USFS and BLM managers to not only promote recreational fishing and hunting access, but to further take advantage of one of the biggest economic drivers for the agencies and the rural communities near their lands.”

November 2011 Angling International

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Rapala’s X-Rap Pop is also aimed at bass anglers. New for 2012: Rapala’s X-Rap Prop.

LURES UPDATES

Rapala puts US fans on red alert for new lures

Rapala’s Ultra Light Shad is designed for long casting despite its size.

Other Scandinavian lure companies are also strengthening their positions ahead of 2012, including Wake in the Nordic region and Innovative Lures in Germany.

apala has put America’s ‘topwater addicts’ and hard-pressed dealers on red alert by announcing new details of two lures for 2012, which it says ‘deliver topwater mayhem to Rapala thrillseekers’. Meanwhile, Finnish lure manufacturer Wake has announced new distributor deals in Sweden and Denmark that will strengthen its network in the Nordic region; and Danish company Innovative Lures has revealed yet another agreement in Europe for its popular Jiggy Jr jerkbait. Rapala’s breathless descriptions of the new X-Rap Pop and X-Rap Prop appear in a pre-launch announcement designed to excite its angling fanbase in the US and drive them into stores. The lures, which are also set for the European market, ‘will be hitting store shelves just in time to put on your holiday wish lists,’ says Rapala. The X-Rap Pop is designed for big splashing bass. It features a deep, cupped lip and internal textured scales made famous by the Rapala X-Rap. “Even the slightest tug brings the X-Rap Pop to life,” says Rapala. It is available in six patterns and one body size. The larger X-Rap Prop features two stainless steel props, one in the front and one in the rear, that create a big noise and splash, while its counter-rotating design stabilises and keeps the lure on track. It’s designed for both long and short casts – and to be irresistible to bass. Both the X-Rap Pop and X-Rap Prop were revealed to American dealers at ICAST in Las Vegas in July. The 28

latest details are accompanied by thrilling descriptions of three more lures set for US stores at the end of the year. Rapala’s Ultra Light Minnow and Ultra Light Shad are lightweight yet designed to cast incredibly long distances. “Their unique lip designs and ultra-light bodies create an enticing, wobbling action when slowly retrieved, twitched and jerked for topwater fun, or retrieved fast for aggressive fish just under the surface,” says Rapala. The Jointed Deep Husky Jerk is perfect for casting or trolling, says Rapala. It features the classic Rapala ‘wounded minnow’ wobble and an exaggerated tail action that predators find difficult to refuse. Available in eight patterns, it wakes up fish with loud rattles created with its jointed body and kick-tail section. More details on all five lures are available online at www. angling-international.com. Meanwhile, deals for Sweden and Denmark brokered at EFTTEX 2011 have cemented Wake’s position as a major force in the Nordic lure market. It already has a deal for Norway made at EFTTEX Scandinavian deals: 2010. Wake’s Jose Jaakkola. “We are also just a few days away from securing a deal for Iceland. Once that is done, we will have a network that includes all of Scandinavia, Iceland and of course Finland,” Wake Manag-

Angling International November 2011

Driving worldwide sales: Wake’s Jigwobbler.

ing Director Jose Jaakkola told Angling International. Since EFTTEX, Sweden’s CWC has added Wake’s soft lures to its portfolio which already includes the original hard Jigwobbler. In October Wake also agreed a deal for Denmark with distribution company 2biz. “They have taken all our lure ranges, hard, soft and Jigwobbler,” says Jaakkola. “It’s a big step. Before this deal we were not in Denmark at all.” Norway meanwhile is covered by a deal for Jigwobbler with distribution company Seeberg. The new deals cap a whirlwind 18 months for Wake. Jaakkola says the company is on target to more than double sales this year. Much of the credit goes to the Jigwobbler, the hybrid which combines a jig head with a free-moving wobbler body to give it a unique swimming action. The hard Jigwobbler is currently distributed in more than 30 countries including the whole of the EU, Russia, Japan, South Africa and the USA. This year Wake introduced a soft version of the Jigwobbler to much acclaim. Worldwide interest in both Jigwobblers and other Wake lures continues to grow, says Jaakkola. “Customers often contact us about the Jigwobbler but end up taking a much larger part of our range,”

HOW IS BERKLEY IMPROVING ITS BAITS? See p32

he says. “We actually have negotiations ongoing with distributors in about 15 more countries. Our goal is to grow our distribution network to cover over 50 countries by the end of 2012.” For more details on Wake and for distribution opportunities email info@wakeﬁshing.com. Innovative Lures has also been extremely active since EFTTEX. Following news of a deal with Leeda to distribute the Jiggy Jr in the UK (see Angling International October issue), owner Lars Sogaard has this month announced a similar arrangement in Germany with Think Big. Says Sogaard: “We are delighted to conﬁrm Think Big will distribute our vertical jerkbait Jiggy Jr and our wobbler SwimTail 30mm in Germany. They will be launched in early 2012 through Think Big’s catalogue and via active sales in shops via their network of reps. “The Innovative Lures brand, despite being relatively new, is

winning worldwide attention. Our lures are now selling in Iceland, Finland, Sweden, Denmark, Lithuania, Germany, the UK and Holland.

Set for Germany: Innovative Lures’ Jiggy Jr (right) and SwimTail 30mm.

Sogaard is now targeting Norway, Poland and Italy. “We know anglers in these territories are embracing our lures with much enthusiasm,” he said. “For instance, an angler in Norway caught a 32kg halibut on our SwingTail 25g spoon and there are several homemade videos on YouTube from Italy of keen anglers using our products.” To view the Jiggy Jr in action visit www.anglinginternational.com and follow the link to the videos section. To discuss distribution deals contact lars.sogaard@innovativelures.com.

VID O EO See NL IN ac m intetion aore lu E rna t an res i

November 2011 Angling International

tion glin n al.c gom

CARP SPECIAL I N S I G H T • A N A LY S I S • N E W P R O D U C T S

arp fishing remains one of the most sophisticated disciplines in the sport. Catching the monster fish that cruise the world’s lakes and waterways has never been more popular and the ways of enticing the prey have become a real science. This is reflected in the massive amount Angling International Assistant Editor, time, effort – and not a little cash – that is Anthony Hawkswell invested by the major players in the market on R&D. Once the preserve of specialist manufacturers who served a lucrative niche segment, it has now also become a major area of activity for the world’s tackle giants who have seized on its potential. This is reflected in the number of big names included in this month’s bumper 17-page Carp Special – all vying for your business as 2012 fast approaches.

FEATURED INSIDE: 31 Jurgen Haese of German distributor, Think Big tells why the InvisaSwivel can be a carp ﬁshing sensation. 32 Frans DeCeular of Pure Fishing outlines how its Berkley Gulp! bait brand stays ahead of the opposition and gives extra insight into the company’s new Product Innovation Centre in Holland. 33 Dynamite Baits: the brand has hardly been out of the news since its takeover by Rapala. New Marketing Manager Daryl Hodges talks about the latest developments. 36-37 Ockert’s Climax CULT carp line-up is laid bare, including details of what the company describes as ‘probably the best innovation in carp tackle for 2012’. 40 Greys reveals details of its new

Prodigy GT5 and six new stalking rods. 42 Shimano gives you a guided tour of its brand new ‘Big Pit’ reel, the Baitrunner XT-A LC. 43 Fishouﬂage introduced its European Carp pattern at EFTTEX in June and here promises more to come. 44 UK-based Gardner Tackle outlines why it can be a one-stop shop for all your carp ﬁshing needs. 45 Carp LinQ talks about its new Adjustable Heli Chod system. 46 Hart has come up with a completely new range of rods. Discover the secrets of the Virux... 47 Old Ghost – sponsor of the World Carp Classic – promises it won’t be long before a full launch of its carp baits for Europe.

Aquateko:‘Love at ﬁrst sight’

ove at first sight’ – that’s how Jürgen Haese, Director of Germany-based wholesaler and distributor, Think Big, described his initial reaction to the Aquateko InvisaSwivel (below). Haese told Angling International: “The advantages were so obvious. I mean, the whole of fishing is about ‘fooling the fish’, eliminating every suspicious part from our lures and baits – making them think that this meal is real. So what could achieve this better than making it invisible? They really are a revolution.” Haese is equally as enthusiastic about the Knot 2 Kinky Titanium Wire (pictured right). He said: “It is the highest quality terminal tackle of its kind. “Every fisherman appreciates a wire which he can

knot and use again and again and again. We are having discussions with retailers who are unsure whether we should be selling an ordinary wire leader that will never need replacing!” Haese first ‘fell in love’ with the Aquateko products at ICAST in Las Vegas and is now distributing them in Think Big’s main business strongholds of Germany, Austria and Switzerland. “We became aware of the products through some friends. Once we met the company it did not take us long to agree to co-operate and on the same day we had placed our initial order.” Haese says that he is convinced that the InvisaSwivel and Knot 2 Kinky Titanium Wire will be an overwhelming successes in Europe. “The obvious qualities aside, the InvisaSwivel is unbelievably strong – it will not take much to persuade even expert fishermen of the benefits. They can clearly see the advantage and the results speak for themselves.” At first, when Think Big introduced the swivels they were used mostly for trout and salmon. Haese explains: “These guys are fishing in very clear waters and every mistake will result in a lost fish. So something invisible is highly appreciated. “The next fishermen to appreciate the qualities of the product were those going for zander and pike

where careful presentation is key. “Catfish anglers, who try to avoid metal parts in their lure presentation, also see the benefits.” Haese adds that carp anglers are also beginning to turn to the InvisaSwivel in large numbers. He says: “Carp anglers are the most difficult to convince when something new hits the market. “But more and more of them are using the swivels and it’s just a matter of time before it becomes a vital part of a carp fisherman’s armoury.” Make contact Tel: +1 904 273 7200 Email: sales@aquateko.com Web: www.aquateko.com

November 2011 Angling International

CARP SPECIAL

I N S I G H T • A N A LY S I S • T R A D E N E W S

Angling International: What exactly is the new Pure Fishing Product Innovation Center? Frans DeCuelaer: Based in Etten-Leur, in the Netherlands, the Product Innovation Center opened in January this year and works closely alongside its counterpart in Spirit Lake, Iowa, USA, on a wide range of product initiatives for European-style carp fishing. There are a range of activities that take place in the lab, which include analysis along with product development and quality control. We are also testing the reaction of fish in a tank set up to create a multitude of feeding situations. The entire bait range is made and packaged in the production areas. The boilie production capacity depends on the diameter of the baits, but we can make between four and five tonnes a day. What is the difference between Gulp! Carp boilies and the rest? Real research into attractive products for carp fishing started in the late 1980s and most products used at the time – flavours, enhancers and sweeteners – came from the food industry. Through years of experimentation and research into why some products are more attractive than others, we have developed certain molecular structures, which currently provide that little bit more appeal to fish than usual. Other ingredients also play a major role. However, science does not stand still and there is always room for improvement. We understand that and that is why we continuously strive for that little bit extra to stay one step ahead of our rivals.

What are the biggest difficulties you face when looking at new products? Actually, most difficulties are created by the end user. Like most sports, fishing is subject to the vagaries of fashion. Every season there seems to be a new fad – be it colours, smells or even textures. However, with our experience we are able to respond to these situations rapidly to make specific products for a changing market. Right from the stage of conception we take into consideration the different countries and cultures. We certainly would not put products on the market that do not meet the expectations of the end user. In general we succeed pretty well. How does the link work between the Netherlands and the States? Before the collaboration existed we had often discussed and exchanged views on different matters and this showed us we had a lot in common. My US colleagues, Dr Keith Jones and John Prochnow, have undertaken work on single molecules with good results. In Europe we are one step further up the line as we look for molecular combinations that significantly increase attractiveness. We are looking to make our products more efficient and more attractive than any other currently available. The Gulp! Carp attractant plays an important role and has become a point of reference. It is a proven efficient cocktail with nearly 100 years of history and can be easily integrated into all kinds of baits.

What new products can we expect for 2012? Absolute Plum, Coco Banana, Tangerine & Fish and Red Crustacean will be added to our boilie ﬂavours. They are available in 12mm, 16mm, 20mm and 24mm and come in 1kg bags and 3kg buckets. The 12mm and 16mm are also available in 400g bags. New Red Crustacean, Tangerine & Fish, Coco Banana and Absolute Plum will be added to the Tuna Spice, Irish Cream Seafood One and Pineapple Fever Fluoro pop-ups.

“We’ve developed certain molecular structures that provide that little bit more appeal to ﬁsh.” – Frans DeCeulaer Make contact Tel: +33 450 967700 Email: Infos-Export@pureﬁshing.com

“Berkley knows bait science doesn’t stand still”

Frans DeCeulaer, PI Director EMEA at Pure Fishing, talks about Berkley Gulp! Carp’s moves to stay ahead of the opposition using its new Product Innovation Center.

The entrance to Pure Fishing’s Product Innovation Center at Etten-Leur in the Netherlands. 32

Inside the Center, where activities include analysis, product development and quality control.

Angling International November 2011

The aquarium in the laboratory where the reaction of carp to different baits is tested and monitored.

Dynamite and ACE now offer twice the rewards in carp By adding the ACE carp tackle brand to its bait business, Dynamite can now service its dealers with a full range of carp products – and it’s keen to expand its network still further.

New in carp baits

The carp market is expanding from Russia to Iran and includes almost all other European countries. As the UK’s largest boilie manufacturer, Dynamite is perfectly poised to capitalise on this expanding global market thanks to its greater distribution and increased product range.

New for 2012 from Dynamite are products developed with the expanding continental market in mind. This dynamic new range includes three top quality boilie flavours – Spicy Peanut, GLM and White Chocolate & Coconut which, says Dynamite, have already produced outstanding results. With Terry Hearn, Dynamite has also introduced a ‘really clever’ new boilie that is a perfectly balanced bottom bait which ensures perfect presentation and almost guaranteed hook-ups. Adds Dynamite: “Also new for 2012 and sure to be a hit in Europe and further afield are the 30mm catfish/carp hookbaits. These durable pellets were designed specifically with catfish in mind, but in tests were so good they were adapted to suit the carp market. They have also been catching other species over 10kg.” All of the new products are available now. To view them visit www.dynamitebaits.com or see overleaf.

New in carp tackle

Following the recent acquisition of the ACE carp brand, Dynamite Baits is now totally focused on cementing and expanding not one but two high end brands in carp ﬁshing – and not just in Europe but globally. With its strong following in many countries on the continent, Dynamite is perfectly placed to expand its offering with the introduction of ACE carp tackle throughout the UK and 15 other countries from January 1st 2012.

Daryl Hodges, Export Sales and Marketing Manager, told Angling International: “We have received a fantastic reception for ACE and with both Dynamite and ACE products now being distributed from one central location, we are able to really give our customers what they need. “At the same time we can save on expensive distribution costs – ensuring good margin is maintained for the retailer.” The aim of the ACE brand is to create a high value, fast moving and high margin range of products that anglers worldwide will return to buy over and over again. Adds Hodges: “With more than DYNAMITE WORLDWIDE WHOLESALERS 150 current products and ambitious new product development plans Austria: THALINGER LANGE GMBH +43 7242 497 271 p.hochschartner@ led by one of the greatest product thalinger-lange.com; Canada: CARP KIT INTERNATIONAL +19 058 787 554 development masters, Max Cottis, and one of the greatest carp anglers, carpkit@bell.net; Czech Rep: NORMARK S.R.O +420 266310 218 sirucka@ normark.cz; Denmark: DYNAMITE BAITS LIMITED +44 115 9899060 daryl@ Terry Hearn, the message is clear: daryl@dynamitebaits.com; England: SHIMANO NORMARK UK LTD +44 330 333 watch this space! 4888 sales@shimanonormark-eu.com; Estonia: NORMARK EESTI OÜ +37 2611 “Exciting new products will be 7081 normark@normark.ee; France: RAPALA FRANCE SAS +33 384 573 093 ready for January 2012 and you can be sure the thinking behind them abaudouin@6rapala.fr; Hungary, Croatia, Slovenia, Bosnia, Serbia, Macedonia, and the quality will be second to none.” Bulgaria: NORMARK HUNGARY +36 1 206 07 02 karsai@rapala.hu; Iran: COLDON Adds Terry Hearn: “I never settle FISHING TACKLE STORE +98 2133 96 3033 Info@coldon.ir; Ireland: GOWEN & for second best with my carp ﬁshing BRADSHAW +35 391 483 100 sales@gowbrad.ie; Latvia: SIA NORMARK LATVIA and I know that where product +371 67 67 22 75 miskinis@normark.lt; Lithuania: NORMARK UAB LITHUANIA development is concerned Max feels +370 37 457 144 vitas.miskinis@normark.lt; Poland: NORMARK POLSKA SP. exactly the same.” Z.O.O. +48 22 751 09 80 mirek.adamski@normark.pl; Portugal: NORMARK ACE is a high value brand aimed PORTUGAL SA +351 214 851 202 janne.paukkunen@normark.es/jp@rapalalatin. at offering thinking carp anglers com; Romania: SC Normark Sport Romania +40 214050 007 dorel.tomescu@ innovative ideas. To view products normark.ro; Russia: ZAO NORMARK +7 495 775 3732; Sweden: JBE SWEDISH visit www.acecarp.com. SPORTFISHING +46 730 558 166 info@metebolaget.se & TACKLEDESIGN BY BROMANADELL +46 409 158 00 info@ﬁskekompaniet.com; South Africa: RAPALA VMC SOUTH AFRICA +27 11 794 6950 mpledger@rapalavmc.co.za; Spain: NORMARK SPAIN SA +34 91 848 7580 janne.paukkunen@normark. es/jp@rapalalatin.com; Ukraine: NORMARK UKRAINE +380 44 58 52 993 roman.sereda@normark.com.ua; USA: BIG CARP TACKLE LLC +1 918 331 9047 bigcarptackle@cableone.net; Holland, Belgium & Germany: DYNAMITE BAITS LIMITED +44 115 9899060 daryl@dynamitebaits.com

If you are interested in becoming a global stockist please contact your country’s distributor directly or contact Daryl@dynamitebaits.com November 2011 Angling International

CARP SPECIAL

I N S I G H T • A N A LY S I S • T R A D E N E W S

‘PERFECT’ CLIMAX CUL RANGE GIVES CARPERS COMPLETE CHOICE Building on its reputation for the best quality German-made line, Climax has re-energised its Cult brand to create a range of unbeatable braids, ﬂuorocarbon and leaders. “We now have the perfect carp lines,” it says.

to give this line the most superior LB/diameter ratio ever seen amongst sinking mainline braids for carp angling. Pristine 8-ﬁbre braiding technology and a perfectly balanced picks-count create a super-round proﬁle, suppleness and reduced friction for silent casts at the longest possible distances.

Brand new CULT Lead Core leader material that is very soft and abrasion resistant has been added for 2012. It is available in three new colour patterns – weed, silt and gravel – and ranges from 25lb to 45lb. Anglers can choose CULT Lead Core either on spools or as various ready-made rigs. Next there are the brand new CULT Sinking Hook Links. All eight braids come in four different colour patterns and range between 20lb and 30lb. They boast a very soft surface, are perfectly round and sink naturally onto the riverbed. Finally, the CULT Skin Braids that use the Sinking

“Climax CULT Sinking Mainline Braid is everything that an angler would want. It is miles away from the usual sinking blends on offer.” – Jan Willenbruch

Climax is also equally unequivocal about the properties of its CULT Fluorocarbon and says: “For mainline or rig making, the brand new CULT Fluorocarbon is without doubt the ideal line to use. Unlike conventional ﬂuorocarbons on the market, it is very supple and has a very well balanced memory. “It consequently casts further and boasts better knot strength than others.” Thanks to its high density, the line quickly sinks to the ground and with its ‘discreet’ shade of olive, it perfectly blends into the lakebed.

Hook Links as core material are a ‘must-have in every tackle box’. Designed to make your most inconspicuous rig tangle-free, they are coated with a highly abrasion-resistant, removable and tangle-free skin. The Skin Braids have excellent knot strength and the coating does not rupture.

arp fishing has enjoyed a cult following for years, but the specialised branch of the sport has never been as popular as it is today. German manufacturer Ockert has been making carp fishing tackle for many years, but in response to continued growth in the sector, last year completely renewed its range with a series of state-of-the-art products under its Climax CULT brand. The Climax brand itself was established in Germany in 1949 and over the last 62 years it has become synonymous with top quality line. Its lines are developed and braided in Germany and regarded at the very top of the sector. The company is rightly proud of its rich heritage and its reputation as a line manufacturer. The CULT brand is the latest in a wide range of quality innovations from Climax and the company says: “You will find everything for successful carp fishing. We have the perfect carp lines – monofilaments, braids and fluorocarbon – innovative leader materials for all sorts of applications and proven ‘ready-made rigs’ as well as tools. The headline improvement to its range for 2012 is the introduction of the brand new Climax CULT Sinking Mainline Braid. “It is everything that an angler would want in a sinking braid and is a truly innovative product. It is miles away from the usual sinking blends on offer,” says Ockert Managing Director Jan Willenbruch. He adds: “It has the combination of four features that other lines do not have – high breaking strain, low diameter, high abrasion resistance and the ability to sink right down.” Climax says it is probably the ‘best innovation in carp tackle for 2012’. The ultra-strong fibre is said

Angling International November 2011

Make contact Tel: +49 89 894 0830 Email: crademann@ockert.net Web: www.ockert.net

WHAT’S THE SECRET OF SHIMANO’S NEW BAITRUNNER? See p42

LT S ALSO IN THE CULT LINE-UP FOR 2012

The stars of the 2012 range (clockwise from top right): CULT Lead Core leader material; the brand new CULT Sinking Hook Link and CULT Skin Braid; the ‘truly innovative’ CULT Sinking Mainline Braid; and the highdistance CULT Fluorocarbon.

● CULT Carp-Line Said to be made of the best raw materials for stability and increased life span. ● CULT Extreme A mainline for extreme situations that demand everything from your tackle. The 12-times more abrasion-resistant monofilament line is super soft, has a smooth surface and comes in an olive-satin colour. ● CULT Dyna Splice Made from 100% pure Dyneema® fibres and perfect for a variety of rigs. ● CULT Duramax Leader An extremely smooth and five-times more abrasion-resistant shock leader made of braided Dyneema® fibre. It creates a perfect combination with Climax CULT Extreme. ● CULT Heavy Metal Core Instead of a normal lead core, this uses a metal alloy that does not burden waters, says Climax. ● CULT Bait Floss This soft Dyneema® fibre is floating and almost invisible, making it an ideal thread for natural acting standard and loop rigs with pop-up boilies. It can be used in conjunction with Climax CULT Hunters Braid. ● CULT TungstenLeader A top class carp leader featuring a fast-sinking tungsten coating. It is suitable for online and bolt rigs in muddy waters and for shy fish. ● CULT Clear Leader With its extra-smooth soft coat, this top quality leader sinks and virtually disappears on the riverbed. It is suitable for both inline and bolt rigs, and is a perfect choice for clear water and for shy fish. ● CULT Heavy Metal Leader A non-toxic, ready-made bolt rig which features an abrasion-resistant sheath for difficult waters. ● CULT Tungsten Chod Rig A ready-made rig that meets the highest demands of the modern carp angler. The heavy tungsten coating sinks slightly into weeds and presents pop-up boilies on the top. The lead is far enough so as not to drag and hide the boilie in the lakebed. ● CULT Helicopter Rig This rig’s unique aerodynamic properties give a decisive advantage for extreme distance casting. A free rotation device avoids tangles. ● CULT Shrink Tube Careful steaming ofthis tube will shrink it by 50% and make it ideal for various rigs, including line-aligner rigs. ● CULT Splicing Needle A tool for making knotless connections or rigs using Lead Core, Dyna Splice or other materials. ● CULT Splicing Needle Refill A six-piece refill pack for Cult Splicing Needles.

Above: The four different colour patterns for the CULT Sinking Hook Links. November 2011 Angling International

CARP SPECIAL

I N S I G H T • A N A LY S I S • T R A D E N E W S

GREYS ANNOUNCES BEST EVER PRODIGY RODS FOR CARP

AND THERE’S MORE CHOICE FOR STALKERS TOO...

The Prodigy GT5 takes full advantage of the company’s advances in composite technology. And there is good news for entry level carpers too with the introduction of the brand new Prodigy GT3 to replace the Prodigy SX.

reys has ‘gone back to the drawing board’ in an effort to improve upon its popular Prodigy Plus range and create, what it believes, is the best performing Prodigy carp rod yet. Using cutting-edge composites technology, the new Prodigy GT5 range is designed to appeal to serious carp anglers, especially those that favour modern and powerful overhead casting styles. “The result is a new blank designed from the ground up to improve every aspect of performance,” asserts the company. Greys has also subtly tweaked the tip design to improve recovery speed, saying this gives the rod a crisp and responsive feel normally associated with ultra high-end carp rods. “Of course, you will still find the smooth, progressive Prodigy action that cushions lunging fish yet gives plenty of power and control when needed,” it adds. And nor do the improvements end there. Visually, the Prodigy GT5 is equally high-end (see rod pictured top below). It boasts a resin-rich Carbon Armour® blank finish, Greys’ exclusive new DPS Carbon-Hybrid reel seat, a slim shrink-wrap handle and balanced stainless butt cap. Greys has also improved its offering to entry level carp anglers with the brand new Prodigy GT3 range, which replaces

the Prodigy SX. Says Greys: “We’ve subtly tweaked the blank design and materials to provide increased performance. “The classic progressive action of the blank has been retained with power in reserve for punching leads and PVA bags out to the horizon. Along with this formidable casting performance is a refined and smooth top section that ensures plenty of control no matter what size fish you’re targeting.” The slim profile blank of the Prodigy GT3 is complemented by a Greys-style DPS reel seat, full Japanese shrink-wrap handle and gunmetal anodised collars and butt cap. “The GT3 is a worthy successor to the Prodigy name and demonstrates perfectly our aim to produce performance carp rods that are affordable, practical and cater to the needs of today’s dedicated carp anglers,” adds Greys. “As for the GT5, we think it could be the ultimate Prodigy carp rod.” Both the GT5 and GT3 will be available to go on sale in early December.

The Chub and Greys brands have introduced six new stalking rods between them for 2012.

• Chub Outkast Plus 6ft Stalking 2.75lb

Perfect for ﬁshing undisturbed and overgrown tight swims, this rod’s one-piece 6ft construction means it can be stored alongside standard carp rods ‘just in case’.

• Chub Outkast Plus 9ft Stalking 2.5lb

Whether you are in a tight ‘hit and hold’ snaggy swim or ﬂicking out light controllers or ﬂoat rigs at close range, this ultra-versatile rod has it covered, says Chub.

• Chub Outkast Plus 10ft Stalking 2.5lb

Bridges the gap between dedicated stalking rods and shorter conventional lightweight carp rods. A truly versatile rod for anglers on the move and ﬁshing a variety of swims.

• Greys Stalking 7ft

The perfect tool for close quarter big ﬁsh hunting has been upgraded to 2.75lb but, most importantly, says Greys, this power comes into play progressively through the lower section. This allows the angler to control large ﬁsh with enough shock absorption to prevent hook pulls.

• Greys Stalking 9ft

One of the most versatile rods in the range, the Greys Stalking 9ft is perfect for a variety of methods from light leads and PVA bags to close-in surface or ﬂoat ﬁshing.

• Greys Surface Stalking 12ft

Make contact Tel: +44 1665 602771 Email: sales@hardygreys.com Web: www.greysﬁshing.com 40

Angling International November 2011

Designed as a dedicated surface rod, it is also suited to a number of different situations. Like the others in the range it is ﬁnished in sleek matt black and ﬁtted out with a quality cork handle, slimline Greys reel seat, robust double-leg SIC guides and gunmetal anodised collars and butt cap.

CARP SPECIAL

I N S I G H T • A N A LY S I S • T R A D E N E W S

Aero Wrap II oscillation system

Switching to Aero Wrap II gives the new reel a better line lay. “There are not many free spool reels that use a worm shaft to oscillate the spool. By utilising one it is possible to use a long nose spool similar to a spool on a big pit reel,” says Chris de Haan.

Shielded AR-B ball bearings

Many internal parts are made stronger and run smoother with the use of shielded AR-B ball bearings. The cap bail is replaced by a cone type that directs the line more easily to the line roller.

More internal gears

This takes the oscillation speed down and improves the line lay, resulting in a superior casting performance.

REVEALED! SHIMANO’S NEW BIG BAITRUNNER

THE TWO SIZES AVAILABLE IN STORE BBTRXTALC

Weight: 790g Gear ratio: 4.6:1 Line capacity: 0.35mm/550m Bearings: 5 x S-ARB + roller bearing

MBTRXTALC

Weight: 615g Gear ratio: 5.3:1 Line capacity: 0.35mm/290m Bearings: 5 x S-ARB + 1 roller bearing

What’s under the skin of the XT-A LC that makes it such a vast improvement on the original Big Baitrunner LC? Shimano’s developers offer an exclusive guided tour.

he original Big Baitrunner LC had an unsurpassed reputation as the definitive ‘Big Pit’ reel. In fact, says Shimano, it started the trend for big reels about 15 years ago. Now its replacement, the sleek, modern XT-A LC, is set to enhance the reputation of the reliable workhorse even further. Chris de Haan, Shimano Product Developer, has given Angling International an exclusive rundown of the new-look Baitrunner and the thinking behind its dramatic redevelopment. He takes up the story: “The Big Baitrunner LC reel is highly regarded among fishermen because it will never let you down. Whether you are fishing your local water or going abroad to catch the biggest of fish, anglers can always be sure that the Baitrunner LC will stand its ground. “However, after being on the market for so many years, we decided to upgrade the LongCast with our latest technologies. “When we started redeveloping it we set the target to come up with a totally new design, but to keep the strong image of its predecessor. 42

“To give it a better line lay, we changed the oscillation system to the latest Aero Wrap II. Looking at the market, there are not many free spool reels that use a worm shaft to oscillate the spool. By utilising one it is possible to use a long nose spool similar to a spool on a big pit reel. “The oscillation speeds went down by adding more gears internally and the line lay has improved – resulting in a superior casting performance. “Many internal parts are made stronger and run smoother with the use of shielded AR-B ball bearings. The cap bail is replaced by a cone type that directs the line more easily to the line roller. “When we introduced the smaller size Big Pit reels a couple of years ago, we noticed an increasing demand for smaller-sized big spool reels for the carp and coarse ﬁshing markets. Therefore two sizes of the BTR LC have been developed and are in the shops now. “The new Big and Medium Baitrunner XT-LC will steal the hearts of many anglers and exceed its renowned reputation.” Alijn Danau (above), a member of Shimano’s International Team Tribal, thoroughly tested the reel in

Angling International November 2011

May and June. He says: “During that time I hooked and landed 38 ﬁsh – plenty to come up with a verdict on the new reels. The new Baitrunner easily met my high expectations. I really could not ﬁnd even one disadvantage compared to the previous version. “I have always been a fan of the Baitrunner XT LongCast – and use those reels for all my foreign trips – but without any doubt I will be replacing all four of them with this new version! The XT has been scrutinised big time and all points where even the slightest improvement was possible have been addressed.” Make contact Tel: +31 341 27 2233 Email: cdh@shimano-eu.com Web: www.shimano.com

Europe’s carp elite embraces Fishouﬂage

or as long as there have been fishing stories, anglers have adorned themselves with a variety of fishing attire. From lucky hats to lucky hooks and favourite trousers and shorts – every angler around the world seems to have his own signature look. The common thread that has always held them together is their passion for their time on the water in pursuit of their favourite fish. That same time on the water spurred a conversation one autumn day and ultimately sparked an idea. The idea grew into a collection of likeminded sportsmen who shared a vision – and Outdoor Identities was born. That vision took on many forms throughout development, from sketches on the back of napkins to late night telephone calls: Outdoor Identities and Fishouflage took on lives of their own. They were driven by passion, the same passion that drives anglers everywhere to rise before dawn, to go that extra mile for a good bite, or put in that extra prep time to succeed on the water. That same passion is what ties all fishermen together and our common thread finally has its own colour. Fishouflage says: “With the passion for fishing stronger than ever, anglers can finally unite and make a ‘Passion Statement’ for the love of their sport with a camo all of their own.” It adds that Fishouflage was proud to introduce its new European Carp pattern at EFTTEX in Amsterdam in

The European Carp pattern will feature on accessories (above) and apparel (bottom).

June. “Professional carp anglers, media outlets and retailers from around Europe were stunned by the realism and visual impact of the pattern. “The hefty carp moving through the true greens in the vegetation drew spontaneous compliments from the opinion leaders in the carp fishing industry. The overwhelming reaction was – ‘you got it right!’ “The pattern is meant to be worn on the bank or the street as a statement of one’s fishing identity – ‘for the love of the sport’.” The first performance apparel will be available to distributors from Fishouflage in December. The initial offering will be shorts and caps and will soon be followed by rainwear and umbrellas. “Be sure to watch out for the new Plano boxes in the Carp pattern as well,” says Fishouflage. Luggage, waders and much more are expected – ‘for the love of the sport!’

Make contact Tel: +1 920-757-1188 Email: sworrall@outdoorsfirst.com Web: www.fishouflage.com November 2011 Angling International

CARP SPECIAL

I N S I G H T • A N A LY S I S • T R A D E N E W S

Gardner Tackle widens its range to stay ahead After more than 30 years of innovation, the UK specialist can now offer more than 1,000 items under its own brand plus tackle from other UK brands. “We’re a single source of product,” it says proudly.

boilies and stringer needles, bait drills, hair stops and Rig Bins – to name just a few. Since those very early days the company and the range of tackle that it manufactures and supplies has expanded enormously. It now offers a catalogue that includes well over 1,000 items sold under the Gardner Tackle brand name alone. Many of the company’s products are still made at the Gardner Tackle HQ in Guildford, Surrey, or elsewhere in the UK, including all of the metalware – pods, bank sticks, buzzer bars, baitmaking Classic innovation: the ‘revolutionary’ Rolaball equipment, pocket rockets, all its bait making equipment. ready-tied rigs and the longstanding TLB buzzers. As well as the very popular Covert hook and termiardner Tackle has been developing and manufacturing specialist carp and nal ranges, Gardner Tackle also sells a range of high quality luggage, Dyneema braids, specialist hooks, coarse fishing equipment since 1980, PVAs and much more – including its highly regarded setting itself apart with the sheer copolymer and fluorocarbon monofilament lines. number of truly innovative products The company says: “Our range of tackle is designed and marketed by founder and Managing constantly evolving and improving and this Director, Richard Gardner. no-compromise policy of quality and reliability has Many of these products are taken for granted by earned us a strong reputation with all kinds of fishermen today, but were a massive leap forward at anglers throughout the world. the time. “In addition to the core Gardner range, our trade These have included the first solid pointed bank sticks, catalogue also includes products that we distribute the ‘revolutionary’ Rolaball bait making equipment, on behalf of other premium UK tackle and bait rod pods – another Gardner invention – buzzer bars manufacturers. These include the popular products and the very first commercially manufactured spods. from Enterprise Carp Company, Mistral baits and Other ‘firsts’ that Gardner says changed the John Roberts tackle. angling world forever were PVA string, black leads, “We are also very proud to be sole worldwide distributor of the highly-acclaimed range from ATT, including ATT’s alarms and ATTx remotes, pager systems and the brand new ‘Neville backs’ – and there are some exciting new products in the pipeline. “By giving all our customers access to all these products through a single catalogue we are able to offer a single, very comprehensive and convenient source of fishing tackle and bait. This also means it is easier for shops to build up turnover discount as this relates to total spend, not just spend on the Gardner branded products.

Angling International November 2011

Above: Quality control is key in Gardner’s UK factory. Below left: A well-stocked warehouse means Gardner can fulﬁll orders from its new catalogue (below) quickly and efﬁciently.

“There is also the added advantage of saving on transport costs by combining everything in one order.” Gardner says it backs this up with a total commitment and dedication to good service. It adds: “What is the point of working with companies that are rarely able to fulﬁll an order? “We work hard to maintain exceptionally high levels of stock availability and are currently able to supply over 90% of the trade catalogue. “Turn-around times on most orders are extremely quick and there are some excellent transport deals available. These vary between countries, so please contact the ofﬁce for more information about these and our full trading terms – including a breakdown of the annual turnover discount structure.” International sales are conducted by Michele Gardner and she can be contacted using the information below. Make contact Tel: +44 1483 560048 Email: sales@gardnertackle.co.uk Web: www.gardnertackle.co.uk

WHAT HAS HART CREATED FOR NEWCOMERS TO CARP FISHING? See p46

Carp LinQ impresses with new adjustable helicopter rig

he Adjustable Heli Chod system from Carp LinQ is said to be a safe and ideal way of making helicopter rigs. The system consists of two short silicon sleeves to act as stoppers (top right). They are tapered at both ends with a soft bead on the top. In the event of a line break the tapered end of the sleeve allows the helicopter swivel to pass through any leader knots it may encounter without any problems because of the large bore diameter of the beads. An advantage of the sleeves being short is that it is impossible for them to stick out from the bottom when the rig hits an obstacle or the gravel bed. Anglers are also able to adjust the distance between the two stopper beads to improve the presentation of the Heli Chod system. The Heli Chod system comes in three colours – Translucent Green, Translucent Brown and Translucent Gravel. Carp LinQ has also added several types of artiﬁcial lures to its assortment, including pop-up corns and pop-up boilies that are available in pink, white, red and

yellow (right, centre). The company says that its Carp LinQ Liquid Wire hooklink and leader has created a stir in the market. The new type of braid is ‘super’ heavy like a leadcore leader, while being super soft – ideal for making leader and rigs. Since its introduction in 2007 by PT Central Sarana Pancing, the Carp LinQ range has grown steadily and established a reputation for its quality. PT Central says that it consults with European carp specialists during its product development and has invested heavily in human resources to create a team that understands the high standards of carp ﬁshing and can produce tackle that meets the exact needs of the angler.

Make contact Tel: +62 21 5961265 Email: lieanto@hotmail.com Web: www.relixﬁshing.com www.carplinqﬁshing.com

November 2011 Angling International

CARP SPECIAL

I N S I G H T • A N A LY S I S • T R A D E N E W S

Hart targets carpers everywhere with new Virux rods Five new reel models plus an extensive line-up of accessories add strength to a range designed to appeal to both newcomers and expert anglers.

art says that its designers have come up with another groundbreaking innovation. They have introduced a complete range of rods under the Virux name which they believe will exceed the highest expectations of carp fishing enthusiasts everywhere – from those just starting out right up to the most demanding angler. The rods are said to feature the very latest in market trends with fine quality graphites, 50mm stripper guides, Fuji components, camouflage finishes, butts with an ergonomic grip – and blanks of the very finest diameters. Hart says that its power range covers all expectations and fishing situations. Its parabolic yet sweet and progressive tip action allows for long casting distance. “For guaranteed success when fighting the largest specimens you can work with no fear of tearing the delicate mouths of the fish,” adds Hart. The range includes the Virux Strike, a starter rod that has an excellent quality/price ratio, the lightweight but powerful Virux Sabotage and the Virux Armada and Virux Black Ammo that both boast ‘completely awesome’ features. The corresponding reel collection comprises five models that will meet the needs of all carp anglers – the V1,

Above: Part of the new range of Virux reels. Below: The entry level Virux Strike in camo ﬁnish; more from the Virux range which extends to large accessories and electronics.

V1BF, V2, V3BF and VStrike. They are all lightweight but powerful reels that feature the very latest technology. Made from ultra-light graphite and aluminium, they are corrosion-resistant, have stainless steel ball bearings and come with or without a double disc drag and clutch. “There is also nothing lacking in the range of small accessories,” continues Hart. “These include the latest trends in the sector, such as scented weights coated with natural seaweed or sawdust, perfectly mimicking their surroundings while proving to be highly attractive to fish.” The Virux collection is completed with an extensive line-up of large accessories – chairs, bedchairs, umbrellas, covers, landing mats and fish holders – and ‘exquisitely designed’, fine quality purpose bags to go alongside the alarm and receiver sets and rod pods. “In short, this quality range of products now joins the great Hart family – a family that guarantees reliability and quality,” says the company.

Make contact Tel: +34 9438 20033 Email: ilekuona@evia.es Web: www.evia.es 46

Angling International November 2011

WHY ARE THEY KEEPING THE EFTTEX ENTRY FEE? See p51

OLD GHOST BAITS PASS FIRST TESTS IN EUROPE After impressing competitors at the World Carp Classic and distributors in tests on European waters, the Chinese bait company is set for a full launch. “The whole market is waiting” says President Yi Zhe.

ld Ghost has taken another major step towards a full European launch of its carp baits after impressing competitors at the World Carp Classic in France. In a separate move, potential distributors in 20 countries have also received and tested their ﬁrst consignments of Old Ghost baits, a key stage in the development process, according to Old Ghost President and chief bait developer Yi Zhe (pictured opposite third left with competitors at the World Carp Classic). The baits were also put on show at the CGC Expo in Weihai in September to promote them to those international buyers not yet aware of Old Ghost’s ambitions in Europe. After a dramatic introduction to the European market at EFTTEX in June where Old Ghost’s Freshkeeping Hookbait Sausage won the Best New Hookbait Award, if anything the pace of the launch of Old Ghost’s baits in Europe is quickening. As a sponsor of the World Carp Classic, Old Ghost supplied almost two tons of bait to over 300 anglers from 27 countries. Says Yi Zhe: “The World Carp Classic was the ﬁrst time European anglers had come into close contact with Old Ghost products. Our baits, especially the Double-layered Boilies and the

“Awareness about our baits has grown incredibly amongst European anglers over the summer.” – Yi Zhe Fresh-keeping Hookbait Sausage, greatly surprised the anglers at the event. Some of them told us they were the best baits they have ever seen. They couldn’t believe baits of such quality existed. “We even had some previous years’ champions of the event hooked on our baits. They have offered to help test our products and eventually become Old

Ghost sponsored anglers. That has delighted us. It’s so heartening to receive such praise from talented anglers. We’re honoured they love our products.” Yi Zhe revealed that, besides impressing competitors, Old Ghost’s appearance at the World Carp Classic has led to distributors in several countries enquiring about the baits, notably from the Czech Republic, South Africa, Romania, the UK and the Netherlands. “Nearly every day, especially after the World Carp Classic, we have been receiving calls and emails from distributors asking about cooperation, or from tackle shops and anglers asking where to buy our products. “Awareness about our baits has grown incredibly in Europe over the summer.” Potential distributors have also had the chance to test the baits in European conditions – with encouraging results. “We sent samples to our intended distributors in 20 countries at the end of August,” says Yi Zhe. “Generally speaking, the results have been positive. “Some experienced distributors are in no doubt that these baits will succeed in Europe and are eager to have anglers enjoying them as soon as possible. And we have had encouragement from further aﬁeld too. Our intended distributors in the USA and

Russia for example, are considering Russia, setting up a new company solely dealing with Old Ghost products.” The baits, however, are still being improved. Yi Zhe and his team are now working through feedback from the European tests in readiness for the full launch. “Some distributors have given us really good practical advice, such as to seriously consider the local price level for baits,” explained Yi Zhe. “Also, we have been advised to develop some products especially for bream, roach and tench. This is an essential part of the process, to hear about potential problems from distributors and to work them through. That’s what the testing is all about.” The testing has also served to reassure distributors about the serious nature of Old Ghost’s intentions in Europe, adds Yi Zhe. “They need to have full conﬁdence in our products and our processes,” he said. “We are happy that we can say we tested these baits thoroughly. “In the following few months we will stay in contact with our intended distributors and we will listen to their opinions as we improve existing products and develop new ones. “We are winning more and more recognition amongst buyers. The whole market is waiting expectantly now. The question on everyone’s lips is, where can I buy Old Ghost baits in Europe? And it won’t be long before we deliver the answer…”

Make contact Tel: +86 27 8756 1355 Email: sales@lg918.cn Web: www.oldghostbait.com

November 2011 Angling International

BEST NEW PRODUCT AWARD W H AT N E X T F O R T H E 2 011 AWA R D W I N N N E R S

BEST NEW FLY REEL VOSSELER TRYST REEL

ST N E W

WINNER F

REE

VOSSELER ALREADY PLANNING NEXT WINNING FLY REEL “We know exactly what we can do,” says Managing Director Ralf Vosseler after victory for his Tryst reel. Above: A delighted Ralf Vosseler with the award and winning Tryst reel. Below: The Vosseler base in Talheim, Germany. “We are only a couple of hours away from anywhere in Europe,” reminds Ralf.

erman fly fishing reel brand Vosseler is no stranger to picking up awards for its products. The company won its sixth award when its Tryst reel beat its rivals in the Best New Fly Reel category at EFTTEX in Amsterdam. Delighted company owner and Managing Director Ralf Vosseler says that the awards are the ‘flagships’ which demonstrate the company’s innovative ability. “An award like this raises the profile of the company – people take notice,” he told Angling International. Included in the company’s role of honour are two EFTTEX awards, one commended and the prestigious reddot design award for the Vosseler Flytying Vice. “It is very satisfying to come home from a show like EFTTEX with an award that has been recognised by an international jury of experts. The judges have all been in the industry for a long time, have a great deal of experience and know what they are talking about.” However, Ralf Vosseler accepts that awards are not 48

Angling International November 2011

a short cut to success. He adds: “They mean nothing unless you have the infrastructure within your company to back the products up with good quality service.” Vosseler is based in Talheim, in southern Germany, where it designs, develops, machines and finishes its own branded products and reels for its OEM business in its state-of-the-art manufacturing facility. The Tryst reel is the latest innovation to come off the production line and Ralf Vosseler says that he is always looking to develop another EFTTEX winner. But he adds: “It is never easy. We are up against quality competitors like Hardy & Greys, Sage, G.Loomis and Wychwood –they are good companies who do not sit on their laurels.” Vosseler takes a pragmatic approach to new product development. He says: “The company does not have 5,000 euros a month to pay a design engineer – it would break our price points. “I love fishing and have a good feel for a product, but it is no good designing a reel that I like. You have to be in touch with the market. It is my job to take notice of what the market expects. “After a day’s fishing with friends we often sit down in the garden and discuss over a glass of wine how the day went and how we

could have made it better. In our factory we have the very latest technology and know exactly what we can do.” OEM provides around 30% of the company’s business and Vosseler says that its ‘Made in Germany’ products can compete against the best the Far East has to offer. He says: “It’s easier for customers to visit us – we are only a couple of hours away from anywhere in Europe. It is much more convenient than travelling all the way to China. “We pick up our customers, take them to our factory and discuss their needs. After a couple of days ﬁshing with them we have prototypes of what they are looking for. “We also score on customer service. Customers tell us after two or three years they have problems getting spare parts for a reel made in the Far East. We can still supply bits for models we built 15 years ago. That sort of service builds up trust with the company.” Being based in central Europe also means that Vosseler can provide shorter lead times compared to the Far East, while dealing with the manufacturer gives the company more accountability. It is a business plan that has brought success in the past and looks set to continue in the future.

C O N TA CT

T: +49 7464 978 597 E: info@vosseler.com W: www.vosseler.com

SPONSORSHIP. WHO’S DOING IT AND WHY? See p24 E

ST N E W

BEST NEW FLY LINE

CLIMAX SFT SUPER FINE TIP

Ockert ﬁlls gap in nymph ﬁshing sector with lightweight line

T Above: Climax SFT Super Fine Tip and Climax miG Extreme Braid. Above right: The triumphant Ockert team at EFTTEX, Gabriela Platz, Managing Director Jan Willenbruch, Claudia Burghart and Export Manager Christian Rademann. Below: Sportex Black Pearl rods, which will be introduced into the predator market in 2012.

he refusal of the fly fishing specialists at Ockert to accept a simple solution to a problem paid stunning dividends for the company at EFTTEX. The result meant Climax SFT Super Fine Tip Fly Lines were voted the Best New Fly Line in the EFTTEX Best New Products Awards 2011. Ockert Export Manager Christian Rademann said that the growing popularity of nymph fishing has given rise to various specialised techniques in France, the Czech Republic and Spain: “What all these techniques have in common is the use of extralong leaders. These are built on a lightweight fly line core which feature an extended fivemetre front taper and ultra-fine tip section. “Commonly used WF or DT lines with a standard front taper are comparatively heavy in their entire tip. The weight creates a belly hanging from the rod tip to where the leader dives into the water surface and induces drag, constraining the drift of the nymph and reducing contact.

“On these ese first five metres, the Climax Su Super Fine Tip lines have up to 60% less weight than any other fly lines and demonstrably create less belly drag and better contact which allows you to fish more effectively.” Another new addition to the company’s range is the Climax miG Extreme Braid – the result of years of experience and German technology. The high performance braided line has been designed for predator fishing, including pike, bass, sea bass and sea trout. Highlight features include: • Pure Dyneema fibres and micro braiding for extremely high breaking strain and knot strength. • Thermofixation for improved castability, durability and a super supple surface. • Polysiloxane sealing for maximum abrasion resistance and protection from dirt, salt and UV rays. Ockert has been operating in the fishing tackle industry for more than 60 years and is located in Munich. It has built up a strong reputation throughout central and eastern

WINNER F

LIN

Europe Scandinavia, South America and Europe, the Middle East. There are two strands to its business – its own brand Sportex rods and Climax ﬁshing lines and its OEM operation which provides products for well known brands across the globe. For 2012 Ockert is targeting the growing predator market with two rod launches to add to its Sportex range. The Sportex Instinct series has been tailormade for gifted anglers. It features the highest standard carbon material and the Sportexrenowned perfect ﬁnish. The series features 16 individual rods from 7ft (210cm) to 10ft (305cm) and test curves from 1/2oz (15kg) to 5oz (150kg). Sportex has also developed the brand further with the new Black Pearl rods, based on its legendary Black Stream series but with improvements in the action and speed. It is also lighter than its predecessor. The blank has been rebuilt and features an ergonomically-designed handle for increased bait control and non-slip traction when casting. “It’s not only the Sportex-quality and distinctive appearance that makes it stand out, but its aggressive character and impressive functionality,” says Rademann The Black Pearl range feature 12 rods from 7ft (210cm) to 10.5ft (310cm) and test curves from 2/3oz (20kg) to 2 2/3oz (80kg).

C O N TA CT

T: +49 89 894 0830 E: crademann@ockert.net W: www.ockert.net

November 2011 Angling Trade International

EFTTA TRADING WITH

The voice of the European Tackle Trade

EFTTA CEO Jean-Claude Bel: ‘The EFTTEX entrance fee is here to stay’ The reintroduced EFTTEX entrance fee did not deter serious buyers, says EFTTA’s CEO. “You can count on one hand the number of exhibitors who thought the attendance was damaged,” he says. It has been four months since EFTTEX in Amsterdam, where there was a return to charging an entrance fee for visitors. Is EFTTA convinced it made the right decision to bring back the fee? Jean-Claude Bel: Absolutely. The point is, until a couple of years ago EFTTEX had never been a free show. It was thought that if we made it free to visitors who registered online we would see a sensible increase in attendance. But that was not the case. The attendance ﬁgures barely changed. So by reintroducing the fee, you could say we have simply abandoned an experiment that did not work. And let nobody forget, EFTTEX remains free to employees of EFTTA member companies. If free entry is important to you, join EFTTA! Some exhibitors disagreed with the decision, claiming it would keep buyers away. Do you believe the fee discouraged any potential visitors from attending? You could probably count on one hand the exhibi-

tors who believe it seriously damaged the attendance. What we are talking about here is the price of a beer and a sandwich for a retailer and the price of a steak and a beer for a wholesaler. I really don’t accept that the fee is so prohibitive that it stops any serious visitor from attending. Plus we have the evidence from the visitors’ survey. There were very, very few negative remarks about the fee. The fee for visiting manufacturers was highest of all. Why was that? This is a show ﬁnanced by exhibiting manufacturers. It is only right that any manufacturer not prepared to take a stand should be asked to contribute by paying a fair entrance fee. After all, let’s be honest, we know they are coming to sell in the aisles. This is a show for exhibitors selling to buyers not a free visitor-to-visitor market place. Will the fee remain for EFTTEX in Paris in 2012? Yes, we will keep the fee for Paris and almost certainly at the same level, although I am thinking of a lower tier for European manufacturers. We are a European show and we need to reﬂect that in how we prioritise businesses. Are you surprised that exhibitors still judge the success of a show on the number rather than the quality of its visitors?

It’s always the same story, the attendance! And people are always saying the bottle is half-empty. The focus needs to be on the quality of the visitors, that’s what matters. And there really are only a limited number of people you can meet with in one day if you want to conduct proper business. To be a success, EFTTEX must attract the right quality of visitors every year. Are you happy that it is doing that? Yes I am. The show questionnaire returned by exhibitors shows that over 80% of them are very satisﬁed or satisﬁed with the quality of the business atmosphere. A great deal of them have already booked for Paris. But you also need to remember that the responsibility for the quality of your business meetings does not rest with the show organiser. If your own products and strategy are right, it will be a good show, have no doubt about that.

“I really don’t accept the argument that the fee is so prohibitive that it stops any serious visitor from attending.” November 2011 Angling International

EFTTA TRADING WITH

THE VOICE OF THE EUROPE AN TACKLE TRADE

So do you think exhibitors need reminding about what to expect from a show like EFTTEX? In other words, can they be made to understand that the total number of visitors is not the best way to judge the show? Well, most do not judge the show in this way. It’s mostly people with negative agendas that seek to highlight the figures in this way – or people outside the hall who did not experience the business atmosphere first-hand. Our exhibitors realise these numbers need to be seen within the context of the whole show. They understand that we are here to deliver a market place in which they can develop their businesses – and the overall atmosphere is key. EFTTEX is a trade show not a consumer show and it’s about the quality not the quantity of visitors. So why does EFTTA publish the attendance figures? We believe it is our duty to publish the numbers, but we do so in the knowledge that they do not reflect the volume of business done over the three days. And nor do they truly reflect the real three-day attendance. At least 60% of visitors attend the show for at least two days. Should we double count? In some shows the badges are scanned and you are counted as a visitor every time you leave and re-enter the hall, even if it’s on the same day. We don’t do that. And nor can the figures account for the amount of business done between the exhibitors themselves. Should EFTTA do more to publicise this important show dynamic? There is no need, as serious and experienced exhibitors know this to be the case. EFTTEX exhibitors have always been a mix of manufacturers and wholesalers and much business is done between them. I always recommend saving the last day for these meetings as it normally has fewer visitors through the door. Do you think exhibitors have a greater role to play before EFTTEX to ensure the right visitors attend the show, particularly their own stands? Absolutely. Any exhibitor’s success comes from their own efforts in preparing their stands and communicating to their customers prior to the show. It’s the surest way of getting a return on every euro spent. It is not enough to sit down on a stand waiting for people to turn up. But I see too many stands like that unfortunately. Really, it’s just common sense.

EFTTEX adds terminal tackle award The terminal tackle sector will have its own brand new category at the EFTTEX Best New Product Awards next year in Paris, EFTTA has conﬁrmed. Following the success of the new Clothing category, EFTTA has announced that terminal tackle will likewise be separated from the Accessories category in 2012. The decision is in direct response to requests from members in the hall, says EFTTA Membership & Communications Ofﬁcer Vicki Seymour. “EFTTA has listened to what exhibitors have had to say. After splitting clothing from the accessories category, it was agreed that terminal tackle should also have its own category.” She added: “We are expecting

a huge amount of competition. In previous years, some companies in the sector might have been put off from entering into the larger accessories category. But with a separate category and a much better chance of being recognised, we are expecting a huge level of interest.

“That is what makes EFTTEX such a successful show. EFTTA actively encourages companies from all over the world to attend and show their products. The Best New Product Awards should reﬂect that and accommodate as many companies as possible, big and small.”

EFTTEX AWARD-WINNER IMPROVES PRODUCT PROMOTION WITH NEW SITE EFTTEX Award winner and top American fly fishing brand Sage Manufacturing has relaunched its website to improve the way it presents its products and to provide an interactive format to engage anglers from around the globe. It includes a section called The Current that hosts a Sage blog, sponsored videos, trailers, Sage videos and stories about destination fishing from around the world. “Telling our story through our new site allows visitors to become more in tune with Sage,” said the company’s Marketing Manager, Eric Gewiss. “Users have the opportunity to read stories, learn techniques and connect with the Sage family while hearing from the broader fly fishing community.” Log onto www.sageflyfish.com to view the site.

Angling International November 2011

The company won the Best New Fly Rod section in the awards with its Sage ONE.

Above: Sage Director of Sales Marc Bale with the company’s EFTTEX award in Amsterdam.

November 2011 Angling International

EFTTA TRADING WITH

THE VOICE OF THE EUROPE AN TACKLE TRADE

P-line extends reach into France, Germany & Austria

eetings at EFTTEX 2011 have secured two important distribution agreements for P-Line Europe. The Italian company, which makes a comprehensive range of ﬁshing lines and accessories, has Stefania Pucci: Two sealed deals that will see it important co-operations for P-Line Europe. extend its reach into France, Germany, Switzerland and Austria. Poitiers-based Autain Pêche S.a.s will be distribut-

ing P-Line products in France following negotiations in Amsterdam, while Pro Tack, a German manufacturer and wholesaler, will look after P-Line sales in its homeland, Switzerland and Austria. P-Line Export Manager Stefania Pucci said: “During meetings with Andreas Thurnau of Pro Tack and Didier Champalou of Autain, we laid the foundations for two very important co-operations. “P-Line has been looking to extend its reach to these important markets for a long time and we are delighted to have ﬁnally achieved our goals.” Established in 1954, Autain Pêche manufactures its own ﬁshing tackle and is also a distributor of many global brands.

Pro Tack is based 30km south of Hanover and is currently a dealer for a number of ﬁshing tackle manufacturers. The latest deals follow hot on the heels of an agreement P-Line Europe reached with fellow EFTTA member, Kelman SL, to sell its products in Spain. Pucci added that P-Line was hoping to announce a distribution deal in the UK in the near future. She said: “Hopefully there will be important news about the UK soon. “Unfortunately, P-Line has been missing in the marketplace for some time, but we know there is a great demand for the our products there.”

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Angling International November 2011