Angling International - March 2012 - Issue 50 by Brave Creative

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MUSTAD CEO LEMHAG RESIGNS

He will retain position on Board of Directors Story on p6 March 2012 Issue 50

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Essential reading for buyers in the tackle trade

GLOBAL NEWS

Eyewear you should stock in the year ahead

Costa leads the way with its ultra-comfortable Double Haul series p61-63

President of China Fish issues stark warning to trade

Innovate or die, Li Jiang tells domestic manufacturers p20

Dynamite Baits promises major summer launches

It’s looking beyond the carp market – and there’s plenty to come from sister company ACE too p46

Where anglers are spending right now

Why there’s good news from the US ﬂy sector, France and Germany p30, p16 & p28

Online at angling-international.com

RAPALATAKES HOLD OF ICE FISHING SECTOR

ust days after revealing a fourth quarter net sales record performance, international lure giant Rapala has announced that in one fell swoop it had become the global leader in ice fishing. The Finnish company has concluded two major deals: 1) the acquisition of the assets of the StrikeMaster Corporation in the USA; and 2) the acquisition of the Swedish Mora ICE brand and an exclusive supply agreement with Mora of Sweden AB. At a cost of €7m Rapala has ensured the number one spot in the global ice fishing market. In an exclusive interview with Angling International, Rapala’s Chief Financial Officer, Jussi Ristimaki said: “In two deals we have covered the world in one shot. “The StrikeMaster Corporation is the number one in ice fishing in the USA while Mora ICE has Europe covered with

its strong brand of ice drills.” Weeks before this announcement, Rapala revealed it had entered into an exclusive supply agreement with MarCum Electronics in the US, the maker of ice fishing electronics. See pages 22-23 for the full story of the MarCum alliance. “Rapala has a presence in the ice fishing market and last year its sales were around €7m. In a couple of years we will see that increase to between €20m and €30 million,” said Ristimaki. “This deal gives us a winter fishing business to complement our summer fishing activities. “Rapala is well equipped to exploit this position as it has strong distribution companies in all the main Arctic markets, including the US, Canada, Russia, eastern Europe, the Nordic countries, Japan and China.” The StrikeMaster brand has been a mainstay in the US market for more than 50 years, while the Mora and Mora ICE brands are well known throughout the world – especially Europe. Like StrikeMaster, it has been a leading company for over half a decade. The combination of these strategic initiatives positions Rapala as the overall leader in the ice fishing category with a product line-up that now includes lures, lines and accessories, motors and ice drills, shelters and fishing electronics. Jorma Kasslin, President and CEO of the Rapala VMC Group, said: “Rapala has for a very long time been one of the global leaders in the ‘soft water’ side of sport fishing.

Story continues on page 22

COMMUNIQUÉ continued on page 6

MARCH 2012

Benvenuto,Bienvenida Bienvenue,Willkommen

ngling International celebrates its 50th issue this month and it has come a long way since it first arrived on the desks of industry decision-makers in February 2008. During that time the magazine has gained the respect of readers worldwide for the quality of its content. In a world that never stands still and an industry that keeps evolving we are proud of our success in bringing you the news that really matters first and in more depth than rival publications. In the last three months alone we have been first with the news of Pure Fishing’s major move in South Africa; of Loop’s new owners; of Rapala’s accelerated move out of China; of the legal moves against fake lures in Sweden; and of the plans Mustad’s new owners have for the company. And so it goes on. This month’s big exclusives include Rapala’s bid to be a global leader in ice fishing, a stark warning on the future of the Chinese industry from the

President of China Fish, the decision by Simms to sell direct to consumers and the latest on Shimano’s battle to beat the effects of the Japanese earthquake. These are industry-deﬁning stories that do not appear in any other angling trade publication – or at least will appear a month after you have read them in our pages. Our news about the EFTTEX show is unmatched too. Our build-up to this year’s exhibition in Paris starts in earnest on page 73 with a message from EFTTA CEO Jean-Claude Bel. We are proud of our association with EFTTEX and of this news service that we have been delivering for 50 issues. It’s a service we intend to continue.

MEL BAGNALL mel@angling-international.com

Meet the makers of Angling International... MEL BAGNALL, PUBLISHING EDITOR Mel’s vast experience in the angling industry includes six years as the publisher of UK company Emap’s angling business. He began his career on Angling Times where he was reporter, feature writer, sub editor and news editor. He has worked in magazines for more than 40 years.

ANTHONY HAWKSWELL, ASSISTANT EDITOR Anthony is an experienced news editor with a strong background in angling journalism, having worked as News Editor on the UK’s leading angling weekly newspaper, Angling Times. His background also includes time spent editing a national businessto-business title in the UK.

ROB CARTER, EDITORIAL DIRECTOR Rob began his career writing for and editing specialist consumer magazines in the UK (including Match football magazine, Fore! golf magazine and Trout Fisherman) before being appointed editor-in-chief of Emap’s contractpublishingdepartment.He is a founder director of Top Corner, the publishers of Angling International.

LUCIE HENTON, INTERNATIONAL COMMERCIAL DIRECTOR Lucie can call upon 12 years’ experience of delivering commercial solutions for angling clients. Czech-born, she is also familiar with other eastern European languages. Call her to discuss your advertising and marketing needs.

KEELY DOCHERTY-LEE, ART DIRECTOR As Top Corner’s art director and co-founder, Keely has 17 years’ design experience, and a proven record of producing successful ad campaigns, brochures and direct mail. She has worked with many angling clients and today leads the design team on Angling International, managing the editorial production of each issue.

STUART PAVLIK, US NATIONAL SALES MANAGER Stuart is based in North Palm Beach, Florida where he manages the accounts of Angling International’s US and Canadian clients. An avid ﬁsherman with advertising experience gained at Florida Sportsman, Stuart has a strong understanding of worldwide ﬁshing from his tenure at IGFA and from extensive travel.

MAGAZINE CREDITS Angling International magazine is published by Top Corner Editorial and Design Limited. 4 Milnyard Square, Bakewell Road, Orton Southgate, Peterborough Cambridgeshire, United Kingdom, PE2 6GX • International Commercial Director: Lucie Henton; lucie@angling-international.com; Tel. +44 7825 999230; Skype. lpetrickova • U.S. National Sales Manager: Stuart Pavlik; stuartpavlik@aol.com; Tel. 561-627-2520 direct; Skype. stuart.pavlik • Publishing editor: Mel Bagnall; mel@angling-international.com +44 (0)1733 392 977 • Assistant Editor: Anthony Hawkswell; anthony@angling-international.com • Editorial director: Rob Carter; rob@topcornered.co.uk • Art Director: Keely Docherty-Lee; keely@topcornered.co.uk • Designer: Kate Holt • Database Manager: Graham Goor; grahamgoor@atgraphicsuk.com • Subscription enquiries: enquiries@angling-international.com • Colour reproduction: AT Graphics UK Ltd, Peterborough •THANKS THIS ISSUE GO TO: Peter af Rolen, Abdelkader Bada, Jean-Claude Bel, Jim Burton, Cherry, Bjorn Johansson Elmervik, Matt Gray, Tom Mackin, Frank Oelerich, Hilary Qiu, Mike Richards, Al Ritt, Nicky van Rixel, Yvette Rodriguez, Bill Tao, Jamie Tipton, Austin Wang, Wolf, Andrey Zakharov and Gennardy Zharkov. ● Nopartofthismagazinemaybereproducedwithoutthepermissionofthepublisher.Themagazineassumesnoresponsibilityforthesafetyofcontributions,althoughallreasonablecarewillbetaken.

March 2012 Angling International

COMMUNIQUÉ LEMHAG RESIGNS AS CEO OF MUSTAD I N S I G H T • A N A LY S I S • T R A D E N E W S

ars Lemhag has resigned as CEO of Norwegian hook giant Mustad. The move follows the company’s takeover by NLI Utvikling, a venture capitalist group that specialises in the acquisition of struggling companies. Lemhag, CEO for four years, said: “There is a time for everything. I look back on four challenging and exciting years as CEO in a demanding period

“I step down convinced that the new owners will be very successful in taking Mustad to the next level.”

at Mustad, one of the greatest brands in fishing tackle. During this period I have taken great pleasure in working with professional and committed people within the organisation. “I step down with the conviction that the new owner will be very successful in taking Mustad to the next level and secure its position as the largest supplier of fishing hooks to commercial and sport fishing businesses as well as fulfilling the strategy of achieving its primary goal of achieving 100% delivery on orders.” Lemhag will stay on as a member of the Board of Directors of O. Mustad & Sons to ensure continuity.

Above: Lars Lemhag will remain as a Board member at O. Mustad & Sons ‘in the interests of continuity’.

Chairman of the NLI Utvikling Board, Bjarte Royrvik, said: “Having been in a demanding ﬁnancial situation for several years, Mustad is now in a turnaround process and the NLI Utvikling Group is grateful to Lars for his contribution as CEO. “We are now turning every stone over to secure the company’s position in an ever-demanding market and in the interests of continuity we are delighted that Lars has accepted a place on the Board.”

ExtremeFishingteamdiscoversfakesinChineseshop Extreme Fishing is the latest international lure manufacturer to fall victim of copyists, but has quickly turned the situation to its own advantage by brokering a deal to supply its genuine lures to the Chinese retailer found to be stocking the fakes. Owner Vitaly Pchelnikov spotted the fake lures while on a visit to a Beijing shopping mall with his colleagues just two days before China Fish began in February. Speaking on his booth at the show, he told Angling International: “We went to the mall to get an idea of the potential of the Chinese lure market ahead on any launch. And we found our lures were already on sale, or at least fake versions of our lures. Our reaction was one of complete surprise.” The fakes were packaged in replica Extreme Fishing boxes including a copy of the Extreme Fishing logo and explanatory text half in Russian, half in English. 6

It is not clear whether the fakes were made in China or across the border in Russia, where Extreme Fishing is an established brand. When challenged by Pchelnikov, the storekeeper said she had received a small consignment of the lures last summer but would not give further information about her supplier. But rather than be distracted by a long and possible fruitless search for the copyists, Extreme Fishing has instead reacted by making a deal with the retailer. Explained Pchelnikov: “We invited the storekeeper to come to our booth and view our genuine samples. She came on the ﬁnal day of the show and liked what she saw, and more importantly, she liked the costs. “She thinks the price of our originals makes them sellable in China. It is not a big account but we think it’s the best way to counter copyists in this instance and gain a foothold in the Chinese market.”

Angling International March 2012

Below: The fake metal lure (right) alongside a genuine Extreme Fishing product.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Russian Salmon Fund forces U-turn on unrestricted fishing

he Russian Government has performed a U-turn on its controversial plans to declare free fishing on all its federal waters. The move follows growing concerns on the likely effect on fish stocks, particularly Pacific and Atlantic salmon, if unrestricted fishing was allowed throughout the country. Free and unfettered fishing on all the Russian Federation waters was originally proposed last year by President Dmitry Medvedev and the Russian Prime Minister, Vladimir Putin, in what was widely regarded as a ‘gift’ to the electorate on the eve of the national elections. The proposed move was widely welcomed by the anglers in the country who had become angry and frustrated by the growing number of private fisheries that were springing up across the federation. The

“We know that where fishing is controlled the stocks are in good health.” growth of private fisheries led to thousands of anglers protesting on the streets of cities throughout Russia. EFTTA Board member and Chairman of the Russian Salmon Fund – a fish conservation group – Gennardy Zharkov said: “Russians are used to free access to our waters – hence the protests that spread across the country. “The President and Prime Minister reacted to the protests without understanding the problem and promised to make free of charge fishing everywhere just to appease the electorate.” However, a group, including the Russian Salmon Fund, launched a movement highlighting the dangers of such a policy and the need to create a system that protected fish. And it was only the last minute intervention of Medvedev that averted the proposed free-for-all. Zharkov explained: “Medvedev enjoyed a great day’s fishing with a Russian Salmon Fund group member, but was stunned when he was told that sport like that would be a thing of the past if the

Right: The Salmon Fund’s Gennardy Zharkov is determined that a legacy is left for future generations.

Government brought in the legislation it was planning. “Medvedev is a smart man and when he got home he had a re-think. He contacted the Federal Fishing Agency and asked the Head of the Agency to come up with legislation that would include protection for some species, including Atlantic salmon, sea trout, rainbow trout, king salmon and taimen.” The Russian Salmon Fund has consequently come up with a proposal that includes free fishing for all on a majority of the Federation’s waters, but protected fishing in other areas. Zharkov told Angling International: “We need to save something because we don’t want to lose everything. The state has not declared that it will protect fish stocks and it has no obligation to do so – however someone needs to take action. “We want equal rights for our children so that they can enjoy the fishing that generations have done and the only way to do this is to have some kind of private control. “We cannot leave nature to do it. If the populist ‘free for all’ is allowed it will destroy fishing. Where fishing is controlled stocks are in good health. This compromise at least gives us a chance to leave a fishing legacy for future generations.”

Angling International March 2012

SIMMS EXPANDS

Simms Fishing Products has extended its reach in Central America with the appointment of a representative to cover Belize, Mexico and the Yucatan Peninsula. British Columbian-born Wil Flack worked as a steelhead guide before moving to Belize where he owns and operates K.C. Walsh: Simms growing the Tres Pescados Fly Shop in business across the globe. downtown San Pedro, Belize. Flack’s appointment comes as Simms expands its line of award-winning fishing gear in 2012. The Bozeman, Montana fly company says it is introducing a deeper line of sportswear, sunwear and Gore-Tex® outerwear that will extend anglers’ abilities to fish in the most demanding conditions anywhere in the world. Simms President K.C.Walsh said: “ We’re very happy to have Wil join us and help us grow in a region of the world with such tremendous fishing opportunities. We have been fortunate with our success in growing our business across the globe and are excited by the potential growth Wil can deliver in this region.”

Frichy targets growth in Europe after latest pliers wins China Fish award Frichy is renewing its search for European customers after its latest pair of ﬁshing pliers was recognised by voters in the Best New Accessory category at China Fish’s Best New Product Awards. Frichy now holds the Best Accessory Award from two of the world’s leading trade shows following victory in the same category at EFTTEX 2011. It plans to use its latest win as a springboard into the European market, where OEM business for its pliers has so far lagged behind Asia and the USA. Frichy Export Manager Nathan Wong explained: “We make lightweight CNC machined pliers in rust-free aluminium. They have a very distinctive appearance and we have found that Europe is a more traditional market than the USA and

Asia so has not taken to our ranges so readily. “However, we believe we now have the perfect product to open up the European market. It’s our most important new product and we are delighted it has won the award.” Frichy’s latest award-winner has been designed with the European market in mind. It is small at just 4.5 inches but retains all the core functions of other Frichy models. Designed to be versatile, it is particularly useful to fly fishermen. “We felt it was right to target Europe with a cheaper model,” explained Wong. The decision paid off almost instantly at China Fish with strong interest during the show, particularly on the final day after the award was announced. “We already sell in Switzerland and Greece but at this show we have signed new deals for France and Germany. We will be coming to EFTTEX confident we can add even more European customers,” said Wong. For details of Frichy’s full range of fishing pliers visit www.frichy.com.cn.

Left: Frichy Vice General Manager Wolf proudly shows off the China Fish award at the company’s booth.

YOUR No.1 SOURCE FOR PRODUCT NEWS www.angling-international.com March 2012 Angling International

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Shimano: Disasters have taken their toll

he global recession and repercussions of the earthquake in its domestic market of Japan took its toll on the performance of Shimano last year. The company has announced a modest 1.4% increase in fishing tackle sales for the year ended December 31st 2011 to 43.884 million yen and an 8.6% rise in operating profit to 2.139 million yen. Overall the group saw its net sales increase 3.8% from the previous year to 221.770 million yen. The company says that its fishing tackle business was dealt a ‘severe blow’ by the Great East Japan Earthquake, particularly in the east of the country. It adds: “Although the impact of the disaster has faded since the summer, especially in the west of Japan, various factors, including floods caused by the typhoon, meant a broad recovery of the Japanese market did not occur despite some promising indications of improved conditions. “However, the Twin Power series and Biomaster range of spinning reels as well as the Scorpion DC spinning reels continued to sell well. The Force Master electric reel – introduced in the third quarter – has also been well received.” Shimano says that a ‘challenging’ business environment persisted overseas, following the flooding in the US and other natural disasters, the debt crisis in Europe and rapid appreciation of the yen.

“However, it adds that sales of Shimano products in Asia and Oceania remained ‘buoyant’. The company remains wary about its fortunes in 2012 and warns: “If the debt crisis were to push Europe into recession, prospects for China and other emerging economies would be damaged. “In Japan it is hoped that demand associated with recovery from the Great East Japan Earthquake will boost the economy. Nevertheless, it is difficult to find grounds for optimism about the Japanese recovery as the unprecedented strength of the yen undermines competitiveness of exporters and raises the possibility of stagnation. “In these circumstances the Shimano Group, while closely monitoring the economic trends in Japan and overseas, is endeavouring to create a stream of captivating products complemented by agile and efficient production and logistics systems to deliver those products worldwide.” The company is forecasting net sales of 230.000 million yen – an increase of 3.7% on 2011. The company also announced that its managing board would be reorganised at the end of March. The board’s current Director, Yoshizo Shimano, will retire from that post – becoming Chief Corporate Advisor. Hiroshi Matsui, currently Vice President of the Corporate Administration Department, will become the new Director of the board.

Jeffrey Davis of Premiere Pro FlyFishing will distribute Paciﬁc Wave in the USA.

Henrik Agerskov Jensen is taking progress in the US ‘one step at a time’.

Angling International March 2012

NEWOWNERSFOR USTRADEMAGAZINE The US tackle trade magazine, Fishing Tackle Retailer (FTR), has changed hands for the second time in little over a year. The title that was bought by Clem Dippel Consultants just before Christmas in 2010 has now being acquired by a new team led Clem Dippel will remain at the editorial helm of FTR. by Brian Thurston, President of FTR Media. Dippel, a former publisher and advertisement director of the title, has been editing FTR for the last year and will continue in that role. All the existing advertising and editorial personnel will also remain on board.

PACIFICWAVEHEADS TONORTHAMERICA Danish fly fishing tackle manufacturer Pacific Wave has taken its first step into the US and Canadian markets. An article in Angling International has led to the appointment of Boston-based Premiere Pro FlyFishing as an agent for the company’s products in the east of the US. Pacific Wave Managing Director, Henrik Agerskov Jensen, said that Premiere Pro FlyFishing owner, Jeffrey Davis, contacted his company after reading the report. “He read that we are looking for distributors, liked our products and knew that they would go down well in the US,” said Jensen. “This is an exciting opportunity for our company. Jeffrey is well known in the industry and has got a lot of contacts. He will be working hard work promoting our brand.” For its part, Pacific Wave will be attending consumer fly fishing shows in the US to get its products in front of the end user. “Moving into the American market is an exciting step for the company,” said Jensen. “But we will be taking it slowly. We are not setting the bar too high. The American market can explode in your face. A lot of Scandinavian companies have tried to crack it and many of them have pulled out. It is so easy to overreach yourself. We will be taking it a step at a time.” Premiere Pro FlyFishing has an extensive reach in the east and covers Michigan, New York, Maine, New Hampshire, Vermont, Massachusetts, Maryland, Rhode Island, Pennsylvania, New Jersey, Connecticut and Delaware plus Alaska. Jensen also revealed that Pacific Wave has reached an agreement with Gilson’s Fly Company in Ottawa.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Alabama Rig maker hits back at detractors in USA

he maker of the controversial Alabama Rig has launched a robust defence of the fishing device that has divided opinion throughout the US. Frank Oelerich, President of Mann’s Bait Company, which Frank Oelerich: Says the Rig has the sole and exclusive is a ‘shot in the arm’ that the licence to manufacture and tackle industry needed. market the product, said that the Alabama Rig (TAR®) was the ‘shot in the arm’ the fishing industry needed. The multi-lure rig has split the industry and been banned from eight Bassmaster Elite Series tournaments this year as well as the 2013 Bassmaster Classic. But Oelerich said: “I know from first hand experience that the fishing tackle industry has been in a deep funk for some time now. Sales of all types of freshwater tackle – not just artificial lures – have been static or in

decline for the past couple of years. “Along comes TAR and a dozen similar type of products and suddenly there is some real excitement in this business. Not only have rig manufacturers benefited from incremental sales, but those companies producing braided fishing lines and making 7ft to 8ft stiff fishing rods have seen sales spike as well. “More importantly, the TAR ‘buzz’ has generated an enthusiasm among everyday angers to get back out on the water that we haven’t seen in a while. “Frankly, the ‘rig mania’ has been a real shot in the arm for the industry at a time we all really needed it. “Since being banned from the B.A.S.S. competitions, Mann’s has received additional orders for TAR which have exceeded all of the orders the company has received since the rig’s inception. “FLW – the other large professional bass fishing tournament sponsor and Bassmaster’s main competitor – has announced that there will be no restrictions on the use of TAR or similar type products in any of its tournaments.”

B.A.S.S. CEO Bruce Akin: “It’s fun for pleasure ﬁshing but not right for tournaments.”

B.A.S.S. Tournament Director, Trip Weldon, said: “The Alabama Rig has become enormously popular and it has had a definite impact on the competitions in which it has been used. Personally, I have enjoyed catching bass on umbrella rigs and found them to be effective in some situations. I have witnessed firsthand the excitement this technique has generated in our sport. However, the Elite Series Rules Committee members unanimously asked to be held to a higher standard and we have decided to honour their recommendation.” B.A.S.S. officials, however, emphasised that the decision should not be construed as a disapproval of multi-lure rigs. Bruce Akin, B.A.S.S. CEO, said: “I don’t have a problem with umbrella rigs or multi-lure rigs to catch bass. If you are out fun fishing there may be nothing more fun to use. However, our events should be held to a higher standard as well. I like the idea of one rod, one reel, one lure.” TAR® first hit the headlines in October last year when pro angler Paul Elias won an FLW tournament by catching more the 100lb of fish on the rig. It has become the bait everyone has wanted and since then other manufacturers have raced to get their own version onto the market. TAR® has run into problems with certain state laws in the US because it consists of more hooks per line than is allowed.

CHAMPIONANGLERHARRISDIES Former World Coarse Fishing Champion and England International, Robin Harris, has died. Awarded an MBE in the UK for his services to angling, Harris won the World Championship in West Germany in 1969. He also won the 1971 All-England Championship, beating 1,1000 anglers on the River Severn with a 40lb 5oz net of barbel taken on the ﬂoat. Harris was bracketed in the same

Angling International March 2012

class as the legendary Ivan Marks and was renowned for his match fishing skills when big open competitions in England attracted hundreds of anglers from across the country. A fishing tackle retailer in Peterborough, Cambridgeshire, Harris was also well known for his float making skills and his products were in much in demand in the UK.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Eagle Claw steps up sales drive in China

agle Claw is expecting to sell even more hooks to Chinese lure manufacturers after its Trokar brand was voted best hook at China Fish. The company has been following a strategy of selling hooks to Chinese companies for the past three China Fish shows. Despite making all its hooks at its headquarters in Denver in the USA, it has taken advantage of economies of scale to compete on price with suppliers that have Asian factories. Matt Wilson, Eagle Claw’s Sales Manager responsible for the Asian market, has been in attendance every time Eagle Claw has exhibited at China Fish. He told Angling International: “We are doing the opposite to what most US companies are doing. We are selling to Chinese manufacturers. “It works because we have a strong reputation for the quality of our hooks and we produce them on such a vast scale that we can control costs to make them affordable. “We come to China Fish to look for business

Angling International March 2012

among lure makers. We make the hooks they want in Denver and use a distribution centre in Taiwan to fulfill the orders. “The award caps a successful three years,” added Wilson. “It’s already brought more traffic to our booth on the final day of this year’s show, so it is sure to have an influence on Chinese buyers in the future.” Eagle Claw also takes advantage of its booth presence at China Fish to sell its hooks directly into the Chinese market. “We sell our hooks to Chinese retailers,” says Wilson. “We have a distributor in place.” This year, Eagle Claw increased the personnel on its booth to include Ryan McCullough, the Sales Manager responsible for chain stores in the USA. “It may seem strange, but we have found this is the ideal place to talk to our US clients at the start of the year,” McCullough told Angling International. “We can discuss innovations here at the show and put in place plans for the next US season. The timing is key, but it also helps that everyone is here at the show.”

Above: Ryan McCullough (left) and Matt Wilson with the China Fish award.

Eagle Claw has even found a way to bring together its Asian and domestic sales strategies while at the show, it says. “We actually introduce our Chinese lure customers to our US chain store customers,” added McCullough. “We can vouch for their credentials because they are using our hooks. It means we are adding value for both sets of customers. “And we are here double selling. Hooks to lure manufacturers and also lures with Eagle Claw hooks into US chain stores.”

WHO HOLDS THE KEY TO THE FUTURE OF THE CHINESE TRADE? See p20

SWEDEN’S TRADE BODY WILL TAKE IMPORTER OF FAKE LURES TO COURT

ZALT: ‘BIG COMPANIES NEED TO DO MORE’

The Swedish tackle trade association, SPOFA Pole, is set to take legal action against a company which is said to be importing counterfeit fishing tackle from China. The move is included in a number of measures to be taken by the organisation Owner of the Myrans brand as it increases the pressure Bjorn Johansson Elmervik: on those responsible for the ‘good meeting’ with lawyer. influx of fakes into Sweden. As reported exclusively in Angling International, SPOFA Pole has taken up the battle against the counterfeiters following revelations that thousands of fake Chinese-made Myrans lures are being offered for sale on websites. A prominent Swedish Intellectual Property (IP) lawyer attended SPOFA Pole’s last meeting and gave its members advice on ways to crack down on the counterfeiters and how to plot a campaign against them. It was agreed to chase through the courts a Swedish company that is said to be importing fake lures and to increase liaison with the police to stop packages of lures destined for anglers coming into Sweden from China. As Sweden is a member of the EU, similar action is now being adopted by the other police forces in the EU who are looking out for and destroying suspicious packages from China. SPOFA Pole is also planning to contact websites that promote counterfeit goods, insisting that they act more responsibly. Bjorn Johansson Elmervik, Managing Director of Sportsystem – the owner of the Myrans brand – said: “There is a resolve among SPOFA Pole members to take action. “The meeting with the lawyer was very useful. He demonstrated ways that companies can successfully fight and win the battle against the counterfeiters. “Companies do not understand how easy it is to get protection for their patented brands. “However the information on how to do it is not out there. I would like to see trade organisations – like EFTTA – taking a lead in helping its members.

“The companies must take the first step, but many do not know which way to turn.” Elmervik added that he was surprised by the number of larger companies within the fishing tackle industry who are seemingly turning a blind eye to rip-offs of their products. He said: “I have seen hundreds of counterfeit products from well known brands advertised on the web. Perhaps those companies are big enough to take the loss. “However, for smaller companies it is potentially disastrous. It can destroy our sales and our markets. “I don’t think people understand how much of it is going on. The situation in places like Russia and the Ukraine is horrible for us. “We lost a whole market in Belarus because our agent out there stopped ordering from us. There were so many fakes on sale that the consumer did not know which was which.” EFTTA CEO Jean-Claude Bel said: “We recognise this is a problem for our members and we will be reminding exhibitors about it again at EFTTEX in Paris, but we do not have the resources to police the world. “In the past we have blacklisted companies but even then they have simply resurfaced using different names. “We take this seriously and so we are considering allocating a budget to pay for any member’s first contact with lawyers in an IP case. However, after that it still has to remain up to the company to make its own decision on whether to pursue the case.”

Fake Myrans lures (pictured here on the left with a genuine version right) have been offered for sale on the net.

The founder of Swedish lure maker, Zalt, Peter af Rolén, is under no illusions as to what would have happened to his company if he had not taken on the counterfeiters. He told Angling International: “At the time it would have been disastrous Peter af Rolén: company for Zalt – the company was almost destroyed by would not exist now.” counterfeit products. af Rolén’s story goes way back to 2002 when Zalt was in its formative years and he discovered that the Chinese factory producing his Zalt 14cm lure was also supplying the same product to a Scandinavian rival. He said: “I had to go to court and eventually got compensation, but I was only able to do it because as a former lawyer I knew what steps to take and had legal insurance to cover my costs. “When I started in the fishing business I knew that sooner or later I would have to fight the copiers. It was only a matter of time.” However, af Rolén accepts that other companies are not in the same situation and need help and guidance in the battle against counterfeiters. And he called on EFTTA to take a more ‘offensive’ approach to the problem. He said: “This is a very important issue for its members, but I do not know what it is doing to help. It is difficult for EFTTA because some of its companies make products that are strikingly close to those of its fellow members. “However, EFTTA is not just for organising a show and producing a newsletter. It should be taking a lead in this battle and working to protect the interests of its members. “We need to be helping each other and EFTTA is perfectly placed to act as the conduit.” af Rolén also believes that the major manufacturers should also be more pro-active. He added: “It is very important that the big companies take a stand. “Many tend to tolerate the problem, but it is time to wake up. It’s important that everyone in this business stands up and goes on the attack. “Copiers can destroy the very existence of companies. Fakes eat away at the credibility of the authentic product and cause serious confusion in the marketplace because anglers are not getting the quality they expect from the original.”

March 2012 Angling International

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

FRANCE’S No.1 COARSE SHOW HITS NEW HEIGHTS

rance’s foremost coarse ﬁshing show continues to draw in crowds of tackle-hungry anglers. More than 20,000 attended the three-day Carrefour National Pêche Loisirs (CNPL) at Clermont-Ferrand, with massive queues forming outside the Grande Halle D’Auvergene before the doors opened on the second day of the show. Inside the actual hall, it was what can only be described as organised chaos as the aisles and stands were packed to the rafters with ﬁshermen looking at and testing the very latest products. Top French manufacturers including Sert, Garbolino, JMC Fly Fishing, Powerline, Sensas and Rive exhibited alongside global giants including Pure Fishing, Shimano and Rapala in a show that seamlessly combined angling, tourism and nature. Clement Possada, the Show Show Director Clement Posada: “It’s gaining in Director of the organiser, Centre quality.” France Evenements, told Angling International: “The event is gaining in quality every year and the exhibitors are putting much more effort into their displays. “I was particularly impressed with the Sert stand which was of international standard. It looked highly

Angling International March 2012

professional – some of the display windows made me think of a jewellery retailer. “Although the visitors numbers were about the same as last year, it seemed to be less of a family affair. There seemed to be more anglers there and they stayed most of the day – that was particularly true of Saturday.” While the event is predominantly a public event, Possada stressed that it is the main coarse ﬁshing trade show in France. He said: “Many buyers and retailers come to the show to see the new products and talk business. It has established itself as the number one event for angling business in France.” The show is enjoying a six-year partnership with

WORLDWIDE SHOWS IN MARCH 2012

Europêche, France’s biggest fishing store chain with over 133 retailers across the country. Its CEO, Laurent Vallenet, said: “The baby is growing. It had more exhibitors, more space, more professionalism and more quality than last year. “Patrick Sébile at Pure Fishing said that the quality of the show eclipsed those that he Laurent Vallenet: “It’s a good has attended in the start to the season for us at United States. Europêche.” “For Europêche it is a great opportunity for us to connect with the country’s anglers and to get them talking about us and more generally about the fishing industry. “From a business point of view we meet our suppliers and that helps us get the season off to a good start.” Vallenet added that he would like to see more companies at the show from outside France. He said: “We really have to open our doors to foreign suppliers. Introducing them to the best anglers in France would be a really good test for the French market. German-based fishing tackle manufacturer, Ockert, had a booth at the show for the first time – marking the return of its Sportex brand onto the French market. Its International Sales Manager, Christian Rademann, told Angling International: “The aim was to see if our products are suitable for the market and the reaction to the Sportex range was beyond Ockert’s Christian Rademann our expectations. gained strong feedback on “We were told that we the French market. absolutely hit the spot with our carp and predator rods which also drew attention from catfish enthusiasts. “We were also looking to set up a proper distribution network in France and we made contacts with wholesalers, retailers and leading French anglers which will help us achieve that aim.” Céline Boutin, Marketing and International Business Manager of French line and jig maker, Powerline, said: “Clermont-Ferrand is the meeting place for freshwater fishermen from all over France and gives us an opportunity to talk to our end users. It is our chance to listen to their needs and concerns and a way of ensuring their loyalty. “From a business point of view we do get visits from Powerline’s Céline Boutin: “It’s a chance to talk to our our dealers who come to talk end users.” about the season ahead.”

POLAND Wind & Water Boat Show Date: March 1-4 Venue: Centrum Expo XIII, Warsaw www.windwater.pl • Last year’s show was attended by 412 exhibitors and attracted more than 31,000 visitors. FINLAND Go Expo Finland Date: March 2-4 Venue: Helsinki Fair Centre www.finnexpo.fi CZECH REPUBLIC Rybareni Date: March 8-11 Venue: Brno Exhibition Centre, Brno www.bvv.cz • The largest collection of fishing tackle in the Czech Republic is on display at the show which last year attracted 67 companies and 42,994 visitors. Kofish 2012 Date: March 9-11 Venue: Kintex, Goyang www.kofish.co.kr • The opening day is trade only from 10am to 4pm. CHINA China Guangzhou International Fishing Fair Date: March 9-11 Venue: China Import & Export Fair Pazhou Complex, Guangzhou www.guangzhoufish.com • In its third year, this growing show attracted 127 exhibitors in 2011 and 8,526 trade visitors (262 foreign buyers).

GERMANY

AQUA-FISCH Date: March 9-11 Venue: Messe Friedrichshafen www.aqua-fisch.de International trade show for fishing and aquarist enthusiasts. UNITED KINGDOM The Big One Date: March 10-11 Venue: Farnborough Airfield, Farnborough www.fishfacepromotions.co.uk Billed as the UK’s largest fishing sale show, the Traders Village includes Hardy Greys,

Chub, Fox International, Sensas and Garbolino. SLOVAKIA Fishing and Leisure Show Date: March 15-18 Venue: Incheba Expo, Bratislava www.incheba.sk • 9th international fishing and leisure exhibition that is run alongside a boat show. SWEDEN Swedish Fly Fishing Fair Date: March 15-18 Venue: Stockholmsmassan AB, Stockholm www.vildmarksmassan.se • More than 45,000 outdoor enthusiasts visited the event that is also known as The Wilderness Fair. SIBERIA Hunting & Fishing in Siberia Date: March 21-24 Venue: International Trade Centre, Novisibirsk www.oxtafish.ru or www.itcsib.ru NETHERLANDS VISMA Date: March 22-25 Venue: The New Ahoy Arena, Rotterdam www.visma.nl • Spro and Pure Fishing are among the 85 companies expected be exhibiting. JAPAN Japan Fishing Festival Date: March 23-25 Venue: Pacifico Yokohama Exhibition Centre, Yokohama www.fishing-show.com SWEDEN Sportfiskemassan Date: March 23-25 Venue: Kistamassan, Stockholm www.sportfiskemassan.se • 110 exhibitors will be at the show which is expected to attract around 12,000 fishing enthusiasts. BULGARIA Nature Hunting and Fishing Show Date: March 28-April 1 Venue: International Fairground, Plovdiv www.fair.bg March 2012 Angling International

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Far Bank makes soft goods push

ar Bank Enterprises has created a role to speciﬁcally develop and expand the clothing and luggage ranges of its Sage and Redington brands. Markus Hutnak, previously Director of Licencing at National Geographic, and a former employee at Ralph Lauren, Mountain Hardwear and The North Face, has joined the group as its Soft Goods Manager. “In this newly created role Hutnak will oversee and direct all apparel and luggage design and development for both Sage and Redington. His expertise ensures category expansion for both brands with high quality offerings for our customers,” said David Visnack, Director of Marketing and Soft Goods at Far Bank.

“Taking this extraordinary opportunity to work with top quality brands such as Sage and Redington will allow us to be a strong force not only in fly fishing, but also the outdoor category,” said Hutnak. “I am excited to take Sage’s unparalleled fly rod design and principles to soft goods. “Redington offers a tremendous platform to bring innovative and functional apparel and equipment to a wider demographic through broader retail distribution. “Merging the well-known fishing lifestyle with my active outdoor experiences will be a great addition to the work already done with these two brands.”

Fulling Mill adds three new product categories Fulling Mill has added 70 new ﬂy patterns to its range of over 2,000 ﬂies in its 2012 product brochure. It includes three new categories – Special Barbless Lures, Special Barbless Nymphs and Competition Range Nymphs – as well as its range of salmon and sea trout snakes and European saltwater patterns. Also featured in the brochure is the UK-based company’s new Tactical presentation leader as well as a selected range of bestselling products such as

World Class Fluorocarbon and Gold XT rods. For more details, call the company on +44 1293 778600 or email sales@fullingmill.com.

RICHWORTH SEEKS PARTNER UK boilie maker, Richworth Baits, is looking for an exclusive distribution partner in the Benelux region. The company says it is offering a ‘fantastic’ opportunity to a wholesaler with ambition to drive and meet demand for its products throughout

Angling International March 2012

Belgium, Holland and Luxembourg. The Richworth range of baits are exported to 16 European countries, including Italy and Russia. Interested parties are asked to contact Peter Davies at peterdavies@ peterdaviesmarketing.co.uk.

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

LI JIANG: ‘CHINA NEEDS A NEW GENERATION OF ENTREPRENEURS’

hina Fish President Li Jiang has restated his belief that the Chinese tackle trade needs innovation to thrive and that the key will be a new emerging generation of entrepreneurs. “The encouraging sign is that I have walked the

sh halls this week and seen lots of new faces,” show Mr Li told Angling International on the third and ﬁnal ﬁ day of the China Fish show. The night before, Mr Li had made an impassioned speech at the China Fish New Products Banquet, sp held he at Beijing’s Crowne Plaza Hotel. In his address to an international audience of exhibitors and media, Mr Li said: “During the past ex ten te years China has unleashed its production capabilities in great waves. Cheap labour, land and ca energy resources have combined to create China’s en huge hu trade surplus. “But this burst of productivity has also had adverse effects. Under the glowing halo of its amazing economic performance, China has entered a vicious cycle of importing high value-added products while exporting low value-added products. “This is ushering China into the dead end of

Top: Wu Dong of Holly Creations is typical of the new breed of young executives in China. Above: What new companies will join the list of exhibitors at the show?

Angling International March 2012

China Fish Report

The China Fish venue in Beijing. How many new entrepreneurs were inside?

becoming dependent on other advanced economies,” he warned. “To get out of this business mode, our key companies need to innovate. That is the only way forward for China.” For his audience, Mr Li defined innovation as “new combinations of knowledge and resources”, adding: “No matter what fields, be it importing new products or instilling new elements into old products, importing new trade models, exploring or entering new markets, searching for new resources, investing in new products or importing new management systems, the driving forces will be China’s entrepreneurs.” He warned: “The problems accumulated over China’s many years of development are beginning to burst out. Moreover, the world economic situation will also become more complicated in 2012. If Chinese entrepreneurs do not achieve a rebirth to shoulder the key responsibilities of innovation, they will lose the best opportunity to reform. This year is the year for Chinese enterprises to start their regeneration.” In a private meeting with Angling International the next day, Mr Li returned to the subject, saying: “I have been making my opinions heard on the subject of innovation for some time. I emphasise it always when I speak to my exhibitors. “The younger generation understands why innovation matters and the good news for the trade is that these new entrepreneurs are now emerging. We won’t have to wait too long for their influences to be felt here in China.”

WHAT’S THE GOOD NEWS FOR THE US FLY FISHING SECTOR? See p30

Cross-border deal draws more Russian buyers to Beijing Improved commercial relations between China and Russia resulted in more genuine Russian buyers attending China Fish this year, the show’s President, Li Jiang, told Angling International. Talking on the ﬁnal day of the show, Mr Li explained that there has been a governmental crackdown on illegitimate cross-border trade between the two countries. Meanwhile, China Fish has made concerted efforts to encourage bona ﬁde Russian distributors to attend the show.

Mr Li said: “There has been a deﬁnite increase in serious and professional buyers from Russia this year and that is no coincidence. “There have been agreements at government level to put a stop to the ‘grey’ market that exists between the two countries. “They have been concerned by the levels of individual rogue traders coming across the border from Russia to buy Chinese goods with neither the seller nor the buyer paying domestic taxes on the transaction. “It’s a big problem in the Beijing clothing sector in particular but has also affected the angling trade.” Two things have happened at China Fish this year in reaction to this situation. Explained Mr Li: “Firstly, we have made contact with the Russian Embassy, and

it has assigned six personnel from its commercial department to facilitate

relationships between China Fish and Russia. “Secondly, because China Fish is one of only four exhibitions given special rights by the State Council in China to confer visas around the world, we have taken advantage of that to ensure as much as possible that only true businesses from Russia are approved. “What you have seen this year is that there are fewer shadowy ‘middle men’

from Russia on buying trips. There is much more direct trade between China Fish exhibitors and genuine Russian distributors.” Meanwhile, Mr Li has conﬁrmed that China Fish will return to the New China International Exhibition Centre in Beijing in 2013. Negotiations are at an advanced stage to secure the venue for 2014. “We want to sign a two-year deal to protect our exhibitors as much as possible against rising costs in China,” said Mr Li. “The only issue we will have is how to accommodate every company that wants to exhibit. “We expect 80 per cent of this year’s exhibitors to re-book for 2013. At that rate, and with the usual number of companies that enquire during the year, we estimate that possibly as many as 30 will not get stands next year.”

March 2012 Angling International

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Continued from page 3 Now we have the ability to reach all anglers during all the seasons. “Also, from a seasonal point of view, these strategic initiatives ﬁt perfectly into Rapala’s distribution network, as it means more work during the winter – rounding out business and in line with our core competences.” Fredrik Skarp, Managing Director of Mora of Sweden AB, said: “Mora of Sweden has very long traditions in ice auger manufacturing under the famous Mora and Mora ICE brands. “To secure its position as a premium ice auger and blade manufacturer and supplier it has

entered into a strategic partnership with Rapala. “This strategic partnership means that the Mora ICE brand will continue to set the standard for premium products within the ice ﬁshing industry.” He added: “We are excited to be joining the Rapala family of brands and continuing to provide ice anglers with the most advanced products on the market.” The transactions are expected to be completed and closed by June 1st 2012 and will increase Rapala’s net sales for this year by around €10m and improve the company’s overall proﬁtability.

RAPALA Q4 HEADLINE NUMBERS • Net sales up 1% to new record of €60.8 (€60.4m) • Operating proﬁt down to €2.4m (€4.3m) • North American sales up 12% • Nordic sales down 13% • Rest of the world sales up 3% Comparisons to Q4 2010

2011 HEADLINE NUMBERS • Net sales all-time high of €279m (€269.4m) – up 4% • Operating profit down to €30.5m (€31.8) • Net sales of fishing products up 9% • Group fishing product sales up 9% • Nets sales of non fishing products down 10% • Operating profit of group fishing products down to €19.9m (€21.4m) • American sales up 1% • Nordic sales up 1% • Rest of Europe sales up 13% • Rest of the world sales up 2% Comparisons with year ending 2010

Rapala increasing its pro

apala is expecting to increase production in its new manufacturing facility in Batam Island, Indonesia, after the successful transfer of its soft lure making business from China. The company reported that during the last quarter of the 2011 financial Jussi Ristimaki : Says Rapala is moving more year, the first shipment of lures production out of China. left the factory and that the transfer had been ‘very positive’. The company’s Chief Financial Officer, Jussi Ristimaki, has told Angling International that there was no reason for Rapala to be ‘stuck’ in China for any longer than necessary and that the company would be transferring the manufacture of more high volume products out of the country. “We plan to move those products with high pressure margins – such as lures – to Batam Island in the next 12 months,” he said. However, Ristimaki maintained that the company would still have a presence in China. He said: “We have a lot of suppliers there and our R&D facility is based in nearby Hong Kong. We have to have a manufacturing presence to test new products.” In its Q4 and full year report, Rapala said that 2011 had been a ‘challenging year’ which had seen operating profit decrease from last year to 30.5m euros (2010: 31.8m euros).

For the full year the group saw its ﬁshing sales increase by 9% – driven by good sales of its lines and accessories as well as new sales generated by Dynamite Baits. Its other product sales declined by 11% due to reduced annual sales of winter sports equipment and in its gift products business. As reported in last month’s Angling International, Rapala has since divested itself of its giftware interest, Willtech Gift, to concentrate on its core activities. In its 2011 review, Rapala said that the North American market looks to be awakening from its slumbers and reported a 12% Q4 increase in sales following a good performance from its new products. That helped the group record an overall 1% increase in US sales from last year. The late arrival of winter and a restructuring of its winter sports business saw Q4 sales fall 13% from last year in Nordic countries. Q4 sales in the rest of Europe stayed at the same level as 2011. However, the company still reported a healthy 13% annual increase in sales. Rapala said: “The increase was driven by strong sales in many eastern European countries and France as well as new sales generated by Dynamite Baits. “Countries impacted by the economic turbulence were Hungary and Portugal as well as Spain and Switzerland where sales remained at last year’s levels.” The rest of the world also saw a slight Q4 increase in sales – 3%. Rapala says that sales increased in all markets except South Arica where the economy is suffering. Annual sales increased by 2%.

WHAT DOES WAKE HAVE PLANNED FOR EFTTEX? See p77

Rapala’s 2011 report by numbers In its 2011 year end report Rapala VMC Corporation revealed: • It has distribution units in 34 different countries; • It controls ten different brands; • Net sales for 2011 reached an all-time high of €279.5m • Its gearing – the extent to which it is funded by debt – is at an all-time low of 67.2%, giving it leverage for acquisitions.

oduction in Indonesia During 2011 Rapala created three new distribution companies in Mexico, Indonesia and Kazakhstan – the Kazakhstan business being run through a jointly owned Russian distribution company. In America Rapala has opened a B2C website targeted solely at US consumers. The website enables Rapala to offer the full range of its products to the end user. Rapala said that its recent acquisition deals with StrikeMaster Corporation and Mora of Sweden is part of an ongoing policy looking at other investment opportunities. It said: “Discussions and negotiations regarding other acquisitions and business combinations continued during 2011. Rapala is a key player in the ﬁshing tackle industry with a recognised global distribution network and it has good access to any discussions concerning industry consolidation or other business expansion opportunities.” For 2012 Rapala says that it is optimistic despite the economic uncertainty. “The negative changes in the sentiment of the economy globally – and especially in Europe during the later part of the year – increased uncertainty concerning retail and consumer demand. Despite these uncertainties, expectations for the year are optimistic. “There are promising signs of recovery in the US and Rapala’s position with major US customers is currently very good. “There is also good progress in coming summer season pre-sales in several markets. It is expected that net sales in 2012 will increase from the previous year and comparable operating proﬁt is targeted to improve.”

William Ng, Director of China Manufacturing Operations at Rapala VMC Corporation has resigned. He will continue to be a Board member of the group’s Hong Kong subsidiary. Ng has been Director of China Manufacturing Operations and a member of the executive Committee since 2001. Below: The ﬁrst shipment of lures has left Rapala’s new facility in Batam Island, Indonesia.

PARTNERSHIP WITH MARCUM

Rapala has signed a strategic partnership with Versa Electronics, the owner MarCum Technologies. The alliance with one of the major makers of fishfinding electronics will see Rapala take over all the sales, marketing and distribution of MarCum products from April 2nd this year. The alliance follows a similar agreement Rapala sealed with Goldleaf Plastics, the makers of fish fileting boards and knives, in August last year. MarCum will maintain all responsibility for product development, production and customer service. “MarCum’s products are cutting-edge and of outstanding quality – a class of their own,” said Tom Mackin, President of Rapala USA. “We are excited to provide anglers with top-of-the range technology products for both open water and ice fishing. “Together we will become an unbeatable resource for our customers in the trade and for anglers around the world.” Versa CEO Kevin Johnsrud said: “Rapala products and the Rapala brand are truly unmatched. We are thrilled to combine efforts and provide anglers with a product offering that is unrivalled.” MarCum Brand Manager Jon Marshall added: “Rapala gives us a greatly expanded sales and distribution network which means we will finally be able to satisfy the great consumer demand for our products. “It also frees us up to focus our energy on core competences. For us, this means conceiving and engineering the most cutting-edge, angler-friendly fish-finding technology available.” MarCum Technologies’ offering to anglers includes sonar flashers, digital fishfinders and underwater cameras – most of which are made in the USA.

March 2012 Angling International

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Worth celebrates 70 years at the top in components

he Worth Manufacturing Company is celebrating 70 years as a maker of top quality lure components. And the Wisconsin-based ﬁrm believes that one of the reasons for its success is a phrase that is not seen very much any more – ‘Made in America’. It says: “We not only build all our products right here in the US, but most of our own machinery. “Fishing lure components are quite specialised. You can’t just go out and buy a split-ring-making machine. So we also design and build most of the hardware that manufactures them. It’s a task, but we are the only ones in the industry that can do it. “We have been producing the

products we sell to four generations and know more about it than anyone else in the industry. Other companies rely on parts that come from all over the place and this often results in quality issues, delayed shipping and price ﬂuctuations. You rarely see these problems at Worth. “We employ 60 highly skilled staff who take pride in the work they do from the beginning of the process right to the end. “With our state-of-the-art equipment, we produce about a billion lure components a year, keeping America – and the world – ﬁshing.We have been here for over 70 years and plan on being here a lot longer.” Website: www.worthco.com

NORMARK SCANDINAVIA APPOINTS NEW MANAGER

Normark Scandinavia AB has appointed Jesper Norell as Manager of its Sport Fishing Division. A keen angler, Norell has joined the Rapala VMC Group company from the food industry. Normark President Matt Baum said: “I am very pleased to be able to recruit Jesper. He has the expertise that we have been looking for. “Interest in the position of Division Manager was great and we received hundreds of applications. It has been a long and time-consuming process to find a new manager and we have taken great care New man at Normark Scandinavia: Jesper Norell. to find just the right man.” Norell said: “It is motivating and inspiring to join a company with such a strong brand portfolio as Normark. I have been an angler since childhood and my commitment to the task of leading the Normark Fishing Division is strong.” Normark is Sweden’s largest fishing and hunting retailer with household name brands that include Rapala, Shimano, Storm, G.Loomis and Blue Fox.

Angling International March 2012

WHAT HAS PROLOGIC LAUNCHED INTO THE CARP SECTOR? See p70

ASA marks milestone for conservation in US

he American Sportfishing Association (ASA) has joined in the year-long celebrations to commemorate the 75th anniversary of the Wildlife and Sport Fish Restoration Programme (WSFR). The ‘WSFR 75 – It’s Your Nature’ anniversary brings Support: ASA Vice President together federal and state fish Gordon Robertson. and wildlife agencies, the fishing, hunting, shooting and boating industries and conservation groups to mark a milestone that has led to quality outdoor recreation in the US. The occasion also marks the beginning of a new era in wildlife conservation during which the partners will establish new goals for fostering and maintaining partnerships to continue conservation and outdoor recreational

programmes into the next 75 years and beyond. “The service is proud to join our partners in recognising more than seven decades of fish and wildlife conservation and quality outdoor recreational opportunities,” said the Director of the US Fish and Wildlife Service, Don Ash. “With our nation’s support and our partnership’s renewed commitment, WSFA will help more Americans enjoy fish and wildlife and our great outdoors for many years to come. “Since 1950 the manufacturers’ excise tax on sportfishing equipment, combined with state fishing licence sales, has been the heart and soul of fisheries conservation in the US,” said ASA Vice President, Gordon Robertson. “This dedicated source of conservation dollars is fundamental to state fish and wildlife agencies’ fisheries management programmes.” The WSFR 75th anniversary will include various fish and wildlife conservation events and conferences throughout the year, culminating in the National Hunting and Fishing Day in September.

PowerTeam recruits pro Jami Fralick PowerTeam Lures has recruited Elite pro and three-times Bassmaster Classic qualifier Jami Fralick to its pro staff. President and Designer for Power Team Lures, Bob Bernotsky, said: “We are excited to have an angler like Jami on our team. Not only is he a highly respected competitive angler, but you won’t find a more genuine, down-to-earth guy in the industry.” Fralick said: “I was introduced to PowerTeam Lures last summer and immediately knew their baits would be perfect for my style of fishing. These baits will undoubtedly give me the edge I am looking for in 2012 and beyond.”

March 2012 Angling International

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

New CastAway owner promises to build ‘biggest rod company’

NH Outdoors – the owner of Fish-N-Hunt Pro Gear – has bought CastAway Graphite Rods and revealed its intention to turn the acquisition into the ‘biggest and best rod company in the industry’. Owner Mac DeLaup said: “I am really looking forward to giving them the resources they need and watching them turn this company into the biggest and best rod company in the industry. They deserve it and I know they can do it.” DeLaup added: “The most important thing about the acquisition of CastAway is its people. From day one I have been impressed by the associates at CastAway.” Over the last two decades, Montgomery, Texasbased CastAway has built up a reputation within the ﬁshing industry for its range of rods and accessories, including apparel. It has now been merged with Fish-N-Hunt Pro Gear in a move that increases the company’s ﬁshing tackle portfolio.

Adam Murray, General Manager of Fish-N-Hunt Pro Gear said that combining the assets and personnel of both FNH and CastAway is a logical step for both companies, enabling them to share resources and maintain a highly competitive edge in a challenging economy. “CastAway brings to FNH a tremendous number of new, very satisﬁed customers and a level of infrastructure that we previously lacked,” Murray explained. “As a small company trying to remain proﬁtable in tough times, FNH ran very lean in terms of employees. “With the addition of CastAway we picked up a great team of associates that were previously considered a luxury. “With two companies merging their processes and people together, there is a great synergy related to productivity that remains extremely affordable due to the economies of scale.

“Both companies are poised for tremendous growth and we are very excited about what the future holds. “CastAway has always been at the cutting edge of technology with innovations like multi-modulus blanks and it was also the first company to see the benefits of the Microwave guide system,” said Murray. “Our owner is absolutely right about the potential of CastAway, but it won’t happen overnight and will take aggressive, targeted growth to make sure we do not surpass our immediate capacities and never let our customer service suffer. “Both companies have always had tremendous focus on making sure all their customers stay satisfied whether that is a big-box retailer or individual fisherman. “If we never lose sight of these principles and stay focused on controlled growth and happy customers I believe we will have a real impact on the fishing world,” he added.

NEWINTERNATIONAL Pure Fishing refreshes websites SALESMANAGER FORSVENDSEN Svendsen Sport AS has recruited a former senior employee at Japanese electronics giant Panasonic to its international sales team. Klaus Bosien Hansen has joined the Danish ﬁshing tackle manufacturer as its International Sales Manager. During 14 years at PanaKlaus Bosien Hansen: sonic Hansen worked for the Has joined from electronics company in Japan, Denmark giant Panasonic. and UK before eventually becoming Vice President of Sales in the US. Svendsen Sport CEO, Lars Svendsen, said: “Under the management of Klaus’s predecessor, Mads Skovsgaard, and the rest of the team, we have made a giant leap in creating a very efﬁcient and professional sales organisation. “With Klaus’s vast experience with some very professional companies, I am sure we can provide an even better service and build on that strong platform to enjoy growth in the coming years.” Svendsen added that the company will have separate booths at EFTTEX 2012 in Paris for Okuma and D.A.M. and one for Prologic/Savage Gear. 26

Angling International March 2012

Pure Fishing has relaunched all of its websites to highlight the identity of its brands. The company – part of the US-based Jarden Corporation – has given facelifts to its sites, including those for Shakespeare, Abu Garcia, JRC, Berkley, Penn and Mitchell. All the websites are available through the www.pureﬁshing.com portal page and implement 2.0 features that includes access to Facebook and RSS ﬂows and an html version for display on tablets and smartphones.

BATSONDYNASTYENTERSTHIRDGENERATION A third generation member of the family-owned Batson Enterprises – the US-based wholesale rod blanks and rod building company – has joined the business. Keller Batson (22) is the latest addition to the Sequim, Washington company. He will be mentored by Mike Thorson and his responsibilities will include Solid works designs that the company provides to its extensive customer base worldwide. Batson Enterprises CEO, Bill Batson, said: “We are excited that Keller has made the choice to join the team and keep the family legacy alive. “We look forward to continuing the growth we have seen in the last years.”

Keller Batson(left), the third generation member of the family to join Batson Enterprises, with CEO Bill Batson.

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Fishing took up an entire hall of the giant show, which took place in Dortmund.

Jagd & Hund show generates 40m euros in sales in six days

market research institute showed that nine out of ten visitors bought or ordered items at the exhibition. Altogether, visitors spent an average of 667 euros at the show. More than 27% of exhibiting countries and visitors came from outside Germany, including the Russian Federation, the United Kingdom, United States, Africa and China. Fishing stands were situated in hall 5 where it was reported that 40% of exhibitors used the event to cement trade links with more than 70% saying that they were expecting to pick up post-exhibition business. Uli Beyer, the owner of Dortmund-based retailer, Angel Ussat, said: “We enjoyed good sales of

ore than 72,000 visitors and a record number of exhibitors rubberstamped Jagd & Hund’s status as Europe’s leading ﬁshing and hunting show. The event in Dortmund attracted 686 exhibitors from 34 countries and turned over more than 40m euros in sales over the six days. Sabine Loos, Chairman and CEO of organiser, Westfalenhallen Dortmund GmbH, said: “We are delighted by the consistently high international interest on both the part of exhibitors and visitors. “Jagd & Hund’s reputation as a leading exhibition in its ﬁeld has gone far beyond the borders of Europe.” A visitor survey carried out by an independent

Japanese wobblers as well as our self-tied streamers and power rods for catching big fish. “Here in North Rhine-Westphalia it’s the catfish that plays a key role, but sea fishing tackle also generated a lot of interest. “We had a great deal of visitors from the Benelux countries as well as eastern Europe.” The 2013 event will take place from January 29th to February 3rd – after the second ever Jagd & Hund Open Air, which will be held at Eggeringhausen Castle, near the old Hanseatic town of Soest, Westphalia, between June 22nd and 24th. For more information visit westfalenhallen.de/ messen/jagd_und_hund/.

New appointment at DAM 500,000th member for

Dick Dehnhardt is DAM’s new Export Manager.

German ﬁshing tackle manufacturerDAMhasappointed a new export manager as the company looks to continue its international growth. Dirk Dehnhardt has joined the company after running his own tackle shop in northern Germany for the last ten years. He told Angling International: “I have sold ﬁshing tackle for about 20 years, both as a salesman in a shop and also as a representative for a number of 28

international ﬁshing tackle businesses. I have a lot of experience in the trade and am delighted to have joined such a well known brand as DAM. I look forward to working on its exciting programme for 2012 and increasing our sales worldwide. “We will be concentrating on providing our existing and new partners, distributors and wholesalers with an even better service than they have had before.”

Angling International March 2012

KeepAmericaFishing site KeepAmericaFishing – the voice of the US angler – has notched up its 500,000th member. The campaigning site, which is dedicated to keeping public waters open, clean and abundant with fish, is the fastest growing community of anglers dedicated to fishery conservation. “Conserving the magnificent bullfish, protecting salmon runs and stopping the spread of Asian carp are just a few examples of our efforts to

ensure anglers can continue to enjoy their sport,” said Gordon Robertson, Vice President of the American Sportfishing Association, the parent organisation of KeepAmericaFishing. “No matter what you fish for or where you fish, our angler advocacy campaign, KeepAmericaFishing, unites all anglers behind one common goal.” Visit www.KeepAmericaFishing.org for more details of the group.

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Fly ﬁshermen in the USA are starting to spend again, says owner of Somerset Show

merica’s fly fishers are finally opening their wallets and spending more freely on bigger ticket tackle items. That’s the verdict of Chuck Furimsky, owner of the Somerset Fly Show, which – Chuck Furimsky has seen good signs. thanks to its location close to New York and its timing at the start of the calendar year – is regarded as the most reliable indicator of consumer confidence in the sector. “Somerset is always well attended,” said Furimsky, who runs six other fly shows in the US. “But this year all the evidence is that tackle sales Happy: David Haddon at the booths are up. By the end of of Freedom Hawk. day two, I was hearing good things from exhibitors. “My view is that money is still tight in the US but fly fishers have made a positive decision to continue to spend on their hobby. “They are saving money on other pleasures such as nights out and more expensive vacations Sales: Indiana dealer – and they are spending it at this Chad Miller. and other shows, and on big items. It’s a good sign for the industry here.” Furimsky’s verdict has been supported by

Angling International March 2012

exhibitors at the three-day show, which took place in New Jersey at the end of January. John Mazurkiewicz, who represented G.Loomis at Somerset, reported that sales of rods were up on previous years. “We’re here to support local dealers and our guys have been busy demonstrating our top end rods to genuine buyers,” he said. “Sales are good.” Further evidence of consumer confidence was offered by David Haddon, whose Freedom Hawk kayaks were on display at the booth of dealer Chad Miller of Wildcat Creek Outfitters. Said Haddon: “Chad has come all the way from Indiana to sell here because he had such confidence in the product. But even we have been surprised by the levels of spend. “We’ve never sold so many kayaks at a show of this type. And it’s been to all kinds of consumers – youngsters as well as veteran fly fishers. It’s been a great show for sales of Freedom Hawk kayaks.” This year, the Somerset Show celebrated its 20th anniversary. To move the show forward, Furimsky added a new attraction: the International Fly Fishing Film Festival. On the first evening of the show there was a special two-hour screening of 16 fly fishing films. Some 400 fly fishing enthusiasts happily parted with US $15 (US $10 for advanced bookings) for tickets, giving

yet more supporting evidence of consumer confidence in the sector. “We are running the film festival at all but one of our fly shows,” said Furimsky, “and so far it’s been a big success. It’s an extra revenue stream because we are getting fly fishers who are coming only for the film festival. Plus we are getting show visitors to buy tickets. But best of all, we are bringing in a new, younger audience, which can only be good for the industry. The films are edited to be as dramatic and fast-paced as possible and appeal to a younger audience. “We publicised the film festival in the consumer magazines and on the web and it has paid off. I would say that 20% of our paying customers this year are newcomers. We will definitely repeat the screenings next year,” he added.

IS THIS THE FUTURE OF FLY ROD SALES?

Daniel W. Galhadro was at the Somerset Show for the first time to introduce a new concept to the US fly fishing market. Tenkara is a traditional Japanese method of fly fishing that uses only a rod, a line and a fly – there is no reel. Galhadro Daniel W. Galhadro has has been developing rods since a unique product. 2009, relying on word of mouth to grow interest – until now. He chose the Somerset Show to test the sales potential of his rods – and by mid-morning on day three he was sporting a big smile. Somerset was proving a big success. “I have two dealers here,” Galhadro told Angling International, “and the news is good. Tenkara rods are out-selling western rods on their booths by 15 to one. “People have been intrigued when I explain the concept – and intrigued enough to spend, which is the real test. It’s not dabbing, it’s a simple but skilful method of fly fishing. “My tenkara rods are light, portable and inexpensive. I believe tenkara is just what fly fishing needs to bring new anglers into the sport – and it seems there are plenty of experienced fly anglers willing to give it a try too.” For more information on tenkara and Tenkara USA contact daniel@tenkarausa.com or visit www.tenkarausa.com.

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UK’s Angling Trust steps up pressure on water companies

he legal department of the UK’s Angling Trust has won an important victory in its campaign to make water companies in England and Wales come clean about what they put into the rivers, lakes and seas. Following a three-year battle and concerted attempts by the water companies to prevent an appeal, Fish Legal has ﬁnally managed to get the case referred to the Court of Justice of the European Union (CJEU). The judge at the Upper Tribunal (UT) in London has prepared some legal questions to ask the CJEU to help decide whether water companies are ‘public authorities’ and therefore subject to public scrutiny. Fish Legal, acting on behalf of the Angling Trust, whose members include the Angling Trades Association, has been battling to

Mark Lloyd: “There should be no hiding what these companies get up to.”

challenge a series of decisions that ruled water companies are not public authorities and therefore not covered by European legislation and UK law, which meant they did not have to disclose information. In 2009 Fish Legal asked water companies for information on sewage discharges and clean-up operations at thousands of combined sewer outﬂows in England and Wales. Two ﬁrms – United Utilities and Yorkshire Water – said they were not public authorities and therefore did not need to provide the information by law. United Utilities took about two years to respond to Fish Legal, which believes that

“Our legal team is committed to doing all that it can to get access to this information” – Mark Lloyd

Angling International March 2012

the information should be available by right and not at the whim of the companies. The decision of the judge to refer the case to the European courts is exactly what Fish Legal wanted and is the next step in getting the companies to open up inspection to anyone who wants to know what their local company is doing to their watercourses or beaches. Mark Lloyd, Chief Executive of the Angling Trust and Fish Legal, said: “Water companies should not be able to hide what they are getting up to. Water quality and quantity affects us all and our legal team is committed to doing all it can to get access to this vital information, not just for anglers, but also for everyone who cares about the state of our rivers and coasts. “This case could take up to ﬁve years to win, but it will be of beneﬁt to generations of anglers and environmental campaigners.”

WHAT ARE THE MOST POPULAR BRANDS IN THE USA? See p38

B.A.S.S and Shimano collaborate to launch new jointly-branded website The American B.A.S.S. organisation has launched a new breed of fishing website that solely promotes Shimano’s rods and reels and helps anglers buy the Japanese company’s products from a nationwide list of independent tackle shops. The Bassmaster.com/Shimano collaboration brings together two of the powerhouses in the US fishing industry. “With our new website we are able to showcase our commitment to being the top innovator in bass tackle,” said Chris Hess, Shimano’s Marketing Manager. “We’re also easily able to point B.A.S.S. members to some of the best tackle shops in the country – shops that have the same commitment to fishing and have proven to be as reliable when it comes to customer service as we always try to be.” The site is unique as it links two of the sport’s biggest names under one URL address – a pairing that the two companies expect will draw bass anglers to the site. It also serves to help fishermen with an easy purchase option.

With one click anglers can access an up-todate list of established independent retailers taking part in the project. Organised by city and state, the listings include website, email and physical addresses, Facebook and Twitter links as well as the phone numbers of participating Shimano dealers. “Shimano has always embraced creative marketing ideas and wanted an independent dealer-orientated programme for the biggest bass launch in its history, said Joe Higgins, Senior Director of Sales at B.A.S.S. “This programe offers Shimano a unique promotion with magazine ads, a custom site and an opportunity for its dealers to be featured on a national bass fishing stage.” The website also features instructional videos featuring Shimano experts Dave Mercer and Mark Zone and news of new product launches. Site visitors will be the first to see Shimano’s new Core Mg7 baitcasting reel which will be officially introduced at the 2012 Bassmaster Classic.

Chris Hess: The new website ‘showcases’ Shimano’s commitment to bass ﬁshing tackle innovation.

WILLIAMS LURES GIVEN FACELIFT FOR 2012 One of North America’s oldest brands is set for a facelift on three series of lures in its stable. The Dartee – originally introduced by Brecks before the acquisition of Williams in 1989 – will include three new colours for 2012. The lure, which was re-introduced under the Williams brand, is now available in three new colours for 2012. Previously only available on a silver base, the series now includes two new gold-based colours with either an orange (GOR) or Gold Prism accent (GOLDBO). Also new for 2012 is the Black Dartee with Chartreuse accent (BPC). The Black Dartee is said to create a silhouette against the lighter surface when predators are hunting from the depths. The new colours are available in the three Dartee sizes. The company has also added new colours to its Flasher and Whiteﬁsh series. Silver/purple (P) and Silver/green (GR) are now offered on the Flasher in sizes F1 and F2. The Whiteﬁsh will see four new colours added to the C70 4-1/4-inch and C90 6-inch. The new colours are on a genuine silver

nuwrinkle ﬁnish with two different accent colours framing the silver centre of the lure. The new Whiteﬁsh colours are: YORN (yellow and orange), ORBN (orange and blue), BYN (blue and yellow) and RGRN (red and green).

MUSTAD ADDS ROB WYATT TO ITS OPERATIONS TEAM IN THE UK Hook manufacturer Mustad – bolstered by its takeover by a Norwegian investment company – has beefed up its operations in the UK. Rob Wyatt has joined the company as a consultant and will provide direct feedback on its activities in the UK to Mustad’s headquarters in Gjovik. “We have seen more and more brands come into the market in the last number of years and we need to gear up our activity to offer better support to the market and our distributor, Leeda,” said Mustad Vice President, Ole Bjerke. “Rob has great knowledge of Mustad and knows the market well. I am very pleased that he has joined us and he will be a great asset to the team.” As part of his role, Wyatt will work closely with Mustad’s sea ﬁshing consultant, Alan Yates, on new product opportunities. Wyatt said: “Having previously worked with the brand in the UK, I am delighted to be teaming up with Mustad again. It is a great brand and I am thrilled to be involved in a new era for Mustad in the UK.” Following nearly 12 months of speculation about its future, Mustad was taken over by NLI-Utvikling, earlier this year.

Above: Rob Wyatt will be bolstering the Mustad team in the UK.

March 2012 Angling International

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Black Cat duo ready for Spain

lack Cat – the Zebo Europe brand – is not only one of the major sponsors of this year’s unofficial World Catfish Championships in Spain – it has entered a team in the competition. The company’s catfish specialists, Ingo Kuprian (pictured below left) and Uwe Barthel (below right), will be taking part in the event on Spain’s world famous Ebro River – a venue

renowned for producing monster fish. Kuprian and Barthel, who both come from Greater Frankfurt in Germany, are experienced in pellet fishing and know how to tempt large predators to bite. The duo have distinguished themselves on the Ebro and caught catfish in excess of 90kg from the river. Barthel said: “I am looking forward to the Championship in May and to representing the Black Cat brand.”

KORKERS SIGNS BELL SPORTS Korkers, the US manufacturer of adaptable traction footwear, has appointed Bell Sports Ltd as its new sales agency for Ontario and Canada. Based in Toronto, Bell Sports will represent Korkers products in their growing outdoor and industrial product categories. “This represents continued progress for our growth initiatives in the Outdoor

Channel,” said Scott Doty, Korkers’ East Regional Sales Manager. “Bell Sports’ extensive experience and knowledge of the Ontario market will greatly beneﬁt Korkers as we increase our presence in this key territory.” Further information on Bell Sports is available at +1 905 855 3763, on email at info@bellsports.net or by visiting www.bellsports.net.

Frabill joins FLW sponsors US ﬁshing tackle and apparel manufacturer, Frabill, has joined the FLW sponsorship line-up for the 2012 season. “We are excited about our partnership with FLW and showing off the Frabill nets and FXE Storm Suits used by pros to win tournaments,” said Brooke Droese, the company’s

Marketing Administrator. Trish Blake, President of FLW Marketing Division, added: “Frabill is a natural ﬁt with FLW. Its products are used by anglers all over the world from the professionals to the recreational ﬁshermen. We are thrilled that they are a sponsor for 2012.” • See p52 for more on Frabill. March 2012 Angling International

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Rapala boost for Brazil Show

he Brazilian Sportﬁshing Trade Show is fast earning itself a reputation as the EFTTEX of Latin America. The event in Sao Paulo is already established as the biggest tackle trade show of its kind in South America and attracts most of the world’s major manufacturers. The return of Rapala for the ﬁrst time since 2008 adds to a star-studded cast that includes Nautika (Coleman, Abu Garcia, Shakespeare), Marine Sports (Daiwa), Maruri (Okuma, Strike Pro), Aquabrazil Outdoors (Plano, Minn Kota, Humminbird, Yum, Hedden, Rebel), Tong Ai (Ryobi, Takum, Surecatch)

and Alkalis (Sasame, G.Loomis, Power Pro). These are backed up by Brazilian companies boasting their own brands including Pesca Brasil, Guepardo, Albatroz and Rossi. Show Manager Fernando Baracho Martinelli told Angling International: “Last year’s event was the largest of its kind in South America and 50% bigger than the 2010 show. “For the ﬁrst time since we started we occupied the two ﬂoors of the Frei Caneca Convention Center and used more than 9,000 sqm. “Companies like Shimano and Tong Ai have increased the size of their booths by around 60%

Hywel Morgan joins Daiwa

Daiwa’s Robin Morley (left) welcomes ﬂy ﬁshing expert Hywel Morgan to the company.

Fly ﬁsherman Hywel Morgan has joined UK tackle manufacturer Daiwa as a Consultant. Morgan will work closely over the coming season with the product development team at the company’s Scotland headquarters to create a new range of rods, reels and accessories. “Signing for Daiwa is a very exciting opportunity – it allows me to work with top-class engineers in state-of-the-art facilities,” said Morgan. “It means I can get involved in every aspect of design and development on rods for UK ﬁshermen. 36

Angling International March 2012

“Having tried some of the prototypes, it has shown me that over the next few years Daiwa is certain to break some exciting new ground in modern blank technology. “Daiwa has a great tradition in both fly fishing for salmon and trout and I am looking forward to working on new and exciting product ranges.” Daiwa’s Robin Morleyadded: “I’m delighted at Hywel’s arrival. Obtaining the experience and skills of someone like him is a major step for the company. The game sector is very important for us – especially as we are based in Scotland. “His broad knowledge is a significant part of our intention to bring the best possible products to market.”

for 2012 and we are delighted about the return of Rapala. It was estimated that US $28m worth of deals were done in 2011 and that fact alone underlines its importance to the industry.” More than 80% of the visitors at last year’s show came from Brazil, but of the remaining 20%, more than half visited from other South American countries, including a large contingent from Argentina, Chile, Paraguay, Uruguay, Bolivia and Venezuela. The remainder travelled from the USA, Canada, China, the UK and Spain. • The 2012 Brazilian Sportﬁshing Show will take place between August 8th and 10th.

AFFTA PLANS BIG SURVEY The American Fly Fishing Trade Association (AFFTA) has commissioned a survey –one of the biggest of its kind in the US – on the state of the industry. It is being conducted by outdoor industry analysts Southwick Associates and will provide a unique insight into the state of the ﬂy ﬁshing market. A survey is undertaken by AFFTA every three to four years, but its President, Randi Swisher, said that the latest will be the most in-depth ever. He said: “It has always been a comprehensive survey, but this year it will be even more detailed.

A lot more questions have been included.” It is expected that more than 400 retailers will take part, including the big box stores. Swisher added: “It has always been a great barometer for the industry. “Manufacturers and retailers alike analyse the results and use the information to shape their businesses.” The results of the survey will be released in the coming months. • The AFFTA website has been relaunched and provides a more complete and comprehensive service to its members. Log onto www.affta.com to check it out.

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Survey reveals the current most popular tackle brands in USA

Eagle Claw tops three categories in the poll which shows terminal tackle is holding up well, while there are strong showings for Bass Pro Shops, Berkley and St Croix.

snapshot of the buying habits of anglers across the US makes particularly good reading for Eagle Claw. The Denver, Colorado-based operation, which prides itself on being the only company in the US to make its hooks and terminal tackle in America, came out top in three categories of favourite fishing brands. Research conducted by Southwick Associates’ AnglerSurvey.com questioned anglers about their fishing and spending habits in November 2011 and compared the results to the same month of the previous year. Eagle Claw came out top in the hook, swivel and rigs categories to notch up a pleasing treble. Meanwhile Shimano was ousted by St Croix as the fishing rod of choice, but retained its place at the top of the reel brands. Pure Fishing’s Berkley led the way in the top soft

baits and leaders stakes, while Bass Pro Shops was also a double ‘winner’ in the rod and reel combo and raingear categories. Strike King – top bait spinner brand last year – retained its place in the sector and added the top jig brand to its list of achievements. Of anglers who bought fishing equipment in November last year, lures (54.7%), terminal tackle (35.7%) and line (24.2%) were unsurprisingly the most popular purchases. Soft baits (62.5%) edged out hardbaits (44%) as the top lure purchases, while hooks (80.1%) and sinkers (47.%) topped the terminal tackle chart. Of the more expensive goods, coarse and boat fishing reels (17%) and apparel (13.5%) fared well. Anglers who bought fishing line opted primarily for monofilament (39.7%) and fluorocarbon (32%) with superline or braid in third place (24.6%). Over half of the anglers who reported buying fly

fishing gear said they bought fly tying materials (52.3%). This category was followed by flies (34.1%) and fly reels (18.2%). Fishfinders or sonar equipment (94.7%) dominated the electronics category, followed by GPS and radio (17.9%). Shirts, pants, shorts and jackets (47.4%) were the top apparel purchases, followed by hats and headgear (24.3%). Tackle boxes (23.6%) also proved a popular buy in the other fishing equipment category that included landing nets (13.4%) and hook sharpeners, removers/pliers (13.2%). Freshwater fishing (65%) was the most popular pastime followed by saltwater (21%). Of those questioned, 14% said they went both saltwater and freshwater fishing in the month under review. The revealing insight also showed that 75.6% of freshwater anglers fished with artificial baits and that largemouth or spotted bass were the top prey. It also showed that nearly half (42%) had fished for three to five days in the month. Fishing from a powerboat (72.2%) with artificial baits (72.2%) were the favoured methods of the saltwater fishing fraternity with sea trout the main quarry. Email rob@southwickassociates.com for more details.

TYPES OF FISHING LINE PURCHASED IN NOVEMBER 2011 IN THE USA

“Of anglers who bought ﬁshing equipment, lures, terminal tackle and line were unsurprisingly the most popular purchases.” 38

Angling International March 2012

NEWS

THE WORLD’S LARGEST SPORTFISHING TRADE SHOW JULY 11-13

Enhancing the experience New ICAST Director, Kenneth G. Andres, talks exclusively to Angling International about his new role at the helm of the show and the changes exhibitors and visitors can expect in Orlando in July. Can you tell us about the differences attendees will notice this year as you make ICAST a show for everyone?

ICAST has always been the sportfishing industry’s trade show. That has not changed. The American Sportfishing Association (ASA) – the trade The new ICAST Director, association behind ICAST Kenneth G. Andres. – and the ICAST team are always working to ensure that everyone who attends has a positive experience. In 2012 we are even more committed to ensuring that everyone whose business or mission involves recreational fishing sees ICAST as the one event they must attend each year. This applies across the board to manufacturers – both conventional and fly, retailers, wholesalers and media as well as federal and state policy makers and non-government organisations. At ICAST, industry representatives from around the globe have the opportunity to speak and meet with leaders in the sportfishing industry, see all the manufacturers’ sportfishing lines, attend the New Product Showcase, try out tackle and gear at the Lure Tank and Casting Pool and take advantage of the extended business seminars schedule being offered this year that will appeal to exhibitors and attendees alike. We have also extended the boating aspect of the show, placing craft both inside and outside the show floor. As the largest sportfishing trade show in the world, we believe ICAST should be the destination for everything that is available to enhance the angling experience. This means offering a wide range of products, networking and business education opportunities and fun. Fishing isn’t just a business. It is also a lot of fun. Fishing is a way of life and we want the trade show to reflect that as well.

What has prompted these changes?

Each year the ICAST team, which includes the staff, the Show Committee and the Board of Directors,

“We will be extending the boating aspect with craft inside and outside the hall.” 40

works to ensure that everyone has a positive and productive experience. We base our decisions on whether or not to make changes or improvements to the show on post-show surveys and emails as well as conversations we have throughout the year with exhibitors and attendees in order to produce the very best sportﬁshing trade show. Our goal is to meet the needs of our member exhibitors and our attendees to ensure that ICAST is an excellent venue for the global sportﬁshing industry.

Why is it important to attract more ﬂy ﬁshing brands to ICAST?

ICAST has always hosted a number of exhibitors whose products focus on fly fishing. That’s nothing new. We want all manufacturers to feel welcome at the show and see ICAST as an important business opportunity for them. For instance, last year we added fly fishing categories to the New Product Showcase. Our job is to ensure buyers and media are aware of how much we offer at ICAST for all segments of the recreational fishing community.

What else will the trade notice by way of changes in the lead-up to ICAST?

We are very proud of the new ICAST website. It captures the excitement of the show while at the

Angling International March 2012

same time making it easy for all show attendees – exhibitors, buyers, media and everyone else – to navigate the site and ﬁnd the information they need to have a great show experience. We have also developed a targeted advertising and email marketing plan to promote everything the show has to offer.

For you personally, has the transition to ICAST Director been relatively smooth? What has been the biggest surprise in the role?

The transition has been a good one for me. I’ve been with the ASA and the trade show for five years so I have a great deal of experience managing ICAST. In addition, I have ten years of experience in the trade show industry. One of those experiences was as director of a very large international show. I learned a lot there and know the trade show industry from both the show management and general show contractor sides. That said, I am also an avid angler. As a kid I learned how to fish the surf with my dad and by college I was working at different fishing and marine shops throughout the south-east. So it is no surprise that being selected as ICAST Director brings my business experience and passion for fishing together in a way that is personally and professionally satisfying. I could not have scripted a job better and I am excited to be here.

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Wychwood puts New York in the mix UK-based fly fishing brand, Wychwood, has teamed up with top brand names from outside the angling industry to offer a £10,000 fishing trip of a lifetime to New York. The Leeda brand company is working with Virgin Atlantic, THG Holidays, the Country Landowners Association and the New York State Division of Tourism to offer a sightseeing trip around the ‘Big Apple’ and a guided fishing expedition in its ‘Wychwood Loves NYS’ competition. The competition coincides with the launch of the company’s I Love New York State HD premiere that will be shown at the CLA Game Fair in the UK on July 21st. Wychwood, Virgin and the NYS team will team up at the CLA Game Fair to allow visitors to sees videos of the state and give anglers the chance to see exactly what they can expect of the fishing in the region. Anglers can get entry postcards through the websites of the participating companies and the draw for the winner takes place after the film premier at the CLA show in the summer.

Extreme Fishing adds Harlamovs to its team

ure maker Extreme Fishing has appointed Olegs Harlamovs as its new director in charge of European distribution. Harlamovs, who has experience in both the angling industry and in international logistics, will be in charge of the Extreme Fishing

distribution centre based in the Latvian capital, Riga. The centre was set up last year to facilitate the Russian company’s deliveries in the European Union. “Extreme Fishing has big ambitions for its lures in Europe and I understand the business culture there. It’s different from doing business in Russia,” Harlamovs told Angling International. “I know I can add value and I‘m excited by the potential of Extreme Fishing,” added Harlamovs of the company founded by owner Vitaly Pchelnikov. “It’s a young company with a young owner with modern ideas. It has an aggressive marketing policy, which is unlike most other Russian companies, which often have a hierarchy with older directors at the top with less modern ideas. “I think Extreme Fishing is ready to explode in Europe and Latvia is the fuse to ignite it.” Olegs Harlamovs (left) with Extreme Fishing owner, Vitaly Pchelnikov.

WESTWATER PRODUCTS GETS PATENT FOR THINGABOBBER Utah-based Westwater Products has been awarded a patent by the United States Patent Ofﬁce for its strike indicator, the Thingabobber™. The new product uses ‘trapped air’ technology to offer better buoyancy, durability and castability,

says its creator, Brian Westover. He adds: “I looked at a more durable, reliable and environmentally sound alternative to existing methods. The effectiveness of the Thingabobber is its simplicity. “It takes the hassle out of ﬁshing with an indicator.

“This is only the beginning. There are many more products in the works. The most recent adaptation of the Thingabobber is a new versatile ﬂy tying material that captures the advantages of the Thingabobber in an easy casting ﬂy.”

March 2012 Angling International

COMMUNIQUÉ I N S I G H T • A N A LY S I S • T R A D E N E W S

Simms to go direct to consumers

imms Fishing Products, the leading apparel and soft goods specialist, has announced that it is to sell direct to the consumer. The Bozeman, Montana, company – one of the industry’s key inﬂuencers – was presenting its plan to dealers just as this issue of Angling International went to press. Simms has made it clear that foremost on its list of priorities is that the move to sell online does not have a detrimental effect on its dealers. To ensure a level playing ﬁeld, Simms products sold direct will charge MSRP, sales tax and shipping. The move will not become effective until the

beginning of August because Simms wanted to make dealers aware well in advance. “Simms has acknowledged that the retail sales landscape is changing and that selling direct represents a valid and valuable route to purchasers,” said Simms President K.C. Walsh. “At the same time, the company is keen to safeguard the interests of its dealers and will not give direct customers a cheaper option.” As reported in the last issue of Angling International, Simms is backing new US legislation that would enforce taxes on internet sales from out-of-state retailers with online revenues of more than $500,000.

In an exciting last 12 months the forward-thinking company – synonomous with high quality waders and guide-standard clothing – has also expanded its strategy to reach the professional angling fraternity with its new ProDry clothing line for consumers. Simms is reaching out to both freshwater and saltwater fly anglers. “We’re a fishing company not just a fly fishing company,” President K.C. Walsh told Angling International in the autumn of last year. • See the full story of the decision by Simms to go direct in our next issue.

South African representative body gaining support

The organisation backed by the South African ﬁshing tackle industry that is being set up to safeguard the interests of all recreational angling bodies in the country is gaining momentum. Interest in the South African Consolidated Recreational Angling Association SAFTAD Chairman, John (SACRAA) has grown to such Pledger is leading the an extent that it has now formation of SACRAA. been recognised by the South African Government’s Department of Agriculture, Forestry and Fisheries. SACRAA was set up last year by members of the South Africa Fishing Tackle Agents and Distributors

(SAFTAD) to represent all parties with a vested interest in the recreation fishing industry. SAFTAD Chairman John Pledger is leading SACRAA until this year’s SAFTAD tackle show when a committee and governing body will be selected. Pledger told Angling International that the country’s Marine Industry Association of South Africa – a body that represents boat builders, agents, distributors and retailers – has agreed to become an affiliate of the organisation. Pledger is also due meet with high-ranking scientists studying marine life at Rhodes University in Grahamstown to promote the organisation. He said: “It is important that we have a scientist on our Board. “When we are discussing fishing matters with government at the highest level it is vital that we have

Gruppo strengthens its fly range Line manufacturer Gruppo DP is bolstering its fly fishing portfolio under its Asso brand. As well as fly fishing lines, the company offers a specialised range of tippet material in both nylon and fluorocarbon. Its line-up now includes: • Asso Superfluorocarbon Said to be the softest and strongest fluorocarbon available. Thanks to a new PVDF copolymer and a state-of-the-art extrusion process, Gruppo says it can reach the tenacity and softness of a high quality nylon filament while still offering the advantages of a 100% fluorocarbon line. • Asso Camouflage Multicolour Gruppo says its unique colours allows it to blend perfectly in all fishing situations. • Asso Fluoroleader Described as a ‘super’ hard fluorocarbon with superior abrasion resistance. • Asso Tippet A soft ‘super strong’ nylon tippet. It has no memory and is said to lose its memory in one stretch. It boasts a consist42

Angling International March 2012

people who know what they are talking about. It gives us extra leverage and credibility as a body.” Pledger also revealed that the SACRAA website was due to be up and running within a month and more than 50,000 membership application forms for anglers across the country are about to be distributed throughout the ﬁshing and boating industry. He added: “It is all systems go now. We have done the groundwork and the organisation is now looking forward to the meeting at the SAFTAD show when SACRAA will get onto a more ofﬁcial footing.”

ent high linear and knot strength whether it is wet or dry and has increased transparency under water. The ultralight silver colour provides camouflage. • Asso Superhard An innovative extra-stiff material that is recommended for saltwater fly fishing. The knot strength is said to be impressive and efficiency varies from 75% to 80% according to the diameter. • Tapered leaders Gruppo says it offers a wide range that has no memory, no kinking and boasts great shock absorption and ‘super’ clarity. For more details see www.gruppodp.com

SONIK SIGNING

Sonik Sports has strengthened its sales department with the appointment of Tracey Handyside. Before joining the fishing tackle manufacturer based in Blyth in north-east England, Handyside worked for Hardy & Greys in a similar capacity. “I am delighted to welcome Tracey to the company. She will strengthen our sales and customer service and be in regular contact with our UK dealers to support our field operation,” said Tim Swaddle Scott, Sonik’s UK Sales Manager. “As a team we are committed to providing first class service to all our customers and look forward to helping our dealers grow their business.”

FLY FISHING

UPDATES

in association with

10 reasons to exhibit in Reno

Delighted with choice: Randi Swisher.

The choice of Reno, Nevada, for this year’s IFTD Show raised a few eyebrowswithintheindustry, but as Show Director Randi Swisher points out, its got a lot going for it for exhibitors and attendees. Here are 10 reasons why the American Fly Fishing Tackle Association chose the venue for the 2012 IFTD Show.

1 No union fees for exhibitors at the Reno-Sparks Convention Center Exhibitors will not have the high cost of union fees that are often associated with convention centers throughout the US, so it represents better value for money. 2 New state-of-the-art convention center The Reno-Sparks Convention Center is captivating, modern and has received accolades for its superior customer service. It boasts over half-a-million square feet of meeting space and each hall offers easy, drive-in access.

3 Costs 30% lower than rival convention centers The venue is a great place to do business at a fraction of the cost compared to other cities in the west. 4 First class amenities and services for exhibitors and attendees Reno-Sparks Convention Center prides itself on ﬁrst tier amenities and great customer service for all. 5 Reno-Tahoe International Airport offers direct or a one-stop service to all major cities in the US Reno is a very easy and convenient airport to get to from all major US airport hubs. Major airlines that ﬂy to Reno include United, American, Continental, Frontier, Southwest, Delta and Alaska. 6 The airport is just 15 minutes from the Reno-Sparks Convention Center Transportation all around the city is easy and it is only minutes from the convention center to the airport. 7 World-class accommodation and services The Atlantis Hotel is considered to have Reno’s most luxurious, spacious and beautifully appointed rooms and suites. It features nine restaurants, a spa and salon, sky

bridge connection to the convention center, a world-class casino, nightly live entertainment, family fun centre for children, full health club with indoor and outdoor pools, sun deck, jacuzzi and personalised massage therapy. 8 Free shuttles to the Atlantis Hotel There are no taxi fares from the airport if you stay at the Atlantis Hotel – the show headquarters. 9 The greater Reno area boasts 22 casinos, 15 golf courses, 17 fishing locations and over 300 days of sunshine The Reno/Lake Tahoe area is rated number one for outdoor fun. You will find beautiful streams and rivers for fly fishing, white water rafting or kayaking. There are stunning trails for hiking and an abundance of blue sky for ballooning. It’s an outdoor paradise. 10 It’s a double destination as Lake Tahoe is only 35 minutes away Lake Tahoe is one of the most pristine and most beautiful lakes in the US.

Peak Fishing celebrates anniversary with record sales

US ﬂy tying and equipment maker, Peak Fishing, has celebrated its 10th anniversary with record sales for the third consecutive year. Brand Manager Al Ritt has announced that the Loveland, Colorado company’s sales were up 44% in 2011. He said: “In 2009 sales Allen Schultz, Owner and increased by more than 49% President of Peak Fishing. over 2008 and have increased every year since. Sales last year were signiﬁcantly more than double those we experienced in 2008 and the early indications for 2012 are positive as well.” Peak owner and President, Allen Schultz, said:

“From day one our goal has been to manufacture quality products that are well designed and built in the US at reasonable prices. “We have also provided a lifetime warranty on the materials and workmanship that go into our products and worked very hard to ensure the best Al Ritt: IFTD is ‘very’ imporcustomer support possible.” tant date on the calendar. Ritt added: “Our feeling is the success we’ve had and acceptance we have gained in our ﬁrst 10 years validates our goals and indicates that we are on the right path to reaching them. “We will continue to introduce well designed and

manufactured products such as our LED Tying Light and Rotary Tube Fly Vise that have come out in the last two years. “We feel we have built a very qualiﬁed dealer network and we constantly work to strengthen and expand that. Our dealer network is the ﬁnal step to getting our products to the consumer and as such is absolutely critical to our success.” The company is a regular exhibitor at the IFTD Show and will be at this year’s event in Reno where it will be introducing its new products for the season. Ritt said: “It is a very important event for us – one of the top dates on our calendar of events. “As we do not have sales representatives it is a good opportunity for us to meet up with our dealers and also source potential new business.”

2012 International Fly Tackle Dealer August 16-18, 2012 Reno/Lake Tahoe TM

THE LARGEST GATHERING OF FLY FISHING BUSINESSES IN THE WORLD Visit www.afftaiftd.com or contact Randi Swisher at 303-690-6504 or email randi@affta.com March 2012 Angling International

46 DYNAMITE BAITS is exploding all over Europe. Discover the secrets of one of Rapala’s newest jewels in its crown. 47 SPRO teams up with KCB International as it launches a new range of baits. 49 UNCLE JOSH BAIT COMPANY offers European retailers special in-store displays for its popular trout bait. 49 BAIT-TECH unveils its key products for the year ahead. 50 STARMERBAITS is ready to take a big bite out of the pellet market as it targets Europe. 50 ANTICHE PASTURE beefs up its service to customers and introduces two new bait enhancers. 51 Hungarian bait maker CARP ZOOM earmarks the products that will give it increased market share in 2012. 52 US manufacturer FRABILL keeps it real with a collection of containers that ensures the freshest livebait around. 54 There’s only one genuine Robin Red – and it belongs to JOHN E. HAITH LTD. 56 TIGERNUTS TRADERS of Spain has a successful bait alternative for anglers feeling the ﬁnancial pinch.

T S U M U O Y T I BA 2 1 0 2 N I STOCK ers, base c n a h n e , ts e ll e The boilies, p astes and containers ngredients, p to add to your ranges in th t at you needhead. for the year a

2012 BAIT

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DYNAMITE EXPLODING ACROSS EUROPE Prepare for some surprises, says Dynamite, we have big plans for the carp sector and other markets too. All will be revealed later in the year...

ynamite Baits is extending its reach across Europe ahead of a launch of ‘an exciting new range‘ of baits aimed at the carp market. It is also planning surprise launches in other sectors. In December, Dynamite signed a new distribution deal with Shimano Europe Fishing Holding for Benelux and Germany. The deal gives Dynamite access to the full list of Shimano retailers in one of Europe’s biggest carp markets. It has been hailed by Dynamite’s Export Sales and Marketing Manager Daryl Hodges as ‘a big step forward’ for both Dynamite and its sister carp tackle brand, ACE. “By working closely with Shimano and with the introduction of ACE and our exciting new baits, we will be able to take the distribution in these countries to a whole new level,” Hodges said. “This represents a very sizeable chunk of business in the Benelux and German markets. For example,

ACE will be available in more outlets than ever before.” With strong distribution in all key European territories even before this deal (see panel below), Dynamite has already seen excellent sales of its newest bait products. Its new White Chocolate and Coconut Cream range (top) has made an instant impact in the market, says Hodges, as have the new Terry Hearn revolutionary 50/50 hookbaits (below left) – a balanced hook bait that offers a more natural presentation – guaranteed to help you put more ﬁsh

on the bank. “All the new products have been selling well since launch and we are excited about what we will be revealing to the trade next,” he added. “We’re keeping our new Dynamite products under wraps until EFTTEX in Paris, but what I can reveal is that we will have a fantastic range of new carp baits and some exciting new plans for outside the carp market.”

ACE plays its strongest hand yet ACE is embarking on an aggressive new product development programme with the ﬁrst of a number of new launches this spring. It is promising a second wave of products in time for EFTTEX in June and even more in autumn 2012. As part of the ﬁrst launch in March is the new carbon throwing stick, the ACE Landing Net made from top-of-the-range carbon, a new chod rig hooklink material called Riga-Mortis and Pop-Up Pegs, which are ‘innovative little plastic screws for attaching pop-ups’. Kickers, braid,

rig scissors and other innovative accessories will also be launched. For the summer, ACE is promising a much-anticipated range of Japanese-made hooks. The range will include seven different patterns. A new range of ﬂuorocarbon and other her items will also be on show in Paris as ACE looks to cement its reputation as a leader in innovation in the carp sector. Watch this space!

DYNAMITE WORLDWIDE WHOLESALERS • Austria: THALINGER LANGE GMBH +43 7242 497 271 r.reiser@thalinger-lange.com • Benelux: SHIMANO BENELUX FISHING TACKLE +31 (0)341 272233 andre.piters@shimano-eu.com • Canada: CARP KIT INTERNATIONAL +19 058 787 554 carpkit@bell.net • Czech Rep: NORMARK S.R.O +420 266310 218 sirucka@normark.cz • Denmark: DYNAMITE BAITS LIMITED +44 115 9899060 daryl@dynamitebaits.com; • England: SHIMANO NORMARK UK LTD +44 330 333 4888 sales@shimanonormark-eu.com • Estonia: NORMARK EESTI OÜ +37 2611 7081 normark@normark.ee • France: RAPALA FRANCE SAS +33 384 573 093 abaudouin@6rapala.fr • Germany: Shimano Germany Fishing GmbH +49 (0) 2151 55670 verkauf@shimano-eu.com • Hungary, Croatia, Slovenia, Bosnia, Serbia, Macedonia, Bulgaria: NORMARK HUNGARY +36 1 206 07 02 karsai@rapala.hu • Iran: COLDON FISHING TACKLE STORE +98 2133 96 3033 Info@coldon.ir • Ireland: GOWEN & BRADSHAW +35 391 483 100 sales@gowbrad.ie

Angling International March 2012

• Italy: Shimano Italy Fishing + 390 3317 42711 • Latvia: SIA NORMARK LATVIA +371 67 67 22 75 vitas.miskinis@normark.lt • Lithuania: NORMARK UAB LITHUANIA +370 37 457 144 vitas.miskinis@normark.lt • Poland: NORMARK POLSKA SP. Z.O.O. +48 22 751 09 80 mirek.adamski@normark.pl • Portugal: NORMARK PORTUGAL SA +351 214 851 202 janne.paukkunen@normark.es / jp@rapalalatin.com • Romania: SC Normark Sport Romania +40 214050 007 dorel.tomescu@normark.ro • Russia: ZAO NORMARK victor.skvortsov@normark.ru +7 495 775 3732 • Sweden: JBE SWEDISH SPORTFISHING +46 730 558 166 info@metebolaget.se / Be Outdoors + 46 -(0) 40-915800 anders.idarsson@beoutdoor.se / Sportﬁske Center info@sportﬁskecenter.nu • South Africa: RAPALA VMC SOUTH AFRICA +27 11 794 6950 mpledger@rapalavmc.co.za • Spain: NORMARK SPAIN SA +34 91 848 7580 janne.paukkunen@normark.es / jp@rapalalatin.com • Ukraine: NORMARK UKRAINE +380 44 58 52 993 roman.sereda@normark.com.ua • USA: BIG CARP TACKLE LLC +1 918 331 9047 bigcarptackle@cableone.net

Spro teams up with KCB International to launch new range

utch wholesaler Spro BV has teamed up with KCB International – formerly known as Trigger Baits – to launch a range of baits. Under the branding of Strategy Baits, Spro has developed a range of eight flavours of boilies, pop-ups, fluo pop-ups and dips that are said to be competitively priced and generously filled. The coarse texture creates a high-leakage of flavours that are said to be attractive to big fish. Spro says that by working with some of the largest suppliers of food commodities it can guarantee that the bait is produced using fresh ingredients. The company adds: “The boilies offer the perfect hardness and remain intact for at least 24 hours on a hair and do not splice or explode when they are thrown with a boilie pipe. “In order to preserve the readymades, a 100% natural preservative is used which is not harmful to fish and does not impair the bait.” Seven of the new flavours are Sweet

Pineapple, Sweet Scopex Cream, Garlic Red Robin Fish, Red Crab Squid, Red Hot Chilli Garlic, Pink Peach and Strawberry Fish. Spro believes that the eighth and latest is ‘probably the most surprising flavour for 2012’ – The Cellution. It is a sweet boilie with an extremely coarse texture that boasts an instant attraction that can be used throughout the season. The structure of the flavours and attractors mean that they leak quickly for maximum impact. The bait is enriched with roasted, coarsely ground hemp, coconut flakes, coconut oil and a water-soluble coconut flavour. There are also matching pop-ups, fluo pop-ups and a Dip & Soak to these boilies.

“Eight new fresh ﬂavours that are competitively priced and generously ﬁlled.”

Packaging to Catch More Sales When you’re looking for ways to catch more sales, our wide range of off-the-shelf plastic packaging offers an effective, economic way to package your products or contain your supplies – no matter how small the order. With 75 years’ experience, environmental production credentials and exceptional customer service, we think you’ll find Measom Freer has the perfect packaging solution to reel in your profits.

• Containers, Boxes & Jars • Tubes, Ties & Clips • Scoops & Measures • Spoons & Spatulas • Bottles & Plugs • Dropper, Flip & Screw-on Caps • Bespoke Packaging Now Buy Online Tel: +44 (0) 116 288 1588 Email: sales@measomfreer.co.uk Web: www.measomfreer.co.uk 37-41 Chartwell Drive, Wigston, Leicestershire LE18 2FL England.

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● Boilies: 14mm and 20mm in 1kg and 2.5kg bags; ● Pop-ups: 12mm and 20mm in 50g jars; ● Fluo Pop-ups: 12mm and 20mm in 50g jars; ● Dip Bait Soak: 150ml bottles. Made in England

www.measomfreer.co.uk March 2012 Angling International

2012 BAIT

I N S I G H T • A N A LY S I S • T R A D E N E W S

Paladin serves up new in-store unit for Uncle Josh Trout Bait

aladin distributes the Uncle Josh USA product line in the European marketplace and has developed a unique in-store display for its popular Trout Bait product offering. The shipping box opens for in-store display featuring nine colour/ ﬂavour selections and 108 jars per box. Uncle Josh Bait Company was established in 1922 and has a large US distribution and an excellent reputation worldwide for quality products. s. The Uncle Josh umbrella of companies includes brand names Kalin’s, Bead, Sizmic, Little Stinker, Bass Stalker, Atom and newly acquired Beaver Dam am ice ﬁshing products. Contact: Tel: +49 2293 90899 0 Email: info@paladin.de Websites: www.paladin.de or www.unclejosh.com

“The box opens to display nine ﬂavour selections and 108 jars per box.”

Bait-Tech packages up a revolution in bait

ait-Tech says its new Super Seed 2.5-litre pouches are a ‘revolution in bait’. The UK bait specialist says it has always taken pride in delivering ‘innovation not imitation’ when it comes to new products and believes it has surpassed itself with its self-standing, easy-to-carry, easy-to-store, re-sealable pouches. “With these pouches we have done away with cumbersome jars,” it says. But it’s what’s inside that really matters.

Adds Bait-Tech: “The seed, natural, chilli and eightitem parti-mix are all cooked inside the pouch for the ultimate in fresh bait. Unlike some other companies, we make sure there are no colours, no preservatives, no additives and no nonsense in our products. “These are pure ingredients of the highest quality brought to you in the most natural, fresh state possible. These unique re-sealable pouches will ooze attractants as all the cooking liquor will be retained, meaning every last seed and pulse will be saturated in their own natural juices and oils.” Bait-Tech also has high hopes in 2012 for its Big Carp Method Mix, which it describes as ‘a blend no big ﬁsh will resist’. Packed with one of the

best attractors and food sources, Sweet Coconut, BaitTech says Big Carp Method Mix “will not only attract big carp but keep them feeding as they graze to ﬁnd the crushed hemp, milled tigernuts and other key particles included in this rich amino-packed bait”. Look out too for Bait-Tech Hi-Viz Fluro Pop-ups, which the company says are set to gain a massive following in 2012. Super-bright and packed with pungent ﬂavour, they are available in 8mm & 10mm mixed, 10mm and 15mm mixed and 15mm & 18mm mixed. Contact Web: www.bait-tech.com

From left: Bait-Tech’s Big Carp Method Mix, Super Seed 2.5-litre pouch and Hi-Viz Fluro Pop-ups.

March 2012 Angling International

HOW IS HAITH’S PROTECTING THE ROBIN RED NAME? See p54

CARP ZOOM’S TOP TEN BAITS FOR 2012

Introducing the products earmarked to give the bait specialist increased market share in the next 12 months.

ungarian bait manufacturer Carp Zoom has built a reputation for being at the forefront of bait development. Its groundbaits, boilies and pellets have rightfully been widely recognised by specialist anglers across Europe and beyond for their cutting edge innovation and ﬂavours. The company is always striving to improve on its product offer and has introduced a range of new baits for the coming year. Here, as part of the Bait Special Issue, Angling International can exclusively reveal Carp Zoom’s Top Ten Baits for 2012.

“Carp Barrel is a unique new product that is said to unite the advantages of boilies and pellets.”

Contact Tel: +36 3431 2496 Email: contact@carpzoom.com Web: www.carpzoom.com

3 4

Feeder Zoom Groundbaits Developed for feeder fishing, this range is based on a proven winning formula, which includes nine flavours in three variations: Strawberry-fish-Red Robin, Tigernut-fish-halibut and Betaine-fish-GLM.

Carp Fiesta Groundbaits This well known groundbait family has three new ﬂavours: XXL Carp Red with strawberry; XXL Carp Yellow with honey essence; and Carp Black. The Carp Black has been especially designed for cold water conditions.

XXL Carp Boilie & Boilie Paste The ideal answer for carp anglers chasing big fish. The XXL Carp Boilie is produced in three flavour combinations and comes in 30mm diameters. The paste allows the use of the boilie with almost any kind of hookbait. You just place the desired bait on the hook and cover it with the boilie paste. The flavours are: Strawberry-liver, LobsterTigernut and Squid-Wild Cherry.

Spice Bomb A family of special hot-spicy ﬂavours that includes two boilies (20mm and 28mm), pop-ups (16mm), dip and boilie paste.

product that is said to unite the advantages of boilies and pellets. It is based on high quality boilie ingredients and stuffed in a special pellet shape. In two sizes (20mm and 30mm), it comes in six ﬂavours: Strawberry-ﬁsh, Red Robin, Wild Cherry, Bananahemp, Pineapple-squid and Mexicano.

Hand-made Boilies Anout-and-outerboiliein 20mmand28mmdiameters thatcontainsthepowerof Gammarusandpellets.Itis mixedwithfresheggsandalso hasselectedingredientsto improvethequality.

Carp Barrel & Mega Barrel A unique new

Hook Paste Improved bait that is easy to mould. It is cast-resistant and gives a steady release of aroma. Available in ﬁve ﬂavours: Strawberry, Honey, Vanilla, Caramel and Mussel.

Soft Hook Pellet Combines the strength of soft hookbaits and pellets. Made in both sinking and ﬂoating versions, it comes in seven ﬂavours: Strawberry, Honey, Wild Cherry, Bananahemp, Scopex, Mussel and Squid-octopus.

Long Cast Pellet A special feature has been added to the Soft Hook Pellet that – due to its special consistency – makes it easy to withstand a powerful cast. It combines the advantages of a soft hookbait and pellets and is easy to use as a hookbait. Manufactured in both sinking and ﬂoating versions, there are seven ﬂavours of the Long Cast Pellet in total: Strawberry, Honey, Wild Cherry, Bananahemp, Scopex, Mussel and Squid-octopus.

Catfish Mega Pellet & Dip The Mega Pellet (30mm) comes in three special flavour mixes for the catfish enthusiast: Liver-blood, Crab-chicken and Fish-meat. The dip combines the best flavours to attract even the most selective catfish, says Carp Zoom.

8 9 March 2012 Angling International

2012 BAIT

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FRABILL IS KEEPING IT REAL!

There’s nothing like ﬁshing with livebait. And there’s nothing like Frabill’s containers for keeping livebait fresh and irresistible to ﬁsh. “Frabill rules livebait care,” says pro-staffer Tom Neustrom. “Every angler knows that!”

ver the entire lifespan of the average angler livebait will be responsible for catching more fish than all of the artificial lures combined. Noel Vick of Traditions Media, the PR agency for Frabill, is convinced. He insists: “There is no doubt that body baits, soft plastics, jigs, spinner baits and the like are effective, but at the end of the day livebait rakes in the most chips. “With livebait there is no guesswork about colours, actions or sizes – merely match as closely as possible what fish are foraging upon and the speculation ends. “If lake shiners are the source of choice for walleye, get yourself a bucket of shiners. The same goes for whatever pike are vacuuming up in real life. “But it all comes to nothing if your bait isn’t kept fresh and lively – and that’s Frabill’s forte,” adds Vick. The Jackson, Wisconsin company is at the forefront of making products that keep livebait healthy and ready to use. Whether it is the oxygen-rich, micro-bubbles in its Aqua-life® products, the Super Gro® Bedding or the Fat & Sassy Worm Food in the Habitat® Deluxe Worm Kit, Frabill says it makes the best livebait care

Angling International March 2012

WHAT’S NEW IN EYEWEAR FOR 2012? See p61

FRABILL’S BEST LIVEBAIT CONTAINERS How a combination of technology and ﬁshing knowhow gives anglers the ultimate livebait experience.

The six-gallon Aqua-Li fe® Bait Ucimenect ur, non Stateat. ion. nest, sum in cus

and maintenance products on the market. In the words of Frabill’s pro-staffer, Tom Neustrom: “Just as Lund knows all about boats and Rapala is synonymous with lures, Frabill rules livebait care – every angler serious about livebait knows that.” Vick adds that livebait fishing is an important component in the Frabill fishing philosophy. He says: “The fishing industry strives not only to maintain our base of anglers, but also to recruit new participants. And there’s no more effective way to hook someone on fishing – a child or adult – than by simply catching a fish. “The odds are vastly improved by fishing in a fundamental manner with a livebait. “That goes hand-in-hand with maintaining a degree of simplicity. More and more often I think we as an industry go over the heads of newcomers to the sport and others who are considering wetting their first line. “Indeed, the industry feeds on new and innovative products, many of which make us better anglers, but let us never forget the father and son at the local bait shop who simply want to tug on a line.” Vick says that it’s not just the fishing that makes livebaiting so unique – it’s also the gathering. He recalls: “This takes us all back to our roots – sticking that first spade in the earth and turning up worms or grubs – the bait. “Gathering livebait can be as entertaining and certainly as educational as actually fishing. I think of hours spent with my kids digging worms, trapping crayfish and seining minnows. “Often these experiences trumped the actual fishing. It’s part of the whole experience. Frabill understands that as well and offers a wealth of easyto-use and effective livebait-gathering products to make the whole experience unforgettable.”

Frabill says that its new Crawler Can keeps your bait cool and protected from the bait shop to the bass. Ever since reading the classic ‘Nightcrawler Secrets’ by Bill Binkelmann – the man called the father of livebait fishing – Frabill pro-staffer and legendary guide Tom Neustrom has been serious about worm care. “To fish with inferior livebait is like bow-hunting with twigs,” quips Neustrom. “Don’t waste my time! “But going into battle with the kind of nightcrawlers that jump out of your hand gives me a superior fish-catching weapon. “I store large quantities of super crawlers in my Frabill Habitat system. Then, before heading out in the morning I will grab a couple of Crawler Cans and fill one side with ice and the other with two or three dozen crawlers. “They stay extra cool and watertight inside these insulated containers.” Sporting dual top and bottom compartments – each sealed with

a watertight lid – the Crawler Can cools and can store two different types of bait within a single can. Insulated with an extra-thick foam liner and tough screw lids, Frabill says the handy little container can offer an ‘intensive care unit’-level of storage in a nearly indestructible package. The Aqua-Life® Bait Station is Frabill’s ﬂagship aerated bait container. Features include: ● Six gallon capacity; ● Whisper-quiet operation; ● Micro-bubble oxygen diffuser for improved water aeration; ● Two D-cell batteries for power; ● Full insulation; ● DC power for car/boat lighters to save on batteries during travelling; ● Light at the bottom for night ﬁshing; ● A solid structure for sitting on. Meanwhile, the Minnow2-Life Personal Bait Station is considered by many to be Frabill’s most universally functional livebait

The durable Frabill Crawler Can is the ultimate cooler for transporting nightcrawlers, worms and even minnows.

maintenance product. Durable and robust, it has a rectangular shape for extra stability and a double wall design for better insulation. It has an eight-quart capacity and minnows can be simply lifted from the inner, framed mesh net – no bait scoop is needed.

Versatile, durable and robust: the Minnow-2-Life Personal Bait Station.

Contact Tel: +1 800 558 1005 Email: service@frabill.com Web: www.frabill.com March 2012 Angling International

2012 BAIT

I N S I G H T • A N A LY S I S • T R A D E N E W S

THERE’S ONLY ONE GENUINE ROBIN RED! The maker of the most successful ingredient in carp baits is taking steps to protect its name ahead of pushing into new markets. “It’s exciting, but we don’t want our brand to be misused,” says Haith’s.

rom its base in the UK, bird food manufacturer, John E. Haith Ltd, has been producing Robin Red® since the early 1950s. More than half a century on and Robin Red is universally recognised as one of the most successful carp baits ever. But, success comes with its own particular problems and for Haith’s® that is the growing number of anglers who do not know for certain that a bait really does include Haith’s genuine Robin Red. And this is a problem the company is beginning to address. Simon King of Haith’s told Angling International: “We are in the process of identifying companies selling products they claim is Haith’s Robin Red but which has not been produced by us. “In such cases anglers are being misled as to the origin and quality of this product and plagiarists are beneﬁting from the goodwill created by our brand and registered trademark. “By asking bait companies to identify the commercial source of Robin Red, we can help meet the quality expectations of consumers. There is only one genuine, authentic and successful Robin Red and it comes from Haith’s. “Along with other bird food baits, Robin Red is a registered trademark belonging to our company and any business wishing to use it must do so under the terms and conditions of a licencing agreement. “This is good news for legitimate and quality bait companies because our objective is to create a clearer distinction between baits that contain genuine Haith’s

bird food baits and those that do not.” Haith’s is keen to point out that there is much more to its bait portfolio than just Robin Red. King says: “Our other bird foods are included in some of Europe’s most successful ﬁshing baits. Products like Nectarblend™, Red Factor™, Prosecto Insectivourous™, Egg Biscuit and PTX™ have all featured in baits for many years, while relative newcomers like SuperRed™, HoneyRed™, MarineRed™ and NaturalRed™ have gone from strength to strength over the last ten years.” King believes that bait companies appreciate the fact that Haith’s is not ﬁrst and foremost a bait manufacturer that is trying to compete for their anglers. He says: “It’s one of the reasons that we have grown. “We don’t tend to boast about our growth. We are bird food experts – not expert bait manufacturers. Our bird foods are nutritious and high quality – and yet relatively speaking low-cost and affordable. These natural qualities are incredibly appealing to carp and that is why they have always worked.” “There is one common thread to all Haith’s partners – quality. The reason certain bait companies are interested in Haith’s bird food baits is that they’ve made a commitment to producing high quality baits. It’s their place in the market. These bait companies

add their own expert and individual value and, of course, sales and marketing. “Eastern Europe has become a hotbed for carp ﬁshing in recent years and a growing market for Haith’s. Stretching further away from the UK is exciting and challenging for us, but we need to retain the integrity of our trademark brands and ensure our IP isn’t being misused,” adds King. “We owe it to our customers to make it harder for companies to say that they use our bird foods when they clearly do not. “We are helping anglers to identify bait makers who regularly use the Haith’s SuperCatch range of bird foods in their baits. This month we’ll be taking the unprecedented step of listing approved bait companies online at www.supercatch.co.uk. If your brand is not on the list, this might be a good time to talk...”

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0&$)$# %& #(, *,&")&,! /"#(,&#). /&- $"..,$$+"' '!&#" '$%( Contact: Anna Lewis Tel: +44 1472 254 589 Email: anna.lewis@haiths.com Web: www.supercatch.co.uk 54

Angling International March 2012

2012 BAIT

I N S I G H T • A N A LY S I S • T R A D E N E W S

TIGERNUTS TRADERS OFFERS BAIT OPTION THAT GETS RESULTS Carp particle specialist, Tigernuts, is looking at cheaper alternatives to boilies and other more conventonal baits as anglers explore ways of saving money without sacriﬁcing results.

or carp anglers feeling the pinch in the current global economic crisis, particles offer a cheaper option that will allow them to still enjoy their sport to the full. Particles are an important ingredient in the main part of base mixes and groundbaits, but prepared properly they can be as effective as boilies or other baits. They cannot be compared to boilies or other carp baits, but as particles or particles ﬂour they can be an effective and cheap main ingredient for getting big carp onto the hook. Tigernut Traders says that due to the climate in its homeland, Spain has always been an extremely good place to cultivate all types of particles. It adds that all the particles it offers have been grown in the traditional way. “We consider Spain to be ‘the land of particles’ and through our association with local producers we are able to offer our products at very competitive prices,” says the company. “The Spanish climate means that we can produce a huge variety of high quality particles.”

“Through our association ion n with local producers we ar are re able to offer our products cts att very competitive prices.” es.” 56

Angling International March 2012

Peanuts, giant maize, lupin and hemp – some of the tempting baits offered by Tigernuts.

WHO IS MAKING THE EARLY NEWS IN EFTTEX RUN-UP? See p73-76

Tigernuts vacuum packaging (right) and Tigernuts ready for delivery (below).

Packaging options The company can supply its products in a variety of sizes: ● Bulk – 1,000kg big bags for the large manufacturer that needs to use the product as part of its bait mix; ● Sacks – 25kg for smaller manufacturers who require particles in their craftwork recipes; ● Boxes – 2x12.5kg vacuum-packed bags prepared to keep fresh; ● Small packs – 1kg, 3kg and 5kg according to the requirements of individual customers.

TIGERNUTS JUST THE TIP OF THE COMPANY’S BAIT PORTFOLIOERUM Tigernuts

The flagship product of Tigernut Traders and a product that is gaining momentum thanks to its efficiency. Tigernut is a suitable grain to use throughout the year, although results improve in warmer weather. Its high level of natural glucose makes it ‘irresistible’ to carp. Said to be at its most potent in lakes and marshes where there is a high concentration of crayfish.

Hemp

Hemp seed is one of the most popular particles for carp ﬁshing. The seeds resemble small water

insects or snails and have an oily consistency that carp ‘go mad’ for. It can be attached to a ﬁne hair, but is probably best used as an attractor with a larger hookbait laid on a bed of hemp.

Maize

Credited for consistently catching large numbers of carp, over the last few years maize has become a very popular bait when used in conjunction with hemp seed. The combination is said to make the carp become pre-occupied as they spend time searching for the yellow grains.

Giant maize

One of the baits that requires rigourous preparation, but is one of the most effective. It is completely natural – the bait has not been genetically modiﬁed – and comes in sizes from 18mm to 24mm.

Chickpeas

An excellent particle that can be coloured and ﬂavoured.

winter months. Maples are easily digestible and a good food source.

Lupin

An old school bait and a very useful grain. It is said to be particularly effective for baiting lakes and is a useful hookbait in its own right. Thorough soaking eliminates the natural sour ﬂavour.

Maple peas

Make an excellent groundbait for carp especially during the

“Tigernuts can supply its products in n a variety of sizes from bulk to o small packs.” Contact Tel: +34 962740932 Email: info@tigernuts.com Web: www.carptigernuts.com

March 2012 Angling International

2012 BAIT

I N S I G H T • A N A LY S I S • T R A D E N E W S

O Owner Yi Zhe has pushed back his European launch date to devise two new baits – and has been rewarded d with victory in the China Fish New Product Awards. w

ld Ghost owner Yi Zhe has declared his intention to delay entry into the European market and revealed he has used the extra time to perfect two new baits for European anglers. The two baits – Old Ghost Shaped Groundbait and Old Ghost Soft Hookbait – were on show on the company’s booth at China Fish. Interest from international distributors was high throughout the three-day show and Mr Yi received further encouragement with victory in the Baits category of the China Fish Best New Product Awards.

Angling International March 2012

He revealed that tests in the UK in September had led him to reassess his original baits for Europe which were devised last year, and he quickly informed potential partners of his decision to develop new products for the market. Costs are also a factor thanks to rising inﬂation in China and the devaluation of the Euro in Europe hitting potential sales revenues. But Mr Yi has declared he is more concerned with getting the product right ﬁrst time. Negotiations are continuing with potential European distributors with Mr Yi declaring: “We have

WHAT’S THE LATEST IN EYEWEAR? See p61

“We will have better baits, we will have distributors in place and we will be ready for deliveries in December.” to be cautious. There is a difference between bait sales and tackle sales. If you disappoint an angler the ﬁrst time he buys your bait, it’s unlikely he will trust you again. You won’t sell him a second bag. “The time for delays will be over when we reach EFTTEX in Paris,” he added. “We will have better baits, we will have our distributors in place and we will be ready to make our ﬁrst deliveries in December.” Despite the rising costs in China, Mr Yi insisted that all his baits for Europe will be developed and produced in his home factories. “Production will remain in China,” he said. The new Old Ghost Shaped Groundbait will be marketed as a replacement to stick mix and PVA mesh. Old Ghost says: “Stick Mix and PVA mesh is a very popular baiting method in Europe, but this method is not so easy to handle. “We have developed Shaped Groundbait to replace it. Shaped Groundbait can serve the same purpose as the combination of stick mix and PVA mesh but in an easier way.” Right: Old Ghost owner Yi Zhe shows off his latest creations on the company booth with Old Ghost’s Sales Representative for Russia, Andrey Zakharov.

OLD GHOST HIGHLIGHTS FIVE BENEFITS OF ITS SHAPED GROUNDBAIT Speed

It is easier and faster to set up than stick mix. Simply attach it to the line together with a weight and swivel and it’s done. “It can save you lots of time when tournament ﬁshing,” says Mr Yi.

Control

Shaped Groundbait offers controllable breakingdown time, which can be adjusted during the production process by changing the pressure. It begins to dissolve within ﬁve minutes when in the water and lasts for 20 minutes to three hours.

Easier casting

The Shaped Groundbait’s uniﬁed cone shape makes it easier to cast far to a more precise spot.

High quality ingredients

Old Ghost Shaped Groundbait is made from cereals, yeast, snail meat, amino acid and attractants which, says Old Ghost are ‘of devastasting appeal to ﬁsh’.

Environmentally friendly

There is no harm to the ﬁsh and no pollution to the environment when you used Shaped Groundbait.

Old Ghost continues to seek partners in Europe and is open to discussions with distributors from all territories. To be part of the Old Ghost success story, make contact using the details below.

Contact Tel: +86 27 8756 1355 Email: sales@lg918.cn Web: www.oldghostbait.com

March 2012 Angling International

EYEWEAR REPORT Having the correct eyewear to protect you while ﬁshing is paramount, but it can often be overlooked by anglers. Angling International looks at what the major manufacturers have to offer.

FEATURED IN THIS SECTION 61 Extreme Fishing unveils its Obsession range of sunglasses. 62 Four new frames have been added to the GuideLine range for 2012. 62 Fisherman Eyewear paves the way in the price-point polarised sunglass market. 62 H30 Polarized offers timeless polarised eyewear at an affordable price. 63 Double Haul leads an exciting new range of 2012 launches from Costa Sunglasses. 63 St Croix – a balance of performance and sleek design from Flying Fisherman.

Obsession hits the mark

xtreme Fishing’s Obsession range of sunglasses are made from a compressed 1.1mm-thick polymer comprised of 17 separate layers of films and coatings. The lenses effectively filter light, protect from UF rays and cut off glare reflected off the water surface, off snow and ice or the surface of the road. Using a similar technology to TR90, the frames are constructed to the highest standards and are said to be strong, light and stable, says Extreme Fishing. Obsession Series sunglasses demonstrate all the qualities needed to satisfy the most demanding of anglers – all you need to do is choose your favourite model. They come in six colours – Shiny Metallic Pink/Gradient Brown, Shiny Metallic Dark Green/Silver Mirror, Metallic Black/Gradient Grey, Shiny Black/Red Mirror, Shiny Metallic Dark Blue/Gradient Grey and Matt Black/Black Mirror.

BUSINESS CONTACTS

Tel: +371 2023 0000 Email: extremeﬁshing@gmail.com Website: www.extremeﬁshing.ru

March 2012 Angling International

EYEWEAR REPORT

Fisherman Eyewear keeps its prices keen

isherman Eyewear – the first sport glass company to offer polarised lenses 37 years ago – is holding its standard prices for 2012. These will remain at $14.99, $19.99 and $24.99 while still providing the flexibility of seven different lenses. Striking a refined and retro tone, Fisherman Eyewear says that its 2012 Islander harks back to the all-nylon double-bridged aviator. In both Tortoise and Black and Brown and Grey polarised lenses, they feature 8-base curve lenses. In a similar retro vein, the Fisherman Eyewear Boundary brings back a ’cat eye’ familiar to multiple generations. It is available in both Tortoise and Black with

ﬁve lens types, Blue Mirror, Green Mirror, Grey, Brown and Copper. The company is also debuting two modern frames focused on performance with style. The Striper and Marlin are offered in both Tortoise and Black with lens colours in Blue Mirror, Green Mirror, Grey, Brown and Copper. The Marlin’s lines are said to be aggressive, providing massive coverage for performance with comfort for large and extra-large faces. The Striper features a straight temple with a modern sport square lens using rubber nose pads.

Fisherman Eyewear is holding its standard prices for 2012.

“The 2012 Islander harks back to the doubled-bridged aviator.”

BUSINESS CONTACTS

Tel: +1 503 867 7494 Email: mharris@ﬁshermaneyewear.com Website: ﬁshermaneyewear.com

GUIDELINEUNVEILSFOURNEWFRAMESFOR2012SEASON Four new frames with ten colours and a fourth addition to its highly acclaimed BiFocal range have been unveiled by GuideLine Eyegear. Two new frames, the Tidal and Wake, feature traditional colours in a Gloss Black frame with a Deepwater

The GuideLine Eyegear range of sunglasses are ideally suited for ﬁshermen and outdoor sports enthusiasts.

Grey lens and a Tiger Tortoise frame with a Freestone Brown lens. The Tidal puts a spin on the ‘wayfarer’ look by adding 8-base curve polarised lenses with megnol brow nose and temple pads for a sport-forward take on a style favourite. The Wake jumps into the line-up as Guideline’s largest sunglass. A traditional over-size square wrap, it features lock-out hinges, nose and temple pads, ‘exceptional’ on-thewater coverage and the capacity to ﬁt on the largest of faces. Taking a step back to its roots, GuideLine has revived its popular Hatteras frame. A traditional glass wrap with thinner temples, it is

available in the previously mentioned colours as well as a Gloss Black frame with a Blue Mirror lens. The 2012 version of the Hatteras has been fitted with bifocal lenses and is available in both brown and grey lenses. Also new is the Release frame that fits the traditional aviator profile. It offers the advantage of 8-base curve polarised lenses and spring hinges. It is available with a Gold frame and Deepwater Grey lens, Gold and Freestone Brown and Black and Deepwater Grey.

BUSINESS CONTACT

Tel: +1 503 867 7494 Email: mharris@ﬁshermaneyewear.com Website: glpolarized.com

H3O Polarized says the difference is clear Since 1994 H30 Polarized has been known for producing systems with three polarized polycarbonate lenses – yes, all three lenses are polarised! Keeping with the three lens tradition, H30 Polarized has introduced the new H30 LITE Series. The five H30 LITE Series models all come with three polarised lens colours including Dark Grey, Amber and the exciting new Polar Clear. H30 says that this Polar Clear lens is so close to clear that it can be effectively fished down to total darkness. It is also light enough to be fished after dark for eye protection. The H30 LITE Series will appeal to the more price62

Angling International March 2012

conscious consumer with its 1mm polarised TAC lenses. These lenses are said to be tremendous value. They carry a tough scratch coat and are easily replaced if needed. Couple that with a lifetime frame warranty and H30 says you have a timeless polarised eyewear system at a very attractive price.

BUSINESS CONTACTS

Tel: +1 920 739 4673 Email: imh3o@aol.com Website: www.H30polarized.com

HOW IS HART TURNING ON THE POWER? See p71

Costa takes lens design to a new level with vent system Costa says that serious anglers will appreciate the company’s patented vent system on the frame front of its new Double Haul pair of sunglasses. It has been designed to alleviate lens fog in extreme weather conditions. Double Haul is the first new style to debut in a number of 2012 launches planned by the Daytona Beach, Florida company. It features a large fitting frame with Hydrolite™, non-slip nose pads, sturdy integral hinges and durable co-injected moulded temples for a comfortable ‘forget-they’re-on’ fit. The new style is available in Tortoise, Black and the new translucent Crystal frame colours. Anglers can customise Double Haul in Costa’s patented 580™ lenses in either glass or polycarbonate (580P). The 580 lenses block yellow light at 580 nanometres on the light spectrum. The result is said to be unparalleled levels of polarisation and razor-sharp colour enhancement so that anglers can see fish and other objects through the water more clearly. Costa’s 580 lens colour options include Grey,

Copper, Amber and Blue, Green and Silver mirror. “Costa was born on the water, founded by anglers in 1983. This is the heritage we bring forward into a style like Double Haul – the full eye coverage, the sturdy-built frame and the unrivalled clarity of our 580 lenses – all of our sunglass technology works together to help anglers see more clearly and comfortably,” said Chas MacDonald, President of Costa Sunglasses. The new style will retail from US$179 to $249 depending on lens customisation.

Costa Galveston in Black and Grey.

BUSINESS CONTACTS

Tel: +1 800 447 3700 Email: info@costadelmar.com Website: www.costadelmar.com

Costa Cocos in Gold and Copper.

The new Double Haul with Crystal frame and Blue lenses.

Flying Fisherman splashes yet more colour on St Croix range

lying Fisherman® has introduced two new frames/lens options to its St Croix range, one of the most popular styles in its Master Angler polarised eyewear collection. The Florida-based company says that the St Croix offers a balance of performance and sleek design in a medium-fit frame. It is now available with mirrored lens treatments for additional glare reduction and style. The medium-fit, sporty, square frames are made from TR90 Grilamid, a strong, lightweight and flexible

The two new additions: Shiny Black with Smoke-blue mirror lenses (left) and Shiny Tortoise with Amber-green mirror lenses.

polymer that is renowned for its durability. It also has non-slip nose pads for a comfortable, ‘stay-put’ ﬁt. Flying Fisherman’s polycarbonate RhinoLens™ offers lightweight, shatterproof protection from a world of ﬂying hooks, lures and other debris and the AcuTint™ lens colouring system eliminates glare and adds contrast without distorting natural colours. This also reduces eye-strain and sharpens visual perception. The new St Croix colours are Shiny Black with Smoke-blue mirror lenses and Shiny Tortoise frames with Amber-Green mirror lenses.

Other available colours are Crystal black walnut frames with Smoke lenses, Crystal brown walnut with Amber lenses and – for maximum contrast – Shiny Black frames and Vermillion lenses. They cost from $59.95 to $69.95 MSRP.

BUSINESS CONTACTS

Tel: +1 305 852 8989 Email: Linda@flyingfisherman.com Website: www.flyingfisherman.com

March 2012 Angling International

SPECIAL FE ATURE

COMPANIES YOU NEED TO KNOW ABOUT...

Great rods for carp ﬁshing (from top): the NCT series, the SK3, the SK4 and the SKS Carp 12ft.

Sonik has Europe’s major carp markets in its sights After ﬁnding huge sucess for its carp tackle in the UK, Sonik has expansion in mind. Its message to distributors is simple: we have the rods anglers want.

ince its launch in May 2008, UK-based Sonik Sports has rapidly gained recognition and strong market share in the carp, fly and sea rod markets. The company says that the Sonik brand is carefully positioned to offer superior performance, quality and value for money. It is now actively looking to grow distribution in key territories throughout Europe. Sonik carp rods in particular have gained market share in the UK, with its popular SK3 and SK4 rod ranges now commonplace on the banks of many UK waters. With what is described as superb build quality, understated cosmetics, tremendous blank actions and an effective ‘Buy two get one free’ marketing promotion, it is easy to see why they have sold so well, says Sonik. The SK3 models have a fully contoured Duplon handle and a ‘superbly’ progressive blank action – ideal for fishing at medium to long range. In comparison, the SK4 rods have slimmer, more powerful blank actions that are suited to long range fishing, but still retain a sensitive tip for playing fish.

The SK4 rods have a split or abbreviated handle with a 1k carbon weave between the handles, Fuji reel seats and the option of 40mm or 50mm butt rings. In October last year a new series of lower priced SKS carp rods was introduced with the aim of producing the best quality rods on the market to retail at under £60. The range comprises of 12ft 2.75lb and 3lb models plus a 12ft Spod and Marker rod. The blank actions are designed for anglers to enjoy the fight from any size of carp and are said to be perfect for small to mediumsized waters. Sonik says that later this year there are plans to launch two additional sizes of 12ft 3.5lb and 13ft 3.5lb rods specifically for larger European waters. This month sees the introduction of a new top-of-the-range carp rod, the revolutionary NCT Series. Sonik says: “These exciting new rods have blanks made from the latest technology Nano carbon fibre materials that allow production of blanks that are incredibly slim, lightweight

“These rods have already had a fantastic response at carp shows in Europe.” 64

Angling International March 2012

and exceptionally powerful. This inherent power means that in the right hands these rods are capable of extreme distance casting, while the amazingly fast tip recovery virtually eliminates tip bounce to help maximise accuracy. “With a build quality and cosmetic appearance that oozes class, these rods have already received a fantastic response from the trade and public at various carp shows around the UK and Europe.” Although the Sonik brand is primarily known for rods, the full range also includes nets, luggage and rigs – and the company has plans for greater expansion of its product portfolio in the near future. To keep up with this, Sonik is also expanding its distribution base and is actively looking for new dealers and distributors throughout Europe and the rest of the world.

Above: the NCT Series has ‘a build quality and cosmetic appearance that simply oozes class’, says Sonik.

Want to talk to Sonik? Here’s how to ﬁnd them...

Contact:International Sales Manager, Martin Kelly Email: martin.kelly@soniksports.com Tel:+44 1670 798910 Fax: +44 1670 798911 Web: www.soniksports.com

MEET THE HOOK MANUFACTURER THAT IS ALL AMERICAN See p68-69

COMPANIES YOU NEED TO KNOW ABOUT...

SNOWBEE AIMING TO BE FIRST CHOICE IN WADERS WITH ‘SILENT’ PRESTIGE ST

A new spinning reel is the other major highlight in the company’s biggest product launch for three years. “We have grown steadily. Now is the time to push forward,” says MD Russell Weston.

nowbee has upped the stakes in the wader market with a revolutionary new fabric and also introduced its first-ever spinning reel. The two headline additions to its impressively growing portfolio are included in the company’s brand new 100-page Fly Fishing 2012 catalogue, which has just been published. Snowbee is synonymous with quality waders. It is where the company began and it has since developed a reputation for steadily growing and evolving its range for the fly fishing market in the UK and beyond. And it believes that the new range of Prestige ST Breathable Waders has put it back in its rightful position – number one in waders. MD Russell Weston describes the new range as ‘totally unique’ and available at an ‘astounding’ price. Explains Weston: “A fabulous new material became available and we simply couldn’t believe how good it was. It is 90% polyester and 10% nylon which makes it totally unique – tougher than nylon, more durable and flexible, plus virtually silent and not crinkly when you walk. “It’s difficult to believe that we are the only ones using it. The cut is superb and that helps make it the most comfortable pair of waders I have ever worn.” Weston also has high hopes for the new Raptor spinning reels which

“A fabulous new material became available and we simply couldn’t believe how good it was.”

represent a new direction for Snowbee. He said: “We have been looking for a top quality fixed spool reel for many years, but all the ones we tested have fallen well short of our exacting standards – until now. “For the price I don’t believe there is another reel on the market that comes close for quality, specification and performance. “These new reels are totally saltwater resistant, with 8+1 S/S ball race bearings and anti-reverse bearing and also boast corrosion-proof internal parts. “There is a market for these reels because small plug and lure fishing is gathering pace as targeting small shore species with light tackle off the coast is becoming a growing trend.” Another new launch for Snowbee is the Classic Combo Kits – produced in response to customers who have repeatedly asked for beginner sets. Snowbee’s Sales & Marketing Manager, Simon Kidd, said: “Encouraging new anglers into fishing is paramount and we believe that our four-piece boxed sets will prove very popular.” Snowbee’s latest catalogue sees the largest launch of new products across its game fishing portfolio for more than three years, including new fly and spinning rods, reels, waders,

wading boots, clothing, bags and vices. Kidd added: “This does not mean the sea fishing range has been ignored. Now the game fishing catalogue has been ‘put to bed’ we are working hard on the new sea range for 2012-13.” Snowbee’s product development comes at a time of global economic uncertainty and Weston says: “In the current financial climate many companies are feeling the pinch and cutting back – so it is a good time to be pushing forward with new products. “Snowbee has always been ambitious, but sensible too. We have grown steadily for years and even in the current situation that growth has continued. “When the going gets tough you can either batten down the hatches and sit tight or tackle the situation in a positive frame of mind. “We have chosen the latter and have a great range of new tackle and accessories in the pipeline.”

Want to talk to Snowbee (UK)? Here’s how to ﬁnd them...

Tel:+44 1752 334933 Email: ﬂyﬁsh@snowbee.co.uk Web: www.snowbee.co.uk March 2012 Angling International 65

SPECIAL FE ATURE

COMPANIES YOU NEED TO KNOW ABOUT... OUT...

Top quality tackle made by Xinxing: a jigging rod and Bigrunner 8000 reel.

Fast-growing Weihai Xinxing targets Europe

Weihai Xinxing has always offered ‘good quality and innovation’, but now it has the extra capacity to meet the high demand for its expertly-made rods and reels.

ollowing the opening of its brand new manufacturing facility last year, Chinese OEM supplier Weihai Xinxing Fishing Tackle Company has ambitious plans for 2012. The new plant means that the company has been able to signiﬁcantly increase its output and is now looking to extend its reach globally. It has set its sights on increasing its annual turnover by 10% in 2012 and is eyeing new markets in the UK, France, Germany, Spain, Poland and Australia. Its General Manager, Zhi Jing Fan, told Angling International: “We are looking for wholesalers and distributors that are seeking new OEM suppliers and we have the capacity to enrich their product range on all scales from medium to large. “Our business has been built on supplying top quality rods and reels that meet the speciﬁc requirements of our customers. “We have over 40 experienced R&D staff and 30 engineers. Their know-how means that we can meet the expectations of even the most demanding customer and even provide samples within 15 days. “All the products come with the customer’s branding and logo and can be updated every year.” Xinxing’s OEM business comprises approximately half of the company’s turnover and has attracted a customer base that includes many household names. Fan added: “We only use the best materials that guarantee the most reliable performance in our rods and reels. That means that our customers can pay all

their attention to selling instead of thinking about after sales services and repairs. “Delivery is another key area that we pay special attention to and we are proud of our record of getting products to their respective destinations on time.” Xinxing was founded in 1996 and since then has grown into an organisation that can produce more than two million ﬁshing rods and 500,000 reels a year. Its OEM business is particularly strong in Japan, Korea, North America, Russia, Brazil, Malaysia, Singapore, Italy and Sweden. In 2003 the company purchased its own brand, Weihai Kumyang Fishing Tool Company – a manufacturer of spinning reels. From its bases in China and South Korea it too has a ﬂourishing OEM business and also sells Kumyang-branded reels in its domestic markets and Russia.

The reels and rods that set it apart ● Bigrunner 8000 Features a worm shaft system, stainless steel ball bearings and spare parts and an instant anti-reverse. ● CD 8000 Has a worm shaft system, stainless steel ball bearings and spare parts and a CNC machined handle. ● Power Surf 9000 Large diameter spool with big line capacity, stainless steel ball bearings and onetouch folding handle. ● Power Hunter 8000 Features include a thick bail

arm, aluminium front drag knob and CNC machined handle. ● Lustar 4000 Reel with a CNC machined handle and stainless steel ball bearings. ● Boat rods Lightweight with an aluminium reel seat and stainless steel roller guides. ● Jigging rods 100% carbon blank, lightweight plus an additional layer of woven graphite mesh for increased strength and sensitivity.

Want to talk to Weihai Xinxing Fishing Tackle Company?

Tel:+86 631 5997 012 Email: newstar@163169.net/kumyang@163169.net Web: www.chinaﬁshingtackle.com (rods) www.ﬁshreels.com (reels) March 2012 Angling International 67

SPECIAL FE ATURE

COMPANIES YOU NEED TO KNOW ABOUT...

EAGLE CLAW FLYING HIGH WITH ITS HOOKS MADE IN AMERICA Eagle Claw has always refused to make its hooks anywhere other than in the USA. As more US anglers opt for American-made ﬁshing tackle, that patriotic decision is paying off more than ever. “We’re seeing it every day,” says Marketing Director Chris Russell. “It’s important to our customers.”

Chris Russell: “Anglers want these US products.”

Matt Gray: “We’re keeping jobs in America.”

t’s 6am on a Monday morning and a steady stream of workers are ﬁling into the building at 4245 East 46th Avenue in Denver, Colorado. These workers are a rare and proud breed as they know they are making a signiﬁcant and a noteworthy difference in the way that their country buys and consumes products.

Angling International March 2012

They are proud because they represent the only major fishing hook company in the world that manufactures its products in the United States of America. They are proud because they believe they are producing the world’s finest fish hooks and they are proud because they are keeping American manufacturing alive through tough economic times that have seen many domestic companies pack up and head overseas. Since 1925 Eagle Claw Fishing Tackle has been a staple of the angling community, choosing to employ hundreds of American workers and choosing to put tradition, excellence and first-rate quality ahead of improved profits and lower overheads. Eagle Claw insists that it is a conscious decision that must be defended and reinforced every day. It says it would certainly be easier and cheaper to source its jobs overseas, but it adds that Eagle Claw is different and it refuses to compromise and fall in line with its competitors. By keeping its manufacturing within the United States, Eagle Claw is able to keep a much more accurate pulse on daily production and improve direct relations between the factory and its customers. “The ability to adapt and restructure our manufacturing at any given point enables us to better serve our customers with a higher quality product and to rest easy in the knowledge that our business has helped

keep Americans employed,” says Matt Gray, Eagle Claw’s Marketing Manager. The market and end consumers have definitely reached a tipping point as economic unrest and instability have led to more product-conscious consumers that choose to spend their money more wisely and close to home, says Eagle Claw. “We hear on a daily basis from consumers the importance and influence that an American-made product carries,” notes Marketing Director Chris Russell. “They are actively searching these products out and they are enthusiastically making the choice to spend their hard-earned money on American-made products.” From the great American flag in front of its Denver headquarters to the red, white and blue that frames the packaging alongside the iconic eagle logo, the American-made factor is one that Eagle Claw has been able to consistently capitalize on. Gray adds: “To be successful in this industry you need to be able to do what your competitors can’t or won’t do – and manufacturing high quality fish hooks in the United States is clearly something our opposition cannot and will not do.” Eagle Claw believes that by refusing to give in to tempting profit increases and cost reductions, it has carved out a unique niche for itself that has ultimately positioned it as a venerable and highly respected industry leader. Its advertising and marketing reflect not only a company, but a way of life and experience that is truly American.

WHAT’S THE LATEST NEWS ON EFTTEX? See p73

SWEEPING CHANGES FOR LAZER SHARP® RANGE ANGE Lazer Sharp® hooks have undergone a sweeping change to their point design, switching them from a forged-point design to an improved needle-point. This new needle-point design bolsters the overall function of the hook by increasing the sharpness, hook-up ratios and holding power through its greater penetration. The improved American-made needle-point has been put through extreme testing in both fresh and saltwater environments, providing engineers with the data necessary to develop specific-point ratios based on techniques and the desired target species. Coupled with the already legendary strength and ruggedness of the Lazer Sharp brand, the advanced design on the Lazer Sharp needlepoint hooks help to secure the brand as a premium option for discerning and educated anglers, says Eagle Claw. Lazer Sharp hooks are competitively priced in the marketplace and are said to be exceptional value forthe consumer compared to other brands. The switch to a needle-point design began around a year ago and has already filtered down through the supply chain. While it is not the only needle-point fish hook around, Lazer Sharp is the only one fabricated in the United States of America and the only one that creates American jobs for American workers, says Eagle Claw.

“Manufacturing high quality hooks in the United States is clearly something our rivals cannot do.”

● Hook: L2011S Sizes: 4/0 to 9/0 Poseidon Circle, 1X short shank, non-offset

● Hook: L2004EL Sizes: 1/0 to 9/0 Circle Light Wire, non-offset, Platinum Black™

● Hook: L2007B Sizes: 5/0 to 9/0 Wide gap Circle, non-offset, t, straight eye, Platinum Black™ ck™™ ck

● Hook: L319 Sizes: 2, 1, 1/0 to 8/0 Live Bait, heavy wire, wide gap, Platinum Black™

● Hook: L3B Sizes: 3/0 to 9/0 Octopus, long shank, non-offset, up eye, extra strong

● Hook: L669S Sizes: 5/0 to 9/0 The Admiral O’Shaughnessy, ringed eye Sea Guard™

● Hook: L256B Sizes: 4, 2. 1, 1/0 to 6/0 O’Shaughnessy Live Bait, 2X short, extra strong, forged, d, Platinum Black™

● Hook: L2013B Sizes: 5/0 to 9/0 Odysseus, wide gap circle, non-offset, 1X short shank, straight eye

● Hook: L7228BP Sizes: 8, 6, 4, 2, 1, 1/0 to 9/0 Octopus Circle UE, non-offset, Platinum Black™

● Hook: L319L Sizes: 4, 2, 1, 1/0 to 9/0 Live Bait, light wire, wide gap, Platinum Black™

● Hook: L098BP Sizes: 7/0, 11/0 Heavy Wire, oversize worm hook, Platinum Black™

Want to talk to Eagle Claw? Here’s how to ﬁnd them...

Tel:+1 720 941 8700 Email: info@eagleclaw.com Web: www.eagleclaw.com March 2012 Angling International 69

SPECIAL FE ATURE

COMPANIES YOU NEED TO KNOW ABOUT...

Below: the new C-carp series of rods includes the C1 rod for entry level anglers (bottom) and the C3 for committed carpers (top).

Vast new range conﬁrms Prologic’s ambitions The Svendsen Sport brand has made good on its promise to challenge for a bigger slice of the carp market. “This is a range for modern carp ﬁshing,” it says of its brand new series.

rologic is delivering on its promise to massively expand its presence in the carp market with an extensive launch of new products for 2012. In October, Angling International reported the appointment of carp expert Enrico Parmeggiani as Prologic’s Product Manager to spearhead the Svendsen Sport brand’s all-out assault on the booming sector of the sport. And the company has revealed an array of new carp fishing products developed in conjunction with Svendsen’s Product Manager Mads Grosell and its European team of carp fishing specialists. Many of the products follow up on the New Green range that was introduced last year, but the introductions also include a new 2012 product range of clothing – Born 2 Fish. On the tackle side, the C-carp range is a three-rod series that is said to represent the ultimate in modern carp rod design and durability. Prologic says that from its entry level C1 to the advanced C3, the rods are designed for the carp angler who wants to take fishing to a new level. The company adds: “It is the perfect carp rod series for the angler who really takes his fishing seriously. “All the rods are perfectly designed for modern carp fishing – with enough power for distance casting and yet a sublime forging action for fighting the powerful carp under the rod tip.”

The slim and lightweight rods are made of high modulus blanks and feature premium quality SIC guides, luxury DPS reel seats and smooth operating line clips. Alongside the C series of rods come new landing nets plus the New Green Bank Buddy and the New Green Rig Station. The C1 and C2 landing nets have been built for durability and ﬁsh safety. They have a light two-section carbon handle and reinforced carbon net arms. Both the spreader block and the net arm endings have room for an isotope. Transport length is 122cm. The New Green Bank Buddy boasts a ‘clever’ rucksack system that includes a ﬂip-out table on adjustable aluminium legs. Also new is the New Green Rig Station XL that comes with six secure bait tubs, two tight seal containers and four rig bait boxes. The new clothing range is a departure from the old Prologic black and orange and builds on the stealthy New Green colour codes. It includes the Born 2 Fish carp cap – made of 100% cotton twill mixed with polyester for ventilation – and the Born 2 Fish Knitted Beanie. Complementing the headgear is the Born 2 Fish Long Sleeve T-shirt. It is made of 100% cotton and features a carp drawing on the front and Born 2 Fish logo on the back. The second T-shirt in the limited edition

“This is the perfect carp rod series for the angler who takes his ﬁshing seriously.” 70

Angling International March 2012

range is the Half Man-Half Fish series which boasts an eye-catching carp scale print across half the shirt. Also new in the clothing range is the New Green Fleece Bivvy Suit – a quality pullover with hood and kangaroo pocket and a pair of elastic waist trousers.

From top: Born 2 Fish Long Sleeve T-shirt, Born 2 Fish carp cap, Prologic C2 landing net and New Green Rig Station XL.

Want to talk k to Prologic? Here’s how to ﬁ ﬁnd nd them...

Tel:+45 46 19 19 13 Email:l: info@Svendsen-Sport.com Web: www.prologicﬁshing.com om www.facebook.com/prologicﬁshing

HOW DO YOU BREAK INTO THE FRENCH MARKET? See p73

COMPANIES YOU NEED TO KNOW ABOUT...

HART TURNS ON THE POWER! The new Shore Power 1 rod and No.1 reel have triumphed in tough testing conditions off the Spanish coast. “They’re ready for the biggest ﬁsh,” says Hart.

art testers have fished French and Spanish waters on the Cantabrian coast to check out the efficiency of the Hart Shore Power 1 rod and H1 reel. The Spanish-based company says that the ‘balanced and robust’ combo is capable of taking on just about every type of lure – even those of more than 50g – and casting them more than 50m with finesse. It adds: “These jewels need to be looked at separately to give these two tough, hard-working machines the credit they deserve.”

HART SHORE POWER 1: The multi-purpose sea rod Hart says that the Shore Power 1 has been

designed for casting lures weighing between 30g and 60g over distances of more than 50 metres. It is the baby sister in the Power range and a more moderate rod than the Shore Power 2, but it is still capable of hurling lures up to 70g. Hart adds: “As soon as you touch it, you can tell that this rod lends itself to easy casting, thanks to the EVA ergonomic butt and the ﬂexibility of its tip right up to the seventh guide.

“As it comes with Fuji guides, the flow of the line through the ceramic inserts is awesome.” Measuring 2.85m in length, the rod is ideal for pier and beach fishing. Equipped with a 4000 or even a 6000 reel, it can take on really big fish. “Together the Hart Shore Power 1 and Hart No.1 reel make a robust, powerful and reliable combo for use in the worst possible conditions and fighting the biggest fish lurking around coastal waters.”

THE HART No.1: The all-rounder As soon as you start to use this reel it is easy to see that it is a work of true engineering, designed for the worst possible conditions against the largest of specimens in either the standard model or the model with the reinforced combat handle.

Left and above: the new rod and reel are ‘a robust combo’.

The 100% metal reel has an aluminium alloy body and rotor, while its machined spool and forged handle are high quality aluminium. Its stainless steel gears are sealed with bronze and designed to withstand harsh treatment day in day out, making it practically indestructible, boasts Hart. It also comes with a combat drag to tackle the ‘bad guys’ with 11 drag discs combining stainless steel and carbon to offer up to 30kg of progressive drag. Hart adds that its ten bearings make it appear like fishing with a smaller reel. It also has a smooth, silent action with virtually no oscillation during line retrieve and can store more than enough line even for heavy jigging. Hart adds: “It’s a real all-rounder, perfect for pier fishing carangids weighing up to several kilos, right up to boat fishing for extra-large tuna.”

Want to talk to Hart? Here’s how to ﬁnd them...

Tel:+34 9438 20033 Email: ilekuona@evia.es Web: www.evia.es March 2012 Angling International 71

EFTTEX NEWS 5-PAGE SPECIAL SECTION

SERT RETURNS TO EFTTEX IN PARIS

It has ambitious plans for the catﬁsh and surfcasting markets.

MOMOI LOOKING TO ENTER FRANCE The Japanese line maker wants to build on deals from 2011.

BOOMERANG READY FOR DEBUT The American tool maker is looking for European partners.

WAKE HAS SURPRISES IN STORE FOR SHOW

Finnish company says it’s keeping its new hybrid lures a secret until Paris.

PRODUCTS • ADVICE • INTERVIEWS

Jean-Claude Bel: As Europe’s biggest angling market, France is the perfect venue for our show

JEAN-CLAUDE BEL EFTTA CEO

urope’s tackle buyers are hungry for new products, and France – the host nation of EFTTEX 2012 – is emphatically open for business. That’s the message of EFTTA CEO Jean-Claude Bel with EFTTEX in Paris just a little more than three months away. Despite the negative news stories about the general state of certain European economies, Jean-Claude Bel says the angling industry remains largely unaffected, especially its largest markets. France, he says, remains particularly robust. “The French market has had a particularly good year,” he said. “Export sales have also been strong. Of course, there is talk about Greece but it’s a small local market in angling terms. Italy is struggling but they are experiencing tough political changes. Spain, though, is picking up again. “But the point is that angling in Europe is a robust industry. The crash in 2008 showed that the general economic situation does not impact too strongly on our business. People still spend money on ﬁshing no matter what the state of the economy.” Jean-Claude Bel says France will be the

perfect host nation for EFTTEX this year. “It is now the biggest European market in value today, and no wonder,” he explained. “It is surrounded by four different seas and has a huge network of rivers. Absolutely every kind of ﬁshing technique is popular to some degree. “The average spend per capita is probably the highest in Europe,” he added. “Moreover, French anglers travel abroad for ﬁshing more than any other group in Europe. France has two magazines to cater for anglers interested in exotic locations, one of which will be present at the show. That’s unique in Europe. “We expect French retailers to come out in force at EFTTEX. France has a good network of high-speed rail links so most retailers can make a return trip to the venue at Paris Nord Villepinte on the same day. “EFTTEX is also taking the place of a show that used to be held every year in France, the SAPEL, so for French retailers it will be two shows in one – a national trade show and an international trade event.” Paris also has the advantage of being conveniently located close to other major northern European countries. “The challenge of attracting

“Absolutely every kind of ﬁshing technique is popular and the average spend per capita is probably the highest in Europe.”

visitors is never easy, but with the help of our exhibitors promoting the show beforehand, we should get the maximum possible attendance from surrounding countries,” said Jean-Claude Bel. “Paris is an attractive city and easy to reach from anywhere.” The optimism of EFTTA’s CEO is reﬂected by stand sales for the show. EFTTEX, he says, is all but sold out. “Despite the absence of three or four regular exhibitors from the UK and Italy, we will likely sell out a hall which is bigger than the one we had for Amsterdam last year. “We were honestly expecting more cancellations due to the crisis but it’s clear that companies realise they have to be proactive in times like these. It’s like I always say, if you are not at EFTTEX to see your customers, someone else will take care of them for you!”

March 2012 Angling International

EFTTEX NEWS

Sert returns to show with new brands and ambitious new plans

Below: New Sert MD Franck Courtillet. “EFTTEX is key to our development.”

rench tackle giant Sert is returning to EFTTEX as it sets out its stall to extend its growing portfolio of brands across Europe. The family-run company was taken over last year by Arnaud Van-Robais, a French businessman with interests in the security and hunting industries, following the retirement of CEO and President, Francis Coutou, the son of the founder. The takeover was followed by the arrival of new Managing Director Franck Courtillet, who has 20 years’ experience in the ﬁshing tackle industry and is spearheading the new marketing drive. Courtillet told Angling International: “This is an exciting new challenge for me. Francis Coutou is a legend in ﬁshing and highly respected by customers and suppliers. “My challenge is to do as well as him and grow the business. We will be looking at strengthening and expanding our brand portfolio and establishing distribution, either

directly or through wholesalers, where we have no real presence.” At January’s Carrefour National de la Pêche et des Loisirs, at Clermont-Ferrand, the company unveiled two new brands and announced distributorship deals with satellite navigation company Garmin and sunglasses maker WileyX. The new brands include the Katusha catfishing range and the Sunset series of surfcasting rods and reels. These have joined the company’s already successful Sert, Sakura and Prowess marques. Courtillet said: “We are excited about the Katusha and Sunset ranges. Catfishing is becoming increasingly popular. And we have high hopes for the Sunset range as surfcasting is very big in France, Spain and Portugal.” He added: “EFTTEX will play a major role in our development. We are committed to the show and will be a regular player there. “We are keen to establish a base where our customers can come and meet us, talk about our products and look at our plans for the future.” The agreements with Garmin and WileyX also demonstrate Sert’s intent to add to its brand portfolio and they join the ranks of top names that are represented by Sert in France, including River2Sea, Molix, Izumi, Ima, Gary Yamamoto, Gamakatsu and Fuji. “We are keen to add products that are next to our core business. They have to be good additions and bring a plus to our range, representing quality rather than quantity,” said Courtillet. “It is not possible for us to easily find an echo-sounder manufacturer so it makes logical sense to distribute one of the world’s top brands and we shall continue to look at other distributor partnerships,” he added.

MAKE CONTACT BEFORE EFTTEX Tel: +33 5 56 57 1010 Website: www.sertﬁshing.com

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NEW MEMBER

LERIDAN® SAS

LERIDAN® SAS is the brainchild of an experienced angler with an appreciation for fine cutlery, Abdelkader Bada, who realised that there is a ‘total absence’ of pliers truly adapted to the wide variety of fishing situations. The company, which is based in Lyon, was founded in September last year and started manufacturing a range of tools that will be exhibited at this year’s EFTTEX in Paris in June. PRODUCTS FOR 2012: These are a closely guarded secret until the official EFTTEX launch, but Bada says that whatever you are fishing for – be it pike, carp, bass or black bass – LERIDAN will have a pair of pliers to meet your demands. Bada adds that the products have been put to the test by some of the most demanding sport fishing competitors in France, including Arnaud Fileppi. Bada says: “The LERIDAN range is the result of highly technical work by designers who are themselves passionate about fishing. LERIDAN is designed by fishermen for fishermen.” PLANS FOR GROWTH: Currently LERIDAN is looking at western Europe – specifically France, Germany, the United Kingdom and the Netherlands – plus the USA and Japan. It plans to open offices in Japan and North America in 2012. This year the company is looking to ramp up production significantly and create a technical sales staff of five people. HOW EFTTA MEMBERSHIP WILL HELP: Bada says: “Through the organisation’s show, LERIDAN will launch its products – and hopefully win an EFTTEX Best New Product award!”

CONTACT DETAILS

Tel: +33 7 62 915 777 Email: freminville@gmail.com Website: www.leridan-ﬁshing.com (under construction)

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EFTTEX NEWS

Line maker Momoi comes in search of a French distributor

apanese line manufacturer Momoi has set its sights on finding a French distributor when it returns to exhibit at EFTTEX in Paris this year. It will also prioritise the UK market and several other European territories as it looks to build on its notable successes at last year’s show. Momoi’s appearance at EFTTEX 2011 in Amsterdam was rewarded with new five new distribution deals. It now has distribution for its high quality fishing lines in Germany, Sweden, Bulgaria, South Africa and Indonesia. “All the deals were thanks to our presence at EFTTEX,” says Ken Harada, who will be on the Momoi stand again this year. “They either contacted us before EFTTEX after seeing our advertising in Angling International or came to our stand at the show. “We finalised all the deals between July and October and have already shipped our

ﬁrst orders. We’re looking forward to the reaction from anglers in the coming season.” Momoi has been exhibiting at EFTTEX since 2007, and has stuck resolutely to a strategy of offering high-end lines at the best possible prices. In that time it says it has seen the market split in two between distributors looking for cheaper products and those that appreciate the higher quality that it offers. “All our distributors consider the quality of our lines to be the most important factor in how they will sell them into their markets,” adds Harada. “It’s important to us that they share our philosophy in this regard. We will be looking for the same attitudes in all potential distributors when we come to EFTTEX in Paris. “In return we will reward these new partners with consistently strong products and, because we deal direct instead of through a trading company, a closer working relation-

Above: Ken Harada will be on the Momoi stand in Paris this year.

ship. We can discuss product needs face-toface and deliver our lines quickly.” Momoi launched a new high quality eightbraided PE line, the JigLine MX8, at EFTTEX 2011. It followed it later in the year with Hi-Catch Fluorocarbon NEO, a new addition to its renowned leader range. It is promising more exceptional new introductions in Paris – and also at the big Brazilian show in August in Sao Paulo. “The South American market interests us,” says Harada. “We are conﬁdent our products will sell there as well as in other territories, so we will be at that show as well as EFTTEX.”

MAKE CONTACT BEFORE EFTTEX Tel: +81 78 391 5448 Email: ﬁshingline@momoi.co.jp Website: www.momoiﬁshing.jp

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Fly ﬁshing manufacturer JMC puts a A.V. ENTERPRISES partner in England at the top of its list Below: JMC Director General Andrew Ayer. “The UK is an obvious target for us.”

A meeting at EFTTEX last year has resulted in the appointment of an Ireland and Scotland distributor for French ﬂy ﬁshing brand, JMC Mouches-de-Charette. The company has partnered with Strabane, Northern Ireland-based Dennett Outdoor to sell its growing range of products.

Dennett Outdoor is a wholesaler and distributor in Ireland and Northern Ireland and is fast establishing itself in Scotland. JMC Director General, Andrew Ayer, said: “Dennett gives us a foothold in Northern Ireland and Scotland as we continue to grow our markets. “We are also looking for a partner in England and welcome any enquiries from wholesalers or retailers wishing to do business with us. The UK represents the largest ﬂy ﬁshing market in Europe so it is an obvious target for the company.” Ayer said that 80% of the company’s sales come from its domestic market, but that JMC had enjoyed ‘tremendous’ growth in Italy, Spain and neighbouring countries over the last couple of years. The company currently exports to 17

MAKE CONTACT BEFORE EFTTEX Tel: +33 474 242 273 Email: info@mouchesdecharette.com Website: www.jmcﬂyﬁshing.com 76

Angling International March 2012

In the December issue of Angling International, we wrongly stated that Indian ﬁshing accessory maker A.V Enterprises was based in Mumbai. The company – a new EFTTA member – is, in fact, headquartered in Kolkata. We apologise for the confusion.

different countries and will be looking to develop that reach further when it visits EFTTEX in Paris in June. Ayer said: “EFTTEX is a place of opportunities and you never overlook a chance to add to you business.” The company will also be showcasing a wide range of new products that includes three new rod ranges, three new fly reels, two fly lines and a host of fly fishing accessories.

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Boomerang ready to assess European market for its tools The Boomerang Tool Company is set to make its debut at EFTTEX 2012 in Paris as it looks to expand into Europe. The US-based maker of ﬁshing pliers and knives will be using the Dan Cornell: Excited to be European showcase making EFTTEX debut. as an opportunity to familiarise the company with the demands of the marketplace. The company’s President and Co-Founder, Dan Cornell, said: “We are extremely excited to be exhibiting at our very ﬁrst EFTTEX. Boomerang’s new product line-up has

received wonderful receptions in the US, Canada and Australia and we expect them to be greeted with the same enthusiasm in Europe.” Cornell added that Boomerang’s offerings have the attributes that will appeal to anglers universally. “Our products embody the features and qualities that ﬁshermen all over the globe look for and recognise – innovation, design, superior build and affordability.” He added that Boomerang was looking to put together a solid network of distributors to promote and sell its tools overseas. “Creating a strong presence in key European markets will require assembling an effective sales and distribution team. That’s one of the primary goals we hope to accomplish at EFTTEX this year.”

MAKE CONTACT BEFORE EFTTEX Tel: +1 650 949 5313 Email: info@boomerangtool.com Website: www.boomerangtool.com

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American Fishing Wire looking for repeat success in Paris American Fishing Wire (AFW) is looking for a repeat of last year’s EFTTEX when it comes to Paris for the show. Its Sales Director, Steven Miller, said: “Last year’s show in Amsterdam was Steve Miller: Enjoyed remarkable. We were a ‘remarkable’ show in Amsterdam last year. busy with appointments from the show opening right up to the last day. “We enjoyed successful meetings with prospects that are now our customers. “We beneﬁt by using EFTTEX as a platform to open discussion with our distributors on how to grow the business together. “We look forward to meeting our current partners and sharing our new products with them and also showing business opportunities to potential new partners.” AFW and its complementary brand,

HI-SEAS, have established a base in Europe thanks to regular attendance at EFTTEX. Miller said: “EFTTEX is very important to us because it is also our annual opportunity to visit our customers in Europe. “Being a manufacturer from the United States, travelling to see many customers and prospects can sometimes prove to be too costly. EFTTEX gives us the chance to meet everyone in one central location.” AFW and HI-SEAS will be using EFTTEX to launch new products, but Miller said: “You will have to wait for further details. We prefer to unveil them at the show.” AFW is also looking to build on its European base and is targeting distributors in the emerging eastern Europe and Russia. Miller said: “Up and coming companies

WAKE PROMISING RANGE OF NEW HYBRID LURES Finnish-based lure maker Wake Fishing is promising a range of totally new hybrid lures at EFTTEX in June. But the company is staying tight-lipped about what exactly attendees at the Paris Nord Villepinte Exhibition Centre can expect when they visit the company’s booth at the show. Managing Director of Wake Fishing, Jose Jaakkola, told Angling International: “Our R&D team has been working intensively for months producing this new line-up. “At the moment I cannot say too much more before the ﬁnal patent application process has been completed. “We will reveal all at EFTTEX, but I can guarantee it will be something the trade has never seen before.” Jaakkola believes that EFTTEX is an important showcase for new products. He added: “It is very important to show our products and promote the brand. We certainly plan to be at EFTTEX for some time to come. “Where else can you meet most of your European distributors and retailers and show off your products in one place?” Jaakkola said that this year the company would be looking to strengthen its links with its current distributors at EFTTEX and working on plans for the 2012-2013 season. But he added: “We will also be looking for distributors in many areas – especially some parts of eastern Europe and Russia. “Paris is a great location from our point of view since in France we operate directly with retailers and will be having French speaking staff to welcome them to our stand.”

MAKE CONTACT BEFORE EFTTEX Tel +358 443 773 733 Email info@wakeﬁshing.com Website www.wakeﬁshing.com

from eastern Europe will be in Paris and that will give us an opportunity to see who the major players are and who we can do business with in the future.”

MAKE CONTACT BEFORE EFTTEX Tel: +1 610 4666 100 Email: yvette@wire-cablespecialities.com Website: www.americanﬁshingwire.com or www.hiseas.net

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March 2012 Angling International

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Companies that want your business

POWERPAK

Blister Packaging Equipment and Supplies

www.blisterpackaging.com 1-800-341-5961

Advertise with us. One annual fee. No hidden extras. (a) 1cm x1 column for €288 or £250 or $400; (b) 2cm x1 column for €438 or £380 or $608; (c) 4cm x1 column for €807 or £700 or $1121

lucie@angling-international.com

YOUR No.1 SOURCE FOR PRODUCT NEWS Product news and alerts! Read about new launches from brands around the world every day. Product videos! Leading manufacturers demonstrate their latest launches and explain the technology behind angling’s newest innovations.

RETAILERS! HERE'S WHERE TO FIND NEW PRODUCTS

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Angling International March 2012