S/S 18
Botanic Minimalism Freya Swim Collection
Botanic Minimalism Contents Mood board/ Colour Board
3-4
Jungle Frills
5
Luxe Cut-Out
6
Drape Verde
7
Range Plan
8-10
1. The Garden Edit 2. Kathy Tran 3. @barancoo t 4. Social Bliss
4
Botanic Minimalism
S/S 18
3 2
1
BOTANIC MINIMALISM FOCUSES ON CLEAN AND SIMPLISTIC DETAILING UPON CLASSIC SILHOUETTES TO CREATE EFFORTLESS SWIMWEAR WITH A LONG-TERM APPEAL, WHICH IS IDEAL FOR FREYA SWIM WITH THE ABILITY TO ADAPT UPON BASIC DESIGNS EACH SEASON TO KEEP THE BRAND FRESH FOR IT’S TARGET CUSTOMER. RATHER THAN FOCUSING ON PRINT FOR IT’S FIRST RANGE, BOTANIC MINIMALISM ENHANCES INTENSE, LUSH, SATURATED COLOURS COMBINED WITH SIMPLE YET INNOVATIVE DESIGNS TO APPEAL TO A YOUNGER FASHION MARKET WITHOUT EXCLUDING IT’S CURRENT CUSTOMERS. INSTEAD TROPICAL REFERENCES OF THE TREND MAKE THE RANGE IDEAL FOR SUMMER, WITH SOPHISTICATED SILHOUETTES DEFINED WITH LUXURY IN MIND.
1. By Tezza 2. @milliethomsenn
2
1
Incorporating fabric manipulation, in the form of volumous waves decorating the neckline of the collection, exaggerates a simplified form and offers a fashion-forward shape without affecting the support for a fuller bust garment. Developed through clean pleating or bias-cut in order to showcase a latin-inspired feel with a cold-shoulder style adapted upon a bandeau neckline. Although the collection botanic minimalism focus on intense colours and simplistic designs, frills become a key attribute to the range as it is a great foundation for print which offers progression for Freya Swim in terms of ‘Re-vamping’ a succesful collection.
4
1
6 2
3
1. Zimmermann 2. Mail Online 3. Pinterest 4. Zimmermann 5. Agua de Coco 6. Frou Frou Fashion
5
Jungle Frills
1
Taking inspiration from the natural cut-out effects of overlayed botanical leaves, Botanic Minimalism showcases scultped panels and revealing cut-outs which create a sensual mood. Minimalist classic shapes with a solid block colour is enhanced with seductive framework to create sculptured designs. This design is ideal for those for prefer swimwear styles with an understated elegance but with an innovative twist.
2
4
3
1. lascivious Studio 2. Jets 3. Norma Swimwear 4. Stylish n Trendier
Luxe Cut-Out
1
2 3
1. Petals Avenue 2. This is Gkamorous 3. Instyle 4. Cloe Intimates
Drape Verde
Enhancing the clean minimalist ideals of the collection, Drape Verde focuses on the versatility of classic pattern cutting with the fabric draping the figure to create effortless pleats sculpting the female form. Incorporating a mutli-way swimsuit enables the customer to be in control of their style, with the ability to reveal or conceal their figure in a style that suits them.
S/S 18
Botanic Minimalism Range Plan Freya Swim Collection
Botanic Minimalism Range Plan
Jungle Frill Swimsuit
Luxe Cut-Out Bikini Top
STRAPPY HIGH WAISTED KNICKER
Botanic Minimalism Range Plan
JUNGLE FRILL BIKINI TOP
HIGH LEG BRAZILIAN PANT
MULTI-WAY DRAPE SWIMSUIT