S/S 18
Exposed Negatives Deco Swim Sports Luxe
Freya Swim Collection
1. Nasty Gal 2. Solve Sundsbo 3. Snappy Pixels Pinterest 4. Triya 5. Kat the Label
D e co Swi m S po r ts L u x e is a m e a ns o f r e -v a mpin g th e b r and’s s u c c e ssfu l c o l l e c t io n t o d e v e l o p i t’s n ew id ent it y i n o r d e r to s t a y a d ap t t o it ’s c us tom ers desires. R a t her th a n d e - c o n s t r uc t in g t h e c u r r e nt style of D eco Swim, Exp o se d N e g a t iv e s aim s t o b uil d up o n th e a fflu en t f o undat i o n s. In n o vat iv e an d Min im a l is t d e sign s en cou ra ge t h e rang e to tr a n sc e n d a nd ad a p t l ik e t he cla ssic little b l ack dr e ss.
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O v e r t Sexin ess is a ch ieved with crea tive cu t-ou ts reveali ng ar e a s of skin , brin gin g a tten tion to th e sh a pe s c r e a t ed with in th e design a n d explorin g th e effects of ne g a t iv e spa ce. R isqu e m esh pa n ellin g a n d open m esh o v e r l ays stra tegica lly splice th e silh ou ette, en h a nci ng t he f e min in e ph ysiqu e. E xposed Nega tives strives to be t r an s ea son a l a n d versa tile with ga rm en ts a ctin g a s a s e c o nd skin , su pportin g ra th er th a n restrictin g wit hout f al l in g sh ort of fa sh ion -forwa rd styles.
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2 1. Frou Frou Fashion 2. Pinterest
Urban Nets
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2 1. Paternity 2. Seafolly 3. Matte Brand 4. Alala 5. Mahymaryne
D evelopin g u pon D eco Sw i m’ s sign a tu re sea m -free moulded style, O pen m esh overl ays th e skin to give a sporty and on -tren d ‘A th -leisu re’ design . Th e open m esh a ppears a n en la rged sca le wit h a com bin a tion of sh eer and solid pa n ellin g. C om bined with th e u se of a h igh- neck a n d h igh wa isted sh a pes to crea te sta tem en t swimw ear pieces, th ick u n derla ys and dra m a tic wa istba n ds offer a n a ctive-in spired look.
1. Nasty Gal 2. ASOS 3. Marysia 4. ASOS Fuller Bust 5. ASOS 6. Koral
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Continuing from Urban Nets, Exposed Negatives focuses on high neck lines and risque high leg designs to continue the theme of ‘dare-to-bare’, showcasing the skin tone as key colour.
Fishnet Focus 1. Spandex 2. Vetements x champion 3. Agent Provocateur
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D ra m a tic wa istlin es a n d sedu ctive gri dwork a cross th e skin is sh owca sed through tou gh bu r fem in in e fish n et, wh ich blurs th e lin es between h oisery a n d swim w ear. Ta kin g su it from recen t tren ds of ov erlayin g ga rm en ts, su ch a s j ea n s, over fishnets to revea l a sen su a l wa istlin e. F ish net design in spira tion ra n ges from su per-fi ne den ier to la rge n ettin g, to crea te fashion forwa rd sh a pes. Usin g th e fish n et eith er a s splicin g th e torso or th e dramati c wa istlin e to dra w a tten tion to th e fi gure, th e a th -leisu re in spired design a ppeals to th e you n ger fa sh ion m a rket, with ou t Freya fa llin g sh ort of it’s cla ssic ‘perfect fi t’ for fu ller bu st iden tity.
S/S 18
Exposed Negatives Range Plan Deco Swim Sports Luxe
Freya Swim Collection
Exposed Negatives Range Plan
Deco Swim Sports Luxe
Deco Swim Sports Luxe
Deco Swim Sports Luxe
Bandeau Mesh Top
High Waisted Knicker
Moulded Swimsuit
Exposed Negatives Range Plan
Deco Swim Sports Luxe Double
Deco Swim Sports Luxe
Deco Swim Sports Luxe
Strap Overlay Bikini
Oversized Mesh Dress
Bikini Brief
Exposed Negatives Deco Swim Sports Luxe
Freya Swim Collection
COntents:
Mood board/Colour Board
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Urban Nets
5-6
Fishnet Focus
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Range Plan
8-10