1.5 x
x
1 x
1 x
1 x
COLOURS
LOGO
AaBbic DiGgHh Imnop QrSeET TYPEFACE
Name Job Title
5 Grosvenor Gardens London SW1W 0BD United Kingdom T F M E
IMAGERY
+44 (0) 20 7233 5957 +44 (0) 20 7821 1748 17 +44 (0) 1234 567890 jo.barnard @questcollege.co.uk
PRINTING
WEB
BRAND GUIDELINES April 2018
OUR LOGOTYPE Using our corporate identity correctly and consistently is important.
Every time we use our logo, we send a message about the quality of our services, about the value we place on the school and ourselves.
• • • •
Keep safe area around the logo Logo minimum size: 10 mm The logo can be all white or all black The logo can appear on a colour or photo background • The crown can be used on its own • The crown can be used in trasparency as a background
• Do not stretch the logo • Do not reproduce in any other colour • Do not allow type or any other graphic element into safe area
1.5 x
x
1 x
1 x
Colour and all white-out version Minimum size = 12 mm
1 x
12 mm
White-out with gold crown version Minimum size = 15 mm
15 mm
Single colour version Minimum size = 15 mm
10 mm
Primary colours
OUR COLOURS
BLUE
ORANGE
DARK GREY
Print to match PMS 302 C CMYK C 100 M 74 Y 38 K 30
Print to match PMS 804 C CMYK C 0 M 43 Y 80 K 0
Print to match PMS 447 C CMYK C 70 M 60 Y 56 K 65
Digital HTML 003A5D RGB R 0 G 58 B 93
Digital HTML fda53c RGB R 253 G 165 B 60
Digital HTML 323233 RGB R 50 G 50 B 51
Complementary colours
Maintain a bold and modern visual identity.
Mix and match these colours in all their tints (lighter colours) to create the right feeling. Always use at least one of our primary colours. Avoid using more than 3 colors on the same page.
LIGHT BLUE
GRAIN
LIGHT GREY
Print to match PMS 545 C CMYK C 27 M8 Y7 K0
Print to match PMS Warm Gray 2 C CMYK C 18 M 18 Y 21 K 1
Print to match PMS Cool Gray 2 C CMYK C 23 M 17 Y 18 K 1
Digital HTML C5D9E7 RGB R 197 G 217 B 231
Digital HTML D7CEC7 RGB R 215 G 206 B 199
Digital HTML CDCDCD RGB R 205 G 205 B 205
Secondary colours
PURPLE
RED
GREEN
GOLD
TURQUOISE
Print to match PMS 668 C CMYK C 68 M 69 Y 25 K 8
Print to match PMS 7625 C CMYK C 5 M 80 Y 72 K 0
Print to match PMS 556 C CMYK C 63 M 12 Y 53 K 0
Print to match PMS 7406 C CMYK C 9 M 25 Y 93 K 1
Print to match PMS 325 C CMYK C 56 M 0 Y 25 K 0
Digital HTML 675782 RGB R 103 G 87 B 130
Digital HTML E24E42 RGB R 266 G 78 B 66
Digital HTML 66AB8C RGB R 102 G 171 B 140
Digital HTML eabc1a RGB R 234 G 188 B 26
Digital HTML 73C6C8 RGB R 115 G 198 B 200
Print PMS: Pantone Matching System CMYK: 4-colour process = Cyan, Magenta, Yellow, Black Digital HTML: web safe hexadecimal value RGB: Digital Red, Green, Blue values
OUR TYPEFACE Helvetica and Arial. Helvetica Neue should be used in all published material. Arial is to be used when creating documents that will be mainly displayed on screen.
Mix light and bold fonts to create a modern and dynamic look.
Helvetica
Arial
Helvetica Neue Thin
Arial Regular
Helvetica Neue Light
Arial Bold
Helvetica Neue Regular
Arial Black
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”© Helvetica Neue Medium
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”© Helvetica Neue Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”© Helvetica Neue 85 Heavy
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
LIVELY IMAGERY Images should be contemporary with a strong sense of colour and composition. A solid colour background will work well as a device to lay text over.
PRINTED MATERIAL
www.questcollege.co.uk info@questcollege.co.uk (+44) (0) 20 7233 5957
It makes our brand tangible.
Paired with our web presence, print media solidifies our brand identity, and readily engages consumers.
Name Job Title
Room 7 www.questcollege .co.uk
5 Grosvenor Garden s London SW1W 0BD United Kingdom
T +44 (0) 20 7233 5957 F +44 (0) 20 7821 1748 E info@questcollege.co.uk
â&#x20AC;˘
Name Job Title
5 Grosvenor Gardens London SW1W 0BD United Kingdom T F M E
www.questcollege .co.uk
5 Grosvenor Garden s London SW1W 0BD United Kingdom
T +44 (0) 20 7233 5957 F +44 (0) 20 7821 1748 E info@questcollege.co.uk
+44 (0) 20 7233 5957 +44 (0) 20 7821 1748 +44 (0) 1234 567890 jo.barnard @questcollege.co.uk
Quest Professional is a trading style of Quest Business Training Ltd Registered in England and Wales No. 549786 Registered ofĂ&#x17E;ce: 62 Wilson Street, London, EC2A 2BU
www.questcollege.co.uk
DIGITAL APPLICATION From our website to all social networks, our brand should be as consistent and considered online as it is everywhere else.