February 2017
Identity Guidelines About us
Our Logo
Colours
Fonts
Imagery
Digital
Prints
About us
Great design
LOVELY PLACE
Friendly professionalism
EFFECTIVE LEARNING
Meeting people, chatting Meeting English people
About us About us
What we are, want to be and want to be remembered for
GREAT SOCIALS
So organised!
So not like school
Full day programme but well paced
Challenging
LOTS TO DO
Teacher understood me and helped me
Dos
KEEP SAFE AREA AROUND THE LOGO
ü
ü
THE LOGO CAN APPEAR ON A COLOUR OR PHOTO BACKGROUND
ü
THE CROWN CAN BE USED ON ITS OWN
ü
THE CROWN CAN BE USED IN TRASPARENCY AS A BACKGROUND
1.5 x
x
1 x
1 x
ü
1 x
MINIMUM SIZE: 10 mm 10 mm
ü
THE LOGO CAN BE ALL WHITE OR ALL BLACK
Donts Logo
DO NOT STRETCH
In whichever way it is used, the logotype should be clear and with high contrast from its background.
DO NOT REPRODUCE IN ANY OTHER COLOUR
DO NOT ALLOW TYPE, OR ANY OTHER GRAPHICS INTO SAFE AREA.
Lore ipse
Map of Colours
Primary Colours Colours
gold
USE THIS COLOUR ONLY FOR THE CROWN
blue
trust order LOYALTY
CALM sincere success control RESPONSIBLE
Maintain a bold and modern visual identity.
Reliable integrity
confidence
Print to match PMS 138 C CMYK C 0 | M 50 | Y 100 | K 0
Print to match PMS 302 C CMYK C 100 | M 71 | Y 39 | K 34
Digital HTML DF7A00 RGB R 223 | G 122 | B 0
Digital HTML 003A5D RGB R 0 | G 58 | B 93
Mix and match these colours in all their tints (lighter colours) to create the right feeling. Always use at least one of our primary colours. Avoid using more than 3 colors on the same page.
PMS: Pantone Matching System CMYK: 4-colour process = Cyan, Magenta, Yellow, Black HTML: web safe hexadecimal value RGB: Digital Red, Green, Blue values
Complementary Colours
turquoise
yellow
orange
red
green
goals
FUN clarity
FRIENDLY
EXCITING
BALANCE
AMBITION
OPTIMISM
cheerful sociable
active energy
safety stable
SPIRIT
MODERN control OPEN aware
Energy happiness PLAYFUL fresh
DETERMINATION
ENGAGING
perspective
intellect active
Purpose
Learning
confidence instinct Impulse
M O T I V AT I O N spontaneity Warmth
passionate leader
BOLD
WILLPOWER
pioneering youthful
purple
positivity nature
Deep original Elegance
PRODUCTIVITY
creativity wealth
intelligence
INTUITION
Growth meaning
Receptiveness
WISDOME luxury
grey STABILITY security
authority maturity
NEUTRAL
SOLID balance
UNCONVENTIONAL
CALM
Experience
mediation
reliability
?? PROSPERITY traditional wealth valuable
ELEGANCE
Rich
Print to match PMS 321 C CMYK C 100 | M 12 | Y 42 | K 4
Print to match PMS 7405 C CMYK C 7 |M 16 | Y 100 | K 0
Print to match PMS 151 C CMYK C 0 | M 59 | Y 94 | K 0
Print to match PMS 187 C CMYK C 19 | M 100 | Y 77 | K 10
Print to match PMS 7723 C CMYK C 69 | M 0 | Y 69 | K 0
Print to match PMS 7672 C CMYK C 83 | M 82 | Y 14 | K 2
Print to match PMS 424 C CMYK C 53 |M 42 | Y 43 | K 27
Print to match PMS 5783 C CMYK C 39 | M 24 | Y 53 | K 6
Digital HTML 008996 RGB R 0 | G 137 | B 150
Digital HTML F4CD00 RGB R 244 | G 205 | B 0
Digital HTML FF8300 RGB R 255 | G 131 | B 0
Digital HTML B80D2E RGB R 184 | G 13 | B 46
Digital HTML 4db272 RGB R 77 | G 178 | B 114
Digital HTML 4E4084 RGB R 78 | G 64 | B 132
Digital HTML 717271 RGB R 113 | G 114 | B 113
Digital HTML A5A983 RGB R 165 | G 169 | B 131
AaBbCc DdEeFf1 GgHhIiJj KkLlMm NnOoPp QqRrSs3 TtUuVv7
Fonts
The primary brand typeface is Helvetica Neue, the secondary typeface is Arial. Helvetica Neue should be used in all published material. Arial is to be used when creating documents and presentations that rely on digital dynamic text – Word documents and PowerPoint presentations for example.
Helvetica Helvetica Neue Thin
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
Helvetica Neue Light
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
Helvetica Neue Regular
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
Helvetica Neue Medium
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
Helvetica Neue Bold
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
Helvetica Neue 85 Heavy
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
Arial Arial Regular
Arial Bold
Arial Black
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”© abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”© abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@•%&*()£\’<+>”©
Imagery
Images should be modern and contemporary with a strong sense of colour and composition. A solid colour background will work well as a device to lay text over.
Digital
Digital Application As the online world grows, Frances King brand grows with it. From our website to all social networks, our brand should be as consistent and considered online as it is everywhere else.
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Student Guide Long term students
1. Accommodation
2. Job Hunting in Dublin 3. Culture Shock
4. Visa Information
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Stationery Prints
+353 (0)1 486 6000
With Compliments
77 Gloucester Road London SW7 4SS United Kingdom
ElenaGardelli Gardelli Elena
Visual Design and Internal Visual Design and Internal Marketing Coordinator Marketing Coordinator
Gloucester Road 7777 Gloucester Road London SW7 4SS London SW7 4SS United Kingdom United Kingdom
T +44 (0)2078706533 E info@francesking.com www.francesking.com
www.franceking.com www.franceking.com
+44(0)20 7870 6501 T T+44(0)20 7870 6501 elena.gardelli@francesking.co.uk E Eelena.gardelli@francesking.co.uk
‘Frances King’ is trading style of Business Education Ltd. Registered in England and Wales No 737087 Accredited by the British Council
A member of Quality English
A member of IALC
Registered office:62 Wilson Street, London EC2A 2BU
A member of English UK
With Compliments
77 Gloucester Road London SW7 4SS United Kingdom T +44 (0)2078706533 E info@francesking.com www.francesking.com
‘Frances King’ is trading style of Business Education Ltd. Registered in England and Wales No 737087 Accredited by the British Council
A member of Quality English
A member of IALC
Registered office:62 Wilson Street, London EC2A 2BU
A member of English UK
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Frances King Leins
‘Frances King’ is trading style of Business Education Ltd. Registered in England and Wales No 737087 Registered office:62 Wilson Street, London EC2A Family Name: 2BU
St Stephen’s Green
A member of MEI
Quality English
Emergency number: +353 83 4502204 Website: www.francesking.com E-mail: dublin@francesking.com
Nationality:
Please carry this card at all times.
Printed Material
This is only a small part of what we print, but it’s to give you an idea of the general feel that all our printed material should have. Remember that this plays an important role in communicating the brand values to our students and stakeholders.
£19
£17
£18.50
WALES COAST & MOUNTAINS- 2 DAYS
£35
CAMBRIDGE
HORSE RIDING IN WALES- 2 DAYS AMSTERDAM & BRUGES COACH- 3 DAYS
Signage
Activity Programme
PARIS TOUR- 3 DAYS
BRIGHTON
£293
EDINBURGH & LOCH NESS 3 DAYS
From
PROMOTION CODE BOX TO GET DISCOUNT
SELECT YOUR TOUR GO TO WWW.LILADVENTURES.COM CLICK ON ENTER A PROMOTION CODE AND WRITE FK1
GO TO WWW.INTERNATIONALFRIENDS.CO.UK FILL THE FORM YOUR TOUR WRITE
LIL ADVENTURES TOUR
FK10 IN THE SELECT
INTERNATIONAL FRIENDS
STONEHENGE, BATH AND SECRET PLACES BELGIUM A DAY IN BRUGES
£65
CANTERBURY,WHITE CLIFFS & DOVER CASTLE
£69
£64
£74
go to www.theenglishbus.com click on “tours” select your tour write “FK13” in the voucher code box to get £10 discount THE ENGLISH BUS
£65
GO TO WWW.ANDERSONTOURS.CO.UK/?LINKID=FRANCESKING SEARCH YOU TOUR BY DATE, LOCATION OR TYPE OF TRIP BOOK ONLINE
ANDERSON TOURS
TOURS
5
They will focus on your specific needs such as: professional social skills / understanding different accents / using English in a business environment / CV and interview preparation / extra examination practice You can participate in exclusive One-to-One evening social events where you can practise speaking English over a drink or dinner in a relaxed atmosphere.
To have a look around please come up to 77 Gloucester Road and ask for Amanda, the One-to-One coordinator.
...YOU CAN APPLY FOR A STUDENT OYSTER CARD (if your course is at least 14 weeks) Please prepare the following: Student Number (on the front of your Student Card) Digital photo on your computer Credit/Debit Card Go to: www.tfl.gov.uk/tickets/ and follow the instructions.
Holborn Underground Station
Connect to: Student Connect to: Student Connect to: Student Friday 5th and 19th July Password: learning £8 with voucher Password: learning Password: learning Room Teachers’ /£10 without.
No access
10pm - 3am Cheap drinks witha Lost in London wristband!
Piccadilly Circus Underground Station
Friday 12th and 26th July £8 with voucher £15 without. 11pm - 6am
Enjoy your connection!
Victoria Underground Station
Enjoy your connection!
£21
£52
ISLE OF WIGHT BY COACH
£59
£64
Lessons are in a comfortable, friendly atmosphere, with experienced, professional and patient One-to-One teachers.
Frances King is happy to announce its partnership with South Kensington Fitness First. As a Frances King student you can now get fitter during your stay in London and get to know Londoners by going to You can purchase your membership at our partner gym in London. reception at 77 Gloucester Road. 1 week £25 Students should go to the gym and 6 weeks £65 speak to the Sales Team Leader. The 3 months £180 prices include joining free but does not 6 months £300 include towel rental.
Enjoy your connection!
INDIAN RESTAURANT
HAMPSTEAD WALK
GLOSSARY
Wednesday 30th October
Friday 1st November
William Thacker (Hugh Grant) lives a rather normal, uneventful life as a travel book shop owner in Notting Hill, London. One day, that all changes when the most famous actress in the world, Anna Scott (Julia Roberts), enters the store "undercover" to check out the store... Then on our Monday Walk visit some of the places seen in the film!
London has been the setting - and often the star - of films for over 100 years. The new London Film Museum in Covent Garden provides an outstanding location, displaying highlights of London’s screen history, and its vibrant present.
This superb permanent exhibition features a retrospective look at British music. BME was created to fill a gap in the UK Heritage sector for Rock and Pop Music. It contains musical artefacts and interactive experiences using digital technologies.
This big, metal plate is called a thali in India and is one of our favourite things to have at Masala Zone Restaurant. It contains one bowl of meat, fish or vegetable curry with 2 different vegetable dishes, a pulse dish, rice, a poppadom and some chutney.
Although Hampstead is not far from the centre of London, it feels a bit like a country village. For this reason many celebrities have chosen to buy a house here. Our teacher, Karen, will show you some great places and tell you the stories behind them.
Monday
Tuesday
Wednesday
MADAME TUSSAUDS
WINDSOR, STONEHENGE & SALISBURY
£54
FREE before 11pm with voucher / £5 after with voucher / £10 without 9pm - 3am FREE SALSA CLASSES 9.15pm-10pm DJs, Commercial, Pop, Latin, Hip hop.
...WE OFFER ONE TO ONE TUITION.
Highlights
BRITISH MUSIC EXPERIENCE
Friday 25th October
Amazing discounts on attraction tickets. Available at reception!
OXFORD, STRATFORD AND COTSWOLDS VILLAGES
Wednesday 3rd July
Head of Administration
£4
Monday 8th July
Leicester Square Underground Station
Kelly Harding
£13.50
PARTIES
LIGHTS, CAMERA, LONDON!
Thursday 24th October
17th & 21st October
7
th
Music Walk
8
See where famous pop and rock stars have left their mark on London. The Beatles, Rolling Stones, Lady Gaga all have a place in the capital’s music history. Meet the FK Leader downstairs,inside Bond Street Underground station (near the ticket machines) at 3.30pm. Free event
FREE before 10.30pm with voucher / £5 after with voucher / £10 without 9pm - 3am Cheap drinks all night!
B
NOTTING HILL FILM & WALK
£15.50
Enjoy your connection!
Terrace Toilets
£18
Connect to: Student Password: learning
Enjoy your connection!
Teachers’ Room
£15
Enjoy your connection! Room 1
£19
£179
Rooms 2 to 11
£30
OXFORD, COTSWOLDS, BATH, From LACOCK & STONEHENGE 2 DAYS
Connect to: Student Connect to: Student Password: learning Password: learning Common Students’ Area
Reception
OXFORD
GO TO WWW.INTERNATIONALFRIENDS.CO.UK TO FIND OUT ABOUT
4
£37
3
G
Activity Programme October
walk to 14th Canal Camden Town Enjoy this walk along the Regent’s Canal. See Little Venice, London Zoo and end up in exciting Camden Market! Meet the FK Leader inside Warwick Avenue Underground station at 3.30pm. Free event
21st
Notting Hill Walk
This area is one of the most interesting areas in London; See where the film Notting Hill was filmed. Join the group and discover a new part of London. Meet the FK leader at 3.30 inside Notting Hill Gate Underground station. Free event
28th
Harry Potter Walk
Join us as we trace the footsteps of the young wizard around the more mysterious streets of old London town! Meet the FK wizard leader inside Temple Underground station at 3.30pm. Free event
th
Pronunciation Workshop
Improve your accent! Learn some tips on how to sound more natural and discuss issues about spoken English. Feel more confident speaking and listening to real English. Meet the FK Leader in room 16 at Wetherby Gardens at 3.15pm Free event
15th
CV
Workshop
Come and find out how to write a good CV in English - it could help you to find a job! Meet the FK Leader in the Study Centre at Wetherby Gardens at 3.30pm. Free event
22nd
Brompton Cemetery Walk
Take a guided walk through the atmospheric cemetery which is famous for its Gothic monuments and is often used for film sets and photo shoots. Meet the FK Leader at Wetherby Gardens at 3.15pm. Free event
29th
The Old Bailey Visit
We sit in the Public Gallery of the famous Old Bailey criminal court. Meet the FK Leader inside St Paul's Underground Station at 2pm. Free event.
Entrance subject to capacity. Please note that drinks, anything electronic, big bags, cameras & mobiles CANNOT be taken in.
9
th
Thursday
Iranian Restaurant
Try some of the Persian delights on offer at a great, authentic Iranian restaurant. ‘Alounak’ is reasonably priced and high quality. ’the best kebabs in London?’’ Meet the FK Leader outside 77 Gloucester Road at 6.30pm. Bring your own wine/beer. £12 approx.
16th Fish andChips Join us at the Golden Hind, London’s ‘best provider of the national dish’. Their fried haddock and chips are highly recommended. Meet the FK Leader downstairs, inside Bond Street Underground station (near the ticket machines) at 6.30pm. £12 approx
23rd
Turkish Restaurant
The amazing food and real Turkish atmosphere combine with a reasonable price to make a meal with friends at the famous “Galipoli” restaurant a must! Meet the FK Leader inside Angel Underground station at 6.30pm. Mixed meze 16 dish extravaganza only £12.50
30th
Indian Restaurant
Join us for a trip to Masala Zone for a fun, quality, reasonably priced meal in a Soho restaurant. Discover new tastes and flavours. Meet the FK Leader at 6.30pm inside Leicester Square Underground station. £14 approx.
10
th
Museum
This truly iconic building houses a vast collection of art you will have seen in many guide books: the Rossetta Stone, and Canova’s ‘The Three Graces’ to name but two. Meet the FK Leader outside Russell Square Underground Station at 3.30pm. Free admission
17th
Film Club
Meet the FK leader in room 17 at Wetherby Gardens at 3.15pm Free event
Light, Camera, London!
The new London Film Museum in Covent Garden provides an outstanding location, displaying highlights of London’s screen history, and its vibrant present. Meet the FK Leader inside Temple Underground Station at 3.30pm. Free event
31st
11
th
Soho Classic Pub Tour
Join us for a tour of 4 classic pubs in Soho. From lavishly decorated Victorian extravaganzas to charming street corner ‘locals’. Meet the FK Leader outside 77 Gloucester Road at 4.15pm. Over 18s only. Bring drinks money
25th
British Music Experience
With over 3,000 images, 600 video clips, 3,000 artist videos and over 600 items of artist and music memorabilia, the British Music Experience is a must see for any music fan. Meet the FK Leader inside Westminster Underground station at 3.30pm. £8.00 for students
Live Jazz Night
Join us as we enjoy some live jazz at the Effra Hall pub. Drums, double bass, sax, trumpet, electric guitar. From 9.00pm Meet the FK Leader inside Brixton Underground station at 8.30pm. Good bar food. Over 18s only. Bring drinks money
Local Pub Time
Join us for a drink and a chat in our local pubs: The Stanhope Arms and The Hereford Arms. Learn how to order at the bar like an expert! Meet the FK Leader outside 77 Gloucester Road at 4.15pm. Sorry, over 18 only. Bring drinks money.
18th
“Notting Hill” Come and see this classic British romantic comedy. Bring popcorn!
24th
Sat/Sunday
Friday
British
1st
undercover (adj) working secretly using a false appearance to get information check out (v) examine retrospective (adj) looking back on the past heritage (n, uncountable) valued objects and qualities such as cultural traditions, unspoiled countryside, and historic buildings artefacts (n) handmade objects pulse (n) general word for beans, lentils etc. poppadom (n) a large Indian crisp eaten as a starter chutney (n) something to eat with a poppadom made with fruit, vinegar etc.
Hampstead Walk
Hampstead is known for its intellectual, liberal, artistic, musical and literary association..It has some of the most beautiful buildings in the London area. Meet the FK Leader in Hampstead Underground station at 3.30pm. Free event
Sat
12th
Richmond Day Trip
See The Green, The River Thames and the deer in Richmond Park. Meet the FK Leader at Earls Court Underground station (Earls Court Road entrance) at 10.30am Pay for travel to Zone 4 & £10 for pub lunch Sun
20 th
East London Markets
These markets are the most interesting in East London. Plants, pots, bikes, clothes and antiques are all there at Brick Lane. Live music, great ethnic food. Meet the FK Leader inside Liverpool Street Train Station near platform 1 at 11.00am. Free event Sat
26th
Houses of Parliament Tour
See the mother of all parliaments on this amazing tour inside the Palace of Westminster. The tour starts at 10.45 am Meet the FK Leader inside Westminster Underground station at 10 am sharp. Please pay at Reception £13 Sat
2nd
Brighton Day Trip
Visit the Lanes, the medieval fishing quarter and enjoy a walk around the oldest seaside resort in Europe. Meet the FK Leaders inside London Bridge station (near platform 5) at 10am. £5-£7 only!
October activities
Activity Programme Friday Football in the Park July 2013
Meet up with other students to play a friendly game of football. All levels and all students are welcome. To get a football and a map showing a good place to play go to Reception, Gloucester Road at 3.15pm every Friday -or every other afternoon of the week!
November activities
You can call the activity programme phone number: 07584487962 The leader will wait 15 minutes.
Morning Sightseeing and Coffee Please note that dates and meeting points vary every week. See posters on the noticeboards for more information or ask at Client Services Office.
BOOK ACTIVITIES AT RECEPTION!
Limited numbers please book early
Weâ&#x20AC;&#x2122;ll get you speaking English