DIESEL 2011 womens F/W

DIESEL FW’11 DENIM GUIDE F r o m t h e Fe m a l e C i t i z e n s o f D i e s e l I s l a n d

DIESEL FW’11 FEMALE DENIM GUIDE

THE LAND OF PERFECT DENIM When the pioneers first arrived on Diesel Island they set about writing a new constitution, and choosing their perfect denim.

This is their story.

It’s a story of ambition, heartache, love, determination, courage and new treatments.

Stapphy 884J

Constitutional rule number 2

IF RULES WERE WRITTEN, THEY CAN ALSO BE UNWRITTEN. WHEN YOU WERE A KID, THE NEXT DOOR NEIGHBOUR TOLD YOU OFF FOR STEALING HER ORANGES. ON THE ISLAND, THIS IS CALLED “HARVESTING” AND IS STRONGLY ENCOURAGED. CHOOSE STAPPHY 884J JEANS F O R T H E J U I C I E S T R E S U LT.

Matic K2 882Q

Matic K2 882Q

Constitutional rule number 9

THE BEST PART OF LEARNING FROM MISTAKES IS HAVING MADE THEM. CLIMBING TREES IS FUN. BUT THEN, OF COURSE, YOU HAVE TO GET BACK DOWN AGAIN. THANKS TO MATIC K2 882Q UNIQUE STRETCH FABRIC, YOU CAN CONTORT YOUR LIMBS INTO ANY POSITION NECESSARY.

Matic K2 882Q

Chinelle 883F

Constitutional rule number 7

TROUBLEMAKERS SHOULDN’T BE SENT TO JAIL,BUT TO ART SCHOOL. MIRANDA HATES PAPIER MACHÉ, WHICH IS WHY SHE’S RUN AWAY FROM CLASS IN HER CHINELLE 883F JEANS. SHE WAS SENTENCED TO THREE DAYS ART LABOUR AFTER ASKING: “BUT DON’T YOU GUYS MISS SUPERMARKETS?”

Chinelle 883F

Xerox 884N

Constitutional rule number 4

EXPERIENCE ONLY TELLS US HOW THINGS WERE DONE IN T H E PA S T. THERE ARE MANY WAYS OF BUILDING A ROPE LADDER. THIS IS HOW THEY DO IT ON DIESEL ISLAND. IT’S CERTAINLY A BONDING EXPERIENCE WITH XEROZ 884N.

Constitutional rule number 11

WE WILL A S K N O T W H Y, BUT WHY NOT? ON THE ISLAND, W E A LWAY S TA K E A DVA N TA G E O F LOW H A N G I N G F RU I T. WE’RE SURE IT’S PERFECTLY SAFE. OH YES. PERFECTLY SAFE. JUST DON’T GET STAINS ON THOSE SCRUMPTIOUS MATIC-K2 882Z JEANS.

Matic K2 882Z

Matic K2 882Z

Jegonfire 881G

Constitutional rule number 8

NO-ONE SHOULD BE PERSECUTED FOR THEIR IDEAS. PEOPLE WITH NO IDEAS, HOWEVER, SHOULD BE. A NEW RELIGION FOR A NEW CIVILIZATION? WHY NOT? AS YOU CAN SEE, IT CLEARLY HAS PAGAN ELEMENTS. OR MAYBE CARMEN IS JUST FEELING HORNY. GIVEN HER SKIN-TIGHT JEGONFIRE 881G JEANS, WE’RE NOT SURPRISED.

Constitutional rule number 6

STUPIDITY IS THE ULTIMATE FORM OF FREEDOM FROM WHAT OTHER PEOPLE MAY THINK.

Tintsie_NE 884U

IF FISH TURN YOU ON WHILE YOU WEAR YOUR TINTSIE 884U JOGGJEANS, WE’RE NOT GOING TO CRITICISE. SALVADOR DALI FELT THE SAME WAY. BUT PLE ASE RETURN YOUR AQUATIC PAL TO HIS HOME WHEN YOU’RE DONE CELEBRATING HIS SC ALY BE AUT Y.

Tintsie_NE HQK

Constitutional rule number 1

WHY BE REALISTIC WHEN REALITY CAN BE CHANGED?

Fayza 67W

ABIGAIL HAD ALWAYS DRE AMED OF KEEPING A GOAT AS A PET. THIS WAS FROWNED UPON IN CHELSE A. ON THE ISL AND, SHE ADOPTED BILLY. NOTE HOW HIS WOOLLY COAT PERFECTLY COMPLEMENTS HER FAYZA 67V JE ANS.

Fayza 67W

Fayza 67W

Cherick 884I

Constitutional rule number 10

EVERYTHING THAT EXISTS WAS ONCE IMAGINED. ABORIGINALS ARE FAMOUS FOR SINGING THE LANDSCAPE INTO BEING. HERE, A BRAVE PIONEER IS GOING TO MAP THE ISLAND’S TERRAIN THE HARD WAY –BY BICYCLE. AT LEAST WITH HER CHERICK 884I SHE’S DRESSED APPROPRIATELY.

Constitutional rule number 3

UNLEARNING IS AS IMPORTANT AS LEARNING. AS A CHILD, WE LEARNED TO WEAR SWIMMING COSTUMES IN THE SEA AND COOL CLOTHES OUT OF IT. THE ISL ANDERS REVERSED THESE RULES. AS IF THEIR MATIC 881P JEANS DIDN’T FIT SNUGLY ENOUGH ALRE ADY.

Livy 8QY

Matic 881P

Constitutional rule number 5

DIESEL ISLAND AMBASSADORS WILL TAKE STUPID TO THE WORLD.

HAVING COMPLETED THEIR CONSTITUTION, THE ISLANDERS ROLLED IT UP AND TUCKED IT INTO A BOT TLE, WHICH IN TIME-HONOURED FASHION THEY CONSIGNED TO THE WAVES. WHO NEEDS RULES, ANYWAY?

Matic k2 880B

THE DIESEL GUIDE TO WILD DENIM. Every Diesel denim has a distinct look and feel.

To help us spot the rarest, here’s an identity card for each breed, in their natural environment.

Be brave. Go carefully out there.

LIVIER

ROLO I

JEGGING SUPER SLIM

JEGG ING SUPE R SL IM

This is a clean yet distinctive traditional jegging with stitched front pockets and super-slim fit. The breed is notable for its combination of very long and slim legs and advanced comfort. It’s super soft, while the stitched front pockets reduce hip volume.

SHOWN IN WASH 882Z

SE

Don’t be (med fooled by iu t tradit m high) he regula waist r the v ional bac and k ery t poc new breed ight leg g kets – ives a dis The this t your long and inctive po slim body is c a ut lif e. lengt nd em ts h of p h a the le sizes if you g th ’re w earin – especiall e Goes g hig y with every h heels. thing .

SKINNY SUPER SLIM The super-slim fitted leg, rounded back pocket and pl eats on the yoke not only prov ide the perfect re ar, but show off long and skin ny legs.

This breed ca n often be se en perched on ba r stools in sophisticated surroundings .

SHOWN IN WA SH 8QY

SHOW

N IN WASH

LIVY

LOWASIS

SKINNY SUPER SLIM

The back kn among the dis ee pleats are tin of this fashion ctive elements along with the able creature, low waist, tight super slim fit, micro pop-u hem and new It’s a more tre p fifth pocket. sophisticated ndy legging with back The vertical sti construction. tching and revised back po and shape the ckets emphasize leg , providing an elegantly elong ated silhouette .

882M SHOWN IN WASH 883L

JEGONFIR

JEGGING SUPER SL IM

E

The jeggin g has evol ved into the Jegonfi re! Its supe r stretch fabric mea ns it can be worn all day or nigh t. The eyecatc biker insp iration form hing traditional is a jegg stitching de ing fit with knee tails, recogn patch pock izable ets and sm art fake front pock et s to av oid additional volume on the hip.

Small push ed-up back pockets.

SHOWN IN WASH 881G

STRECHIC JEGGING SUPER SLIM

Even from a distan ce you’ll admire this unusu al shape: a super slim fit wit h a low crotch for a trend y boyfriend look with super ski nny legs.

Innovative and fem inine.

HI-VY SKINNY SUPER SLIM There’s no po ison ivy on ou r island – but you may spot the Hi-Vy. Just wa tch out for its advanced late ral stitching and super-slim hi gh waist. Un til recently, the high waist wa s thought to be extinct, but it is now out of da nger and thriv ing in trendy co mmunities.

MATIC

SKINNY SUPER SLIM

Easy to spot this iconic Di esel style with its curved yoke and small ba ck pockets.

One particula r characteris tic is the unique po p-up fifth po cket.

The high belt construction fits snugly on th e hips, while the position of th e back pocket s gives wearer s a particula rly attractive re ar.

Slim, gazelle -like legs.

SHOWN IN WA SH 881P

SHOWN IN WASH 8QY

SHOWN IN WAS H 883B

MATIC-K2 SKINNY SLIM Unmistakeably Diesel, this sophisticated creature has a curved yoke and small back pockets, as well as a remarkable ankle-length cut that dist inguishes it from the Matic. Othe r features include the pop-up fifth pocket, double layered hem and high belt construction. This help s to contain the hips while the yoke and the back pockets shape the rear for a push up effect. Note the identifying slashed patch on the leg.

CLUSHY

NEVY SKINNY SLIM You may be on an island, but don’t confuse the Nevy with the navy. In fact, this lowwaist slim fit creature looks more like a biker, with its slim crossover belt. Note also the bigger work wear back pockets, providing a slimming effect at the rear. Once again, slim legs are ideal for running from – or towards – predators.

SKINNY SLIM

The specia l coin pock et one distin guishing fe is just at this intrig uing creatu ure of re include th e zipper ba . Others ck pockets, cinch back and sophis stitching. ticated The lower back pock draw atte ets ntion to th e zipped pockets w hile makin g the waist look exotic ally slende The slim ef r. fect is enha nced by arrow stitches.

SHOWN IN WASH 67V

SHOWN IN WASH 880B

SHOWN IN WASH 884H

LETZIA

SKINNY SLIM

This unusua l breed can be spotted by a zip OR a slit on its tight, ankle-length hem. Note also the high waist, slim fit, adva nced leg and hip stitching an d the micro pop-up fifth pocket . Letzia combines fa shion with comfort thanks to its super stretc h fabric and high wa ist. The adva nced stitching co nfers a slim mer shape to th e legs.

SHOWN IN WASH 8QX

CHERICK

SKINNY SLIM

The low waist on this bree d will make wearers and watchers grow l with pleasure. De nim hunters will easily recognize th e slim cross-o ver belt with double closure and the saucy V cut above th e tail region.

The shaped calf and slit on the hem add to the sexy biker vi be, while the small back pockets prov ide a push-u p effect.

Suitable for skinny body types.

HUSHY SKINNY SLIM Ankle-length slim fit, recognizable patch pockets and advanced stitching for a distinctive Diesel look. Often seen worn inside boots. Small back pockets shape the rear and provide a push-up effect, while advanced stitching on the hip makes slim legs look even slimmer.

CULTUREBELT SKINNY REGULAR SLIM The new micro pop-up fifth pocket is a distinguishing feature of this highly feminine variety. Regular slim fit, tapered leg, double button opening, advanced belt construction with small and big loops: the pretty details just go on and on. It’s the perfect jean for elongating the leg and flattering the natural curves of the body.

SHOWN IN WASH 882P

SHOWN IN WA SH 884I

SHOWN IN WASH 880Z

LOWKY

STRAIGHT REGULAR SL

IM

This highly covetable breed is notable for its rich, in novative yoke constr uction and fit leg, as w regular el zigzag stitc l as the distinctive hes on the waistband These mai . ntain the origin shape. The special curv al hip and small, ed yoke square back give a perf pockets ec With a com t shape to the back. fortable le g, this is fo people who r love traditi onal jeans.

SHOWN IN WASH 74N

LOWETTE STRAIGHT REGULAR SLIM This breed may have a regular slim fit leg and a traditional feminine denim look, but it is easy to track down thanks to its remarkable 360° yoke construction, combined with small pockets for a push up effect. Approachable without being tame.

SHOWN IN WASH 880C

RONHALLE LHELA

STRAIGHT REGULAR SL

IM

You’ll be ri vete of this high d by the rear end ly evolved species, with its sp ecial back pocket constructi on – which reduces volume – an d distinctiv e rivet markings in varied sh Overall, it’s apes. a regular slim and comfortab le fit for th ose who enjoy artist ic touches.

SHOWN IN WASH 8QY

STRAIGHT REGULAR SLIM A new, traditional yet highly evolved breed of denim, with super feminine embellishments. Note the design details on front and back pockets. New regular slim fit, straight yoke construction, regular waist and shaped belt, detailed stitching. Combining femininity and comfort, it’s a design that could only appeal to the female of the species.

SHOWN IN WASH 881S

XEROZ STRAIGHT REGULAR SLIM There’s no copying the Xeroz, with its unique waist - higher in the back, lower in the front –and subtly tapered leg? Suitable for curvy figures, it’s both comfortable and flattering, with a special back pocket, waistband and yoke construction that is tight on the hips yet comfortable on the leg.

A breed worth chasing.

SHOWN IN WASH 884N

LOUVELY BOOTCUT SLIM It’s hard to miss this unusual flare in the wild, especially thanks to its advanced front stitching, small back pockets and yoke that combines with a high waistband construction from a perfect rear view.

A treat for skinny legs.

SHOWN IN WASH 883E

CHEROC

BOOTCU T REGULA R SLIM

K

This curv y can be sp specimen otted than ks to its hig h waistba nd construct ion – per fectly shaping th triple-butt e hips – on openin g and boot cut leg.

SHOWN IN WASH 8W 7

RONHOIR BOOTCUT REGULAR A regular small bootcut with rich pocket stitching details, this charming breed combines comfort with femininity.

See for instance how the front and back pocket construction, with its skilled use of rivets, compacts the rear.

SHOWN IN WASH 881K

STAPPHY CHINELLE BOYFRIEND REGULAR SLIM A chino for “elle” – that’s “her” to you and moi. Jeans for girls who love denim and don’t want to give them up even when they’re looking for a more sophisticated and tailored pant. Low waist, regular slim fit and tapered look, with long back pleats that become a neat yoke construction. The waistband is wide and comfy at the back and thinner and chicer in front, with a sexy V cut detail on the back waistband.

BOYFRIEND REGULAR Another example of the boyfriend species, with a low crotch, drop-down back pockets, advanced front stitchin g. Some wearers like to roll up the legs as if wading in the trop ical shallows. The advanced stitching on the hips provide a slim body shape, while the uncons tructed waistband ensures ease of movement.

SHOWN IN WASH 884J

SHOWN IN WASH 883F

FAYZA BOYFRIEN D RELAXED This sophistic a true mas ated creature is cultivation. terpiece of denim pleats and st Note the complex itches, which across the move the hem forleg to the back of a ba na na -shaped silhouette crotch. A diand daringly low is a metal st stinctive marking The overal ar rivet on the fly. and cool boyfl effect is a strong rien make you fed look that will of the urbanel queen jungle.

SHOWN IN WA SH 67W

TINTSIE BOYFRIEND RELAXED Evolved from the world of workwear, this species displays an innovative super low crotch, hammer pockets and advanced hip stitching.

A blend of feminine, boyfriend and workwear, it is cool and slimming, with easily rolled bottoms.

SHOWN IN WASH 882N

THE WASHES If you don’t know your denim, it simply won’t wash.

So take a close look at this not-so-secret information to find out what your jeans go through before you get hold of them.

ENCRYPTED MESSAGE SPELLED IN THE SAND:

YOUR CONSTITUTION SUCKS!

ESSENTIALS

SHIN Y CHIC

DI V INELY ST R ETCH

T H E S E W A S H E S A R E D I E S E L’ S I N T E R P R E T A T I O N O F T I M E L E S S C L A S S I C S Y O U ’ L L W A N T T O W E A R E V E R Y D A Y. THE Y COV ER M A N Y ST Y LES OF DE NIM FROM CLE A N TO T R E AT ED, MOST OF THEM W ITH A SOFT TOUCH.

SUPER ST R ETCH Y ET SOFT FA BR ICS A R E COMBINED W ITH SPECI A L FEMININE TRE ATMENTS SUCH AS SHIN Y COATINGS A ND RICH EMBELLISHMENT LIK E SEQUINS A ND CH A I NS. IDE A L FOR PA RT IE S A ND OT HER MOME N TS W HE N YOU FEEL “ON SHOW ”.

A R E VOLU T ION I N DIE SE L DE NI M E X PERT ISE: T HE I N T RODUC T ION OF A N I NCR E DIBLY I NNOVAT I V E FA M I LY OF SU PE R- S T R E TCH WA SHE S, T R E AT E D W I T H OU R U T MO S T PA S SION. S OF T T OUCH IS C OM BI N E D W I T H ST RONG T R E ATME N TS T H AT A R E PER FECT LY IN TUNE W I T H T HE DIESEL DNA, FROM E XCLUSI V E CLOUDY EFFECTS T O S P E C I A L F A D I N G T E C H N I Q U E S . T H E I R P E D I G R E E I S C O N F I R M E D W I T H A D E D I C A T E D T A G O N T H E B A C K P O C K E T. T HE SE PRODUC T S D ON’ T S T R E S S SK I N OR L E AV E A N Y M A R K S: T HE Y C A N BE WOR N A L L DAY LONG.

8 81 K

884N

T he 8 81K treatment is a super stretch fabric in dark blue colour cast. Designed not to fade, the wa s h’s a p p e a l h a s b e e n e n h a n c e d by a softening bath. Note the shiny chocolate colour tone and copper Lurex stitching details.

8 81S T he 8 81S is an or ig inal stretch denim base that has been stonewashed. The next step is a rarer golden spray that makes the indigo fade without damaging the fabric. The super soft touch has been created by a special softening bath.

8 8 4 N “ T H E S H I N Y S T E E L”: S u p e r S t r e t c h black denim base exposed to a whiskering process, manual abrasions and break ings and then the golden treatment that fades out the garment in specific areas. But the most important phase is the shiny finish: shiny glue is sprayed all over the horizontally positioned denim, which is then pressed.

8 81 P

880B

8 8 1 P “ W H I T E R A I N ”: S u p e r s t r e t c h f a b r i c , i n d igo m i xe d w it h g r e y/g r e e n c olou r. T he treatment is based on 2 main steps: White Spot: each pant is treated manually to randomly fade out the indigo. White Rain: Machine treatment delivers a yellowish dirty rain effect as residual water dries on the garment. The final result is a complex masterpiece which takes an entire day of work!

8 8 0 B “ C H A I N L U X ”: S h i n y b l u e p l e a t e d f a b r i c c o m b i n e d with manual yellow pigment sponging on the garment gives this beautiful colour shade. The look has been enriched by manual break ings and darns. Note the hem, which features a special cut patch. The pants are bound with clips in order to leave only part of the denim exposed to the treatment. The covered and unexposed parts remain of a more intense and visibly different t one of blu e , r et a i n i ng t he “u s e d” a nd “a ge d” lo ok .

68K 882P 8 82P (A K A “H AU T E C HO C OL AT E”) i s t he most representative of the family in terms of innovation. The key to the final aspect of this wash is the fabric, totally n e w t o t h e m a r k e t . It ’s a s u p e r s t r e t c h indigo denim in shiny brown. Starting from that base the fabric has been treated with a golden sprayed application that gently fades the garment into different shades of colour: bright blue, white and copper/ brown.

883L 883L is one of the softer washes that b e l o n g t o t h e E s s e n t i a l f a m i l y. I t ’ s a dark indigo base with f lat finishing.

The jeans have been stonewashed and slightly manual abraded. The garment goes through the whiskering process and a golden spray treatment fades out the colour for a worn out look.

6 8 K “ S H I N Y L E A T H E R ”: S u p e r stretch denim base with leather finishing. The leather aspect is achieved via a special black or brown coating applied to denim fabric. The final look is an illusion of a light, super-stretchy leather pant!

884I

67 W “ W H I T E F R O S T ”: S u p e r d a r k i n d i g o b a s e t r e a t e d i n 3 s t e p s . T h e first is the Spark s & Dye wash: The denim is washed together with a c o l o u r t h a t h i t s t h e p a n t r a n d o m l y. T h e d e n i m i s w a s h e d a g a i n a n d cleaned to fix the final effect. Next, a strong all over golden treatment brings out focused areas for a worn-out look, without damaging the fabric. The Frost Effect is a new technique based on the u s e o f a g o l d e n b r u s h t o c r e a t e c i r c l e s o n t h e g a r m e n t . F i n a l l y, t h e Bleach Treatment makes denim jeans fade thank to special liquid that attack s and fades the colours in fabrics to obtain a whitening effect. It provides an excellent contrast effect w ith stitching.

8 8 4 I “ T H E G O L D E N C L O U D ”: A 1 0 0 % i n d i g o d e n i m i s o v e r d y e d b l u e f o r i n c r e a s e d i n t e n s i t y. A f t e r t h i s t h e garment goes through a Resin Bath to fix definitively the indigo color and achieve a deeper colour tone, thus resulting in a more compact fabric. The next step is the CLOU DY GOL DEN treatment, using a liquid product sprayed with a special gun, delivering various cloudy shades. The dirty effect visible on the garment is a natural after effect that is considered an additional vintage feature.

882Z

883E 883E: Stretch fabric, original pure dark indigo base. The garment gets its deep blue colour thank s to the blue overdyed and all over resin treatment. The 3D whiskering process is painstak ing carried out by hand.

67 W

8 8 2 Z “ T H E B L A C K A P P L E ”: S u p e r stretch dark grey denim base, manually brushed to fade out the fabric colour and obtain a natural used/worn effect. The next steps are the sparks and dye and apple t r e at m e nt s d e s c r i b e d e a rl ie r.

8QX

882Q

8 81G

8 Q X “ D R O P S O F L I G H T ”: S u p e r s t r e t c h i n d i g o petrol treated with a special technique ca l le d Bu l let Wa sh.

This involves placing a small selection of jeans placed in the washing machine and “shooting” a chemical product at them. T he indigo tends to fade where the “bullets” hit the item for a dramatic visual effect.

8 8 2 Q “ T H E O V E R D Y E D C L O U D ”: T h e s t r e t c h g r e e n indigo denim goes through a special treatment called 80s M A RBLE BLEACH which makes denim fade into marble-like shades. In this style t h e r e’s a fo c u s o n t h e h e m w h e r e a PR I N T E D PAT C H i s m a nu a l ly a p pl ie d a n d d e s t r oye d by bleach. A fter this phase the garment is completely plunged into a mix of petrol green dye and softener to obtain a soft touch.

8 8 1 G “ V I B R A N T L I Q U O R I C E ”: S u p e r s t r e t c h black denim is just the starting point. The f i r st pha s e i s t he Tot a l Blea ch, u s e d t o ma ke denim jeans fade. In this particular case the process has been applied twice to tied up denim, tighter on hems. Next, the all over Golden Treatment: a manual treatment with a s p o n g e , s p r a y o r b r u s h . F i n a l l y, s o f t e n e r g i v e s the fabric a divine hand feel

www.diesel.com