Advertising students team up with local businesses

By kAtE Hill Staff Writer

This spring semester, students in Cazenovia College’s advertising class were challenged to develop real-world ad campaigns for local businesses.

Eight students and eight downtown businesses teamed up to complete what Adjunct Instructor Kevin Mann titled “The Project.”

According to Mann, he selected the participating businesses, and each student picked their client out of a hat.

Otis + Matilda New York was paired with Noah Weaver, H. Grey Supply Co. with Taryn Kleaka, J.S. Hight & Sons Fine Wines & Spirits with Samuel Goldman, Matthew’s Salon Spa with Savanna Elliott, 20|EAST with Isabella Seidenfuss, Lavender Blue with Cyan Seibel, The Brewster Inn with Andrew Hansen, and Eye Love Optical Boutique with Kaitlyn White.

Apart from serving as a student learning experience, The Project was aimed at helping each participating business to showcase its unique story and expand its reach within the local community and beyond. The students’ ideas were intended to inspire their clients and provide a foundation for future marketing tactics ranging from social media activity and website updates, to print media, brochures, posters, and catalogs of products and services.

The project kicked off on March 28 with a two-hour input and briefing session, during which the students met the local business owners, familiarized themselves with the brands, and began brainstorming ideas.

The students dedicated the next couple of weeks both in and outside of class to crafting their advertising concepts.

According to Mann, the students were encouraged to visit their assigned businesses on their own time to speak with the owner(s), get to know their offerings and potential marketing challenges, and take photos.

Each student developed a client profile, a campaign theme, and multiple advertising concepts.

The students delivered their final presentations to their clients on April 13 in Cazenovia College’s Reisman Hall.

The first to present was Weaver, who revealed his designs for Otis + Matilda New York, a men’s and women’s footwear, accessories, and home boutique.

In two of his ads, Weaver borrowed the “+” from the business’s name to combine images of different products that might be purchased together.

“You can get a nice pair of shoes, why not get a nice handbag to go with it?” Weaver said.

Using the same idea, he also used the “+” to tie together

Students l Page 14

Submitted photoS

On April 13, Cazenovia College students in Adjunct instructor kevin Mann’s advertising class presented their real-world ad campaigns for local businesses. Eight students and eight downtown businesses teamed up to complete what Mann titled “the Project.”

Because the incidents occurred in both Madison and Onondaga counties, the New York State Police is acting as the lead agency on the investigation.

The April 21 incidents occurred following a limited number of similar events earlier that month.

During the week of April 10, reports were made of antisemitic propaganda being tossed onto about three private properties in Cazenovia. The incidents, which all occurred outside of the village, were not within the Cazenovia Police Department’s jurisdiction to investigate.

The village board and Cazenovia Town Board condemned the acts of hate and intolerance in an April 13 joint letter to the editor of the Cazenovia Republican.

During his May 1 update, Wheeler said the village police are continuing to collaborate with the state police and the other impacted communities. He also encouraged the public to dial 911 if they witness a hate incident.

“When you have a situation like that, if you see something that looks wrong, looks out of place, please call 911,” he said. “People, I think, are afraid to call 911 unless there is something on fire or [something like that], but if it looks wrong, call 911. The dispatcher can make a decision about how to deploy those resources, but the ability to get witnesses and gather evidence is sometimes very fleeting, so if you see something, say something. That will be really helpful to us. As we and the town indicated, this is absolutely contrary to our community values, and we do not want these kinds of things happening here, and we would like to put a stop to it, but we need the public’s help to do that.”

Hayes reported that there was a total of approximately 220 incidents in Madison and Onondaga Counties on April 21. The majority were reported in Madison County.

“It seems to sort of be random,” said Wheeler. “It doesn’t seem to be a pattern. It doesn’t seem to be targeting Jewish residents. . . It was kind of a shotgun pattern around different communities around Central New York. . . It’s just not anything that anyone wants to wake up and find on their front lawn or in their driveway.”

Hayes also remarked that he believes that although the distributed messages advocate for a specific group, the recent antisemitic incidents were the work of an individual, not an organization.

“Investigators have contacted the individual that was named in that flyer,” Hayes said. “He, himself, has put out that this is unsanctioned activity [and that the organization does] not support this individual and they do not support his activities.”

Wheeler added that the evidence does not seem to suggest that the incidents are part of a broader effort to establish that kind of an organization locally.

“This seems to be a lone wolf-type activity using materials from a group that, I think, is headquartered in Indiana,” he said. “. . . Being very clear about what our community standards are and what is acceptable and what is not acceptable is good because that helps [keep Cazenovia from being] fertile ground for those kinds of ideas to take root.”

Wheeler concluded the discussion by stating that these types of hate incidents are not unique to Madison and Onondaga Counties or to Central New York.

“It’s, unfortunately, a nationwide phenomenon,” he said. “It’s a tiny minority of people, but even a tiny minority is too many with this kind of message.”

Following the meeting, Hayes stated that the New York State Police have identified a person of interest in the case and are interviewing that individual.

Post-Cazenovia College planning

Wheeler provided a brief update on the community’s ongoVillage l Page 11 deborah kenn, 67

Served as a Nelson town board member

Deborah “Orah” Kenn, 67, of Nelson, died at home in the presence of family and friends on April 20, 2023, after a courageous seven-year journey with leukemia. Born in New York City and raised in Fort Lee, N.J., she spent her adult life in Syracuse and Nelson. She obtained a bachelor’s degree from Eisenhower Col-

Obituaries

lege and a JD law degree from SUNY Buffalo. Initially practicing environmental and animal rights law in NYC, she then worked in poverty law with Legal Services in Syracuse. Subsequently, Deborah was employed at Syracuse University starting in 1989, initially as a law professor to direct the Community Develop Law Clinic. She was then appointed as Director of Clinical Legal Education Office, and most recently served as Associate Dean of Clinical

Years Ago in History

By Cindy BEll tOBEy

40 years Ago – May 4, 1983

Prudence Burg Hubbard gives a frog a and Experiential Education at the Law School. She also led three student trips to South Africa to study the post-Apartheid legal system in that country. Throughout her legal and academic career, Deborah was a passionate advocate for social, environmental and economic justice, for animal rights, and for compassionate lawyering. She is the author of “Lawyering from the Heart,” and coauthor of “Community Economic Development Law.” pat on its bottom.

“Look, it’s trying to get into the bird bath!” she says with delight.

Both the frog and the birdbath are made of terra cotta, a lovely pattable material that gives Mrs. Hubbard, who likes to be called Prudy, unending joy.

She is a ceramist and definitely not the ashtray and pencil-holder kind. Her frogs, fish, squirrels and figures of women will

Kellish’s

Over 50 years of service to our friends & neighbors

Deborah also served the Nelson community as a member of the Nelson Town Board. Her energy and dedication for living was shared with her family, a wide circle of friends, her animals, her students and her colleagues. Her interests included gardening, word puzzles, hiking, traveling, reading, cooking and dining out. She also found comfort, wisdom and strength from the natural world.

A celebration and tribute to the life of Deborah is being planned. Please check michaelebrownfuneralservices.com for future details when they become available. Donations can be made in Deb’s honor to the ASPCA https://www.aspca.org/ or to Syracuse University College of Law (in support of the College’s Clinical Programs), c/o Advancement Services, 640 Skytop Rd., Syracuse, NY 13244 or 315-443-1964. be exhibited at the Everson Museum all through the month of June.

At the moment, the house she shares with her husband, Richard Hubbard, a painter and sculptor, at the end of a long, long driveway on a Cazenovia hilltop, is filled with work that will be shown at the museum.

But most of her work sells almost as soon as it comes out of her kiln. No wonder! Her fanciful creatures are perfect in gardens, on lawns, by the side of a house or, in the case of a fish, on the edge of a little stream.

She works in a tiny studio tucked behind her kitchen where she can see a magnificent view of Cazenovia Lake, real bluebirds who’ve turned an old

Martin house into a home, and deer that almost walk into the kitchen.

30 years Ago – May 5, 1993

Ithaca College coach Dan Robinson called the Cazenovia Lake setting for the New York State Intercollegiate Rowing Championships “a remarkable situation.”

Robinson, whose school wound up dominating the final point standings, said there were a few glitches, but nothing that wasn’t corrected immediately and with friendliness and courtesy.

“The people here were wonderful,” he said, “They really made it a great

Town of Nelson Highway Department Notice of Hire – Roadside Mowing

Applications are being accepted for the position of roadside mowing for the Town of Nelson Highway Department. Interested persons must have a valid New York State Driver’s License and have knowledge of equipment handling and familiarity of Town of Nelson roads. Will be member of local municipal highway crew working with them to mow cemeteries as well. Position will be for eight weeks. References and applications welcome. Experienced preferred. Must be able to start once mowing season begins. All applicants are subject to a background check and license check and are subject to drug testing immediately upon hire. Applications are available at the Nelson Town Office located at 4085 Nelson Road and Town of Nelson Highway Department, 3985 Dugway Road. Applications must be received by the Town Clerk or Highway Superintendent by 3 p.m. May 19 th .

Share experience.” l From page

Eagle Newspapers is here to help readers share their milestone celebrations, including birth announcements, engagements, weddings, anniversaries and milestone birthdays. The deadline to submit an announcement is 10 a.m. the Friday before publication. Announcements of up to 250 words with a photo cost just $50, with an additional 15 cents per word over 250 words. Announcements will be posted to eaglenewsonline.com within 24 hours of receipt of payment. To submit a milestone announcement, email Alyssa Dearborn at adearborn@eaglenewsonline.com, or call 315.434.8889 ext. 305.

“A little more know-how” in such things as setting up the starting line is needed, he said, but he marveled at how quickly things were addressed and noted that the problems were few and far between for a club running its first big statewide competition.

20 years Ago, April 30, 2003

The selected location for the new art and design building has all of the elements Cazenovia College needed and desired: size, visibility and convenient access.

It appeared to be the perfect place when first identified.

But there was one problem: a longtime Cazenovia resident in a quaint, pink house already lived there.

Sylvia Wyckoff, 87, not only lived there, but she loved her home in which she had resided for 26 years.

It was a scenario fraught with potential trouble as college officials pondered how to gain the property without causing strife with a woman and her home on the property.

Then, Wyckoff herself suggested a possible solution: move the house to another piece of property. Challenging as it sounded, everyone agreed it was a fitting solution, and so on Oct. 31, 2000, the house was hoisted from its perch at 2 Seminary St. and moved less that a half mile to 4 Liberty St.

10 years Ago – May 1, 2013

Recently, Cazenovia First Presbyterian donated $5,000 to purchase a new commercial oven for Jamaica First Presbyterian.

Fenner Clean Up Days

May

Located in Queens and founded in 1662, Jamaica Presbyterian is the oldest continually serving Presbyterian church in America.

To assist with long term recovery efforts, Jamaica Presbyterian has committed to housing and feeding up to 50 Hurricane Sandy relief workers per week for two years.

They were cooking with an out- dated oven which hindered their efforts to serve such a large group on a continuous basis.

Cazenovia First Presbyterian learned of their need for a new oven and agreed to fund it with a donation from the church’s outreach committee. The committee’s mission is to relieve suffering wherever it is found.

Honor Earth

While it may sound trite or cliché, or more than anything blatantly obvious, the reality is we only have one planet and we do need to take care of it.

It was with this in mind that Earth Day first started.

First celebrated in 1970, Earth Day events now take place all over the world.

What started as a grassroots effort to raise awareness about environmental issues has grown to be an annual event recognized in more than 193 countries every April 22.

Local, nationally and globally issues such as climate change and pollution are often explored on Earth Day.

But this is also a time when people will explore issues such as renewable energy or even get a jump on Arbor Day and plant trees are take part in other green initiatives.

While it is certainly important to have a time like Earth Day set aside to bring these issues to the forefront, the reality is these are issues we all can and need to be cognizant of regardless of the date on the calendar.

While April 22 may be the one day that helps many of us to stop and consider the health of our planet, environment and communities, the concept is one that extends well beyond one day. Almanac.com shared a number of things we can all do regardless of the date to help protect and support our planet.

Some actions are easy efforts all of us can take to help.

For example almanac.com suggests to clean up plastics in our neighborhoods and parks.

Something as simple as going for a walk and taking a trash bag and picking up plastics and other refuse can make a big difference.

Making the effort to collect things like plastics that can be recycled can have a positive impact on the environment.

The website also suggest considering the household products, particularly for cooking and cleaning, we use.

Making a change from some products to ones that are biodegradable or that can be composted or are made from recycled materials such as parchment paper, aluminum foil and using vegetable based inks can go a long way toward making a difference.

Perhaps one thing many people immediately think about when the consider Earth Day is trees.

And of course planting trees can have an incredibly positive impact on the environment.

Trees capture carbon, help cool temperatures around our homes and have benefits for agriculture, pollinators and the local ecosystem.

According to almanac.com, planting one oak tree can bring more birds and insects, boosting the local ecosystem, than an entire yard of other plants.

Along a similar line, planting wildflowers and native plants also have a positive impact.

Wildflowers and native plants, according to almanac.com, not only offer beauty, but they naturally attract native species of birds and insects, which improve pest control as well as pollination.

And there is a phrase many of us are familiar with, reduce, reuse and recycle, that has become a well known idiom.

This can take the form of using reusable shopping bags when you go to the grocery store, buying things like top soil in bulk, which cuts down on packaging as well as transportation and consider using biodegradable pots for plants. These can even be placed right in the ground when planting.

These are of course just a few suggestions and there are many things we can all do in our daily lives to help have a positive effect on our planet.

We are fortunate locally to have access to many natural resources, lakes, woods, trails and wildlife.

By protecting these precious resources, by taking even small steps such as recycling or taking part in community cleanups, we can make every day Earth Day.

For more suggestions visit almanac. com.