Syracuse Woman Magazine April 2020 by Eagle Newspapers

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April 2020

Women in Business Edition

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TABLE OF CONTENTS

april FROM THE EDITOR.........................................................................6 CONTRIBUTORS.............................................................................. 7 PAST EVENTS..................................................................................8 FASHION Fashion Forward: 9 to 5 Chic.......................................................10 SYRACUSE EATS Epicuse .....................................................................................................14 KINDNESS COUNTS Central New York blossums generosity and miracles............................................................ 16 SPECIAL FEATURES Business in the time of Covid-19............................................ 20 What's next for #MeToo in New York?................................ 40 Spruce up your home this spring with these inexpensive ideas.......................................................... 44 ON THE COVER Abbey Woodcock, Oneida Freelance Co-op................... 26 SYRACUSE WOMEN OF DISTINCTION Caroline Storum Loguen...............................................................29 WBOC LEADING LADY Kathryn Adams, Cognitif Consulting.................................... 30 PHILANTHROPY Women in business: How are we communicating?... 32 HEALTH & WELLNESS Self Care: Don't be tricked by 'Trich'....................................................... 34 FOR A GOOD CAUSE WISE Project Phoenix.....................................................................36 INSPIRE Eileen Brophy....................................................................................... 38 Dr. Shanelle Benson Reid.............................................................42 MOVERS AND SHAKERS.......................................................... 46

April 2020

32 Women in Business Edition

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EDITOR'S WORD

e’ve been focusing on mental health in the magazine this year, and that’s never been more important than right now when we’re in the middle of a deadly pandemic. The stresses of social distancing, working at home, health worries, job insecurities and anxious children can be overwhelming. The Centers for Disease Control offers the following tips to help deal with those stresses: • Take breaks from watching, reading, or listening to news stories, including social media. Hearing about the pandemic repeatedly can be upsetting. • Take care of your body. Take deep breaths, stretch, or meditate. Try to eat healthy, well-balanced meals, exercise regularly, get plenty of sleep, and avoid alcohol and drugs. • Try to keep up with regular routines. Create a schedule for learning or work activities and relaxing or fun activities. • Make time to unwind. Try to do some other activities you enjoy. • Connect with others. Talk with people you trust about your concerns and how you are feeling. • Sharing the facts about COVID-19 and understanding the actual risk to yourself and people you care about can make an outbreak less stressful. When you share accurate information about COVID-19 you can help make people feel less stressed and allow you to connect with them. Find accurate information about the illness at cdc.gov/ coronavirus/2019-ncov/index.html • Reassure your child or teen that they are safe. Let them know it is ok if they feel upset. Share with them how you deal with your own stress so that they can learn how to cope from you. • Be a role model for your children or teens. Take breaks, get plenty of sleep, exercise, and eat well. Connect with your friends and family members. For those with existing mental health conditions, during quarantine or shelter-at-home situations, therapy appointments may be cancelled. Your provider may be able to provide virtual sessions to get you through the next several weeks. As always, if you or someone you care about feels like harming yourself or others, call 911 or the Substance Abuse and Mental Health Services Administration’s (SAMHSA’s) Disaster Distress Helpline: 1-800-985-5990 or text TalkWithUs to 66746 (TTY 1-800-846-8517).

Sarah

A note regarding upcoming events Concerns about the COVID-19 pandemic have prompted the cancellation of events across Central New York. As of this printing, a good deal of these events have not yet been rescheduled. Rather than list events that are not taking place or that will undoubtedly be changed, we have opted not to list upcoming events for this month. We will be updating our social media page with regard to sponsored events, so please visit our Facebook page for more information.

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PUBLISHER David Tyler

EDITOR Sarah Hall

DESIGN

Andrea Reeves

PHOTOGRAPHERS Ana Gil-Taylor Steven J. Pallone Alice G. Patterson Maureen Tricase

CONTRIBUTORS Angela Antonello Alyssa Dearborn Meg George Sarah Hall Farah Jadran Jamie Jenson Jen Liddy Alicia Madonna Sarah Ruhlen Heather Shannon Megan Sheehan Sharee Turpin

Cover photo by Alice G. Patterson at the Oneida Freelance Co-op. Makeup by j. luxe salon.

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CONTRIBUTORS

This month, we asked our contributors: What do you think when you think spring in CNY?

Angela Antonello

Alice G. Patterson

To me spring is the season of change. The grass is getting greener, the trees are filling with leaves and the sky is blue.... it’s time to change over your wardrobe and spring clean! I also get super excited as it’s time to get my fashion truck, Fashion Rescue 911, back on the road for another successful season.

I look forward to seeing all of the migratory birds returning. While I’m currently not a gardener, I’d like to transform my yard into an oasis for bees and birds, as I’m concerned about the alarming loss of habitat they are facing every year.

Alyssa Dearborn I think of all the parks becoming busy and full of life again. I also think of all the cultural events that go on as the weather warms up.

Ana Gil-Taylor SUMMERRRR!

Farah Jadran Spring in CNY makes me think of a toss-up. It will either be warmer or have a lingering cold. This year, I hope for dry roads to run on and reach some personal goals!

Heather Shannon What I do I think of when I think of spring in CNY? Spring peepers. Love that sound!

Megan Sheehan Spring in CNY means all of the ice cream stores are open, there is green beer at Coleman's, the ducks and geese come back to Webster's pond, and we can finally enjoy all of the beautiful hiking trails and outdoor lunch spots, But the snow brush stays in the trunk. Because you just never know.

Maureen Tricase When I think of spring I think of daffodils, tulips and the sweet smell of hyacinths!

Jamie Jenson

Sharee Turpin

Spring in CNY means the return of baseball and all things green!

I think of the great things it has to offer with the perfect weather. There's something about Spring in CNY that brings people together and there's an expectancy in the air.

Alicia Madonna What spring?

Steven J. Pallone Forget the flowers and fresh air, the signature sign of Spring in CNY is Winter's dying breath exhaling one final time upon the frigid masses lining Salina Street at the St. Patrick's parade. The redder the noses, the better the CNY Spring (probably not factual as I just made that up).

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April 2020

Women in Business Edition

PAST EVENTS

Photos by Nancy Miller of Capture the Moment CNY Photography. The sixth annual Cause to Celebrate will take place on Friday, May 1. This year’s event will benefit the Cpl. Kyle R. Schneider Foundation. On March 5, the event’s organizing committee Syracuse Woman Magazine

held an event to introduce the nonprofit to the community and to collect items for the gala’s silent auction. SyracuseWomanMag.com

FASHION FORWARD

9 to 5 Chic By Angela Antonello

n the last decade, women have made headway by climbing the ranks and becoming leaders. The significance of style and fashion is often overlooked in the world of business. Today, business attire is more confusing than ever before, and striking the perfect balance of professionalism and style can be tricky. Itâ&#x20AC;&#x2122;s through your style, after all, that you can create a sharp, powerful, and confident first impression long before you are ready to seal the deal. Most times when we think of a powerful business executive, we typically see them in an extremely corporate environment. However, the reality is more and more women who are business leaders have careers in start-ups where the atmosphere may be more casual. Fashion can be used to build your personal brand, your attire, often times can mirror your profession. Different businesses have different fashion styles; therefore, ensure that you understand whatâ&#x20AC;&#x2122;s appropriate in your industry. For example, a CEO of a construction company may wear tailored denim with a blazer and steel toe boots for a visit to a job site over a skirt and heels. As you can see in a modern workplace, the term business wear can mean anything from formal suits to denim. Here is a guide to the different types of business attire women can wear to work.

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Business Casual

To most, this attire means laid-back, but also make sure you are well-groomed and put together. The point of business casual wear is to give room for individuality. Several options include cropped dress pants, a pencil skirt, khakis, tailored denim, sweaters, button-down blouse and simple accessories. Shoes can be boots, flats, heels, or sandals. Business casual is appropriate for casual Fridays, some afternoon conferences and work travel days. Business Professional Business professional wear is that attire in which your appearance makes the first impression. Most women in business have confirmed that how they dress influences their behavior and overall performance at work. This means that fashion has power over people’s minds. Contrary to popular belief, it’s not all about the power suit when dressing like a CEO. Dresses are a great way of channeling your femininity in a powerful way. Go for modest hemlines that are perfectly tailored and feature luxurious fabrics. Don't be afraid to mix-and-match pieces, either. Versatile power suit blazers pair wonderfully with knee-length pencil skirts as well as trousers. There’s no need to always stick to darker shades like black or navy just because they’re considered more business-appropriate. For every person, there’s a palette of colors that work best for them. Colors can exude sophistication as long as they’re not overly bright. When it

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comes to shoes, never overlook comfort! However, with that said, there are a variety of work shoes that give you comfort without sacrificing an ounce of style. Our favorites include a pair of leather loafers, suede ankle boots, and a classic pair of black heels. Business Formal Women dressed in formal business attire means they are dressing to impress. This is an upgrade to your typical day to day professional outfits. Business formal attire is needed for a more formal setting like corporate dinners, conferences and awards banquets. For business formal, women should wear a fancy but modest dress, a sophisticated jumpsuit, a sleek pantsuit or skirt, and formal flat shoes or classic black heels. Classic accessories are key: simple studs are the best earring option and a watch is the number one accessory for career women. If you feel like adding extra flair, try a simple pendant necklace. When in doubt, stick with a strand of pearls. In this case remember the rule: less is more. Be True to Yourself Although rules are a wonderful starting point, your corporate wardrobe should ultimately be a reflection of your personality. When mastering workplace fashion it is always best to make sure you feel good and you are staying true to your authentic self so you’ll have the confidence that is necessary to be the leader you are. SWM

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SYRACUSE EATS EPICUSE

Epicuse By Alyssa Dearborn

icole Samolis has a core philosophy about food. “you always have to take the ‘no-good-bite,’” said Samolis, owner of the newly opened Epicuse. “If you don’t like it, then you don’t have to eat any more of it. That is the rule in our house with me and my

kids. You have to try it. If you don’t like it, that’s okay. You tried. We all have our taste buds and we enjoy different things.” Samolis, who also owns and operates The Events Company and The SKY Armory, is motivated by her passion for hospitality and her deep love of food.

She believes that all food should be good, that all favors should be creative, and that every eater should a good bite and try something new. “I love food,” said Samolis. “I like all types of food. There’s few things that I don’t care for. But the way that I enjoy eating

Nicole Samolis

Photos by Steven J. Pallone

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Grilled Farroe Island salmon with parmesan risotto and roasted broccoli

April 2020

is in small bites. I’m a tapas kind of eater. But it doesn’t necessarily need to be super fancy, it just needs to be good.” Samolis’ personal food philosophies can be found in every corner of Epicuse, from the welcoming atmos-phere to the delicious food itself. She calls Epicuse a “synergy of hospitality, food, and beverage,” and there certainly is an option for every taste, palate, and dietary restriction at Epicuse. Breakfast, lunch, and dinner items are available for eat-in or take-out and each meal is made from locally sourced ingredients. Customers have a selection of curated meats and seafood, sandwiches and salads, and sides ranging from vegetables to more carb-based delights. Their fresh bakery section also allows guests to enjoy fine desserts on site or on the go. Out of those freshly made foods, Samolis claims that their most popular items include their roasted brussels sprouts and their sea salt chocolate chip cookies. As you move away from the counter serving all of the delicious, freshly prepared food and into the retail section of Epicuse, you can find anything from snacks to wholesome ingredients to bring home. Samolis ensured that the retail space was highlighting local farmers and manufacturers that — like her own businesses — value fair-trade and sustainability. Everything in Epicuse is curated with ethical practices in mind. The idea of combining a restaurant with a market was imagined due to a need that Samolis saw in the Downtown Syracuse community. “I’ve been living downtown for close to nine years now.” Samolis said. “And being Women in Business Edition

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and her other two businesses are not. As Downtown Syracuse continues to revitalize, the Epicuse owner feels the need to serve downtown just as she serves her many guests. She wants not only for Epicuse to be a meeting ground in Syracuse, but a major force of change in the community as well. “Downtown will continue to affect our businesses,” she said, “but the flipside is that it’s really more about our commitment to downtown. We’re open seven days a week and a lot of places aren’t committed to being open seven days. So there’s a cost for us, but we know that there’s nothing worse on a Sunday than, ‘Oh, I want to go get this!’ and then you can’t get it. It’s a win-win for everyone.” She said the shop helps contribute to the growth and prosperty of the neighborhood. “I love Central New York. I love Syracuse,”she said. “It’s a great community to live in and

I find that one of the biggest challenges is that the people who grew up here and never left can be the least positive about our community. [But] you have transplants like us who really see the beauty and the value and all the amenities that the area has to offer — and it doesn’t mean that we don’t have struggles — and part of our social mission is to help end poverty because we can do that through employment.” Aside from providing the Syracuse area with delicious and convenient food, Epicuse is also dedicated to social change within the community it calls home. “We are dedicated to hiring individuals from disadvantaged communities or backgrounds.” Samolis said on this, “But we make a huge commitment to that because we’re in downtown, we’re on bus routes, it’s easier for people to get to work. Again, we’re in the business of hospitality and you don’t need a

four-year degree to work here. We look for people who are friendly, helpful, and have a passion to be a part of a team. And so those folks thrive on our team and we pay fair living wages so that we can impact that and hopefully be a role model for that.” Though Epicuse is still young in the Downtown Syracuse scene, Samolis is proud of the company’s progress so far and has high hopes for its future. “When people walk in sometimes and I get the comments of ‘Wow! This could be in New York!’, ‘This could be in Boston!’, or ‘This could be in Chicago!’, we’re proud of that,” Samolis said. “Sometimes we just have to introduce people to something a little more unique. Now people get to see what Syracuse has to offer. We’re the heart of New York State and I think that Syracuse has a lot of heart and I want everybody to know that.” SWM

Photo by Steven J. Pallone

downtown, we just don’t have access to food. So you tend to eat at a restaurant or take out from a restaurant. So this is really being able to create a space where people can go to get the food they want.” Samolis said she and her husband came up with the concept two years ago when they were working on opening up SKY Armory. “When you’re preparing food for a banquet, you’re preparing food for a finite number of people, but you still have to order based off case sizes,” she said. So if we’re preparing and we need a case and a half of duck breast for a wedding, now I’m going to sell the rest down here. Now it’s a scalability of producing that food and making it and then giving it an outlet.” The original thought was to have a restaurant, but that concept evolved over time. “We really thought about what the need was,” Samolis said. “It fits the need of how a lot of people live and work downtown. On your way home you can now pick up dinner and can be home without having to Grubhub it or stop at Wegman’s and fight the parking lot and lines.” Aside from offering a bountiful assortment of dine-in, take-out, and grocery options, Epicuse also features a bar area with a curated selection of craft beer, liquors, and fine wines. “The bar is the piece that sort of creates that community,” Samolis said. “So now I might meet friends up and meet for a cocktail, enjoy some cheese and charcuterie, and then grab dinner and go home. So it’s kind of that meeting ground.” Epicuse, which opened in November of 2019, is new to the downtown scene, but Samolis

Prepared foods to take home - Mediterranean chicken, French pork chops, brussels sprouts, with desserts, cannoli, olive oil cake, berry cheesecake SyracuseWomanMag.com

KINDNESS COUNTS

Central New York blossoms generosity and miracles By Farah Jadran

ecently, I had the incredible honor of being a part of Upstate Golisano Children’s Hospital Radiothon for Kids. It is an annual two-day TV and radio effort to raise money for the children’s unit. This year, it is also aimed at funding a new special needs care unit on the Upstate campus. During the 17th annual Radiothon, I was on the air for CNYCentral giving live reports from Upstate on CBS 5 and NBC 3. We received calls from people all across the region from people willing to give to a cause that helps all children in our community. It was amazing to see people’s On top of that beautiful wave of generosity in all forms whether it was generosity, which helped raise more than through volunteering to answer phones $250,000, there are the miracles I want to or donating $10 or $1,000.

share with you. The lives touched by giving hearts in our community are amazing. Leading up to Radiothon, I sat down with three girls receiving care at Golisano. They are beautiful, bright and bold young ladies who have so much to give back as they fight for their lives. Four-year-old Rosie spent her recent birthday in a chemotherapy chair. Her smile melts your heart and her dreams of becoming both a police officer and a doctor show you just how important it is for her to beat rhabdomyosarcoma, a cancer that causes tumors to grow in her soft tissue. Then, there is 17-year-old Erma, who spent much of her senior year of high school receiving treatment for blood cancer.

April 2020

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Erma’s perspective is refreshing. She is grateful for the people helping her get better and looks ahead with a positive heart set on going to college and becoming a nurse that will one day work on Upstate’s pediatrics team. Finally, I met with Victoria. She is 18 years old and full of spunk. She was born with Down syndrome and receives monthly infusions at Upstate as she fights Crohn’s disease. Her beaming personality floors everyone she meets. Plus, her genuine expression of love for her mom is one

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of the most beautiful things I have ever seen. Watching our community respond to helping Rosie, Erma and Victoria, and many other beautiful children, was something I felt honored to witness. I give much thanks to all the donors and also the incredible radio broadcasters using their voices on 570 WSYR and Y94 to get the word out and bring in donations. There is always a way to give. A friend in Syracuse, Mark Fuller, told me, you can give to the community by way of your time,

talent or treasure. This means you can make a difference by volunteering your time, sharing your God-given gifts or sharing financially. If you do one of these, two or all three know that it is always going to touch more lives than you may ever truly know. Kindness can change someone’s heart. It can help others realize there is a world around them and more to life than possessions and petty arguments. Kindness can be the message you wear and walk with because you choose to

live life with genuine gratitude for each day you are given. Tomorrow is not promised. Why not spend today being kind and being positive? SWM Farah Jadran is the anchor of CBS5 This Morning and CBS5 News at Noon for CNYCentral in Syracuse. Farah also served as editor of SWM for more than four years after she helped launch it in January 2011. If you or someone you know is spreading kindness in our community -- tweet at her -- @FarahJadran using #BeKindSyracuse.

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SPECIAL FEATURE

BUSINESS IN THE TIME OF COVID-19

Ten things you can do right now to grow and sustain your business that don’t feel sleazy or yucky

ou’re uncertain how to move forward. There are no rules — and there are so many questions! • What’s ok to promote? • How will we sustain our business? • Should we even be talking about our offerings at a time like this? Obviously, there are no clear answers, but when we keep our minds clear, it’s much easier for our brains to get creative and help us find viable solutions As you read these 10 things to do right now, keep asking yourself, “How can I combine these ideas to help me sustain and grow my business?”

6. Create content for the future.

10. Create a service to provide ONLINE:

5. Put your photos out into the world!

Yoga. Meditation. Coaching. Consultations. Education/Training. Summits and Conferences. Seriously — get creative and think about what you can take to the interwebs! It doesn’t need to be perfect or fancy, and you don’t need to be an expert. Just get started.

9. Develop Done-For-You content:

At-home fitness plans. Specialized nutrition plans. Social media content. Visual branding suites. You have a magical talent that people would love you to do for them. Make it a reality and offer it to your audience!

8. Determine what can be DELIVERED:

Locally-owned brick-and-mortars can really embrace this one: Restaurants. Groceries. Pharmacies. Hardware stores. FLORISTS! But what can you DELIVER to your clients online, as well? E-books? Courses or workshops? It’s vital to remain in your audience’s line of vision and let them know you can still provide for them in some way — even if it’s a little more inconvenient for you!

7. Finish that course!

I bet you’ve got seven to 10 unfinished courses living on your computer! Now is the time to do that Instagram class! Or learn Facebook ads. Or finally finish Marie Forleo’s B-School. Come on — you paid for it — get off social media and stop watching the news. Fill your brain with something to HELP you when this is all over!

You know you “should’ve been” emailing your list all along. And putting out consistent messaging on social media. And updating your ancient website. But you never have time. You’ve got the time now. Start writing the stories your audience needs to hear. Create future content for all the things they need to know to solve their problem. Yes, you can do it now and save it for later! Do you have 6, 528 photos on your phone? Many of them will be fantastic to accompany that content you’re creating! Some are wonderful inspirations for stories to tell your audience! Many deserve to be deleted. Free up your digital photo clutter and start sharing your face with your audience! You’ll be shocked at how happy they are to see you.

4. Organize your electronic files.

Does your computer’s desktop look like a high-schooler’s bedroom? Are your files misnamed and hard to find? This kind of disorganization is messing with your business and you know it. This is your moment! An organized, systematized business makes more money and loses less time. I swear — on the other side of this experience you’ll be the hero of your own business!

3. Go for a walk and listen.

Yes, we are socially distancing ourselves, but it doesn’t mean nature is off limits! Take your dog or your kid or yourself for a walk and listen to that book or podcast everyone’s been recommending. I promise you, it will stir up so much creativity inside your brain and get you incredibly productive! Some of my favorites? “Building a StoryBrand ,”by Donald Miller. “Why We Can’t Sleep” by Ada Calhoun. “Big Magic” by Elizabeth Gilbert. “How to Get Shit Done” by Erin Falconer.

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2. Declutter!

This is such a free, amazing, impactful way to increase your productivity. Stop spending time re-reading garbage on the internet and get off the couch. Then, set a timer, get a garbage back and start getting rid of the stuff in your closets, drawers, basements and bookshelves. Every time I give this directive to a client, her life transforms. Get rid of it all — don’t hold onto it for a garage sale. Or give it away. It will change your world to have less stuff. Fewer things = More abundance. I know it sounds weird but it works. You’ve gotta trust me.

1. Be of service.

You are a leader — so be a leader! Your business does not have to tank along with your mindset. Keep yourself productive, forward focusedand creative. Be of service - remind your clients, audience, staff — you know, all the people — that you’re there for them. Keep your messaging going!

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With your creativity and inspiration, you can grow and sustain your business. Collaborate with other entrepreneurs to see how you can move ahead without the sleaze factor. Do you have something to add to this list? Email me at jen_liddy@me.com to share your ideas & tell me about your experience trying one or more of these ideas! SWM

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COVER STORY ABBEY WOODCOCK

ABBEY WOODCOCK ONEIDA FREELANCE CO-OP FOUNDER By Megan Sheehan

There s only us

eople are always in such a hurry to kick the dust of their hometowns off their feet. Sometime around the middle school years, you deem your hometown boring, the absolute worst. As you age, you let go of the bad hair, questionable fashion choices, and bargain-bin drugstore eye shadow — but you still hang on to this anti-hometown grudge. You want nothing more than to leave it and complain about it. When adulthood hits, nostalgia sets in, and you start thinking about the place where you grew up. You tell yourself things were better when you were a kid, that your town has gone to seed. Someone should have stepped up to take care of things. They should have kept things from falling apart. But according to entrepreneur Abbey Woodcock, who operates the Oneida Freelance Co-op, there is no “they.” “There’s only ‘us’,” Woodcock said. “This storefront got updated because we updated it. We worked really hard to make it a nice space.” For the past five years or so, Woodcock and her husband, K.C. Baney, have been teaming up and combining their powers for the good of Oneida. Woodcock scolds herself as she recalls their early days of pushing herself and scrambling at midnight to hit a deadline. “I wasn’t very disciplined on my schedule,” she said. “He started teaching me systems, project management, [how to] run a business and [we were] doing all of this grown up stuff. Together, we’re really good at this. I have the creative and the skill set, and he has the organization to make it sustainable.” About a year in, they began teaching online workshops of business and organizational skills to freelancers. “And I loved that part of it.” Woodcock, an Oneida native, started thinking about how she could use those skills to help the community. “I love it here, but I realized we had a really big opportunity,” she said. “I was making a really good living working online and living here, and everyone was talking about all the kinds of things people say about small towns — ‘There’s no jobs. There’s nothing to do. You can’t make any money. Our kids are moving away to find jobs.’” But Woodcock knew that wasn’t true. “There’s a huge opportunity to work online, and you can be location-independent and live in a small town with a great cost of living, and all the great things about small towns,” she said. “And so I got thinking — what if we took what we’re doing with freelancers online, which is connectingthem to the resources in their communities, and we did it the other way, where we’re connecting the communities to the freelancers, where we’re educating the government, and the chambers of commerce and the local lawyers and the accountants about opportunities for freelancers? And so that’s what created this place.” From there, Woodcock started to plan. What would freelancers need if they were working from Oneida? All of that would have to be available to them out of a central location. She and Baney built their dream office on Main Street in Oneida and added a recording studio and a podcasting studio. They host online workshops, both live and livestreamed online. The most important aspect of the business how closely it’s tied to the community. “We’re working with the Chamber of Commerce just to educate people on what it is to be a creative freelancer and the opportunity [available],” Woodcock said. “Eventually I want to bring this to schools on Career day.” The co-op’s office includes nods to the various businesses it works with, as well as other pieces of the Oneida community—and to Woodcock’s grandfather, to whom she was incredibly close. Continued on page 26

April 2020

Women in Business Edition

“There’s a huge opportunity to work online, and you can be location-independent and live in a small town with a great cost of living, and all the great things about small towns.” — Abbey Woodcock

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COVER STORY ABBEY WOODCOCK

There's only us from page 26 “I happened to be driving by the Madison Oneida Dairy Producers Co-op, which he created in the 1960s because he had a dairy farm,” she said. “It was when big conglomerate dairy farms were coming in. Little guys like him were struggling, so they created the co-op, so they could combine resources and compete with the big guys.” Woodcock said it’s her grandfather’s example she’s following. “That’s exactly what this is! This whole place is like an homage to him,” she said. “Freelancers get together, we have one place where there’s a studio, you have a tax attorney that can work with an accountant, they can serve all the freelancers in the area.” Woodcock’s goal is to make a difference in the community she calls home so that Oneida will continue to thrive as her children grow into adults and beyond.

“What’s the choice? Do something or don’t do something,” she said. “I think that there’s a movement here in downtown that we’re a part of. A lot of the downtown business owners have been working really hard to upkeep their store fronts, the building owners are really committed. We’ve been on this wave that we joined. There is such a group of passionate people here and to be a part of it and to be able to support them and also knowing that we’re supporting the next generation of people that can stay here and that can work here… So that’s kind of the plan. To usher in the next wave of economy here in Oneida and we can be a big part of it”. If you’re interested in learning more about Abbey Woodcock and the Oneida Freelance Co-op, visit www.freelancecoop.org. SWM

FREELANCER COVID-19 EMERGENCY FUND In the wake of the COVID-19 pandemic, many freelancers have had their jobs cancelled. The Freelance Co-op has created an emergency fund to help freelance workers get through this time. “Part of our mission of making creativity sustainable is supporting freelancers in uncertain and unprecedented times,” Freelance Co-op founder Abbey Woodcock wrote on the co-op’s website. “It’s what we do here. We cooperate.” If you’re a freelancer who is in a position to help others, please consider donating to the fund (http://tiny.cc/p3jklz) and being added to our partner listing. If you’re a creative freelancer who has been adversely affected by the COVID-19 virus and resulting public response, you can apply below for temporary assistance through the fund. Examples of funding usage are: 1.) Your child’s school has been closed and you have unexpected childcare expenses. 2.) Your client has cancelled an event or contract and you are unable to pay basic living expenses. 3.) Someone in your family has contracted the virus and you have unexpected medical expenses. This fund is for freelancers specifically affected by the COVID-19 virus or resulting public response. To apply for funding or for more information, visit https://freelancecoop.org/emergencyfund/

“I think that there’s a movement here in downtown that we’re a part of. A lot of the downtown business owners have been working really hard to upkeep their store fronts, the building owners are really committed. We’ve been on this wave that we joined. There is such a group of passionate people here and to be a part of it and to be able to support them and also knowing that we’re supporting the next generation of people that can stay here and that can work here… So that’s kind of the plan.”— Abbey Woodcock April 2020

Women in Business Edition

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“Together, we’re really good at this. I have the creative and the skill set, and he has the organization to make it sustainable.” — Abbey Woodcock

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April 2020

Women in Business Edition

SYRACUSE WOMEN OF DISTINCTION CAROLINE STORUM LOGUEN

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WBOC LEADING LADY KATHRYN ADAMS

KATHRYN ADAMS COGNITIF CONSULTING By Sharee Turpin

hen Kathryn Adams quit her job as a high school English teacher, she realized she had more to offer this world. She returned to college focusing on a degree to manage learning environments in a corporate setting and soon became the first ever instructional designer at the Raymond Corporation. Working in tech, manufacturing, and a stint at Philips, Adams helped build training programs for technicians and built an industry leading program for operators of lift trucks. After a planned location change of her then employer was set in stone, she declined and went back to the drawing board. As her resume grew, so did her longing for entrepreneurship and in 2005, she took that leap and joined a consulting firm. Adams worked for them for a few years and decided to fly solo. Currently, she owns Cognitif Consulting Group here in Syracuse that helps companies with results in employee performance. It started with sales training, incorporating her own take and looked at performance levers like compensation aligning with job compensations, territory structure, and management behaviors towards their employees. “All of those things contribute to how somebody performs,” she said. “I like to include all of that work in my consulting because if all of those things are out of whack and you just do training, the training doesn’t have much impact.” In 2008 Adams got another degree in organizational development and completed retainer work returning to her former company. However, her mother needed care and Adams did more soul searching and believed it was time to change course again. The last few years she has been focused on developing a network of women partners and helping women grow their businesses. Acknowledging the challenges of the entrepreneurial lane, she welcomes the idea of “exploring how good can I really be?” In her words, the independ-ence and the sense of self-determination is more than satisfying. “I’ve always had this notion when I was working for another company,” Adams said. “I always wanted to treat my employer like I was not consulting but like every moment counted. My job was not to be a passive employee but to be an active participant in advancing the business.” As Chair of the Advisory Board for WISE (Women Igniting the Spirit of Entrepreneurship) Business Center, Adams has seen the

growth and fortitude of women seeking opportunities to better themselves and the lives of their loved ones. Women of all backgrounds and situations have sought them out for direction in making a living including women from underserved communities or are newly immigrated. Women desiring flexibility while making a living or need guidance as a necessity; she aims to help whole-heartedly. Also a member of WBOC (Women Business Opportunities Connections) for 10 years, Adams requested to do more than just have speakers but to engage and be more involved with the career plans of incoming women to fit their goals. “Were going through a change as a culture and I think our traditional work environments are starting to change and that’s a good thing,” she said. “Because today many are not hospitable to the way that we want to grow our families and our cultures.” Adams’ passion for all women to succeed exudes into the many events she finds time to be a part of. Whitman Women in Business, an organization that focuses on women’s involvement in business and leadership, was able to spend time with her and the director of WISE for the women of Syracuse University interested in professional development. Organic conversations over cupcakes are just another way for Adams to pour knowledge into them. One of them being the importance of learning cash flow and networking. “I think you can do this without training if you’re a self-directed learner,” she said. “But a lot of women go into business without understanding money and you have to understand money… so if you don’t today [understand money] … find somebody that does, find some kind of training, get yourself there.” As her consulting group grows in prospects, Cognitif Consulting Group is expanding services. By the end of this year, they expect to be certified in executive coaching and team coaching. They will also help with leadership and assisting organizations that want to handle their diversity more effectively as she puts it. For someone who has been on the entrepreneurial journey for some time and is still finding new ways to navigate it, seeing others grow is always a highlight. “It’s soul satisfying work,” she said. “I’ve seen a lot of change over the course of my career and some of it’s been a challenge to be the only woman…we’re moving beyond that era and if I can do a little bit to help that then that’s cool.” SWM

April 2020

Women in Business Edition

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PHILANTHROPY

WOMEN IN BUSINESS

How are we communicating? By Meg George

spent a great deal of time in 2019 thinking about how I communicate and how significantly my style of communication impacts the outcomes I’m seeking. My husband and I are business partners, so I have the advantage of bouncing ideas off of someone with a sometimes different perspective all day (every day). I’ve noticed that while we almost always agree on an initiative, in the past we have been apt to approach it differently: he was direct and unapologetic, and I was cautious and forgiving. In our work, we engage primarily with nonprofit organizations and philanthropists and therefore communicate regularly with nonprofit and board leaders of both genders. In the nonprofit world, leaders are constantly asking for things. Needs are always tremendous, and thankfully, people are willing to meet them. But those people have to be asked. More often than men, women tell me that they feel rather burdensome when they are faced with this heavy lift of making solicitations. Am I bugging this person if I send another email? What if he or she

thinks I can’t take a hint, or that I’m too forward? I empathize with this worry, because I used to share it. My communication changed when my anxiety around how I am making someone feel changed. In any business world, we need to ask things of people whether they are supporters, employees, clients, and the list goes on. If we are confident, respectful and direct, then we have done our job. How someone responds to us is their business, not ours. I use nonprofits as an example often because it’s my line of work — when someone ignores an “ask” or even says “no,” we tend to take it personally. But it isn’t personal. It’s more likely than not a financial or business decision on their part, and there was no harm in asking, so we shouldn’t feel sorry about having done so. Ironically, that feeling I once had of being a pest shed itself when I stopped starting my ask of people with “I am so sorry to ask but…” or “This is probably a busy time for you and I apologize but…” and started to communicate the way that I notice many men to do me: without apology, and with candid and sincere language. Of course, this is not true of all men and all women, and here I am generalizing. From personal experience, I know that my husband and I are wired differently, and many times over, it applies to other people I know and with whom I do work. I am more sensitive than him, and he is more straightforward than me. We are partners, and we need to achieve the same things, so while I know that my sensitivity and softness can be an advantage in certain situations, I have changed the way that I approach conversation (in person, by phone and through email) and have noticed a significant change in how people respond to me. Women cannot lose what differentiates us. Our contributions at the workplace, at home and in our communities are both critical and unique. How do we become even more effective? In my opinion, it is through straightforward and genuine communication. Be intentional about what you want to say, concise with how you say, and unapologetic for saying it. How does that phrase go, “I’m a woman, hear me roar.” Well, let’s roar even more directly this year! SWM

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April 2020

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Dr Suzanne Shapero, DMD, MBA, PC Family & Cosmetic Dentistry

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HEALTHY WOMAN

WOMEN'S REPRODUCTIVE HEALTH

Don't be tricked by "Trich" By Heather Shannon, MS, CNM, WHNP, MPH

ow many of you have heard of “trich” or trichomoniasis? I am sure many of you have not. According to the Center for Disease Control (CDC), 2019, “trich” is the most prevalent non-viral sexually transmitted infection (STI) in the United States that affects 3.7 million persons annually. According to our New York State Department of Health (NYS DOH), trichomoniasis is the number one cause of vaginal infections and is spread through sex. It affects both men and women. However, most men do not show symptoms and therefore do not receive treatment making it very difficult to slow the spread of this STI. Unfortunately, 70 to 85 percent of infected persons have minimal to no symptoms, according to the CDC, making this a very difficult infection to treat and stop the spread. What is “Trich”? Before we go any further, we need to learn more about the trichomoniasis. It is a small protozoan parasite called Trichomonas vaginalis (T. vaginalis), Figure 1. It is passed through sexual contact by either penis to vagina sex, vagina-to-vagina sex, penis to anus sex or through oral sex. It thrives in moist, dark environments like the vagina, urethra, rectum, penis or throat. Interestingly, older women are more likely to become infected than younger

women are. Scientists are not sure why this occurs, but suspect overall health plays a role. As we age, our immune system weakens and we are more prone to chronic health conditions. How do I know if I have ‘Trich’? As previously mentioned, over 70 percent of people do not have signs or symptoms. However, those that do have symptoms might have itching, burning, redness, green/yellow/gray foamy discharge with a strong fishy odor from the vagina. Some will have lower pelvic pain, pain with urinating or pain with sex. Unfortunately, these symptoms are similar to common, nonSTI infections like yeast or bacteria. If you have new or unusual symptoms, you should see your women’s health care provider for evaluation. A culture or sample of your discharge will be obtained and evaluated in the office or sent to the lab or both. It is recommended that you have cultures done with your annual GYN exam visit, regardless if you are in a monogamous, longterm relationship or actively dating. Remember, approximately 30 percent of people will have symptoms, where 70 percent will not. Is Trich curable? Yes, it is! You and your partner(s) will be treated with oral Metronidazole (Flagyl) or Tindazole in one single oral dose.

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An adverse reaction can occur when you take either of these medications with alcohol. You may experience nausea, vomiting, cramps and headaches that can be quite severe. Alcohol should be avoided up to three days after finishing medication. It is recommended that you avoid sex for seven days after treatment to prevent recontamination. Condom use is also recommended, even after treatment, since condoms can greatly reduce transmission. If you continue to have symptoms, you should follow up with your provider for retesting. Otherwise, you should be retested six weeks to three months after treatment, to be sure you are cured and did not become re-infected. Be aware, you can get this infection again and 1 in 5 people will be infected again within three months from being treated (CDC)! Complications of Trich You are at a much higher risk of getting other STIs like gonorrhea or chlamydia with a positive trichomoniasis result. There is also a higher risk to contracting HIV because of the inflamed tissue compromising its integrity to protect. Trich can be a problem in pregnancy in that it can cause preterm labor and birth (<37 weeks). Babies born early are more likely to be of low birth weight (<5.5lbs). Babies are at risk for other complications associated with being

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born too early and weigh less. It is usual practice for obstetrical offices to test for trichomoniasis during the pregnancy. If you are pregnant, you might want to ask about testing for trich at your next OB visit. Prevent Trich The only way to prevent trich or other STIs is to not have vaginal, anal or oral sex. I understand this is not always possible or realistic. However, if you are sexually active and in a long-term relationship, be open to STI testing when you go for your GYN exam. If you are not in a monogamous relationship, use latex condoms correctly, every time you have sex to reduce your risk of exposure. Remember to talk to your partner(s) about STIs and be proactive in getting testing before having sex. Also, make an appointment to see your provider with any symptoms discussed in this article. As always, talk to you GYN health care provider to understand you risks and your sexual health needs. SWM Resources: Center for Disease Control and Prevention. (2019). https://www.cdc.gov/ std/trichomonas/stdfact-trichomoniasis.htm. New York State Department of Health. (2012). Trichomoniasis a common, curable STD. Brochure number 3839.

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FOR A GOOD CAUSE

Project Phoenix Eileen Collins, WISE and Admin-On-Call, LLC, and Randi Bregman, Vera House

Can you give me the background on Project Phoenix? How and why did WISE start the program?

The program was started by the Southside Innovation Center in partnership with Vera House and WISE. The program was started because there was a recognition of the power of entrepreneurship for domestic violence survivors. At the time, there was funding from the Verizon Foundation available for this type of project, and that is how the program was launched. Can you describe your partnership with Vera House?

When the grant funding was eliminated, Vera House had a commitment to continue as much of the programming as possible. Through additional grants and private funding, Vera House has maintained core elements of the program in partnership with WISE and SSIC. How long have you offered this program?

We have offered this program since early 2012. Tell me about what the program does.

The goal of Project Phoenix is to: “empower survivors of domestic violence toward financial independence, through entrepreneurship and business ownership.” Project Phoenix provides a lifeline of hope to female survivors of domestic violence. Since its humble beginnings in January 2012, Project Phoenix has reached upwards of 50 female survivors of domestic violence, twelve of whom have successfully created viable business plans. Project Phoenix clients participated in over 75 hours of business development classes as well as one-on-one business counseling meetings aimed at the development of sustainable business plans. Project Phoenix clients attended networking events, women’s conferences and workshops, while working closely with a domestic violence expert/advocate to safety plan and address the emotional and physical roadblocks domestic violence puts in the way of their success. Each component of the Project Phoenix team provided the participants with a safe environment for them to learn, plan and reclaim their stolen dreams. The successful collaboration of Vera House, WISE Women’s Business Center and the South Side Innovation Center resulted in a viable project that continues to impact and change the lives of the participants of Project Phoenix, their families and the community. Project Phoenix offers a 12-week Executive Coaching program to its clients through Up Level Leadership, LLC, hosted by Molly Duteau, which enables our clients to have one-on-one coaching to help them take their business ideas to the next level. This program is designed to work with determined women who are committed in developing their best selves, to make real impact by adopting new ways of thinking and lead like never before. How does this help women escaping a domestic violence situation?

Through the positive impact of Project Phoenix, the participants have gained financial independence and a personal sense of accomplishment. The result is a belief in themselves and the

knowledge they were encouraged and supported by Project Phoenix while they built a legacy to be proud of. Their own testimonials tell the story of how Project Phoenix has played an important role in their ability to move forward in life and how an intimate project of this nature affects positive change in the lives of those who need it most yet are often forgotten. How can they sign up to participate?

Project Phoenix receives its core referrals through Vera House directly. Clients must be vetted and not in “crisis” mode before they are referred to the program. Who are the mentors and advocates?

Project Phoenix utilizes the alumni clients who have already been through the program and are now fully operational in their business and looking for an opportunity to pay it forward and help another sister reach the next level. As mentors, our own experiences allows the new clients to see the end results of being a participant in Project Phoenix, “live and in living color,” which puts a face on Project Phoenix’s vision and mission. Jolie Moran, MSW, Director of Advocacy, oversees a team of advocates who offer a wide range of services for domestic violence survivors and works in close partnership with Project Phoenix. How does entrepreneurship empower women?

Entrepreneurship allows the women to believe that they can accomplish what they set their mind to do. It encourages us to know that we don’t have to settle for less than the best and that with the right tools and resources we are able to stand up and be counted and acknowledged for the value we add to our communities. Can you give me some examples of successful businesses Project Phoenix has helped to launch?

Admin-On-Call, LLC is one example of a successful business whose journey took them on a collision course with Project Phoenix. After the dust settled, Admin-On-Call, LLC arose from the concrete encouraged and empowered to move forward on its pursuit for entrepreneurship. Project Phoenix,in conjunction with Verizon, held a business plan competition and we were awarded a $5,000 business scholarship that provided the capital to open shop with inventory and equipment. Is there anything I didn’t ask that you think people should know?

Project Phoenix is an awesome program that encourages, restores, uplifts and helps to create a strong and positive foundation for our clients looking to move forward despite the obstacles and life events created to deter them. SWM

Contact PROJECT PHOENIX at the WISE Women’s Business Center, AXA Tower I, 100 Madison St., Syracuse, N.Y. 13202, (315) 443-8634, or email: wisenewclient@syr.edu for more information.

April 2020

Women in Business Edition

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INSPIRE

EILEEN BROPHY By Alyssa Dearborn

Photo by Maureen Tricase/Capture Your Moments

April 2020

Women in Business Edition

hen Eileen Brophy unexpectedly inherited her late husband’s cleaning business, Brophy Services, she never expected that she would become such a powerful inspiration in her community. “We originally thought that we were going to sell the business after Tim died. That was our original plan,” Eileen said. “But it didn’t take long to figure out that they were going to give me next to nothing for it. And I thought, what are the odds that I lose half of my accounts? It was pretty simple for me at that point.” Though she knew that continuing Brophy Services would be in her best interests, there were even more challenges down the road. She had no experience at Brophy Services before and — more dauntingly — she had never run a business before. When asked about what was the most challenging thing she had to learn about owning a business, she had a simple answer: everything. “I was never involved in the business,” Eileen said. “Everything was the most challenging for me because I literally had never been involved in it.” To grow the business into the achievement that it is today, Brophy had to learn about the cleaning business from the inside out. One step at a time, she learned everything she needed to know about keeping Brophy Services afloat. “It took me two years of working internally in the business, and by that, I did all the payroll, the invoicing, the interviewing, and the human resources side of things,” she said. “And then I spent the next two years outside the business meeting with all the clients, dealing with how do you strip and finish floors, how do you clean carpets, what are we cleaning and how do we clean it, and all that.” Through a painful experience and an unexpected journey, Eileen Brophy became one of the most successful businesswomen in Central New York. Though a self-taught — and almost entirely self-made — business owner, she never forgot about how others played an important role on her road to success. She credits much of what she learned along the way to those who were willing to help her. “I literally went to the Small Business Administration and said to them, ‘I don’t know how to run a business. Can somebody help me?’” Eileen said. “And they said, ‘We’re having our first ever mentor-prodigy program, and we have the perfect mentor for you.’” That’s how Eileen connected with Susan Defaria, owner of Potter Heating and Plumbing. Susan advised Eileen to join the Women’s Presidents Organization, a group of 18 other business owners. “All women. And we literally talk about issues that are going on in our businesses and we brainstorm and talk,” Eileen said. “You have the ability to connect with other people. You network and you learn from people.” Some of the people she networked and connected with along the way influenced her business practices and her values. On one occasion she recalled, Eileen remembered some hard advice given to her by a friend. “I remember saying to a good friend of mine, ‘If I could just stay the size I was at that point, I would be perfectly happy. And he said to me, ‘That would be the death of you,’” she said. “He said to me, ‘You’re either green and growing or you’re ripe and dying.’ So at that particular moment, those words for me were ‘You got to keep going. You got to keep forging on.’” Syracuse Woman Magazine

Now, Brophy Services has 172 accounts and 220 employees — a growth of 350 percent. Being able to grow and forge on are lessons every entrepreneur has to learn. But some lessons came natural to Brophy. Some were so natural that they became a part of her values. Growth — for Eileen and the business she runs — is a reflection of all the hard-work it takes to lead a successful company. “I have always been of the belief that if I work on and constantly provide the best service I can to my clients — whether that’s through my employees or us as management — that we’ll inherently be able to grow as a business,” she said. “So I’m not looking for the next big half-a-million-dollar contract. It’s just to always provide the best service I can to those who I have. That’s my vision for the future: to just continue to do what I’m doing.” Other values — such as her commitment to her community — have made her a positive influence in the Central New York business world. Making a positive impact is one of the things she most enjoys about operating Brophy Services. She pointed to an issue she’s recently worked to address: transportation. Brophy thought about creating her very own transportation company that would help people commute to work, but she realized that creating a whole new business meant neglecting the business she already had. She then saw an opportunity in using already existing companies like Uber and Lyft. She reached out to Onondaga County Executive Ryan McMahon about using the companies’ infrastructure to provide transportation to Brophy Services’ employees. The program launched in September of 2019. “To me [the program] is a perfect solution to a problem,” Eileen said. “It already exists. It’s a win for Uber and Lyft. It’s a win for me because I get an employee. It’s a win for the employee because they can actually get a job, start making money, and start paying taxes, which helps us all. It’s a win-win-win.” When asked what advice she would give to entrepreneurs who were just beginning their journey, she suggested endless learning and perseverance. “I wholeheartedly believe that I have something to learn every day. And if I stop learning, then there’s no point in owning the business anymore,” she said. “I can always grow and develop myself. I think each and every one of us is a work in progress and we have to continue to mold ourselves and be better. And we should always be better.” SWM

“I’m not looking for the next big half-a-million-dollar contract. That’s never been my thought. It’s just to always provide the best service I can to those who I have. That’s my vision for the future: to just continue to do what I’m doing.” – Eileen Brophy SyracuseWomanMag.com

SPECIAL FEATURE

What’s next for #MeToo in New York? By Sarah Ruehlen

hen Time Magazine featured the “silence breakers” on its Jan. 5, 2018 cover, it wiped away any lingering excuse for anyone to ignore the true extent of the problem of workplace sexual harassment. It had been clear for years that antiquated anti-discrimination statutes were not protecting workers. The groundswell of the #MeToo movement helped move New York Legislators finally to look at what was wrong with antidiscrimination legislation and take steps to improve them.

Problems With Pre-#MeToo Legislation

Although discrimination on the basis of sex has been illegal since the Federal Civil Rights Act of 1964, sexual harassment was not recognized nationally as a form of sex discrimination until 1986, when the United Supreme Court held in Meritor Savings Bank v. Vinson that sexual harassment is prohibited under Title VII of the Civil Rights Act. The decisional law that built up around Title VII post-Meritor was at first positive, but quickly became bogged down in findings by (mostly male) judges that the offensive conduct just wasn’t that bad. If one court made a decision that a single instance of groping wasn’t “severe or pervasive” enough to change the terms and conditions of employment, the next court would build on that precedent to conclude that groping in general was not “severe or pervasive.” Over the next several decades, the right to be free from sexual harassment in the workplace was chipped away. The Faragher/Ellerth defense, so named after two 1998 Supreme Court decisions, was another blockade. Faragher/Ellerth required that a harassee use the employer’s internal procedures to report harassment before the employer could be held liable for the harassment. Although retaliation reporting harassment was technically illegal, the reality was that employers and harassers could engage in an endless array of subtle conduct targeting the reporter, and the courts did not consider subtle conduct severe enough to warrant a finding of liability against the employer. Most cases never made it to the courts. The majority of incidents of sexual harassment went unreported. Where a harassee had the courage to make a complaint, the complaint was often investigated superficially, and the finding was almost inevitably that the harassee was not credible, or that the harassment was somehow consensual. Repeat offenders got away with abusing multiple co-workers, time and again, particularly if the harasser was considered “valuable” to the employer or had powerful connections within the workplace. Meanwhile, the harassee was labelled as a tattletale, ostracized by her coworkers, singled out for undesirable assignments, demoted, disciplined, and terminated. No wonder no one wanted to make a complaint.

The 2018 Amendments

The 2018 amendments aimed to change workplace structure by removing some of these barricades. Notably, the amendments extended protection against sexual harassment to “non-employees,” including “contractors, vendors, consultants, [and] other person[s] providing services” in the workplace. To make it more difficult for repeat harassers to target new victims, the New York Civil Practice Law and Rules and the New York General Obligations Law were amended to prohibit nondisclosure agreements in settlements of sexual harassment cases, unless such agreements were the plaintiff’s preference. New training and policy requirements were imposed upon employers.

#MeToo 2.0

In 2019, further protections were implemented. Now, employees enjoy enhanced legislative protections against all types of illegal harassment, not just sexual harassment. The definition of an “employer,” for purposes of unlawful harassment claims, has been widened to include any entity that employs one or more employees. Likewise, employers are prohibited from subjecting “any individual” to illegal harassment—a boon to gig workers and consultants. The statute of limitations for filing a harassment claim in the Division of Human Rights has increased from one to three years. For New York employees, the elimination of the Faragher/Ellerth defense removes the intimidating requirement that an employee report harassment to potentially hostile superiors. Moreover, the 2019 amendments have changed the harsh “severe and pervasive” standard to an easier requirement that the harassment subjects the individual to “inferior terms and conditions.”

Conclusion

It’s too early to tell if these amendments will result in the workplace becoming a friendlier place for women. Nevertheless, it is harder for employers to sweep workplace harassment under the rug in a post-#MeToo New York. SWM Sarah E. Ruhlen is a member of the Satter Ruhlen Law Firm in Syracuse, New York. She currently serves as co-chair of the EEO Committee of the NYSBA Labor and Employment Law Section; additionally she is a member of the AFL-CIO Lawyers Coordinating Committee, the National Employment Lawyers’ Association, the Onondaga County Bar Association, and the New York State Women’s Bar Association, Central New York chapter. Ms. Ruhlen represents employees in race, sex, religion, national origin, color, age, disability, sexual orientation, TGNC, and other discrimination claims, as well as wage and hour, family leave, severance, non-competes, and other employment matters. She works with private and public sector unions in the healthcare, public safety, education, transportation, and other industries.

This article is for informational and educational purposes only. It does not constitute legal advice, and is not intended to create an attorney-client relationship. Further, your use of this article does not create an attorney-client relationship. Readers should not act upon any information presented in this article without seeking professional legal counsel. The legal information provided in this article is general and should not be relied on as legal advice, which cannot be provided without full consideration of all relevant information relating to one’s individual situation. 477 U.S. 57 (1986). Faragher v. City of Boca Raton¸ 524 U.S. 775 (1998); Burlington Industries, Inc. v. Ellerth, 524 U.S. 742 (1998). NYSHRL ¶296-d. The CPLR was also amended to prohibit mandatory arbitration clauses, but it is unclear at this point whether that prohibition has been preempted by Federal Law. In New York, that means protections from harassment based on nearly 20 characteristics, including race, religion, prior criminal convictions, marital status, gender identity, and sexual orientation. This article is for informational and educational purposes only. It does not constitute legal advice, and is not intended to create an attorney-client relationship. Further, your use of this article does not create an attorney-client relationship. Readers should not act upon any information presented in this article without seeking professional legal counsel. The legal information provided in this article is general and should not be relied on as legal advice, which cannot be provided without full consideration of all relevant information relating to one’s individual situation. NYSHRL §292(5).Previously, to be subject to non-sexual harassment anti-discrimination laws, an employer had to employ at least four employees. NYSHRL §296(1)(h). NYSHRL §297(5). NYSHRL §296(1)(h).Notwithstanding, it is imperative that a harassee consult with an attorney to determine whether to use internal procedures. NYSHRL 296(1)(h). See, e.g., Oncale v. Sundowner Offshore Services, 523 U.S. 73 (1998). New York State Human Rights Law generally tracked the same analysis as Title VII in sexual harassment cases. April 2020

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While there is no substitute for consulting with an attorney, these are some steps that any employee can take to protect herself from illegal workplace harassment: • Email is a good record keeper. If an employee emails a description offensive conduct to herself (using her personal, not work, email account) as soon as possible after the conduct occurs, the email is a date-stamped, timestamped record of her perceptions. It is important to be as precise as possible, including names, witnesses, location, time, precisely what was said or done, and any other relevant details. • Learn to recognize the difference between illegal harassment and “legal” harassment. The Supreme Court has stated repeatedly that anti-discrimination statutes are “not a general civility code for the American workplace.” There are always jerks in the workplace, but not every instance of nasty behavior is illegal harassment. • Be careful with cell phones. Pictures and recordings can be helpful, but many recordings are unusable or damaging because they record the employer’s proprietary or confidential information, or because they also record the complainant’s own bad behavior. Be especially careful about taking pictures of documents in the workplace—an employer may be able to counter-sue an employee who discloses proprietary or confidential information. • People who seemed to be allies may suddenly clam up in the workplace. They may have been ordered to do so. When an employer receives a harassment complaint, whether the complaint is filed internally or with the New York State Division of Human Rights or the EEOC, the employer will often try to minimize its exposure by prohibiting employees from communicating with the complainant. This makes the complainant feel even more isolated and targeted, and there may be little she or an attorney can do about it. • Don’t delay consulting with a local attorney. Although the statute of limitations has been extended under the New York State Human Rights Law, an employee who “sits on her rights” has a harder time pursuing a claim than one who acts promptly. Moreover, there may be local laws that provide more specific protections than the New York State Human Rights Law, and the specifics of a case will dictate what legal strategy to pursue. It is worth the cost of a consultation with an employment law attorney in the employee’s jurisdiction to determine whether workplace conduct is illegal, and if so, what to do about it.

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INSPIRE

DR. SHANELLE BENSON REID By Jamie Jenson

April 2020

Women in Business Edition

ears ago, when Shanelle Benson Reid was a teenager in Southern California, she never could have envisioned the life she would be living today. She had dreams of becoming a doctor — a pediatrician — but when she became a mom at a young age, she had to re-work those dreams a bit. She always knew, though, that learning was the key to everything, so she was determined to continue her education. “I drove a school bus for 10 years because it’s a split shift. I could work in the morning, go to school during the day, and then go get the children after school,” Shanelle said. It wasn’t until her son started having trouble academically that she decided to pursue a career in education. “The only way to help him,” Shanelle said, “was to learn about education.” So she did, earning her credentials to teach special education to all ages in California. When her career as a teacher took off, she realized she had a lot to offer all stakeholders in education. Teachers were asking her how she kept her students quiet and on-task. Parents relied on her to explain the many acronyms and jargon associated with education, and principals wanted to know how she connected so easily with guardians and got them involved in their children’s education. She started to toy with the idea of becoming a consultant. At first, she would speak anywhere — at churches to meet with families, and to different groups who were asking for information. But she soon began toying with the idea of getting her doctorate. After all, Shanelle had always wanted to be a doctor; this was just in a different field. “Someone told me when you put the alphabet after your name, people will listen,” she said. So that’s what Shanelle did, eventually adding “Ph.D.” after her name. While pursuing her doctorate, Shanelle decided to move her family to the Syracuse area in order to shield her children from gang violence that was so prevalent in Southern California. This meant flying coast-to-coast for six years as she completed the requirements for her doctorate.

Since earning her doctorate in 2010, Shanelle started her own company, ACCESS Global Group, and has worked with many organizations and school districts across the country. Most often, she works with an equity task force within a district, which is comprised of people from the community, administrators, including superintendents, and people who are invested in the lives of young people, in order to look at different areas that need attention, including curriculum, code of conduct, graduation rates, or even how members of the school community are being addressed. Sometimes, Shanelle said, districts just need someone to give an outsider’s perspective, one that’s not clouded by emotion. “By being able to remove myself from the district and take a view from the balcony, I can usually see some of the blind spots,” she said. While her job might be different with each school district or organization Shanelle takes on, her philosophy is almost always the same, she said. “My goal is helping them to understand the importance of relationships,” she said. “I think I give a perspective that I think many people haven’t considered. Everything I do, when it comes to work, whether it be a school district or a company, it’s about the relationships.” Since August 2018, Reid has been expanding her company with the help of her husband, Todd R. Reid, Sr., a long-time dental technician. Together, they’ve created ACCESS Dental Laboratories, a full-service, light manufacturing and tech company that specializes in dental restorations. They are hoping to open this summer, while bringing around 50 jobs to the southside of Syracuse. Shanelle will rely on her husband’s expertise for the dental lab, but for her, everything her company provides comes back to the same idea. “I don’t know if I believe in anything more than education,” she said. “Education is the be-all and end-all. Learning is the key to a lot of the ills that plague our community. Having people who understand the importance of education will uplift and transform our community.” SWM

Photo by Ana Gil-Taylor

“Someone told me when you put the alphabet after your name, people will listen.” — Shanelle Benson Reid

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SPECIAL FEATURE

Spruce your home up this spring with these inexpensive ideas

s temperatures begin to rise and buds come out on the trees so, too, do thoughts of spring cleaning bloom. Certainly, outdoor pursuits in this vein are abundant, including chores such as raking away the remains of dead vegetation and preparing flower beds for new sprouts. But one’s immediate surroundings also could most likely benefit from the effect spring fever can have on a homeowners’ renewed energy. Completing tasks with the goal of sprucing up a home’s interior doesn’t have to be expensive to be effective. Following are a few ideas for freshening up your home as the season changes: Cast out clutter Nothing can drag down the feeling of a fresh, clean start to a new season than the remnants of the old one. This clutter not only can affect the overall atmosphere of a room, but can stymie its functionality. After evaluating what is no longer needed, either box it up and store it away or sell and donate it. There’s no need to take on too much at once, either, set a goal of de-cluttering one room at a time. Clearing this clutter might just help clear out your mind as well. Do you have a closet in your home that needs to be cleaned out? Or maybe the question should be who doesn’t have such a closet! This can be a daunting task, but, again, just take it one step (or shelf) at time, April 2020

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and before you know it, that task is history! Sometimes sprucing up is as simple as rearranging furniture, whether to have a different, more pleasing traffic pattern that reaches your patio door or to place a recliner in the perfect vantage point to catch the sunset.

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Update the little things

Simple updates to your décor such as new pillows on the sofa, fresh curtains in the kitchen or a new rug in the entryway can change the mood of your interior without costing a fortune. Similarly, replacing knobs and drawer pulls on cabinets in the kitchen or bathroom is an easy way to update a look quickly.

Or, for a living update, start up an herb garden, start seeds for your garden indoors or simply arrange in a pretty vase some fresh cut flowers, either the early-blooming type available in your own yard or some bought at your local farmer’s market. Polish and paint Give natural wood a new lease on life with furniture wax or polish or, if needed, try a scratch cover that’s formulated to match the wood’s original stain. And then there is the tried-and-true way to get instant results when it comes to sprucing up your home: Using paint to brighten a room, freshen some trim and update the look of furniture or even a door or mailbox. Updating your look by painting with bright colors or white

can make all the difference, without breaking the bank. Get a clear view Something so basic as letting the sun shine through clear glass can make all the difference in your surroundings. Dramatic lighting is many times used to set the mood during a romantic dinner or fancy dinner party, right? So making the most of the natural lighting of a sunny spring day makes perfect sense! Why not try this recipe for a basic, natural glass cleaner, to keep the cost down and nasty chemicals out: Mix one cup rubbing alcohol, one cup water and one tablespoon vinegar. Pour into a spray bottle. Safety tip: Store in a cool cabinet away from any heat source because the alcohol makes this mixture flammable. SWM

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MOVERS AND SHAKERS

Melinda Shaw, MS, PA-C Joins Bariatric Surgery Team at Crouse Medical Practice

Kristy Ventura, MSN, FNP-C joins endocrinology team at Crouse Medical Practice in Camillus

Melinda Shaw, MS, PA-C, has joined Crouse Medical Practice – Bariatric Surgery, affiliated with Crouse Health. Shaw comes to Crouse from SUNY Upstate Medical University/ University Hospital and join colleagues in the Crouse weight loss surgery program, founded in 2011, who include Jeffrey DeSimone, MD; Kenneth Cooper, DO; Thomas Griffiths, PhD; Tracy Walker, FNP-C; Catherine Huss-Johnson, MS, RN-CNP; Heather Neely, RD, CDN; and Colleen Cauley, BSN, RN, CBN, the bariatric program administrator. Melinda Shaw, MS, PA-C, earned her master’s degree and physician assistant certification through the Physician Assistant Program at Northeastern University. She received her bachelor’s degree with a concentration in human biology from the College of Agriculture and Life Sciences at Cornell University. Shaw is a member of the American Academy of Physician Assistants; New York State Society of Physician Assistants; and Central New York Physician Assistant Association. Crouse Health’s bariatric surgery program is a Comprehensive Center under the Metabolic and Bariatric Surgery Accreditation and Quality Improvement Program (MBSAQIP), a joint program of the American College of Surgeons and the American Society for Metabolic and Bariatric Surgery. Excellus BlueCross BlueShield has recognized Crouse Health with its Blue Distinction® Center+ for Bariatric Surgery designation as part of the Blue Distinction Specialty Care program, the only one in Syracuse to have earned this designation. Blue Distinction Centers are nationally designated healthcare facilities that show expertise in meeting patient safety measures, as well as bariatric-specific quality measures that were developed with input from the medical community. To learn more about bariatric surgery at Crouse, visit crouse.org/weightloss or call Cauley at (315) 470-8974. To reach the CMP – Bariatric Surgery team, call Crouse Medical Practice at (315) 470-7364.

Kristy Ventura, MSN, FNP-BC, has joined the endocrinology team at Crouse Medical Practice. Ventura is welcoming new patients at the practice’s Camillus location at 5417 West Genesee St., corner of Knowell Rd. Ventura comes to Crouse from Auburn Memorial Medical Services, where she had served since 2008 as a family nurse practitioner in the endocrine and orthopedic departments. There, she was responsible for diagnosing and treating endocrine disorders; insulin pump management; overseeing the successful imple-mentation of an osteoporosis program and infusion center; and presenting community outreach programs in osteoporosis and pre-diabetes. Prior to working in endocrinology, Ventura served as a family nurse practitioner with Auburn Orthopedics Specialists; as a registered nurse in the emergency room at Auburn Memorial Hospital; and as a registered nurse in the medical intensive care unit at Strong Memorial Hospital. She earned her bachelor’s degree in nursing from the University of Colorado Health Science Center in Denver, CO; completed the Nurse Practitioner program at Community General Hospital in Syracuse; and earned her M.S. in nursing from Upstate Medical University in Syracuse. She is certified by the American Nurses Credential Center; is a certified fracture liaison; and earned her specialist assistant certification in orthopedics. To schedule an appointment with Ventura, call Crouse Medical Practice at (315) 476-2323 or visit crousemed.com.

April 2020

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Syracuse Woman Magazine April 2020

Articles inside

Spruce up your home this spring with these inexpensive ideas

MOVERS AND SHAKERS

Dr. Shanelle Benson Reid

Eileen Brophy

WISE Project Phoenix

Don't be tricked by 'Trich

WBOC LEADING LADY

generosity and miracles

FASHION

PHILANTHROPY

FROM THE EDITOR

CONTRIBUTORS

SYRACUSE EATS

ON THE COVER