Mohawk, Sense and Sustainability by Elizabeth Hildreth

SENSE AND SUSTAINABILITY: save the trees

PURPOSE STATEMENT The following pages are designed to clarify the different standards for sustainability and stewardship in paper making, how these standards are met and exceeded at Mohawk, and how to make sure your paper decisions demonstrate your concern for our shared environment. Our Save the Trees Initiative is an easy way to begin. Check out the back cover for more information.

SENSE AND SUSTAINABILITY A guide to choosing papers that support environmental sustainability.

1 2 3 4 5 6 7

Sustainaiblity: Meaning and Matter Better Energy Fairer Fiber, Cleaner Water Putting Good to Use Calculating Impact Seals of Approval Summing Up

1 SUSTAINABILITY: meaning and matter

WHAT SUSTAINABILITY MEANS Sustainability means assuring the long-term survival of our planet by conserving and caring for its resources rather than depleting or permanently damaging them. Our growing awareness of the effects of climate change and deforestation makes sustainability and environmental stewardship everyone’s concern today. WHY IT MATTERS For companies, sustainability and profitability go hand- in-hand. A commitment to environmental sustainability makes for good corporate citizenship, which improves a company’s relationship with customers, investors, regulators, neighbors and suppliers. The alternative to environmental responsibility is no longer tolerable. Sustainability is not only good for the earth and its people; it’s increasingly connected to building bottom lines and improving shareholder value.

2 MOHAWK

PAPER MAKING AND PAPER USE Because paper manufacturing depends on energy, forests and water, the paper industry has a particular interest in conserving and sustaining these resources so we can meet the demand for the volume of paper our society consumes. One of the most visible ways a company can demonstrate a commitment to sustainability is through the wise choice and use of paper that is made responsibly. SERIOUS ABOUT STANDARDS Mohawk’s Environmental Management System is structured around principles promoted by The Coalition for Environmentally Responsible Economics (CERES) and uses environmental performance standards developed by the International Organization for Standardization (ISO) for the evaluation of the processes, practices and procedures. As a result, we can systematically meet our own goals as well as specific environmental objectives required by corporate customers as a condition of doing business.

2 BETTER ENERGY: windpower revolution

MOHAWK takes the lead GETTING AWAY FROM FOSSIL FUELS Paper manufacturing requires enormous quantities of Mohawk has long taken a proactive approach electricity, which stewardship, is traditionally produced by generators to environmental engaging every run by fossil fuels: coal, oil or gas.and Since the combustion of employee in the related policies processes. fossil fuel creates carbon dioxide and other greenhouse gases contributing to global warming, the urgency of In ourare view, energy conservation and the use changing to cleaner (emission-free) renewable of emissionfree energy are among the most sources of energy has increased.choices Renewable therefore significant stewardship thatand we can make. sustainable energy sources today include wind, We have been a leader in theavailable use of electricity solar, hydroelectric, geothermal and ocean tides. generated by renewable wind power. In 2007 Mohawk joined the EPA’s Climate Leaders program THEfurther ANSWER MY FRIEND IS... to develop greenhouse gas emission goals Blowing the wind,ofliterally. Windpower isbegan the fastest and as aninextension this commitment we growing energy source in the world. At present, it is the to offer customers carbon neutral paper. least expensive, most developed and fastest to build alternative to also fossilamong fuel. Because turbines Mohawk was the firstwind companies to (aka windmills) less than 5% of the land where make paperuse from postconsumer recycled fiber,they are sited, minimize destruction, help our preserve and wethey have steadily habitat expanded and enhanced open space and allow for multiple of the land. recycled papers.  We have met highuses third-party standards to make sure any new fiber we use comes from forests that are managed respectfully. And we FIRSTfound TO USEways WINDPOWER have to make paper bright and white In 2003 Mohawk onechlorine, of the first large-scale without the use ofbecame elemental keeping its productionbyproducts facilities inout theof United States to use hazardous the water supply. renewable, non-polluting wind-generated electricity for manufacturing and this usage increases with time. Today, roughly 60% of the electricity we consume is generated by wind. In terms of environmental impact, our use of wind-generated electricity is equivalent to planting a 15,000 acre forest or NOT driving 119 million miles in a passenger car. Today Mohawk is one of the nation’s largest manufacturing companies that purchase wind-generated electricity. All the papers in Mohawk’s wind-power portfolio carry the Green-e logo certifying them as the products of renewable energy. 3 MOHAWK

5 MOHAWK

1 SUSTAINABILITY: meaning and matter

defining OUR TERMS AND PAPER USE WHAT SUSTAINABILITY MEANS WIND FARM: aPAPER groupMAKING of windmills positioned on hilly Because paper manufacturing depends Sustainability means assuring the long-term terrains, canyons, shorelines or other locations thaton forests and water, paper industry survival of our planet by conserving andexperience energy, above-average strong and the steady winds. has a particular interest in conserving caring for its resources rather than depleting Power generated by wind turbines is fed into the and these resources so we can or permanently damaging them. Our growing electric gridsustaining and replaces electricity generated bymeet the demand for the volume of paper our society awareness of the effects of climate change fossil fuel. Wind-generated electricity is available to consumes. of the most visible ways a and deforestation makes sustainabilityconsumers and through theOne purchase of Renewable Enercompany can demonstrate commitment environmental stewardship everyone’s gy Credits (RECs) which fund specific awind farms. to sustainability is through the wise choice and concern today. use ofan paper that is made responsibly. KYOTO PROTOCOL: amendment to the United Nations WHY IT MATTERS Framework Convention on Climate Change proposed STANDARDS For companies, sustainability and profitability in 1997 andSERIOUS entered ABOUT into force in 2005. It is the first, Mohawk’s Environmental Management go hand- in-hand. A commitment to environand only, binding international agreement that sets System isgreenhouse structured around principles mental sustainability makes for good corporate targets to reduce the gas emissions that promoted The Coalition forisEnvironmencitizenship, which improves a company’s cause climate change.by The United States not a sigtally Responsible Economics (CERES) and relationship with customers, investors,natory regula-to the agreement, although a number of actions usessuch environmental performance standards tors, neighbors and suppliers. The alternative are being taken as the development of the EPA developed by the International Organization to environmental responsibility is no longer Climate Leaders program. tolerable. Sustainability is not only good for the for Standardization (ISO) for the evaluation the processes, and certificaprocedures. earth and its people; it’s increasingly connected GREEN-E: theofnation’s leadingpractices independent As a result, we canfor systematically meet our to building bottom lines and improving tion and verification program renewable products. ownGreen-e goals asProgram well as specific environmental shareholder value. The voluntary sets consumer objectives requiredstandards by corporate as protection and environmental for customers energy a condition of doing products. Products carrying thebusiness. Green-e logo have been certified as meeting these standards.

LEARN MORE: www.yes2wind.com www.epa.gov/climateleaders www.designcanchange.com www.green-e.org www.us-cap.org

2 MOHAWK

4 MOHAWK

2 BETTER ENERGY: windpower revolution

GETTING AWAY FROM FOSSIL FUELS Paper manufacturing requires enormous quantities of electricity, which is traditionally produced by generators run by fossil fuels: coal, oil or gas. Since the combustion of fossil fuel creates carbon dioxide and other greenhouse gases are contributing to global warming, the urgency of changing to cleaner (emission-free) renewable sources of energy has increased. Renewable and therefore sustainable energy sources available today include wind, solar, hydroelectric, geothermal and ocean tides. THE ANSWER MY FRIEND IS... Blowing in the wind, literally. Windpower is the fastest growing energy source in the world. At present, it is the least expensive, most developed and fastest to build alternative to fossil fuel. Because wind turbines (aka windmills) use less than 5% of the land where they are sited, they minimize habitat destruction, help preserve open space and allow for multiple uses of the land.

FIRST TO USE WINDPOWER In 2003 Mohawk became one of the first large-scale production facilities in the United States to use renewable, non-polluting wind-generated electricity for manufacturing and this usage increases with time. Today, roughly 60% of the electricity we consume is generated by wind. In terms of environmental impact, our use of wind-generated electricity is equivalent to planting a 15,000 acre forest or NOT driving 119 million miles in a passenger car. Today Mohawk is one of the nation’s largest manufacturing companies that purchase wind-generated electricity. All the papers in Mohawk’s wind-power portfolio carry the Green-e logo certifying them as the products of renewable energy. 5 MOHAWK

getting to CARBON NEUTRAL “Carbon neutral” describes products, operations  and activities that have had their carbon dioxide and greenhouse gas emissions 1) calculated 2) reduced where possible and 3) “offset” through credits that fund renewable, emission-free energy products. A carbon offset credit represents one ton of greenhouse gas emission reductions or avoided emissions. The carbon offset credit market allows businesses to recognize and financially support the shift from fossil fuel to renewable energy.  By purchasing these credits, organizations can apply them to their own emissions and reduce their net carbon impact. TRUSTED AND VERIFIED The Kyoto Protocol mandates that these offsets must  be “real, verifiable and additional to what would have otherwise occurred.” Mohawk’s Verified Emissions Reduction credits (VERs) are third-party verified to meet the standards of the Environmental Resources Trust’s GHG (Greenhouse Gas) Registry. The GHG Registry Standard is based on guidelines developed by the Intergovernmental Panel on Climate Change (IPCC), the international scientific body supporting the Kyoto Protocol. MOHAWKÕS CARBON NEUTRAL CHOICES As of spring 2007, Mohawk’s Beckett Concept and Expression lines of paper are made carbon neutral.  The emissions from all of the energy used to make these papers is offset with wind-generated electricity and Verified Emissions Reductions (VERs). Their Green-e certification means they meet the strict environmental and consumer protection standards established by the non-profit Center for Resource Solutions.

6 MOHAWK

CONSEQUENCES of clear-cutting and irresponsible forestry include climate change, flooding and loss of biodiversity. Maintaining a healthy supply of trees is particularly important to controlling glob*All of these are manufactured alfeatured climate products change because trees andwith plants natwind-generated are aredioxide. acid free.Today paper mills, urallyelectricity absorb carbon forestry companies and environmental groups cooperate to create more responsible practices for sustainable forestry. BECKETT CONCEPT Concept, 9 whites/colors • Concept, 3 whites •

at-a-glance ECO* GUIDE

• •

100% pcw

• •

•

30% pcw

• • • • • •

•

• 100% pcw • 30% pcw

•

• 100% pcw

MOHAWK VIA change the dialogue about and the practice of respon1 white, smooth sible forestry worldwide. FSC-US was established in 33 whites/colors, smooth/linen/felt/vellum/satin/laid 1995 as the American national “chapter” to coordinate the development of forest management standards 1 white, smooth/linen/felt/vellum/satin/laid throughout biogeographic regions of the 2 whites, 25% cottonthe different

• • • •

•

• 100% pcw • 30% pcw • • 30% pcw

MOHAWK COLOR COPY Color Copy 100% Recycled GREEN SEAL: an independent, non-profit organization Color Copy Ultra Gloss founded in 1989 that strives to achieve a healthier and Color Copy Gloss cleaner environment by identifying and promoting Color Copy 98 products and services that cause less toxic pollution Color Copy Premium and waste, conserve resources and habitats, and

• • • • •

•

• 100% pcw • 30% pcw • 15% pcw

protecting OUR FORESTS BECKETT EXPRESSION Expression, 9 whites/colors Expression, 4 whites

• •

STRATHMORE WRITING+SCRIPT SUSTAINABLE FORESTRY INITIATIVE (SFI): a land stewardship standard developed in 1994 by the Script, 6 whites/colors, smooth/pinstripe American Forest & Paper Association (AF&PA) that Script, 4 whites/colors, smooth/pinstripe integrates the reforestation, nurturing and harvesting Script, 3 whites/colors, smooth/pinstripe of trees for useful products with the conservation of Writing, 25% 3 whites/colors, wove/laid soil, Cotton, air and water resources, wildlife and fish habitat, Writing 25% Cotton, 10 whites/colors, and forest aesthetics. Adopted bywove/laid AF&PA members, stakeholders environmental Writing, Pure Cotton, and 4 whites, wove groups, this initiative

has significantly improved forestry practice in the United States. The SFI program is now overseen by the

MOHAWK OPTIONS Sustainable Forestry Board, a diverse group of conser3 whites, smooth vationists, scientists, public officials and landowners. 3 whites, smooth/vellum 2 whites, smooth/vellum

•

30% pcw

FOREST STEWARDSHIP COUNCIL (FSC): an organization created in 1993 following the Rio Earth Summit to

United States, to provide public information about FSC and certification and to work with certification organizations to promote FSC certification in America.

minimize global warming and ozone depletion. Green Seal is devoted to environmental standard- setting product advertising claims All pcw fiber used atcertification, Mohawk is process chlorine freesubstanti(PCF) and all virign fiber is elemental chlorine free (ECF). ation and public education. Greeninformation. Seal’s procedures Please consult swatchbooks for more specific conform to international standards for ecolabeling.

7 MOHAWK

9 MOHAWK

protecting getting to OUR FORESTS CARBON NEUTRAL “Carbon neutral” describes products, operations  and activities that have had their carbon dioxide and greenhouse FSC CHAIN OF CUSTODY: gas emissions 1) calculated 2) reduced where possible to earn FSC certification, a product made of pulp or and 3) “offset” through credits that fund renewable, paper must pass through a complete “chain of custody” emission-free products. A to carbon offset credit from anenergy FSC-certified forest an FSCcertified paper represents one ton ofmerchant greenhouse emission reductions manufacturer, and gas printer. The intent of the FSC system is toThe shiftcarbon the market to eliminate habitat or avoided emissions. offset credit market destruction,to water pollution, displacement indige- the allows businesses recognize and financiallyofsupport nous peoples violence against people wildlife shift from fossil fueland to renewable energy.  Byand purchasing that often accompanies logging. these credits, organizations can apply them to their own emissions and reduce their net carbon impact. \RAINFOREST ALLIANCE:

TRUSTEDthe AND VERIFIEDAlliance’s mission is to protect ecosysRainforest tems and the people and wildlife that depend them The Kyoto Protocol mandates that these offsets on must  transforming land-use practices, business be “real,by verifiable and additional to what would practices have andoccurred.” consumer behavior. Companies, otherwise Mohawk’s Verified cooperatives Emissions and landowners that participate in our programs meet rigReduction credits (VERs) are third-party verified to meet orous standards that conserve biodiversity and provide the standards of the Environmental Resources Trust’s GHG sustainable livelihoods. (Greenhouse Gas) Registry. The GHG Registry Standard is based on guidelines developed by the Intergovernmental SmartWood, a program of the Rainforest Panel onSMARTWOOD: Climate Change (IPCC), the international Alliance, is one of several third- party certifiers for scientific body supporting the Kyoto Protocol. the Forest Stewardship Council (FSC), and provides the FSC certification and annual audit for Mohawk MOHAWKÕS CARBON NEUTRAL CHOICES Fine Papers. Established in 1989, SmartWood was the As of spring 2007, and world’s firstMohawk’s independentBeckett forestryConcept certifier. In addition Expression lines of paper carbonSmartWood neutral.  The to administering theare FSCmade certification, emissions all of the and energy to make these papers alsofrom certifies wood woodused products that are responand processed. is offset sibly withharvested wind-generated electricity and Verified

Emissions Reductions (VERs). Their Green-e certification means they meet the strict environmental and consumer protection standards established by the non-profit Center for Resource Solutions. LEARN MORE: www.sfiprogram.org www.rainforest-alliance.org www.smartwood.org www.greenseal.org www.fscus.org

6 MOHAWK

8 MOHAWK

at-a-glance ECO* GUIDE

*All of these featured products are manufactured with wind-generated electricity are are acid free.

BECKETT CONCEPT Concept, 9 whites/colors Concept, 3 whites

• •

100% pcw

BECKETT EXPRESSION Expression, 9 whites/colors Expression, 4 whites

• •

•

30% pcw

• • • • • •

•

• 100% pcw • 30% pcw

•

• 100% pcw

MOHAWK VIA 1 white, smooth 33 whites/colors, smooth/linen/felt/vellum/satin/laid 1 white, smooth/linen/felt/vellum/satin/laid 2 whites, 25% cotton

• • • •

•

• 100% pcw • 30% pcw • • 30% pcw

MOHAWK COLOR COPY Color Copy 100% Recycled Color Copy Ultra Gloss Color Copy Gloss Color Copy 98 Color Copy Premium

• • • • •

•

• 100% pcw • 30% pcw • 15% pcw

STRATHMORE WRITING+SCRIPT Script, 6 whites/colors, smooth/pinstripe Script, 4 whites/colors, smooth/pinstripe Script, 3 whites/colors, smooth/pinstripe Writing, 25% Cotton, 3 whites/colors, wove/laid Writing 25% Cotton, 10 whites/colors, wove/laid Writing, Pure Cotton, 4 whites, wove MOHAWK OPTIONS 3 whites, smooth 3 whites, smooth/vellum 2 whites, smooth/vellum

•

30% pcw

All pcw fiber used at Mohawk is process chlorine free (PCF) and all virign fiber is elemental chlorine free (ECF). Please consult swatchbooks for more specific information.

9 MOHAWK

FAIRER FIBER, CLEANER WATER: see the forest and the trees

IS IT VIRGIN? Paper manufacturing depends on fiber, which in its original state comes directly from wood and is known as virgin fiber. Mills have choices in the types of virgin fiber they use and where it comes from. If the wood comes from a forest that has been certified under the Sustainable Forestry Initiative or for Forest Stewardship Council standards, the paper mill and its customers can be sure that the natural resource has been managed respectfully. MOHAWK KNOWS ITS SOURCES As a non-integrated paper mill, Mohawk purchases all its processed wood fiber from market sources. Our fiber suppliers have been notified that we will not accept fiber harvested from high-conservation value old growth forests. They are also required to provide documentation demonstrating sound environmental practices and sustainable forestry management. In 2002, Mohawk attained certification by the Forest Stewardship Council’s (FSC’s) program, allowing us to produce FSC-compliant grades of printing and writing paper.

10 MOHAWK

OR RECYCLED? An alternative or complement to virgin fiber, postconsumer recycled fiber is made from reprocessing waste paper that was recovered after being used by a consumer and discarded. The use of recycled fiber reduces pressure on forest land and protects its ability to absorb carbon dioxide. Its production also requires less energy than virgin fiber production. Over half the paper we use in the United States today gets recovered for recycling, and by 2012 the AF&PA hopes to increase this rate to 55%. To help encourage recycling, a Federal Executive Order updated in 1998 requires all federal agencies to use paper with at least a 30% postconsumer content. Paper companies have responded to the demand for recycled paper with enhanced manufacturing technologies. Today about 35% of fiber used by American paper makers comes from recycled paper, and that number is only going to grow. A PIONEER ON THE RECYCLED FRONTIER In 1990, Mohawk introduced Mohawk 50/10, the first U.S.-manufactured coated paper made with postconsumer fiber. Mohawk now makes several papers with 100% postconsumer fiber. In 2002, Mohawk launched Options 100% PCW with Inxwell, which dramatically improved the print quality on a highly recycled sheet.

KEEPING WATER CLEANER A lot of water passes through the paper making process.  In fact, pulp and paper manufacturers are the largest industrial users of water worldwide. In the past, the production of very white and bright paper required the use of pulps that had been bleached with elemental chlorine. This bleaching process resulted in byproducts that have been found to be environmentally hazardous. To reduce these byproducts, pulp producers are increasingly replacing traditional bleaching technologies with ECF or “elemental chlorine free” bleaching processes. At the same time, paper mills are favoring ECF in their raw material specifications. LEADING THE MOVE TO ECF Mohawk stopped purchasing pulp bleached with elemental chlorine in the mid-1990’s. Since then all Mohawk paper has been ECF. Mohawk’s papers made with 100% postconsumer recycled fiber meet the more rigorous standards for Process Chlorine-Free (PCF) coding.

TCF (TOTALLY CHLORINE-FREE) means paper made from 100 percent virgin fiber (including alternative fiber from sources other than trees) that is unbleached or bleached with non-chlorine compounds. TCF cannot apply to recycled papers, because the source fiber cannot be determined.

PCF (PROCESS CHLORINE-FREE) papers contain postconsumer recycled fiber that was processed without the use of any additional chlorine or chlorine compounds. If these papers also contain a percentage of virgin fiber, the virgin fiber must have been processed without the use of any chlorine or chlorine compounds.

ECF (ELEMENTAL CHLORINE-FREE) indicates paper made from virgin or recycled fiber that is bleached using alternative chlorine compounds as a substitute for elemental chlorine, which serves to reduce harmful byproducts. 11 MOHAWK

4 PUTTING GOOD TO USE: a sustainable response

THE RIGHT RESPONSE As part of their visible commitment to sustainability, companies have become more careful about the volume and kind of paper they use, especially for very large projects and those that carry an environmental or socially responsible message. By steering your clients toward recycled papers manufactured in environmentally responsible ways, you can help them meet their own internal targets and demonstrate their respect for the earth and its resources. YOUR DEMAND AFFECTS SUPPLY The more you and your clients specify recycled paper made with greener power, the harder paper makers will work to raise their standards for sustainability. Your level of demand will determine the supply and range of papers manufactured in ways that reflect good environmental stewardship.

12 MOHAWK

EASY TO SPECIFY With advances in manufacturing technology, todayâ&#x20AC;&#x2122;s recycled papers are as easy to run and comparably priced to their virgin-fiber counterparts. Once you choose the stock, finish, color and basis weight, youâ&#x20AC;&#x2122;re ready to run the job. SUSTAINABILITY FOR ALL OCCASIONS Mohawk Fine Papers offer a wide array of environmentally responsible papers meeting various combinations of standards for manufacturing with renewable wind- generated electricity as certified by Green-e, recycled content and sound energy choices as established by Green Seal, responsible forestry as recognized by the Forest Stewardship Council, use of chlorine-free pulp and carbon neutral production. Whatever type and weight of paper your job needs, you will find a choice that demonstrates a commitment to sustainability in the Mohawk line.

65 CALCULATING SEALS impact of approval

CLOSING THE CIRCLE WHAT DIFFERENCE DOES IT MAKE? Mohawk one of the first paper paper mills to earnwith FSC OK, so youwas have specified recycled made certification in 2002 and offers a broad range of FSCwind-generated electricity for you job. How much compliant does grades of really printing andtowriting paper. You can difference that make the environment? find magnitude many recycled paper choices Mohawk that are FSC, The of the answers mayatsuprise you. Green Seal and Green-e certified as well as carbon neutral. SAVING, CONSERVING, REDUCING TAKING CREDIT Depending on the energy source, level of recyled In many the cases youweight can represent certified sustainable content, basis and the aactual weight of paper choice on your job through the use of logos paper used, your paper choice saves trees and a lotand text provided by also the certifying organizations. Your paper mermore. It can conserve water and energy while chant andatmospheric printer can help you determine language reducing emissions as well asthe solid and and logos you are entitled to use. waterborne waste. For example: If you print a CALCULATOR brochure on Mohawk Options MOHAWKÕS ENVIRONMENTAL 100% PCW and print at an This interactive online tool,FSC-certified available for printer, down- you can use the following claim: loading at www.mohawkconnects.com, allows you to calculate the savings achieved when you choose “This brochure ispreferable printed onpaper FSC-certified Mohawk Openvironmentally for you job. tions 100% PCW manufactured entirely with wind-generated electricity and contains 100% postconsumer recycled fiber. This paper is certified by Green Seal and by SmartHEREÕS A LIST OF SUGGESTIONS TO HELP YOU Wood for FSC standards which promote environmentally PRIORITIZE YOUR PAPER SPECIFICATION: appropriate, socially beneficial and economically viable 1. Choose paper made with 100% postconsumer management of the world’s forests.” waste recycled fiber

2. Choose papers with FSC-certified fiber to preserve

NOTE THAT THE APPROPRIATE FSC LABEL MUST ACCOMPANY forest lands THIS CLAIM. 3. Choose papers made carbon neutral with Verified Emissions Reduction credits that fund additive,

If you a brochure cleanprint energy projects on Mohawk Options 100% PCW and DO NOT print an emission-free FSC-certified printer, you can use 4. Choose papers madeatwith renewable theenergy, following claim: such as wind-generated electricity 5. Choose papers made with process chlorine free

“This brochure is printed Mohawk Options 100% PCW (PCF) or elemental chlorineon free (ECF) pulps 6. Choose uncoated papers;with coatedwind-generated papers yield very electricity manufactured entirely recyclable fiberpostconsumer recycled fiber. This andlittle contains 100% 7. Choose paper millsby that have Seal.” received third-party paper is certified Green certifications from Green-e, Green Seal and the Forest Stewardship Council Visit www.fscus.org to find a list of FSC-certified printers. 13 MOHAWK

15 MOHAWK

4 PUTTING GOOD TO USE: a sustainable response

EASY TO SPECIFY THE RIGHT RESPONSE As part of their visible commitment to sustain- With advances in manufacturing technology, today’s recycled papers are as easy to run and ability, companies have become more careful comparably priced to their virgin-fiber counterabout the volume and kind of paper they use, especially for very large projects and those that parts. Once you choose the stock, finish, color and basis weight, you’re ready to run the job. carry an environmental or socially responsible message. By steering your clients toward recySUSTAINABILITY FOR ALL OCCASIONS cled papers manufactured in environmentally A their typical 10K printed on Papers Mohawk Options Mohawk Fine offer a wideSmooth, array of responsible ways, you can help them meet 100% PCW Cream White 70 text (101,000 sheets environmentally responsible papers meeting own internal targets and demonstrate their 100,000 copies; saddle various combinations of 1c/1c, standards for manrespect for the earth and its resources. or 14,140 pounds); stitch booklet, finished sizerenewable 8.5 x 111, generates ufacturing with wind- generated environmental benefits equivalent electricity as certified by to: Green-e, recycled YOUR DEMAND AFFECTS SUPPLY The more you and your clients specify recycled content and sound energy choices as estab– not driving 7070 an average automobile lished bymiles GreeninSeal, responsible forestry as paper made with greener power, the harder recognized by the gases Forestprevented Stewardship Council, paper makers will work to raise their standards – 12562 lbs. net greenhouse useBTUs of chlorine-free pulp and carbon neutral for sustainability. Your level of demand will – 96,152,000 of energy not consumed production. Whatever type and weight of determine the supply and range of papers– man6830 lbs. of solid waste not generated paper your job needs, you will find a choice that ufactured in ways that reflect good environ–135.74 trees preserved for the future demonstrates a commitment to sustainability mental stewardship. –57,661 gallons wastewater flow saved in the Mohawk line. –391.97 lbs. of waterborne waste not generated

SPEC the job

Source: Mohawk Environmental Calculator available at www.Mohawkconnects.com. Conversations are provided by the EDF (Environmental Defense Fund) and/or the U.S. EPA.

12 MOHAWK

14 MOHAWK

6 SEALS

of approval CLOSING THE CIRCLE Mohawk was one of the first paper mills to earn FSC certification in 2002 and offers a broad range of FSCcompliant grades of printing and writing paper. You can find many recycled paper choices at Mohawk that are FSC, Green Seal and Green-e certified as well as carbon neutral. TAKING CREDIT In many cases you can represent a certified sustainable paper choice on your job through the use of logos and text provided by the certifying organizations. Your paper merchant and printer can help you determine the language and logos you are entitled to use. For example: If you print a brochure on Mohawk Options 100% PCW and print at an FSC-certified printer, you can use the following claim: “This brochure is printed on FSC-certified Mohawk Options 100% PCW manufactured entirely with wind-generated electricity and contains 100% postconsumer recycled fiber. This paper is certified by Green Seal and by SmartWood for FSC standards which promote environmentally appropriate, socially beneficial and economically viable management of the world’s forests.” NOTE THAT THE APPROPRIATE FSC LABEL MUST ACCOMPANY THIS CLAIM. If you print a brochure on Mohawk Options 100% PCW and DO NOT print at an FSC-certified printer, you can use the following claim: “This brochure is printed on Mohawk Options 100% PCW manufactured entirely with wind-generated electricity and contains 100% postconsumer recycled fiber. This paper is certified by Green Seal.” Visit www.fscus.org to find a list of FSC-certified printers. 15 MOHAWK

A GUIDE to the seals

FSC MIXED SOURCES (FORESTS + RECYCLED FIBER) Products with this Mixed Sources label support the development of responsible forest management worldwide. This label is used when a customer orders a grade that includes fiber from FSC-certified well-managed forests as well as recycled fiber. FSC MIXED SOURCES (FORESTS, CONTROLLED SOURCES + RECYCLED FIBER) Products with a Mixed Sources label support the development of responsible forest management worldwide. This label is used when a customer orders a grade that includes fiber from FSC- certified well-managed forests as well as recycled fiber and/ or fiber from non-FSC-certified company controlled sources. The optional recycling symbol identifies postconsumer recycled content in these grades.

16 MOHAWK

FSC MIXED SOURCES (FORESTS + CONTROLLED SOURCES) Products with this Mixed Sources label support the development of responsible forest management worldwide. This label is used when a customer orders a grade that includes fiber from FSC-certified well-managed forests and/ or fiber from non-FSC-certified company controlled sources. FSC 100% RECYCLED Products with this 100% Recycled label support re-use of forest resources and in accordance with FSC standards only use postconsumer recycled wood or fiber. FSC 100% VIRGIN FIBER LABEL Products with a 100% FSC label come from forests certified as being in compliance with the environmental and social standards of the Forest Stewardship Council (FSC).

7 SUMMING UP:

GREEN-E LOGO: Green-e is the nation’s leading

certification and verification program aindependenet new beginning

for renewable energy products. the Green-e logo is a nationally recognized symbol to help cosumers identify superior, certified renewable energy products. You may apply to Green-e for the use of Sustainability istheir goodlogo citizenship and good business: on your project, log on to www.green-e.org companies that for demonstrate a respect for the environmore information.

ment establish a competitive advantage, especially with environmentally aware consumers; enhance their public RECYCLED CONTENT "MOBIUS LOOP": Any product image; and improve their earnings power.

made from any recycled content may carry this label. The percentage of recycled content can be As a print buyer,included you caninhelp your clients their the center or to thefulfill right side.

commitment to sustainability by directing them toward paper made from recycled fiber using renewable SEAL: on products cerifiedwhile by Green energy. RecycledGREEN papers areUsed improving in quality organization devoted to environmental declining in cost,Seal–an meaning their choice also contributes standard-setting, product certification, advertising to operating efficiency. With minimal effort, you can find claims substantiation and public education_as an environmentally sound to achieve causing less paper toxic pollution and excellent waste, conserving results in virtually any job. resources and habitats, and minimizing global warming and ozone depletion. When using paper certified by Green Seal, you can print “Certified by Green Seal” on your publication.

WINDPOWER: Mohawk uses this logo to identify

PRODUCTION NOTES papers in the Windpower Portfolio. These papers Cover: Mohawk are Loop Inxwell Super Smooth, Eco White, 80C made with wind-generated electricity. Projects printed on anySuper of theseSmooth, papers may Text: Mohawk Loop Inxwell Ecoinclude White,this 80T logo with approval fromAL Mohawk Fine Papers. Log Printer: McQuick Printing, Auburn, on to www.mohawkconnects.com to obtain the Design/Concept: Elizabeth Hildreth, Auburn University Windpower logos. Page 5: photograph from L. Scott CARBON NEUTRAL: Papers certified by Mohawk Sense and Sustainability is one of a series of print buyer’s as neutralFine are made entirely guides producedcarbon by Mohawk Papers Inc. with renewable

energy. The emissions from all of the energy sed to make these papers is offset with wind-generated elecFOR MORE INFORMATION tricity and purchased Verified Emissions Reductions Call 1 800 the mill or visit (VERs). Projects printed on any of these papers may www.mohawkpaper.com include this logo with approval from Mohawk Fine Papers. Log on to www.mohawkconnects.com to obtaint Mohawk Fine Papers Inc.the carbon neutral logo.

465 Saratoga Street Cohoes, New York 12047 First published May 2007 Re-printed December 2014 17 MOHAWK

19 MOHAWK

To demonstrate their commitment to sustainability, more companies are choosing to meet high standards set by non-profit environmental guardian groups and thereby earning these groupsâ&#x20AC;&#x2122; coveted product certifications. Print buyers can help by specifying papers that are recongnized for environmentally sound manufacturing processes. Many environmental standar-setting organizations allow their endorsements to appear on certain products that Being part of an industry that depends heavily on energy, meet their criteria. In some cases, Mohawk has developed logos to water, and other natural resources, Mohawk has embraced fill a gap where third-party endorsements are lacking. the concept of extended stewardship. We continually examine every aspect of our business with the objective of making our environmental footprint as small as possible. This means doing more with less and taking decisive actions to minimize or eliminate negative impacts. From simple activities like desk-side recycling to complex decisions about manufacturing techniques, energy choices and FSC MIXED SOURCES FSC MIXED SOURCES (FORESTS + vendor selection, nothing is left unexamined. In short, we (FORESTS + RECYCLED FIBER) CONTROLLED SOURCES) accept our responsibility to protect the natural resources Products with this Mixed Sources Products with this Mixed Sources label support the development of label supportand the development of and processes that sustain our business our lives, and responsible forest management responsible forest management convey that commitment to all of our stakeholders.

A GUIDE to the seals

worldwide. This label is used when a customer orders a grade that includes fiber from FSC-certified well-managed forests as well as recycled fiber.

FSC MIXED SOURCES (FORESTS, CONTROLLED SOURCES + RECYCLED FIBER) Products with a Mixed Sources label support the development of responsible forest management worldwide. This label is used when a customer orders a grade that includes fiber from FSC- certified well-managed forests as well as recycled fiber and/ or fiber from non-FSC-certified company controlled sources. The optional recycling symbol identifies postconsumer recycled content in these grades.

16 MOHAWK

COMMITMENT to the environment

worldwide. This label is used when a customer orders a grade that includes fiber from FSC-certified well-managed forests and/ or fiber from non-FSC-certified company controlled sources. This brochure is printed on FSC-Certified

Mohawk Loop Inxwell Super Smooth FSC 100% RECYCLED Eco WhiteProducts manufacturd entirely with with this 100% Recycled wind-generated electricity contains label support re-useand of forest 50% postconsumer recycled fiber. This resources and in accordance with FSC standards only use postconpaper is certified by Green Seal, and by sumer recycled wood orwhich fiber. SmartWood for FSC standards promote environmentally appropriate, FSC 100% VIRGIN FIBER LABEL socially beneficial and economically Products with a 100% FSC label viable management the worldâ&#x20AC;&#x2122;s come fromof forests certifiedforests. as being in compliance with the environmental and social standards of the Forest Stewardship Council (FSC).

18 MOHAWK

7 SUMMING UP: a new beginning

Sustainability is good citizenship and good business: companies that demonstrate a respect for the environment establish a competitive advantage, especially with environmentally aware consumers; enhance their public image; and improve their earnings power. As a print buyer, you can help your clients fulfill their commitment to sustainability by directing them toward paper made from recycled fiber using renewable energy. Recycled papers are improving in quality while declining in cost, meaning their choice also contributes to operating efficiency. With minimal effort, you can find an environmentally sound paper to achieve excellent results in virtually any job.

PRODUCTION NOTES Cover: Mohawk Loop Inxwell Super Smooth, Eco White, 80C Text: Mohawk Loop Inxwell Super Smooth, Eco White, 80T Printer: McQuick Printing, Auburn, AL Design/Concept: Elizabeth Hildreth, Auburn University Page 5: photograph from L. Scott Sense and Sustainability is one of a series of print buyer’s guides produced by Mohawk Fine Papers Inc. FOR MORE INFORMATION Call 1 800 the mill or visit www.mohawkpaper.com Mohawk Fine Papers Inc. 465 Saratoga Street Cohoes, New York 12047 First published May 2007 Re-printed December 2014 19 MOHAWK

SAVE THE TREES SHOW-AND-TELL At Mohawk, we believe in sharing good paper, not wasting it. The envelope on the opposite page contains 48 paper trees saved from the cover of this book. Makers across the nation are sustaining and creating with them. Visit mohawkconnects.com/feltandwire for the Save the Trees show-and-tell. What will you make today?

WHAT WILL YOU MAKE TODAY?