Sponsorpack easa011 (English)

Page 1





CONTENTS

WHAT IS EASA? ..................................................................................................................................................[07] identity history EASA theme place the EASA network other activities legal framework EASA and its assemblies

WHERE WILL IT BE HELD? .................................................................................................................................[11] easa011 in Spain Cadiz

THEME .................................................................................................................................................................[15] WORKSHOPS ......................................................................................................................................................[17] EVENTS ...............................................................................................................................................................[21] lectures competitions preceding easa011 final exhibition final report

ORGANIZATION....................................................................................................................................................[23] planning program

BUDGET................................................................................................................................................................[25] SUPPORT EASA011. SPONSOR OPPORTUNITIES...............................................................................................[29] Platinum sponsor Gold sponsor Silver sponsor Basic sponsor

LETTERS OF RECOMMENDATION AND SUPPORT...............................................................................................[35] Ministerio de Cultura de España Junta de Andalucía Rafael Escuredo. Fundación Biblioteca de Literatura Universal ETSAM ESTAV ETSAS ETSAGranada ETSAG UAH Hochschule Liechtenstein Cadiz City Council Santiago Cirujeda Arquitectura Se Mueve Silesian University of Technology PKMN Arquitectos EASA - INCM009

CONTACTS...........................................................................................................................................................[53] EASA_011

SPONSORPACK

05



what is EASA?

EASA stands for the European Architecture Students Assembly, however the EASA concept represents more than that. It represents an ambitious initiative at an international level, absolutely unique in the European university field, developed by and for architecture students. Since1981, over 400 students traveling from more than forty European countries, are meticulously selected by an open competition, to participate in the annual summer assembly which manifests as a two week workshop which is held in a different European city each year,. This is a non-profit event where participants and organizers take part in workshops, lectures and debates, with the common goal of enriching the city in which it is held, and therefore, enriching themselves.

EASA_011

SPONSORPACK

07


IDENTITY EASA [European Architecture Students Assembly], is an international network of architecture students that, in collaboration with graduated architects and artists research the architecture and urban challenges of today. EASA is a platform for the exchange of ideas, experiences and thoughts, a starting point for interactions in the field of the city.

HISTORY EASA was founded in 1981 when students of architecture from Liverpool invited fellow students from all over Europe to come together to discuss and work on proposals addressing the problem of the city. The meeting comprised of 300 delegates, architecture students, and this constituted the first EASA. This inaugural assembly developed into an an annual international event where European architecture students gather in a different place every year with the purpose of exchanging ideas and points of view over architecture and working on proposals related to this context of our education and ambitions.

THE ASSEMBLY Every Assembly involves the participation of 400-450 architecture students who come together for an event composed of workshops, lectures, debates and exhibitions related to the proposed theme for the city in which the event takes place. The theme is always linked with reflections derived from the place and the interventions and consequently the actions and developments that occur are both practical and theoretical, with an intrinsic link to context.

THEME The aim of easa011 is to promote a recognition and devise proposals on the complexity of the place through actions, linked with the main theme of the Assembly. The XXXIth edition of EASA will be organized for two weeks during the summer of 2011 under the theme ‘deCOASTruction’, making reference to the de-configuration that the Spanish coast has suffered over the last years due to the housing boom.

EASA_011

SPONSORPACK

08


PLACE EASA011 will be held in Cádiz, where the workshops, lectures, discussions and exhibitions will take place. The theme (deCOASTruction) deals with the process of de-configuration the Spanish coast has experienced over the last decades due to massive construction. We understand that the massive urbanization is phenomenon that has been produced at a national level so through lectures and activities we will help the participants to obtain a big picture of what urbanization has been in Spain over the last decades.

THE EASA NETWORK In addition to the summer meetings, EASA actively supports international communication and exchange through its National Contacts. These representatives [2 per country] are in regular contact throughout the year and meet every autumn for a week at the nominal INCM [Intermediate National Contacts Meeting] which is again held in a different country each year. During these meetings past events reviews are performed and decisions for the future events are discussed and confirmed amongst the representatives from each participating country.

OTHER ACTIVITIES EASA is an active network that also organises several SESAMs [Small European Students of Architecture Meetings]. These meetings can take place throughout the year in different countries with around 100 international students taking part in them. They serve as a networking event prior to the main summer assembly and consist of workshops, lectures, appropriate to the chosen theme and context. In addition to the various meetings and assemblies, EASA also organizes many other events as exhibitions, competitions, design charettes, exchanges throughout the year.

LEGAR FRAMEWORK EASA, from the outset, has always acted as an organization that takes on a new legal form every year, in the country in which the Assembly is held. For this reason, it is the responsibility of the host country to organise the Assembly, co-ordinate the EASA activities and perform the selection of the Assembly’s participants for that year... The National Contacts meetings act as an important decision instrument for the organization. These meetings take place at least twice a year: during the summer Assemblies and during the autumn INCMs.The ‘ASAMBLEA EUROPEA DE ESTUDIANTES DE ARQUITECTURA - EASA ESPAÑA 2011’ is the legal body for organizing easa011, it is legally constituted in Spain as a non-profit youth association. EASA_011

SPONSORPACK

09


EASA AND ITS ASSEMBLIES

1981_ England LIVERPOOL / Starting up the EASA Experience 1982_ Netherlands DELFT / Architecture of an Uncertain Future 1983_ Portugal LISBOA / Social Spaces 1984_ Denmark AARHUS / Turning point in Architecture 1985_ Greece ATENAS / Interpretation and Action in the City 1986_ Italy TURÍN / Architecturi Latenti 1987_ Finland HELSINKI / Architecture and Nature 1988_ Germany BERLIN / The Dimension Between 1989_ France MARSEILLE / Heritage et Creativé 1990_ Sweden KARLSKRONA / Exploration 1991_ USSR KOLOMNA / Regeneration 1992_ Turkey ÜRGÜP / Vision 2000 Environment 1993_ Scotland SANDWICK / The Isle 1994_ Belgium LIEJA / Consommer l’Inconsumable 1995_ Poland ZAMOSC / Beyond the Borders 1996_ France CLERMONT L’HERAULT / Dream Builders! 1997_ Scandinavia THE TRAIN / Advancing Architecture 1998_ Malta VALETTA / Living on the Edge 1999_ Greece KAVALA / Osmosis 2000_ Belgium/Netherlands ANTWERP - ROTTERDAM / Dis-Similarities 2001_ Turkey GÖKEADA / No Theme 2002_ Croatia VIS / Senses 2003_ Denmark FRILAND / Sustainable Living 2004_ France ROUBAIX / Metropolitain- Micropolitain 2005_ Switzerland BERGUN / Tran, Trans, Transit 2006_ Hungary BUDAPEST / Common Place 2007_ Greece ELEFSINA / city_index 2008_ Ireland LETTERFRACK / Adaptation 2009_ Italy DARFO / SpermARCHet 2010_ United Kingdom MANCHESTER / ID 2011_ Spain CADIZ / deCOASTruction

EASA_011

SPONSORPACK

10


WHERE will it be held? IN SPAIN FOR THE FIRST TIME IN HISTORY The easa011 organization, that will take place during the summer of 2011, is being co-ordinated by a group of 15 people, students of architecture coming from different Spanish universities and young graduates in co-operation with interested tutors and professionals. Spain has been successfully elected as the organizing country in 2011, after bidding with an official proposal at the INCM [Intermediate National Contacts Meeting], the EASA international committee composed by members from more than 40 European countries, in October 2009 in Liechtenstein. EASA Spain has worked for many years with the support of the Polytechnic University of Valencia, where it headquarters are based. EASA011 will be held in Cadiz. The theme of this Assembly deals with the misconfiguration of the natural landscape along the Spanish coast. Cadiz is a great example that reflects the different ways of constructing the coast. The great contrast between new and old town, different ways to build and enjoy the city make it a perfect laboratory for studying and researching about this theme.

EASA_011

SPONSORPACK

11


“If you invite me, I will come to EASA in Spain”

Rychard Murphy

1st EASA organizers


CADIZ Cadiz, the oldest western city, throughout the centuries has been one of the cities that has experienced more changes, a fact that is noticeable in its urban pattern. The Andalusian coast, as with the rest of the Spanish coast, has experienced huge changes throughout the last decades due to the tourist boom in Spain. These changes are visible in all the regions with different intensity. However it is not the city of Cadiz itself where these occurrences have developed to the fullest, due to its strategical location, but in the southern part of the area as well as in many coastal parts of Cadiz where the holiday neighbourhoods express a violent relation with the environment. Inkeeping with the theme of urban character, easa011 proposes to participate and work inside the city through workshops developing alternatives to urban problems at a practical and theoretical level during the two weeks of the Assembly. Regarding the venues for the Assembly, the team have already confirmed one place to host the event. The School “Campo del Sur” has every installation to cover EASA needs. In addition to this, there is a number of spaces available in which to develop the different workshops: ‘Santa Catalina’ fortress, ‘La Candelaria’ fortress and a building that belongs to the University and City Hall of Cadiz. EASA_011

SPONSORPACK

13


“EASA 2011 constitutes an opportunity to rethink the mass tourism and to put into test a new model�

PKMN Arquitectos


the THEME Every year EASA is held in a different European city and the organizers choose a theme that constitutes the connecting thread to guide the whole Assembly. This theme is the inspiration for the workshops and it is supported by lectures, excursions and events in order to provide a better understanding of the surrounding reality. For easa011, the organizing team has developed the theme deCOASTruction. The coined term represents in a simple way the theoretical and geographic principles we want to transmit: deconstruction in the coast. With this new term, we want to express to all the European participants a reality that is particular to Spain and different from their countries of origin. We want to show from an urban, architectonic and objective perspective the development experienced in Spain from the 1960’s until today and the arrival of the welfare state, along with the consequences that these phenomena have had on the Spanish coast. We understand deconstruction in the coast as an urban concern, as a landscape concern that affects the land structures, as a disaster that produces bodies dependent on infrastructure, as a legal conflict, etc. Nevertheless we should not forget that there are also some poignant examples of good design in relation with the environment. For these these reasons, the workshops will focus on this reality by producing theoretical and practical works developed by all the participants in the Assembly.

EASA_011

SPONSORPACK

15


“It is incredible that I haven’t heard about EASA before [...]. I’m not going to tell you right now, but I’ve got an idea I would like to develop in easa011”

J.M. de Prada Poole Architect


the WORKSHOPS The workshops which develop throughout the two-week event constitute the backbone of the Assembly. Through these material and theoretical explorations, solutions to problems are provided at a local and regional level, by creating productions that will be part of the city as a footprint of the event, always looking for a dialogue with the surroundings and the theme. This dialogue will be achieved through 5 workshop groups. Through making this division we intend to provide a good understanding of the theme and location by the tutors. The 5 subgroups are provided as theoretical and abstract conditions looking to increase the tutors’ and participants’ creativity. The workshops will be constructive, theoretical or compound; and they will be selected by the organizers and other professionals from all the submitted proposals. The workshop proposals are issued by graduates from all over Europe and will be studied by the easa011 organizing team, who will then decide which workshops will be held in the Assembly, based on a certain criteria that takes into consideration aspects such as the interest of the project, the relationship with the theme, the number of participants needed and the feasibility to be completed in the two week period of the Assembly. The selected workshops will be exposed to the participants on the first day of the Assembly and then the participants will be able to enrol in a certain workshop during the workshop fair. The workshops are, in tandem with other activities, the core of the Assembly, as they showcase the work of all the participants over the 15 days event.

EASA_011

SPONSORPACK

17


SUB-THEMES -PARA-SITES: These workshops will deal with the concept of parasitizing and its different form and scales. It

is intended that some theoretical and constructive activities will arise, exposing realities, reflecting the assembly itself, and the city. Moreover the double meaning of the word is aimed to encourage different understandings: parasites and para-sites

-TRADITIONAL INNOVATIONS: This sub-topic intends to encourage a fresh perspective to the concept of

tradition and innovation, as a key concept for a logic and sustainable development. We aim this workshops to work on concepts as identity, tradition, culture evolution, gastronomy, traditional systems (irrigation channels, aqueducts, clay works), etc.

-OCCUPATION: Inside this sub-theme, we intend to gather everything linked to locating the Assembly in a precise place by occupying a non permanent location. At the same time, we want to work in the city to detect its defects, proposing solutions of reusing, habitation, openness to the city, temporary or spontaneous spaces, local actions and rehabilitation of abandoned buildings. EASA_011

SPONSORPACK

18


-DELIRIOUS SPAIN: Through para-phrasing one of the most influential XXth century architecture novels, we

want to cement the workshops with a strong dialogue with Spanish traditions, famous outside our borders. We propose some inputs to guide the thoughts we want to promote in this group: ways of living (timetables and habits), Marina d’Or, Spain as a melting pot of cultures, city as layers of history and the de-contextualiziation of cultural elements.

-WORKING ON THE EDGE: We propose this category using the concept of ‘limit’ coming from the geographic

location of the event - the limit of the peninsula, but also the limit of Europe; a physical and a psychological limit that comes along with phenomenon that are inherent to the idea of urban and architectonic limits-expansion and contraction, horizontal and vertical limits, frontier, limit, coast, intersection, laws, etc

EASA_011

SPONSORPACK

19


“You have the support of the ETSAM for the event”

Luis Maldonado

Dean of the Technical Architecture School of Madrid (ETSAM UPM)


the EVENTS LECTURES The lectures held in EASA always serve as a significant contribution to the understanding of the theme and a perfect opportunity to meet architects from the country where the Assembly takes place. The selection of the lecturers is intended to keep a balance between internationally recognized architects and emergent local professionals. Often on many occasions, lectures are given by veteran members of the organization, taking into consideration their professional career and their contributions to the Assembly in previous years. This year we will organise the deCOASTrucion series, which will deal with the theme of the Assembly showing us the situation of the coasts of other countries like Italy, Lebanon and Bahrain, with experts in the field. As well we will count with four internationally renowned architects that will come to talk about their work. EASA is, by definition, a cultural experience at a European scale. Due to the invaluable networks it provides, it is frequent to involve companies and institutions that are relevant for its educative character or its cultural program and can represent an interesting input to the Assembly. EASA once again tries to open towards the surroundings with the intention of showing the participants the characteristics of the country.

EASA_011

SPONSORPACK

21


PRECEDING COMPETITION Over the last few years, prior to the main summer assembly, an international competition aiming for workshops related to the theme is announced in order to select the workshops that will take place during the summer Assembly. The final decision will be made by a panel composed by professors and members of EASA. From all of the submissions, 20-25 successful proposals are selected to be run during the assembly. All constructive workshops will be meticulously revised by a team of architects to be constructed during the assembly. In easa011 Spain, in order to attract students from all over Spain and push forward the relation between the theme and proposals, 5 competitions will be run in accordance with each one of the proposed subtopics.

FINA EXHIBITION Every year, the last day of the Assembly is used to exhibit to all the participants, architects, artists, students and other collectives interested, the results of each one of the workshops. During this exhibition, tutors and participants from every workshop will perform a presentation using presentations, videos, pictures, etc. In addition to that, the easaDAY will be take place showcasing the results of each workshop to the public across venues in the city.

FINAL REPORT After the end of each EASA, the result of all the activities [constructive workshops, lectures, theoretical projects, exhibitions, etc] are gathered and published in a special edition. The final report is published for the participants, involved institutions and for a wide public of architects, students, professionals and artists. This final report is also useful to enrich the EASA archive, and will serve as a useful manual for future organizing teams at future summer assemblies. EASA_011

SPONSORPACK

22


Organization PLANNING The planning for the organization of the event, shows the activities to be carried out over the two-year organization process, based on the experience of former organizers and their successful results:

n

d

2010 e f

m

a

m

j

j

a

s

o

n

d

2011 e f

m

a

m

j

j

a

s

o

n

d

easa011 Spain

propuesta concepto tema registro localización economía web esponsorización conferencias promoción competiciópn talleres eventos montaje camp easa exhibición e informes

incm009 Liechtenstein_aceptación propuesta

2009 s o

EASA_011

SPONSORPACK

23


PROGRAM The easa011 program is based on the activities and programmes accounted from previous Assemblies, adding activities related to the specific theme and events with remarked local character.

EASA011

sabado 23

LUGARES AYTO. 00:00-08:00 08:00 09:00

domingo 24

lunes 25

martes 26

miercoles 27

jueves 28

viernes 29

sábado 30

domingo 31

lunes 1

martes 2

miercoles 3

jueves 4

viernes 5

sabado 6

domingo 7

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

PABELLÓN LA MIRANDILLA

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR PABELLÓN LA MIRANDILLA

10:00 11:00 12:00

LUGARES VARIOS

13:00

PABELLÓN LA MIRANDILLA

14:00

*ESPACIO POR CONFIRMAR

15:00 16:00

COLEGIO CAMPO DEL SUR / COLEGIO CAMPO DEL SUR / COLEGIO CAMPO DEL SUR / COLEGIO CAMPO DEL SUR / COLEGIO CAMPO DEL SUR / COLEGIO CAMPO DEL SUR / SALAS INFORMÁTICA SALAS INFORMÁTICA SALAS INFORMÁTICA SALAS INFORMÁTICA SALAS INFORMÁTICA SALAS INFORMÁTICA CONCEJALÍA TURISMO / CONCEJALÍA TURISMO / CONCEJALÍA TURISMO / CONCEJALÍA TURISMO / CONCEJALÍA TURISMO / CONCEJALÍA TURISMO / BAJOS STA. CATALINA BAJOS STA. CATALINA BAJOS STA. CATALINA BAJOS STA. CATALINA BAJOS STA. CATALINA BAJOS STA. CATALINA AULAS UCA / AULAS UCA / AULAS UCA / AULAS UCA / AULAS UCA / AULAS UCA / CENTRO CIUDAD CENTRO CIUDAD CENTRO CIUDAD CENTRO CIUDAD CENTRO CIUDAD CENTRO CIUDAD

PATIO CENTRAL AULARIO DE LA BOMBA UCA

17:00 18:00 19:00

COLEGIO CAMPO DEL SUR

20:00 21:00 22:00

PATIO COLEGIO CAMPO DEL SUR

23:00 24:0

ACTIVIDADES 00:00-08:00 08:00 09:00

AULA MAGNA UCA

----

GONZÁLEZ-BYASS / MUSEO BAELO CLAUDIA / PLAYA DE BOLONIA

COLEGIO CAMPO DEL SUR / COLEGIO CAMPO DEL SUR / COLEGIO CAMPO DEL SUR / COLEGIO CAMPO DEL SUR / SALAS INFORMÁTICA SALAS INFORMÁTICA SALAS INFORMÁTICA SALAS INFORMÁTICA CONCEJALÍA TURISMO / CONCEJALÍA TURISMO / CONCEJALÍA TURISMO / CONCEJALÍA TURISMO / BAJOS STA. CATALINA BAJOS STA. CATALINA BAJOS STA. CATALINA BAJOS STA. CATALINA AULAS UCA / AULAS UCA / AULAS UCA / AULAS UCA / CENTRO CIUDAD CENTRO CIUDAD CENTRO CIUDAD CENTRO CIUDAD

POR TODA LA CIUDAD DE CÁDIZ

COLEGIO CAMPO DEL SUR COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

PATIO COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR PATIO CENTRAL AULARIO DE LA BOMBA UCA ----

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

PATIO COLEGIO CAMPO DEL SUR

PATIO COLEGIO CAMPO DEL SUR

----

COLEGIO CAMPO DEL SUR

PABELLÓN LA MIRANDILLA

COLEGIO CAMPO DEL SUR

PATIO COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR COLEGIO CAMPO DEL SUR PATIO COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

----

PATIO COLEGIO CAMPO DEL SUR

COLEGIO CAMPO DEL SUR

CASTILLO SANTA CATALINA

---PATIO COLEGIO CAMPO DEL SUR

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESCANSO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESAYUNO

DESCANSO

10:00 DESPEDIDA

11:00 WALKING TOURS / VISITAS POR LA CIUDAD

12:00 13:00 14:00

LLEGADA PARTICIPANTES

TALLER DE UN DÍA

15:00 16:00

TALLERES

TALLERES

TALLERES

TALLERES

TALLERES

TALLERES

EXCURSIÓN

TALLERES

TALLERES

TALLERES

TALLERES

CENA

EXHIBICIÓN TALLERES

PRESENTACIONES TALLERES

17:00

CENA

18:00 19:00 20:00

CENA

21:00

CEREMONIA DE RECEPCIÓN

22:00 23:00

NIGHT IN

24:0

EASA_011

SPONSORPACK

24

NIGHT OUT

CENA

SELECCIÓN TALLERES

CENA

CENA

CENA

CENA

CENA

CONFERENCIA

CONFERENCIA

CONFERENCIA

NATIONAL EVENING

CENA

PECHA KUCHA EASA EVENING NIGHT OUT

CENA

CENA

CENA

CONFERENCIA

CONFERENCIA

NIGHT OUT

NIGHT IN

CEREMONIA FINAL

REVISIÓN TALLLERES NIGHT IN

NIGHT IN

NIGHT OUT

NIGHT IN DESCANSO

NIGHT IN

NIGHT OUT NIGHT IN


Budget

EASA_011

SPONSORPACK

25


BUDGET 1. COSTS PREVIOUS TO EASA011 [September 2009 - December 2010] Bid for easa011 [at INCM009, Liechtenstein]............................................................................................2,000€ . Informative meetings [September 2009]...................................................................................................1,050€ Proposal presentation and interactive activities.........................................................................................2,500€ EASA011 Spain legal registration..............................................................................................................3,000€ Logo design...............................................................................................................................................1,000€ Equipment for EASA office.........................................................................................................................4,000€ Printed material to sponsors.....................................................................................................................2,250€ Website design...........................................................................................................................................5,500€ Presentation of the organization process during INCM010 in Copenhagen...............................................5,100€ Presentation in different spanish universities.............................................................................................2,900€ Studies of the EASA2011 place (data, institutions and local services).......................................................1.200€ Unexpected costs [4%].............................................................................................................................1,230€ sub-total 1 = 31.730€ 2. COSTS IMMEDIATELY BEFORE EASA011 [January 2011 - June 2011] Accommodation and area set up.............................................................................................................103,000€ Participant welcome packs..........................................................................................................................5,500€ Materials for participants............................................................................................................................4,500€ Participants and venue insurance................................................................................................................22,000€ General.......................................................................................................................................................2,400€ Unexpected costs [4%]..............................................................................................................................5,650€ sub-total 2=143.050€ EASA_011

SPONSORPACK

26


3. EASA [July 2011 - August 2011] General costs............................................................................................................................................10,000€ Food catered for 450 people during 15 days [12€ per person and day].....................................................81,000€ Workshops [equipment, material, tools].....................................................................................................30,000€ Lectures [invited lecturers]...........................................................................................................................4,500€ IT lab, wi-fi network, info point / EASA office...................................................................................................15,000€ Cultural events - bar..................................................................................................................................30,000€ Excursion....................................................................................................................................................4,500€ Medical assistance......................................................................................................................................3,000€ Maintenance and surveillance costs..............................................................................................................9,000€ Cleaning / rubbish / recycling........................................................................................................................2,500€ Unexpected costs [4%]..............................................................................................................................8,660€ sub-total 3=198.160€ 4. POST-EASA 011 [August 2011 - December 2011] Clearance and cleaning of the spaces + deconstruction of constructions..........................................................8,000€ Documentation / printing / EASA011 office.....................................................................................................5,500€ Final report publication................................................................................................................................7,500€ Exhibition - results presentation [in Spain and abroad]....................................................................................4,500€ Presentation of the results at INCM011.......................................................................................................4,000€ Unexpected costs [4%]..............................................................................................................................1,200€ sub-total 2=30.700€

TOTAL GENERAL [1 + 2 + 3 + 4] = 403.640€ EASA_011

SPONSORPACK

27


“This is a very special moment for you [...] I’m sure you guys are going to nail it next summer”

Chris Maloney EASA UK Chairman

“Because enthusiasm is the main reason for having a successful Assembly”

Rob Marcel & Alice

Former Dutch NCs


support EASA sponsor opportunities Within the architectural realm of Spain, easa011 will be an event of massive scale with almost no precedent. Interest in the event is high, through both our own industry and networks and through the natural magnetism of the event itself. The assembly will be watched over with much interest from those not directly involved, and any association with the assembly will offer potential sponsors an opportunity at positive promotion amongst the architectural, construction and artistic societies in Spain. Ultimately EASA is always a very enjoyable event, always remembered fondly by all involved, and to get behind this assembly is to associate yourselves with positive memories amongst literally hundreds of future and budding professionals in what is a highly influential professional body across Europe. As an organization we have been doing our utmost to promote awareness of the assembly across the country. Presentations have and will be given to universities located all across the country. Our final exhibition, showcasing the fruits of the assembly as well as promotional information about the sponsors will travel the country. In the months after the event we will create our final report which will be sent out to national contacts in over forty countries, offering your company exposure to students all over Europe. easa011 has already been featured in the local and national press. Furthermore, television, architectural press and newspapers will be covering the event in the future. As well as this, a documentary will be produced to be projected in European universities and television, as for past editions of EASA. We would like to inform you of the invaluable impact that sponsoring EASA has at a local, national and European level.

EASA_011

SPONSORPACK

29


PLATINUM SPONSOR

25000-30000€

The contribution can be made either in cash or in kind. The Platinum Sponsor is an exclusive sponsorship opportunity to institutions and companies, offering maximum exposure to the public and the participants of the Assembly. By becoming a Principal Sponsor you will we awarded with a permanent presence at easa011 in an international event of 30 years standing. BENEFITS: 1.- Logo prominent on the easa011 website with link to the sponsor’s website on every page. 2.- Logo prominent on all documents made by easa011 3.- Logo prominent below the microphones on all the lectures and symposiums organized by the easa011 organizing team before the event. 4.- Prominent presence on all email footers sent from easa011.es 5.- Full page advertisement in the easa011 program distributed to all participants. 6.- Two page advertisement in the Final Report which assembles the conclusion of the Assembly and is distributed throughout the EASA network 7.- Logo on application forms, and emails sent in bulk to all participants, before and after the event, with link to the sponsor’s website. 8.- easa011 will distribute any sponsor promotional material to all participants (rulers, usb keys, key rings, etc). 9.- easa011 will distribute any informative booklet / leaflet about sponsor in every participants Welcome Pack. 10.- Advertising posters and banners at the lectures, workshops and cultural events (concerts, exhibitions, projections) areas during the whole length of the Assembly. 11.- Sponsor’s product / activities presentation in the form of advertising spot before key presentations. EASA_011

SPONSORPACK

30

12.- Logo displayed on the closing credits roll for the easa011 documentary.


GOLD SPONSOR

12000-15000â‚Ź

The contribution can be made either in cash or in kind. Gold sponsor status affords a high level of visibility to professionals and students coming from all over the continent. While not at the level of Principal Sponsor, becoming a Major Sponsor also provides several benefits.

BENEFITS: 1.- Logo on the easa011 website 2.- An article in our distributed newsletter 3.- Logo in the easa011 program distributed to all participants. 4.- One page advertisement in the Final Report which assembles the conclusion of the Assembly and is distributed throughout the EASA network. 5.- easa011 will distribute any sponsor promotional material to all participants (rulers, usb keys, key rings, etc). 6.- Advertising posters and banners at the lectures, workshops and cultural events (concerts, exhibitions, projections, etc.) areas at all times during the Assembly. 7.- easa011 will distribute informative booklet / leaflet about sponsor in every participants Welcome Pack.

EASA_011

SPONSORPACK

31


SILVER SPONSOR

6000€

The contribution can be made either in cash or in kind. Silver sponsorship represents an important promotional opportunity inside the event contributing with a small amount. This sponsorship category allows the contributor to position itself inside one of the three most visible sponsorship groups in the Assembly. BENEFITS: 1.- Logo on the easa011 website 2.- Logo in the easa011 program distributed to all participants 3.- Half page advertisement in the Final Report which assembles the conclusion of the Assembly and is distributed throughout the EASA network. 4.- easa011 will distribute any sponsor promotional material to all participants (rulers, usb keys, key rings, etc). 5.- easa011 will distribute informative booklet / leaflet about sponsor in every participants Welcome Pack.

BASIC SPONSOR The different contributions can be made either in cash or in kind. In addition to Platinum, Gold and Silver Sponsorship opportunities, there are a number of individual packages available for sponsorship. These represent an effective way to target a specific element within the Assembly’s broad appeal. Website Link - 500€ A clickable link to your website from our website. Promotional Material included in Welcome Pack - 500€ Leaflets / Brochures or items (rulers, usb keys, key rings, etc) Excursion 1000€ Mention in all related material produced by easa011 and banner advertising during the day of the excursion. EASA_011

SPONSORPACK

32


Wristband Sponsorship - 1500€ Your logo on all 400 wristbands worn by all for two weeks. On site banner advertising - 500€-2000€ (size depending) For either the main easa011 site or another of our sites in the city. Advert in final report 2 pages 1000€ 1 page - 500€ 1/2 page - 250€ The final report assembles the conclusion of the Assembly and is distributed throughout the network and architecture schools in Europe. Workshop - 2000€ Sponsor one of the selected workshops for easa011. Sponsoring will include promotion through media and publicity channels involved with your chosen workshop. Banner advertising and distribution of material is also included. Symposium - 1000-3000€ Banner advertising on the night and promotional literature. The symposium will gather some of the most relevant Spanish architects and professionals related the event and them of the Assembly. Competition workshops - 3000€ _ naming rights negotiable easa011 will announce a series of international workshops for the construction of some of the flagship workshops with a major visibility in the Assembly. The call for proposals will be open during the first months of 2011 through the EASA network and through the architectural media. Lecture/Demostration and Q&A session - 3000€ easa011 offers a unique opportunity of direct access to over 400 young professionals from all over the continent. Talking to them about your company/products allows face to face communication on an otherwise unreachable level. easaDAY 3000€ (exclusivity negotiable) Banner advertising on the easaDAY and promotional literature for exhibition locations. The final day of easa011 will see the climax of two weeks hard work from over 400 people. The work will be produced and exhibited around city centre locations by all 20-25 workshops. The event will be directly exposed to up to 100.000 people between citizens and tourists. This level of direct exposure to such a large audience is very rarely available anywhere, and will be a unique experience in the city this summer. As a sponsor you will share in our direct dialogue with the general public, and enjoy a level of access and reach unobtainable at most events.

EASA_011

SPONSORPACK

33


“We believe this will be an unique opportunity for us, architecture students, to work together, exchange ideas and to discuss common problems”

EASA1983 Organizers

“Some people call it the revolution of architecture”

Jürgen Wagner Former German NC


cartas de recomendación 1. Carta de apoyo del Ministerio de Cultura, Gobierno de España, firmada por Rogelio Blanco Martinez, director general del libro, archivos y bibliotecas. 2. Carta de apoyo de la Consejería de Medio Ambiente, Junta de Andalucía, firmada por Jose Juan Díaz Trillo, Consejero de Medio Ambiente. 3. Carta de apoyo de la Fundación Biblioteca de Literatura Universal, firmada por Rafael Escuredo, Presidente de la Fundación y Primer Presidente de la Junta de Andalucía. 4. Carta de recomendación de la Universidad Politécnica de Madrid, firmada por Don Luis Maldonado Ramos, director de la Escuela Técnica Superior de Arquitectura de Madrid. 5. Carta de recomendación de la Universidad Politécnica de Valencia, firmada por Doña Ana Llopis Reyna, directora de la Escuela Técnica Superior de Arquitectura de Valencia. 6. Carta de recomendación de la Universidad de Sevilla, firmada por Don Narciso Jesús Vázquez Carretero, director de la Escuela Técnica Superior de Arquitectura de Sevilla. 7. Carta de recomendación de la Universidad de Granada, firmada por Don Juan Antonio Calatrava Escobar, director de la Escuela Técnica Superior de Arquitectura de Granada. 8. Carta de recomendación de la Universidad de Alcalá de Henares, firmada por Doña Pilar Chías Navarro, directora de la Escuela Técnica Superior de Arquitectura de Alcalá 9. Carta de apoyo de la Hochschule Liechtenstein, firmada por Don Hansjörg Hilti, director de la escuela de arquitectura de la Universidad de Vaduz (Fachbereich Architektur / Institut für Architektur und Raumentwicklung) 10. Carta de apoyo del Ayuntamiento de Cádiz, firmada por Don Ignacio Romaní Cantera, vicepresidente de la Excma. Junta de Gobierno Local. 11. Carta de recomendación firmada por Santiago Cirugeda, arquitecto. 12. Carta de recomendación firmada por Arquitectura Se Mueve, colectivo de arquitectos. 13.Carta de apoyo de la Silesian University of Technology, firmada por Doña Joanna Serdyńska, decana de la facultad de arquitectura 14. Carta de recomendación firmada por PKMN, arquitectos 15. Carta de aceptación de la candidatura y apoyo de todos los Contactos Nacionales de EASA presentes en el INCM009 en Liechtenstein.

EASA_011

SPONSORPACK

35


“Ahora estamos en tiempos difíciles para la arquitectura y la construcción, por lo que un evento de estas características con jóvenes arquitectos de toda Europa es algo excepcional”

Rafael Escuredo Rodríguez Primer Presidente de la Junta de Andalucía










Fachbereich Architektur Institut f端r Architektur und Raumentwicklung Hochschule Liechtenstein F端rst-Franz-Josef-Strasse 9490 Vaduz F端rstentum Liechtenstein T +423 265 11 22 F +423 265 11 21 hansjoerg.hilti@hochschule.li http://www.hochschule.li

Carta de recomendacion Para nuestra institucion era un placer, hospitar el mitin de EASA . (INCM) creemos, que la organizacion tiene un impacto favorable para nuestros estudiantes y profesores. Este grupo de jovenes tiene un espiritu y una motivacion y pasion contagioso. Recomiendo apoyar a este grupo de voluntarios, que abren caminos para el mundo de manana. Prof. Dipl. Ing. Arch. TUB Hansj旦rg Hilti Institutsleiter Prorektor



Declaración

Sevilla, 4 de octubre de 2009 Candidatos a la organización del EASA 2011 en España

A quien corresponda, La Asamblea Europea de Estudiantes de Arquitectura (EASA), organización no afiliada a ningún partido político y sin ánimo de lucro; constituyendo una plataforma para el intercambio de ideas y pensamiento entre estudiantes de arquitectura de Europa desea, a través de los organizadores del equipo español, presentar su candidatura durante el próximo Encuentro de Contactos Nacionales (INCM) que se celebrará en Liechtenstein del 16 al 23 de octubre de 2009. Por ello Santiago Cirugeda muestra su apoyo a los organizadores con la presente carta y expresa su intención de colaborar en el evento con la organización en la medida de lo posible en términos que serán discutidos posteriormente por las dos partes (participación como jurado de un concurso para estudiantes, participación en foros de discusión, participación en los talleres que se celebrarán, etc.) Además, recomiendo su apoyo a los organizadores de esta candidatura en la medida de sus posibilidades, considerándolos la voz de 500 estudiantes de arquitectura proviniendo de más de 40 países europeos que se reúnen desde 1981 cada verano en torno a un evento enormemente productivo que además propicia la unificación de las diferentes culturas del continente. Y para cualquier otra consulta, me ofrezco dispuesta a ser contactada para confirmar lo que en esta carta está escrito. Un cordial saludo, Santiago Cirugeda

Santiago Cirugeda Recetas Urbanas e: sc@recetasurbanas.net




Declaración

Madrid, 15 de octubre de 2009 Candidatos a la organización del EASA 2011 en España

A quien corresponda, La Asamblea Europea de Estudiantes de Arquitectura (EASA), organización no afiliada a ningún partido político y sin ánimo de lucro; constituyendo una plataforma para el intercambio de ideas y pensamiento entre estudiantes de arquitectura de Europa desea, a través de los organizadores del equipo español, presentar su candidatura durante el próximo Encuentro de Contactos Nacionales (INCM) que se celebrará en Liechtenstein del 16 al 23 de octubre de 2009. Por ello desde PKMN [pac-man] mostramos nuestro apoyo a los organizadores con la presente carta y expresamos nuestra intención de colaborar en el evento con la organización en la medida de lo posible en términos que serán discutidos posteriormente por las dos partes (participación como jurado de un concurso para estudiantes, participación en foros de discusión, participación en los talleres que se celebrarán, etc.) Además, recomiendo su apoyo a los organizadores de esta candidatura en la medida de sus posibilidades, considerándolos la voz de 500 estudiantes de arquitectura proviniendo de más de 40 países europeos que se reúnen desde 1981 cada verano en torno a un evento enormemente productivo que además propicia la unificación de las diferentes culturas del continente. Y para cualquier otra consulta, nos ofrecemos dispuestos a ser contactados para confirmar lo que en esta carta está escrito. Un cordial saludo,

PKMN (Enrique Espinosa, Diana Hernández, David Pérez, Rocío Pina, Carmelo Rodríguez)

PKMN C. Donoso Cortés, 76, 5d 28015 Madrid [Spain] t:+34 91 543 1217 e:pkmn.es@gmail.com



CREDITS: Fotografía: Sándor Lilienberg Bojana Boranieva Leyla Ibrahimova Piotr Maciaszek Roland Dániel Németh Diseño: Javier Díaz Garrido Texto: Francisco J. Rodríguez Perez Jesús Díaz Osuna Edición: Jesús Díaz Osuna


CONTACT EASA Spain ETS de arquitectura de Valencia UPV, Camino de la Vera s/n 46022 Valencia (España) m:+34 620 304 618 (Francisco) m:+34 667 623 965 (Jesús) e: info@easa011.es www.easa011.es

EASA_011

SPONSORPACK

53



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.