DEMAND GEN | EVENTS | TRADE MARKETING | BRANDING
EXECUTIVE SUMMARY NextGen Marketing (NGM) Services is an IT Marketing Agency based in Kenya specialising in IT sales pipeline generation & channel marketing. Our purpose is to help technology companies sell better, faster and more effectively. We are providing fully customized integrated marketing and communications solutions to leaders and businesses operating in a wide range of industries. NGM Services focuses on providing IT organizations with tailor made marketing solutions to reach their customers. We strive to understand your Business Objectives then put together a Marketing Strategy that will help you achieve your set business goals. We will do an end- to- end execution of your marketing plans and help you with the follow up process and finally appointment setting for your sales teams to follow up. We will also assist with Lead Nurturing and Opportunity Progression Activities. Our dedication to our clients’ needs, local market knowledge, utilization of Best Practice as well as extensive customer contact database means we can implement powerful, regional go-to-market strategies with a strong local feel, and our tried and tested processes makes working with us simple, scalable and cost-effective.
SERVICES OFFERED Marketing Strategy Planning
Demand Generation
• Routes to market selection
• Lead Generation
• Marketing strategy formulation and execution
• Response Handling
• Product positioning and brand management
• Sales Appointment Setting
Event Management Services • Event consultancy and program development
• Telemarketing Feedback Management • Sales Pipeline Progression • Customer Experience/Feedback Survey
• Event budgeting • Invitation, confirmation and registration management
PR, Advertising & Media Management
• Venue and accommodation search and booking • Advertising Concept Creation and Execution • Media Management and Monitoring • Venue management and supervision • Arrangement and supervision of catering
• Public Relations
• Secretarial services
• Brand Management
• Identifying guest speakers & MC’s • Invitee Call-Down Services