E&O Passions (Oct-Dec 2015)

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FIRST EXECUTIVE APARTMENTS BY E&O The Tamarind in Seri Tanjung Pinang, Penang __________________

CHIC CHINOISERIE A luxuriously appointed designer penthouse in the heart of Kuala Lumpur __________________

LIVING IN THE HEART OF WELLNESS A preview of the new Avira Garden Terraces show homes

OCTOBER - DECEMBER 2015 A newsletter of E&O Property (Singapore) Pte. Ltd. ďƒŁ Copyright 2015 Eastern & Oriental Berhad All rights reserved. Address: 1 Raffles Link #01-01 North Tower, Singapore 039393 T: +65 6337 1680 | E: eospore@easternandoriental.com | www.easternandoriental.com


| PROPERTY SHOWCASE

Aspirational Living

Imagine living at the centre of it all. An address that places you at the heart of Penang’s most desirable neighbourhood, Seri Tanjung Pinang. The Tamarind, the latest landmark in Seri

Many attribute The Tamarind’s success to the

Tanjung Pinang, is generating a lot of buzz in

distinctive E&O brand, attractive pricing and the

Penang, Malaysia and beyond. This unique

reputation of Seri Tanjung Pinang.

offering of a high-rise executive apartment caters to young professionals, families and those

And as with all E&O properties, The Tamarind

aspiring to own a prized property by E&O.

boasts the hallmarks of innovation and style for which E&O has become synonymous. It is

2

A soft launch in Penang earlier this year saw the first

an ideal retreat away from the hustle and bustle

tower registering a 90% sales take-up, prompting

of

registrations of interest for the second tower.

convenience.

city

life

without

compromising

on


PROPERTY SHOWCASE | Located between the beaches of Batu Ferringhi

Your Choice: A pied-a-terre or family home

and the lively bustle of Gurney Drive, The Tamarind is also conveniently within walking distance to the 4-acre Straits Green playground by-the-seaÂŽ and Tesco hypermarket.

The

Tamarind

showcases

unique

lifestyle

facilities and amenities such as a private oneacre waterscape of beach, free-form swimming and wading pools for families to enjoy; a

It joins a vibrant seafront community that includes the Straits Quay festive retail marina, Straits Quay Convention Centre, Performing Arts Centre of

jogging track; barbeque pits; a terrace, gym and yoga centre; a kids crèche, an outdoor play area; a convenience store and a multipurpose hall.

Penang (penangpac) and a 1.6-kilometre seafront promenade for scenic jogs and strolls.

With

practical

layouts

and

family-friendly

designs, The Tamarind occupies 6.9 acres of land Together, these offerings present a sound investment opportunity that balances location, price and style.

and features two 33-storey blocks comprising 1,104 units with three bedrooms and two bathrooms.

Artist impression of The Tamarind Executive Apartments located in Seri Tanjung Pinang, Penang. 3


| PROPERTY SHOWCASE

The unique Type A corner unit boasts 1,372

The living, dining and bedroom floors are

square feet of well-ventilated, comfortable

tastefully laid out with wide timber parquet. All

living space with sunset views and is attractively

the bathrooms come fixed with matching sinks,

priced at an average of RM725 psf. Its balcony is

toilets and fittings.

fitted with low e-glass sliding doors to help keep the heat out for improved energy efficiency.

Visit The Tamarind show unit in Penang today, styled and decorated by E&O in collaboration

Each unit comes with a dry kitchen and an optional

with Swedish home furnishing specialist IKEA. ď Ž

separate wet kitchen that is ideal for Asian cooking; kitchen cabinets; and cooker and hob.

The Tamarind offers practical layouts and mindful designs. Living, dining and bedroom floors are tastefully laid out with wide timber parquet, adding a warm and cosy touch.

To arrange a private viewing, please contact the E&O Gallery, Singapore: Phone: +65 6337 1680 | Email: eospore@easternandoriental.com www.thetamarindpenang.com 4


PROPERTY SHOWCASE |

Chic

Chinoiserie

The perfect temptation for the savvy investor: a beautifully-appointed luxury penthouse decorated in contemporary Chinoiserie in downtown Kuala Lumpur.

Buying a luxury penthouse in the Central

KitaKita is the firm of designers engaged by E&O

Business District is not just about making a high-

to breathe life into one of the penthouses at St

end real estate decision; it is buying into a

Mary Residences, Kuala Lumpur, and the result is

lifestyle that comes with a home that commands

a coveted urban space that is a haven of

a view of the most coveted skyline of Kuala

contemporary Chinoiserie with a Malaysian twist.

Lumpur. “In Malaysia, we are blessed to have not only Imagine for a moment an exquisitely designed

the rich heritage of the Chinese but the full

luxury

loving

breadth of the various elements of Chinoiserie;

treatment by highly regarded interior designers,

the imagery and icons from China that inspired

with every visual detail pondered over and

17th and 18th century design in Europe, all the

weighed in, resulting in an urban palace that

way to the unquestionable cultural beauty of

bears the hallmarks of taste and style.

the Straits Chinese,� shares KitaKita partner and

home

that

has

undergone

interior designer, Hana Jamaluddin. 5


| PROPERTY SHOWCASE

By definition, Chinoiserie in design is a mix

providing luxe functionality, use of glass and

between East and West in terms of style, shape

mirrors as a regular theme to ensure that the

and décor. KitaKita aimed to seamlessly bring

feel remains modern and bright; the injection of

together tradition and modernity, heritage and

local objets d’art, highlighting craftsmanship

innovation — always as a fresh palette, allowing

that enhances each unique nook and corner;

the ornate and idyllic so synonymous with this

juxtapositioning bold and contrasting colours to

look, to sit in harmony with clean lines and

showcase each design element and mixing

elegant simplicity.

quintessential oriental rugs and carpets, for both warmth and luxury.

They married many “Essential Details” in the course of outfitting the St Mary penthouse: that of

The masterful balance achieved by the designers

rich patterns and print, highlighting Chinese icons

has resulted in a vibrant modern dwelling with a

from pagodas to peonies; the use of ornate

familiar and yet refreshing feel. The Malaysian

wallpaper to create an immediate Chinoiserie look.

objets d’art carefully curated and placed around the

accentuates

the

overlying

Chinoiserie theme of the décor and provides the

Tulis method, completely customised for some of

finishing touches to this beautifully appointed

the main soft furnishing in different spaces;

abode.

classically inspired furniture as perfect accents,

The penthouse suite takes the notion of world-class living to new heights. 6

penthouse

Employing hand-drawn fabric done in the Batik


PROPERTY SHOWCASE |

From Habibah Zikri’s luxurious songket (a prized

By the same token, residents of St Mary

fabric from the Malay archipelago with gold or

Penthouse

silver woven threads) to Jurema’s lacquered

provided

palm fronds and objet d’art fashioned from

hospitality. In addition, housekeeping, concierge

Malaysian natural resources, these bring the soft

and private pool cleaning services are available

finishing touches which transforms the show

for the comfort and convenience of residents in

unit into a home.

this oasis of calm in the city.

The 4,500 square feet penthouse suite is spread

For enquiries or to arrange a private viewing of

across three floors. The upper floor is at the very

the St Mary Penthouse Suites, please call the

top of St Mary Residences, with a commanding

E&O Gallery Singapore at +65 6337 1680.

view of downtown KL. It boasts its own private

www.stmaryresidences.com. 

Suites by

enjoy

E&O’s

the

personal

renowned

service

care and

lap pool and a deck to lounge at or for inviting friends over for sunset cocktails. Every project that bears the E&O name has drawn from the style, grace and elegance that are the hallmarks of the legendary Eastern &

This article first appeared in E&O Edition (Issue 18),

Oriental Hotel, Penang.

a publication of E&O Berhad.

Spacious rooms offer high ceilings and windows that reach up from the floor. 7


| PROPERTY SHOWCASE

Living in the heart of wellness Avira is a 207-acre expansive living space fringed by a natural mangrove forest in the southern state of Johor, just a stone’s throw from Singapore. Following the natural flow of waterscapes and contours of the land, here is a promise of landed homes and elevated habitats deeply rooted in the concept of living well in a hidden sanctuary. E&O has commissioned a team of designers to style two Garden Terraces show homes and the new Avira Sales Gallery. Located on site at the development, these show homes are expected to be open for viewing in October 2015. Here is a preview:

Type A (intermediate) The Type A (intermediate) show home is designed with young, urban sophisticated individuals in mind. They cherish being close to holistic fitness and wellness facilities in a naturalistic environment. Art expression and luxury take centre stage in this show home. Panelling is introduced as a smarter layer while an art wall is created to unify and give better scale to spaces. There is room for friends and family to come and stay as a chance to keep in touch and as an antidote to busy business life.

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Avira Type B corner unit (clockwise from above): Garden; Living; Dining room; Master bedroom Avira Type A intermediate unit (below, left to right): Living and dining room; Dry kitchen; Master bedroom


PROPERTY SHOWCASE |

Type B (Corner) The Type B show home is designed with families in mind; those wanting to escape the urban pace of life and find in Avira an alternative abode within a natural environment. The design theme here is reflective of a growing trend emphasising simplicity for an organic, natural and authentic experience. To reinforce these aspects artistically, minimal design is accented with the beauty of natural, sustainable crafts such as baskets and woven rugs, creating a sense of lightness. Wall surfaces of plaster finish and cork help to layer and build interest. Outdoor space is featured with added landscape and a relaxation chamber.

To arrange a priority preview, please call the E&O Gallery, Singapore at +65 6337 1680 or email: eospore@easternandoriental.com

www.avira-medini.com

Download the new Avira by E&O mobile app for the latest updates and useful information:

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| E&O PULSE

E&O banks on agility to manage changing market conditions Reporting a profit after tax of RM23.3 million on the back of a RM118.9 million revenue for the first quarter ended 30 June 2015, E&O maintains that an agile and flexible stance is imperative to rise above the current challenging market conditions. “Operating with a mid- to long-term line of sight, we strive to consistently ensure that the E&O Group is well prepared to adapt to changing market conditions,” notes E&O Deputy Managing Director Mr. Eric Chan Kok Leong. ”Most importantly, our prudent management of the market impact enables us to continue driving our priorities in our core of property development whilst keeping a keen eye on the target for our catalyst project, Seri Tanjung Pinang Phase 2.” Also in the pipeline is a condominium project on Jalan Conlay in Kuala Lumpur city centre. A collaboration between E&O and its long-time partner, Mitsui Fudosan Co Ltd, the project is slated for launch in 2016.

Hari Raya celebration luncheon

E&O senior management Benjamin Ong (fourth from right), Zawawi Yusop (third from right) and Anuarulhadi Abu (seventh from right) with guests.

In the spirit of festivity and celebration, E&O hosted a

“Nusajaya, where the Avira wellness development

Hari Raya Luncheon in Johor Bahru for over 100

is located, is fast becoming a vibrant community,”

corporate stakeholders, associates and buyers of Avira,

says Benjamin Ong, General Manager (Operations,

the wellness project by E&O in Iskandar Malaysia.

Johor), E&O Berhad. “EduCity and healthcare institutions have moved in and the transformation

Attending the event at Banafee Village in Johor Bahru

here is exciting! We look forward to partnering our

were representatives from the Singapore Consulate-

stakeholders in enhancing the liveability of this new

General, Pulau Indah Ventures [a joint venture between

growth region.”

Malaysia’s Khazanah Nasional Bhd and Singapore’s

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Temasek Holdings (Pte) Ltd], Iskandar Regional

It was an afternoon of cultural celebration and

Development Authority, Medini Iskandar Malaysia

networking as guests tucked into a delightful

Sdn Bhd, Columbia Asia Hospital and Regency

buffet spread of local food paired with traditional

Specialist Hospital, amongst others.

music by a live band.


Full-page property / Delicious advertisement


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