EAST OF ENGLAND
GROUP VISITOR GUIDE 2015
INTRODUCTION The East of England has a wealth of opportunities for group visitors. From vibrant shopping centres to bustling market towns. Explore the historic houses, beautiful gardens, farm and wildlife parks, heritage and antiques, entertainment’s, cafes, restaurants and traditional pubs, or just enjoy the picturesque countryside. The East of England Group Visitors Guide is the essential guide to help people plan their visit to the region, with a series of suggested itineraries as well as information for creating their own tour.
Direct mail to over 500+ coach tour operators via GTOA membership database. Direct mail to 300+ group organisers. Distributed at: Best Of Britain & Ireland show Excursions Travel Trade show
TOURISM DAY VISITS VOLUME of VISITS (Millions)
VALUE of VISITS (£Millions)
AUGUST - OCTOBER
2011
2012
2013
2014
2011
2012
2013
2014
GB
427
475
424
429
14,480
17,701
14,560
15,078
England
360
406
365
360
11,821
15,365
12,302
12,299
JANUARY - OCTOBER
2011
2012
2013
2014
2011
2012
2013
2014
GB
1,299
1,436
1,332
1,321
43,569
47,249
44,999
44,019
England
1,097
1,228
1,145
1,115
35,358
40,151
38,248
36,841
3+ HOURS DAY VISITS VOLUME of VISITS (Millions) AUGUST - OCTOBER
2011
2012
2013
2014
VALUE of VISITS (£Millions) 2011
2012
2013
2014
GB
712
740
672
672
19,117
22,027
20,272
19,509
England
590
625
573
564
15,531
18,950
17,232
16,001
JANUARY - OCTOBER
2011
2012
2013
2014
2011
2012
2013
2014
GB
2,253
2,345
2,153
2,173
60,793
64,185
60,810
59,696
England
1,874
1,986
1,826
1,817
49,637
53,621
51,112
49,420
THE STATS • The volume of day visits in Great Britain in the three months to October 2014 increased by +1% when compared with the same period last year, rising from 424 million to 429 million.
• The value of those visits rose during the same period, to £15.1 billion (up +4% from £14.6 billion in 2013).
• Looking at England, volume fell by -1% in the three months to October and value remained stable (0%) compared to the same period in 2013. • For the year to date England has seen volume of visits decline (by -3%) and value (by -4%).
• Year to date, the volume of visits declined overall (by -1%), while the value of trips fell by -2% compared to the same period for 2013.
THE STATS • Looking at 3+ hour day visits in Great Britain, the volume of visits was stable during August to October 2014 when compared with the same period the year before.
• Year-to-date, volume is up by +1% and value declined by -2%.
• For England, volume was down by -1% in the three months to October, and value fell by -7%, against the • The value of those visits decreased by -4% against the same period in 2013. Year to date volume was stable same period last year (falling from £20.2 billion to and value fell -3%. £19.5 billion).
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