www.eastside-online.org
Vol. 47 No. 6
Cherry Hill High School East: 1750 Kresson Road, Cherry Hill, NJ 08003
February/March 2013
East DJs put a new spin on music ■ By Jenna Wilson (‘15) Eastside News/Features Editor
DJ-ing has exploded over the past few years. It quickly moved mainstream thanks to popular shows like “The Pauly D Project” and artists such as Aviccii and Swedish House Mafia. But what is often perceived as a mindless, easy activity actually requires hours upon hours of work, a lot of determination and, most of all, love. East has seen multiple working DJs over the years, including Jack Friedberg (‘08), who DJs under the name Jackiebuhl; Noah Hinrichs (‘14); and Max Goldberger (’15), who DJs under the name Max Gold. How it all started: Friedberg’s journey started nine years ago, not at a club, a Sweet Sixteen or a Bar Mitzvah, but at a pizza place. “I had been to a couple of Bar Mitzvahs and I always saw my dad’s friend DJ-ing there. One day, I saw him at a pizza place and he asked me if I was interested in DJi n g and
the rest is history,” Friedberg said. His first gig was a middle school dance, a sort of trial-run to see if he would be able to correctly interact with the crowd. “It was something that I was good at. I have a natural rhythm inside of me, and I know what music to play to make each crowd go crazy,” said Friedberg. “When I was at East, everyone knew I was a DJ. I used to get work through my school friends.” Friedberg started to get work through friends, DJ-ing at their Sweet Sixteen parties. Once class advisors heard about Friedberg, they hired him to DJ school dances, something he still does to this day. When Friedberg graduated, he began to look for even more work. “I looked at clubs and bars in Old City [Philadelphia], like Club 27,” he said. “I started establishing myself in the scene. It just clicked with me. I knew I wanted to do it forever, and here I am, almost ten years later.” Hinrichs also got started at a young age—he was just thirteen when he learned to DJ. An entertainment company, Above and Beyond Entertainment, came to him after realizing that he had a strong interest in mixing music. “They called me up, and asked if I wanted to take a demo course on messing around with music and that kind of stuff,” Hinrichs said. “I took their opportunity and they were the ones that got me into it. I’m hooked now.” Hinrichs started DJ-ing Bar Mitzvahs when he was 15. “I saw that there was a lot of demand for DJ-ing parties because the music really just makes it a different party. I realized I could start doing house parties and it was
like getting paid for something that you really love to do, so I took that opportunity,” he said. Hinrichs now DJ’s house parties and Sweet Sixteens regularly. Goldberger started DJ-ing when he was twelve years old. “I learned to produce [my music] by watching videos, reading online forums and getting help from EDM [Electric Dance Music] producers.” Now, four years later, Goldberger typically DJs at EDM concerts and events in the Philadelphia and New York area. He recently opened for Steve Angello at the Electric Factory in Philadelphia. “It was an incredible honor to open up for such a legend,” he said. “I love it, and I plan to be involved with music for the rest of my life.” What DJ-ing is all about: “A lot of people think that [DJing] is picking a song and pushing a button, and it sort of is, but you put it together and magically it syncs,” Friedberg said, “I like to do all that myself, to have more freedom.” Goldberger’s approach is simpler. “I use just my laptop and a USB stick with all my music. It’s very simple since venues provide the turntables and mixer,” he said. Goldberger creates his own mixes, and when he produces his music, he uses FL Studio with many plug-ins as well as a midi keyboard. As house music and the EDM scene become more mainstream, the DJs have mixed feelings about the increasing popularity. “All these kids want to DJ; it has become more popular to DJ. It’s made everyone want to do this kind of stuff. You really see a huge connection between how popular house music has become and the amount of people who want to make that music and DJ,” Hinrichs said. See DJs, Pg. 2
Photo by Britney Nghiem (‘13)/ Eastside Photo Editor
Jack Friedberg spins tracks at the Freshman Dance.
Inside This Issue
Camden Garden could see its last beets Community Pg. 6
Beatniks and other subcultures define eras Underground Pgs. 10-11
O’Neil beats diving competition Sports Pg. 19