www.eastside-online.org
Vol. 51 No. 2
Cherry Hill High School East: 1750 Kresson Road, Cherry Hill, NJ 08003
November 2017
The Shoe Game
Photo by Dakota Rosen (‘19)/ Eastside Photo Editor. Art by Sabrina DeAbreu (‘18)/ Eastside Art Director
How two students cash in on the hype Liebman poses with only a small sample of his massive shoe collection to reveal his success in the sneaker resale business.
■ By Gregory Rothkoff (‘19)
Eastside Entertainment Editor
“There’s no better feeling than seeing that the pair ended up in your cart,” said Justin Liebman (‘18). He is not just referring to any pair of sneakers. It is the pair that has been hyped for months and that everyone is trying to get, but only a select few are able to get. With that pair, Liebman makes profits that can sell for quadruple, and often much more, than the price he paid. This is the reality of sneaker reselling. The sneaker resale culture has taken off in recent years. Indeed, Liebman, who has been reselling
sneakers since he was eleven years old, has sold about 200 pairs of sneakers. Even Josh Kimmel (‘19),
dollars in profit. As kimmel represents, a lot of people are being turned from sneaker hobby-
are not alone. According to sneaker data website, StockX, the sneaker resale industry is estimated to be
“The exact total I have done since I was eleven or twelve, I would keep confidential because it’s pretty big.” -Justin Liebman (‘18) who has only been selling sneakers for about a year, has sold sneakers totalling close to thirty thousand
Sneak Peek
ists to resellers. This trend has sparked an increase in the market as a whole. Liebman and Kimmel
Run through Washington Township’s Nerf arena Community, Pg. 7
worth one billion dollars. This firgure represents a 40% growth since 2004. As glamorous the experi-
Get your hiking boots on for extreme ironing Underground, Pg. 16
ence of Liebman and Kimmel may seem, this is not the case for an overwhelming majority. After waiting hours for a release, only a few end up without dissapointment. The average Yeezy release pulls in well over a hundred thousand people seeking to get a pair out of as small a quantity of a few thousand pairs. Even though there is an abundance of frusturation in not getting a release, a new industry has erupted. Sneaker resale culture is flourishing under the likes of many who not only r e sell sneakers, but keep the passion for all things shoes alive. See SHOES, pgs. 10-11
Surrency and Radbill are ready to lace up Sports, Pg. 19