Eastside: June 2021 Sports Edition

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www.eastside-online.org

Vol. 54 No. 2

Cherry Hill High School East: 1750 Kresson Road, Cherry Hill, NJ 08003

June 2021

NEW TIMES NEW LOGO NEW EAST

■ By Max Gaffin (‘22) Eastside Features Editor

The Cherry Hill East Cougar represents East’s ferocious and impassioned spirit, athleticism, competitive academics and, above all, the unification as one exceptional school community with dozens of opportunities for students to excel and embody their most fervent interests. However, with a number of dissimilar cougars being displayed on East’s sports fields, across the building and when searching East on the Internet,

INSIDE THIS ISSUE

the theme of one Cherry Hill East amalgamation blurs as it is harder to showcase coming together without a corresponding logo in the forefront. As Cherry Hill East moved into new chapters it was time for a change. With sports seasons safely continuing, the East Athletic Department also pushed for a new logo to be presented as an emblem on all new uniforms and the corresponding Athletic Department webpages. So, as all aspects of East society made the cohesive decision to move

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forward with the action of instituting a new logo, East’s student body, as well as members of the entire Cherry Hill community, all got involved to make sure that the cougar depiction would not only illustrate the school building itself but also the spirit of all Cherry Hill East Cougars who pass through the building on a daily basis. Working together, the Student Government Association, the Athletic Department, Student Activities and several other East organizations put

the necessary effort to advertise (especially online), promote and take part in the unveiling of the logo. After narrowing down options, students, staff and other prominent members of the Cherry Hill East community all voted on four different logos to accurately determine which cougar the community likes and wants to represent them. The winning logo (shown above) features a powerful cougar with sharp teeth and bold facial characteristics, set forth in a predatory manner.

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In fact, the logo is vintage and dates back retrospectively, including when the logo was primarily used during the 1980s, causing it to be a favorite among East alumni. The introduction of East’s new school and athletics logo indefinitely captures the importance of the East community coming together during trying times and the ability for the school as a whole to cope with being separated from one another. The logo shows East’s growth and the ability to change when the world is also changing.

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