East Valley Magazine

OCTOBER/NOVEMBER 2014 · $3.99

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2014

READERS’ CHOICE RESTAURANT AWARDS BALLOT

PROSPECTS THE ARIZONA FALL LEAGUE KICKS OFF WITH FUTURE STARS

HOUSE OF BROADCASTING TUNE IN TO ARIZONA’S RADIO & TV HISTORY

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SELF STARTERS

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38

D R E A M S TAT E

S E L F S TA R T E R S

Timeless vintage fashion bends the rules and the imagination

Notable Valley entrepreneurs tell us the how, when, and why of starting your own company

BUZZ / 14 POLO PREVIEW PARTY

16 ENTERTAINMENT 6

OCT/NOV '14

FEATURES

OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com

18 EVENTS 60 SUDOKU 61

CROSSWORD

62 BACKSTORY

Answers on page 59!

Looking for Dr. Right?

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Find one at RightDocForMe.com When you are looking for a doctor who’s going to

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take care of you and your family for years to come – you need to find the perfect match. Someone

of primary care physicians, you’ll find the health care provider who’s just right for you – most offering

who’s a great listener, who’s there when needed, and someone you can trust. When you choose the

same-day appointments at convenient locations throughout the Valley.

Visit RightDocForMe.com or call 623-580-5800 to find your Dr. Right.

EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

7

FRESH /

BETTER /

20 ART

50 BODY

22 SKIES

52 GOLF

24 FUN

53 WHEELS

26 READS

54 STYLE

Artist Larry Willis redefines iconic images

Dr. Sky on amazing sights to look forward to this season

Take a spin at Paragon Dance Studio

New and noteworthy

Exercises for total body fitness

Increase your club head’s speed

The 2015 Acura MDX

Head to Phoenix Fashion Week

27 CULTURE

The House of Broadcasting tunes in to history

HOME / 34 SPORTS

55 HEALTH

Three actions to fight the flu

56 RELATIONSHIPS

Matters of the home and hearth

Arizona Fall League kicks off its season with new stars

36 CELEBRATIONS

Throw a glam Halloween party

57 BEAUTY

Beauty expert talks cosmetics for teens

44 HISTORY

The day the rails reached Arizona

46 LIFE

How to de-stress this season

47 PETS

TASTE /

58 COOK

Chef Matthew Grunwald on day-off dining destinations

Halloween: no fun for Fido

48 CRAFTS

Simple art creations to make at home

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OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com

60 DINING

The 2014 Readers’ Choice Restaurant Awards ballot

THE RACE IS ON!

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EASTVALLEY Volume 2 / Issue 4 PRESIDENT/PUBLISHER

Adam Toren adam@eastvalleymagazine.com Matthew Toren matthew@eastvalleymagazine.com

EDITORIAL

Managing Editors Sondra Barr sondra@eastvalleymagazine.com Crystal Huckabay crystal@eastvalleymagazine.com Pavlina Toren pavlina@eastvalleymagazine.com Copy Editor Kate Karp kate@eastvalleymagazine.com INTERNS Maia Lopes-Gilbert CONTRIBUTORS Alison Bailin Batz, Julie Carlson, Shannon Dougherty, Susan Flanagan, Shannon Fisher, Roberta Gottlieb, Matthew Grunwald, Steve Kates, Kim Kendall, Nathan Matthews, Myles Mellor, Kim Miller, Shay Moser, Nicole Royse, Greg Rubenstein, Scott Sackett, Jacqueline Starr-Hubert, Anissa Stringer, M.D. Thalmann, Marshall Trimble, Jamila Watson PHOTOGRAPHERS Desert Rose Images, Scott E. Whitney Photography, Shannon Fisher Photography, Sylvia Hardt Photography ADVERTISING sales@eastvalleymagazine.com 602.828.0313 Marketing Director Eric Twohey Art Director/Production Vanessa Fryer

CIRCULATION

Distribution Manager Mark Lokeli

Networking

SOCIAL MEDIA MANAGER Eric Twohey East Valley Magazine sets high standards to ensure forestry is practiced in an environmentally responsible, socially beneficial, and economically viable manner. Printed by American Web on recycled fibers containing 10% post consumer waste, with inks containing a blend of soy base. Our printer is a certified member of the Forestry Stewardship Council, the Sustainable Forestry Initiative, and additionally meets or exceeds all federal Resource Conservation Recovery Act standards. When you are finished with this issue, please pass it on to a friend or recycle it. We can have a better world if we choose it together.

EAST VALLEY MAGAZINE is published six times a year for distribution aimed at higher-income households in such areas as Chandler, Mesa, Gilbert, Tempe, Ahwatukee, Queen Creek, Las Sendas, Fulton Ranch, Seville, and Ocotillo. You can also pick up East Valley Magazine at many businesses, including specialty shops, salons, spas, auto dealerships, libraries, children’s and women’s specialty shops, boutiques, restaurants, health clubs, hotels, medical offices, and many rack locations. Statements, opinions, and points of view expressed by the writers and advertisers are their own, and do not necessarily represent those of the publishers, editors or East Valley Magazine staff. Although East Valley Magazine has made every effort to authenticate all claims and guarantee offers by advertisers in the magazine, we cannot assume liability for any products or services advertised herein. No part of East Valley Magazine may be reproduced or transmitted in any form without the expressed written consent of the publisher.

Publisher reserves the right to accept or reject any editorial or advertising matter at any time.

Postmaster: Please return all undeliverable copies to East Valley Magazine, 3120 W. Carefree Hwy., Ste. 1-128, Phoenix, AZ 85086. Yearly subscriptions available; six issues mailed directly to your mailbox for $19.95 per year (within the U.S.). All rights reserved. ®2013 East Valley Magazine. Printed in the USA.

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OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com

> PUBLISHERS' NOTE Notable Entrepreneurs For our fourth annual entrepreneur issue, we introduce you to six notable Valley residents who are shaking things up in the business world. These self-starters explain the how, when, and why of starting your own company and share their personal struggles and successes as entrepreneurs.

Starting your own company is such a capricious roller coaster of emotions, delivering tremendous highs and extreme lows, but for these business owners who started their companies from the ground up, an unwavering belief in their offerings compels them to move forward regardless of the obstacles.

Adam Toren Publisher

As lifelong entrepreneurs, this issue is among our favorites because we get an inside look at what motivates others to forge their own unique journey and the business philosophy that guides them as entrepreneurs. For Mike Roberts, the 36-year-old founder of SpyFu, Inc, it’s empowering the little guy and leveling the playing field for other entrepreneurs to disrupt the Goliaths in their industry. Kyle Bell, the 34-year-old behind Bell Sports Marketing, says that an extreme fear of failing drives him onward.

For 43-year-old single mom Renee Moore of Spa Fly, it’s the strong desire to provide for her three children on her own terms. And 28-year-old Daniel Stringer, the man behind Total Care Connections and Launch Homecare, says that serving others is his motivation. Ali Brown, a consultant, is similarly moved by seeing her clients experience success. Meanwhile, Joe Griffin is passionate about building major league teams. We hope you find as much inspiration in their business insights as we have.

ON THE COVER PHOTO: SYLVIA HARDT PHOTOGRAPHY MODEL: KYRA, FORD/ROBERT BLACK AGENCY STYLING: JENNIFER O’BANNON HAIR: AMY FREUDENBERG MAKEUP: LILLIAN FOGEL CLOTHING: FASHION BY ROBERT BLACK FURNITURE & ACCESSORIES: RUST AND ROSES

SOCIAL MEDIA MENTIONS #EVM

Next, we turn our focus to fashion. First, we take a stroll through a dream state, where timeless vintage fashion bends the rules and the imagination. These styles from a gilded age are among the one-of-a-kind treasures you’ll find at the Fashion by Robert Black boutique. Then, local Ahwatukee fashionista Kim Kendall goes behind the scenes of Phoenix Fashion Week, the Valley’s premier fashion event, on page 54.

Matthew Toren Publisher

As cooler weather starts to roll in, we also get you ready for Halloween with tips from party planner extraordinaire Jamila Watson, who shows you how to throw a glam party for the spookiest of nights. Meanwhile, pet advocate Roberta Gottlieb doesn’t want you to be tricked into thinking Halloween is a big treat for your pets. She offers suggestions on how to keep your pooch safe during the ghoulish festivities on page 47.

Until next time.

Cheers!

EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

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We’re groWing!

Connect with EAST Valley Magazine To get in touch: East Valley Magazine 3120 W. Carefree Hwy., Ste. 1-128, Phoenix, AZ 85086 Telephone: (602) 828-0313 • Fax: (623) 889-9001 Website: eastvalleymagazine.com General E-mail: info@eastvalleymagazine.com.

For submissions and suggestions: LETTERS TO THE EDITOR: Letters may be e-mailed to letters@eastvalleymagazine.com. They may also be sent via mail or fax to Letters to the Editor at our address. Letters may be edited for space and clarity.

EVENTS CALENDAR: Submit press releases or event descriptions to events@eastvalleymagazine.com. Be sure to include the event title, date, time, place, details, cost (if any), and contact number or website. The deadline for December/January 2015 consideration is November 1.

PRESS RELEASES: Submit press releases via e-mail to editor@eastvalleymagazine.com.

STORY QUERIES: Submit one-page queries to us by mail, attention Editorial Department.

Accompany any queries with clips and a 50-word biography.

STORY SUGGESTIONS: We welcome editorial suggestions from our readers. Please e-mail story ideas to editor@eastvalleymagazine.com, or mail or fax them to the attention of the editorial department.

We at East Valley Magazine are experiencing rapid growth and are

To advertise your product or business: Contact the sales department by phone at (602) 828-0313, ext. 1, or by e-mail at sales@eastvalleymagazine.com.

looking for community leaders to add to our team in several departments, including ad sales, editorial, social media managers, and more! Do you have some bright ideas and a zest for East Valley living? Connect with us today! info@eastvalleymagazine.com

(602) 828-0313 ext. 104 EastValleyMagazine.com

EASTVALLEY 12

OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com

To subscribe or obtain back issues: SUBSCRIPTIONS: To subscribe to East Valley Magazine, or to make changes to an existing subscription, call (602) 828-0313 ext. 2, or visit our website.

BACK ISSUES: Back issues from up to two years are currently available for $8.95 each, including postage. You may order past issues on our website. Please allow five to seven days to process. It is East Valley Magazine’s policy not to mail, e-mail, or fax copies of articles that have appeared in the magazine.

Where to find us: East Valley Magazine has racks in prime locations across our distribution area.

For the rack location nearest you, e-mail info@eastvalleymagazine.com. We also mail magazines to various neighborhoods. If you would like to ensure that your place of business receives several copies or would like to submit your place of business for a future rack location, please send a request via e-mail or regular mail to Mark Lokeli at mark@eastvalleymagazine.com. Follow us on Twitter at Twitter.com/EastValleyMag and join our fan page on Facebook!

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Stearns Lending provides home loan options for first-time homebuyers, savvy investors and borrowers looking to move up. Products include: ReALToR TeSTIMoNIAL With being one of the top producing Realtors in the Nation for the past 10 years, I have worked and dealt with thousands of Lenders and I can honestly say that working with the right Lender is one of the most important elements to purchasing your new home. Ricky Miles and Jesse Hoffman with Stearns Lending are absolutely amazing! They always put our clients needs above everything else, they are honest, hard working and they get the job done. In addition to that, they have some of the best loan programs I have ever seen with the most competitive rats offered.

If you are looking to purchase a home and need to obtain a home loan, contacting Ricky & Jesse with Stearns Lending is an absolute MUST! Joshua Smith, Realtor #1 REMAX Agent in Arizona. Voted the 30th Top Realtor in America by The Wall Street Journal

BoRRoweR TeSTIMoNIAL Ricky Miles and the team at Stearns Lending helped us close both the home that we were buying and the home we were selling! That is truly amazing!

In both cases when the funding was denied with other lending companies, Stearns Lending stepped up to the plate and worked endlessly with long hours and even into the weekend to ensure that our lending needs were met. I was devastated when our loan was not approved and we would not be able to move into the home that would best suit our needs. They were extremely helpful in giving us direction step by step through the process.

When the buyers for our home that we were moving out of also had funding denied, we did not hesitate to refer Stearns Lending to them. They were also approved! The bottom line is that if you are looking for a reliable mortgage lending company who will work hard to help you receive the necessary funding for a new home, Stearns lending is my number one recommendation!

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866-224-7074 Fax rmiles@stearns.com 34406 N 27th Drive, Suite 140, Phoenix, AZ 85085 Branch NMLS# 355681 *Borrowers must qualify at certain income level depending on the county where the property is located. The property must be in designated rural area. **FNMA 5% Down: Higher limits may apply if the property is located in a “high cost area.” A credit counseling course must be completed. †Diamond Jumbo financing is limited to owner-occupied one-unit properties and condominiums. Nevada and Florida: Maximum 70% LTV/CLTV on all properties. Condos in FL & NV are not eligible. Prior to closing, all borrowers must apply to be members of Alliant Credit Union. Membership process must be followed. Borrowers are required to submit their membership application form at least 10 days prior to close. Alliant provides the $5 minimum to open the membership account. Mortgage insurance is required on loans with less than a 90% Loan to Value ratio. ◊Call for information and to obtain a quote specific to your situation. This is not a credit decision, an offer, or a commitment to lend. Your rate, fees, and other terms will depend on various factors including loan product, credit profile, property value, occupancy, loan size, etc. Rates and program availability may vary based on the loan application criteria established by FHA and the Industrial Development Authority of the City of Phoenix. Other program restrictions may apply. Stearns Lending, LLC. is an FHA Approved Lending Institution, and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. This is not a OCTOBER | NOVEMBER 13 commitment to lend. Program restrictions apply. Stearns Lending, LLC. offers many loan products. Stearns Lending, LLC. is a California corporationEASTvalleymagazine.com headquartered at 4 Hutton Centre Drive, 10th Floor, Santa 2014 Ana, California 92702. Call toll free at: (800) 350-LEND (5363). Arizona Mortgage Banker License #0905413; This information is accurate as of June 16, 2014 © 2014 Stearns Lending, LLC. All Rights Reserved. Company NMLS# 1854.

> BUZZ/OUTTAKES

WHAT

MONDAY NIGHT POLO PREVIEW PARTY WHERE

Omni Scottsdale Resort & Spa at Montelucia 4949 E. Lincoln Dr., Paradise Valley

>>

SEEN

Top-ranked U.S. polo player Julio Arellano and Ricky Cooper, captain of the Bentley Scottsdale Clogau Wales polo team

Swing by the East Valley Magazine Jo London-themed marquee for a bit of Brit, a jolly good read, and a Pimm’s Cup Cocktail at the Bentley Scottsdale Polo Championships on Sat., Oct. 25 and Sun., Oct. 26.

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OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com

OVERHEARD

“I heard Arellano has a nine-goal handicap.”

—Photos by Scott E. Whitney Photography

OUR 22nd ANNUAL

Presented by

Saturday, November 15th 8 AM - 4 PM

The Westin Kierland Resort Just West Scottsdale Rd. on Greenway in North Scottsdale

Special Guest National Talk Show Host & Entrepreneur

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Info & Register FREE at FinancialFest.com

EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

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> BUZZ /ENTERTAINMENT

By Sara Goodwin

CONCERTS/

MOVIES/

Oct.

Oct.

16

Nov.

10

Zac Brown Band Ak-Chin Pavilion

The Black Keys US Airways Center

The Zac Brown Band is on a Great American Road Trip and is making a pit stop in Phoenix.

The Atlanta-based country band has a large following that’s well deserved, with 10 number-one singles on the Billboard country charts.

Make sure to follow the band on Twitter @zacbrownband for a chance at finding hidden show tickets.

The two-man rock band from Akron, Ohio, and up-andcoming musician Jake Bugg come to the US Airways Center this fall. The seven-time Grammy award-winning band has been active since 2001, but its claim to fame didn’t come until 2010 when its hit song “Tighten Up” made the Billboard Hot 100. This will be Bugg’s first time playing in Phoenix, and it’s sure to be an unforgettable night.

16

3

Gone Girl Gillian Flynn’s bestselling novel comes to life in this much-anticipated movie. It begins on Nick (Ben Affleck) and Amy Dunne’s (Rosamund Pike) fifth wedding anniversary when Amy goes missing from their Missouri home. When the police start investigating, they find that someone shed blood and then someone mopped it up.

With few leads but a lot of evidence piling up against Nick, he becomes the prime suspect. So, did Nick Dunne kill his wife?

Even if you’re one of the many people who’ve read the book, there are still a few surprises.

OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com

TELEVISION/ Nov.

21

Oct.

12

The Hunger Games: Mockingjay Part 1

The Walking Dead AMC

The Hunger Games series is quickly coming to an end, but there are still two more movies to get excited about.

Almost every district is rebelling against the Capitol that is pretending that all the districts are more unified than ever. The districts are using Katniss Everdeen (Jennifer Lawrence) as their figurehead— their mockingjay— and the Capitol has even brainwashed Peeta Mellark (Josh Hutcherson) to kill her.

Soon a war between the district and the Capitol ensues—who will win?

Season five of the hit apocalyptic show returns right where it left off in season four. The show’s frontrunner, Rick Grimes (Andrew Lincoln), will return along with many other cast members.

According to the Comic-Con trailer, the group is setting off to Washington, D.C., to find a “cure,” and there will be plenty of zombie killing along the way.

Nov.

17

State of Affairs NBC In a new political drama, Charlie Tucker (Katherine Heigl) is the new daily briefer to President Constance Payton (Alfre Woodard).

Tucker is in charge of telling the president the top 10 most critical threats facing the U.S. Viewers also find out that Tucker and the Paytons’ late son were engaged and that Tucker has made it her mission to kill those people who assassinated him.

For over 40 years, A New Leaf has been helping families...changing lives in the Valley, providing critical needs programs and services.

Faith House and Autumn House Domestic Violence Shelters & Support Programs

La Mesita Family Homeless Shelter

Foster Care Program Youth Residential Homes

Men’s Shelter, EVMC Community Behavioral Health Programs

Over 19,000 individuals have been served this past year through 20 programs including homeless and domestic violence shelters, youth and community programs.

You can make a difference.

www.TurnaNewLeaf.org • 480.464.4648

EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

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> BUZZ /EVENTS

OCTOBER

Compiled by Anissa Stringer

11 All dressed up and no place to go?

Call now to reserve your spot at the Fifth Annual Rendez-Zoo. Your support helps the zoo care for more than 1,000 animals and many education programs. Individual reservations start at $500.

Phoenix Zoo, 455 N. Galvin Pkwy., Phoenix. (602) 286-3855. phoenixzoo.org/rendezzoo

1– The 2014 Corn Maze and Nov. 2 Fall Festival runs through Nov. 2. Come celebrate fall with a seven-acre corn maze, a pumpkin patch, and so much more at this family-friendly event. Vertuccio Farms, 4011 S. Power Rd., Mesa. vertucciofarms.com

18–19 An international food court, vendors, and entertainment are just a small part of the fun at the Rainbows Festival, which celebrates the LGBTQ community. Heritage Square Park, 115 N. 6th St., Phoenix. phoenixpride.org

1– The Pumpkin Patch at Nov. 2 Mother Nature’s Farm is open through the month of October.

Bring the kids and feed the animals, enjoy a hayride, or play in the air bounce or straw bounce. Mother Nature’s Farm, 1663 E. Baseline Rd., Gilbert. mothernaturesfarm.com

25 The focus of Chandler Mayor’s

Day of Play is health, wellness, and fitness for our youth. This free event features booths, fun activities for the whole family, and performances by local organizations. Tumbleweed Park, 2250 S. McQueen Road, Chandler. chandleraz.gov/dayofplay

5 Run for a good cause: join

our community in A Race for Maggie’s Place. There’s a race for everyone, even the kids! Maggie’s Place provides support for pregnant and parenting women. Arts Park at Tempe Town Lake, 700 W. Rio Salado Pkwy., Tempe. maggiesplace.org/events

NOVEMBER 6

Visit the Downtown Chandler Farmers Market every Thursday from 3 p.m. to 7 p.m. With more than 40 vendors, you’re sure to find some new local favorites! Dr. AJ Chandler Park, 3 S. Arizona Ave., Chandler. chandleraz.gov

7–9

ooks use authentic chuck wagons C and historic cooking methods to rustle up some grub in the 5th Annual Chandler Chuck Wagon Cook-Off. Enjoy the food, demonstrations, and live music. This event benefits the educational programs at Tumbleweed Ranch. Tumbleweed Ranch at Tumbleweed Park, 2250 S. McQueen Rd., Chandler. chandleraz.gov

10– The Arizona State Fair starts Nov. 2 today and runs through Nov. 2. Come and enjoy the fun!

Arizona State Fairgrounds, 19th Avenue and McDowell Road, Phoenix. azstatefair.com

11 If you’re a dog-lover, you won’t want to miss Barktoberfest 2014! It’s a party for dogs— and their people! 9 a.m. to 3 p.m. Gilbert Civic Center lawn, 50 E. Civic Center Dr., Gilbert. azfriends.org

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OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com

8

L ooking to try a multi-sport event? The Ironcare Splash & Dash is a relaxed event that’s suitable for all athletes. The Splash & Dash begins and ends at the Special Event Ramp (north side of the lake between Mill and Rural), Tempe Town Lake, Tempe. 4peaksracing.com

8 Rock the Block at Chandler’s free block party. Check out the Chandler’s Got Talent show, the beer garden, or the kids’ zone while you rock out to live performance stages. Downtown Chandler on Arizona Avenue between Chandler Boulevard and Frye Road. downtownchandler.org

14 Need a golf fix? Enter the 18th Annual

Chandler Golf Challenge. This event supports programming for individuals with disabilities in the Chandler area.

Bear Creek Golf Complex, 500 E. Riggs Rd., Chandler. chandleraz.gov

21 Check out the Chandler Art Walk from 6 p.m. to 10 p.m. featuring local artists and musicians every third Friday in downtown Chandler. Chandler Historic Square at 3 S. Arizona Ave., Chandler. chandlerartwalk.com

29 Welcome to the holidays at the 8–9 Explore Asian culture at the free 20th

Annual Asian Treasure Festival. Try food from various vendors and enjoy the performances. Mesa Arts Center, One E. Main St., Mesa. aaaa-az.org

Interested in advertising? Call (623) 299-4959 Ext. 700 Today!

Festival of Lights in Ahwatukee!

Enjoy live entertainment, community performances, and carnival rides.

Desert Foothills Park, 15637 S. Marketplace, Phoenix. folaz.org

EASTvalleymagazine.com EASTvalleymagazine.com OCTOBER OCTOBER || NOVEMBER NOVEMBER 2014 2014

19 19

> FRESH/ART

By Nicole Royse

Larry Willis

Chandler artist references iconic images in his multilayered creations.

Chandler resident and veteran artist Larry Willis has been creating art for over 30 years. His work focuses on portraiture that incorporates intricate patterns and striking color palettes executed through acrylic paint and copper, gold, and silver leafing. He possesses exceptional skill and a distinct style in creating artwork that is accessible, affordable, and depictive of a variety of subjects, particularly stars of film and music.

When asked about what invokes the ideas for his gorgeous paintings, Willis says, “My inspiration comes from the transient nature of fame and fashion, the era of the 1960s and its art, music, and fashion—gone, but exerting its influence on everything.” His captivating paintings feature some of the most recognizable faces—from Audrey Hepburn and Paul McCartney to Mona Lisa. A stunning painting titled Lunch with Barbarella showcases a beautiful and strong Jane Fonda standing with a rifle, accompanied by patterned, silhouetted figures. The phrase café de flore is elegantly scripted across the top, referring to a well-known coffeehouse in Paris.

Willis has exhibited extensively throughout the Valley. His work has been included in shows at the Mesa Contemporary Art Museum, the monOrchid, the R. Pela Contemporary Art Gallery.

His solo exhibition at the Willo North Gallery this past May was very well received. Recently, the Mesa Contemporary Arts Museum acquired The Illusion of Importance, a spectacular rendition of Leonardo Da Vinci’s Mona Lisa, after its inclusion in the Messin’ with the Masters exhibition last October. Next up for Willis is the highly anticipated Chaos Theory 15, an invitational October group show with a reception held on First Friday, Oct. 3 at Legend City Studios, located at 521 W. Van Buren St., Phoenix.

See more of Larry Willis’s fascinating artwork on his website, larrywillisartist.com.

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OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com

Nicole Royse is an artist and the curator at The Willo North Gallery. She’s also the associate curator at the monOrchid gallery.

To see her work, visit nicoleroyse.com.

Notable East Valley Art Exhibitions Take the family for an exploration of the arts at the Tempe Center for the Arts’ presentation of the annual TCA Biennial: Copper. The exhibition celebrates copper as a medium, as well as a symbol of Arizona history.

On view until Jan. 31, 2015, this traditional exhibition coincides with the seven-year anniversary of the opening of the TCA on Sept. 9, 2007.

The exhibit features works by 22 Arizona copper artists and includes art made of copper and artists inspired by copper.

The Mesa Contemporary Arts Museum recently kicked off its fall season with five new exhibitions with the central theme of the circus. These exhibitions are on view until Jan. 25, 2015.

Mesa Contemporary Arts Museum 1 E. Main St., Mesa (480) 644-6560 mesaartscenter.com Tempe Center for the Arts 700 W. Rio Salado Pkwy., Tempe (480) 350-2829 tempe.gov/city-hall/communityservices/tempe-center-for-the-arts

EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

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> FRESH/SKIES

Eye in the Sky Dr. Sky details the amazing sights for which to look up during October and November.

With much of the summer heat behind us, we now venture into some of the best weather of the entire year. Fall in Arizona has a special feel, one that will encourage even the most particular observer to venture out and look skyward. October is unique in that we have a rare opportunity to witness two eclipses—one solar and one lunar.

Let’s begin with the safest one first—the total lunar eclipse of Oct. 8. Unlike the last total lunar eclipse in April, this event will occur during the early-morning hours. Get those telescopes and cameras ready, as the moon begins its shadow dance at 2:18 a.m. local time on Oct. 8 with the start of the partial phases. The shadow of the Earth will then creep over the moon. The beginning of the total phase takes place at 3:27 a.m., mid-eclipse will occur at 3:55 a.m. local time, and the end of totality will occur at 4:22 a.m. You get some 55 minutes of totality—not bad! The moon will still be some 31 degrees high in the sky.

There’s a special treat for you at totality: If you look just one degree below the eclipsed moon with a pair of binoculars, you may get to see the planet Uranus, green in color. The partial phases are over at 5:32 a.m.

If that wasn’t special enough, we get to witness a partial solar eclipse on Oct. 23. Do not look at this eclipse without proper eye protection! The sun’s UV radiation can burn the retinas in the eyes, which will most likely lead to permanent damage or even blindness. May I suggest that you watch this on the Internet instead, if you don’t have proper eye protection?

The eclipse begins in Phoenix at 2:21 p.m. local time, with the maximum eclipse of 33.3 percent of the sun covered by the moon at 3:37 p.m. local time. At best, the sun will be some 24 degrees high in the sky. The partial phases of the eclipse will end at 4:45 p.m. local time. For those of you that follow these events with great interest, this is an eclipse from Saros #153.

It’s also time for another meteor shower as the Orionids make a good showing on the morning of Oct. 21. Look to the east a few hours before dawn. As we look to the November skies, we get to see another great meteor shower on the morning of the 17th as we get a good return of the Leonid meteor shower. Look to the east from 3 a.m. until dawn. With low moonlight, you may get to see over 25 meteors per hour! Meanwhile, the evening sky is devoid of major planets, as Saturn is in conjunction with the sun on Nov. 18. Venus will soon return to the evening sky, and Jupiter remains a good object in the late-evening sky.

The big news from space is the Rosetta mission to Comet 67P Churyumov/Gerasimenko.

If all is going well with the mission, the spacecraft will release a tiny probe known as Philae on or about mid-November. The probe will soft-land on the comet and latch on to it. This little craft will report on the surface conditions of the comet. This is big news, as never before in history have we been able to catch a ride on a comet!

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By Steve Kates

A radio and television personality, Steve Kates (aka Dr. Sky®) has been engaged in the science of astronomy for over 30 years. Tune in to the Dr. Sky Show on News Talk 92.3 FM, KTAR, on Saturday mornings at 3 a.m. for the full sky tour, or visit drsky.com.

Comets are the leftover material from the creation of the solar system and may contain the seeds of life in the form of microbes that helped us evolve. The concept of comets seeding the galaxy with these early forms of life is termed panspermia.

On Aug. 6, 2014, the Rosetta mission achieved a significant milestone by becoming the first mission to rendezvous with a comet. During the coming months, Rosetta will orbit the comet, deploy the Philae lander (in November 2014), and accompany the comet through perihelion (August 2015) until the nominal end of the mission. During its 10-year journey toward comet 67P/Churyumov-Gerasimenko, the spacecraft has passed by two asteroids: 2867 Steins (in 2008) and 21 Lutetia (in 2010). The spacecraft entered deepspace hibernation mode in June 2011, and “woke up” on Jan. 20, 2014.

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> FRESH/FUN

By Anissa Stringer

Paragon Dance Center 931 E. Elliot Rd,, #101, Tempe (480) 777-8877 paragondance.net Cost: $7+ depending on what you’re interested in doing.

Activity level: Moderate— Dancing is great exercise but it doesn’t have to be strenuous if you’d rather move more slowly.

On the other hand, you can turn it into quite a workout, too!

Dancing at Paragon

Suitable for: Families with young children, girls’ night out, or—of course—date night. You can also go solo if you want to dance and don’t have a partner.

What to wear/bring: Any type of attire is fine, but you want to be able to move! Shoes that “slide” a little are best.

Writer Anissa Stringer goes outside her comfort zone on the dance floor.

I often tell people I’d rather swim with sharks than go dancing.

Perhaps that sounds extreme, but I grew up believing I have two left feet and no rhythm, so you can imagine my reaction when someone suggested I try dance lessons for this column!

With great trepidation (the idea made me a little nauseous, if you must know), I walked into the Paragon Dance Studio in Tempe and signed in at the front desk. I was a few minutes early, so I browsed the f liers sitting on the table. Paragon holds lessons, workshops, and dance functions every night of the week, and judging by the people who filtered into the lobby as I waited for my instructor, these activities draw people from every walk of life. That was a little bit reassuring. I had imagined that I’d be walking into a studio full of perfectly sculpted and horrifyingly graceful people. But no, the folks who came in were mostly just regular people (whew)!

My instructor, Mike Gadberry (also an owner of Paragon), came out and introduced himself. He immediately assured me that no matter what I might believe, I do not have two left feet. Then he showed me around the facility. We started in a large ballroom (with floating floors to save dancers’ knees and ankles) where group lessons, private classes, and functions are held. Several professional dancers were practicing there, but there were also plenty of ordinary folks in the class that was in progress. Next, Mike took me into the small ballroom where several other couples were practicing, and my lesson began.

Mike talked—and danced—me through some of the basics of

Anissa Stringer is an aspiring fiction writer from the East Valley and especially enjoys writing for young-adult audiences.

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The least you should know: Paragon offers lessons and functions for nearly every type of dance: salsa, East and West Coast swing, samba, tango, and so much more. Stop in for a calendar or check out the website to see what’s going on.

West Coast Swing. Thankfully, he went at a pace I could handle (s-l-o-w) and taught me the sugar push: walk, walk, tri-ple step, triple step while moving forward and backward. Yes, I stumbled and tripped and lost count, but Mike was patient and encouraging and—wow—I actually enjoyed myself! As we danced, he taught me to look at him rather than his feet, how to hold my arms, and so on.

Once I got the step (mostly) down, we worked on passes, where I moved past Mike and came around to face him again, all while doing the basic step. Can you believe it? I was dancing—actually dancing! We even did a twirly thing where I went under his arm!

My 45-minute lesson flew by, and for the record, I didn’t step on Mike’s feet once! Even more surprisingly, today I found myself sneaking a walk, walk, tri-ple step, tri-ple step into the chores I did after work.

My overall impression of Paragon? Fun! And considering my lifelong aversion to dancing, that’s saying something. In fact, I’ve almost talked my husband into taking one of the beginner classes the next time we’re looking for something to do on date night.

Maybe we’ll see you there!

Do you have a fun or unique activity in the East Valley that you’d like to see featured here? E-mail me at fun@eastvalleymagazine.com and tell me about it!

TIP According to Mike, everyone messes up the steps once in a while. Instead of freezing and trying to figure out where you were, just keep dancing, and no one else will notice!

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> FRESH/READS

3

PINES

By Blake Crouch

OUTLANDER

By Diana Gabaldon

Pines is a bestseller on Amazon and currently in production as a television series to debut this fall on FOX. Once you dive into the first novel of the trilogy, you’ll be unable to put it down.

Pines revolves around a federal agent who wakes up by the river in a small town.

He has no cell phone or wallet and can’t remember who he is. He ends up in the hospital and soon remembers that he works for the government. He’s in Wayward Pines investigating the disappearance of two other agents who previously came there. But nothing in Wayward Pines is what it seems, and the more Burke investigates the crime, the more he starts to question his own sanity.

Pines is a top-notch thriller from the beginning to the end. It’s also part of a trilogy, so if you’re disappointed when the story is over, don’t be! The first book features great characterization, clever dialogue, and a plot rich with suspense.

If you haven’t read the Outlander series by Arizona author Diana Gabaldon, then you’re in for a treat. The book series has recently become a successful television drama on Starz. It started in August and has already been given the green light on a second season. The novel is rich in description, characterization, and historical detail, all of which have been brought to life on-screen. It’s about a World War II nurse who goes on a second honeymoon with her husband to Scotland.

The couple, Frank and Claire, want to rekindle their romance after being apart during the war. Frank is also working on his family genealogy, something in which Claire is not interested. After a series of events, Claire finds herself transported back in time to 1743. There, she meets an unusual cast of characters and a handsome Scottish warrior who steals her heart.

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IF I STAY

By Gayle Forman If I Stay by Gayle Forman is just one of many YA novels that have Hollywood calling.

It’s about a young teen girl, Mia Hall, who is involved in a car accident with her parents. At the scene of the accident, Mia is standing on the side of the road, but she can see the accident and her body. Mia discovers that’s she’s in a sort of limbo, having an out-of-body experience. She must decide over the course of one day whether she should stay on Earth with her family and friends or if she should die. If I Stay is a heartbreaking and insightful read that questions life and death. The novel features engaging characters and unique plotting, as the story isn’t set up in chapters, but framed in hours and minutes. This really kicks up the suspense as the minutes tick, making us desperately wonder what Mia’s decision will be.

By Julie Carlson

MORE BOOKS TO TRY Boneshaker

By Cherie Priest

In this book, set in the early Civil War days, Inventor Leviticus Blue is commissioned to build a machine that can bore through Alaska’s ice to mine for the gold rumored to be found in the frozen Klondike. Dr. Blue’s Incredible BoneShaking Drill Engine unearths not gold but a subterranean vein of blight gas that turns anyone who inhales it into the living dead.

U.S. history, zombies, and the apocalypse— how can you go wrong?

The Organized Mind: Thinking Straight in the Age of Information Overload

By Daniel J. Levitin As we drown in an unprecedented deluge of data in the information age, we’re expected to think and do faster than ever. While some people are worn out by the effort required to just keep up with the increasing rush, some people thrive in the intensity. Daniel J. Levitin, PhD, explores the latest brain science to explain how those people excel and how readers can learn to organize their lives through this research.

Wild

By Cheryl Strayed This best-selling memoir recounts a life-changing 1,100-mile hike alone along the Pacific Crest Trail during the summer of 1995. A true story of bravery, hope, and adventure, Wild is Cheryl Strayed’s account of facing devastating loss amid a host of perils in the unsympathetic wilderness.

> FRESH/CULTURE

House of Broadcasting, Inc. Tune in to Arizona’s radio and TV history.

If you’re interested in television and radio history, stop by the House of Broadcasting, Inc. (HOBI). The museum’s a hidden gem—located, in fact, on the second floor of the Silver Land jewelry shop nestled among the 5th Avenue shops in downtown Scottsdale. This little space offers a glimpse into Arizona’s storied radio and television history.

Once inside, follow the black-andwhite photos up the steps to the building’s top floor, once a residence of country singer Tanya Tucker. The building was formerly owned by Gilbert Ortega, whose gallery is across the street. “When Tanya Tucker had quarrels with Glen Campbell (her boyfriend at the time), she flew to Scottsdale when Gilbert offered her a place to stay,” says Mary Morrison, HOBI president.

The space still maintains the apartment and utilizes it as the museum. There are two bathrooms, a kitchen (now enclosed and used for storage), a living room, and a bedroom. Each room holds memorabilia from the Valley’s bygone television and radio days.

HOBI is one of only five museums in the United States dedicated to broadcasting history. It began with an idea by Morrison, who collected media memorabilia and decided something needed to be done with it, particularly during the era when call signs and channels were changing. In 1997, with $1,000 of seed money from the Arizona Broadcasters Association and assistance from the Phoenix Chapter of the American Women in Radio and Television, HOBI was born. For the first seven

years, the collection was showcased in the display windows of the Chris-Town Mall; it moved to its current Scottsdale location in 2004.

The museum is filled with approximately 1,500 items: photographs, antique radio and TV sets, cameras, audio boards, consoles, books, awards, and promotional items. Docents also discuss their own careers with visitors and offer behind-thescenes insight.

Pioneer and legendary newscasters and radio personalities highlight each room.

The likenesses of Bill Close and Tom Chauncey comprise key players in the most dramatic point in Close’s career. In 1982, while on air at KOOL News, Close was held hostage at gunpoint along with four other station employees. He calmly read the disjointed, illogical eight-page statement written by the gunman to viewers before police arrived. Chauncey, the station owner, made the decision to air the speech in order to placate the gunman and thus save the lives of the hostages.

In 2012, HOBI was given a Rocky Mountain Emmy from the Southwest Chapter of the National Academy of Television Arts & Sciences. One of the goals of the museum is to eventually tie in with another museum in the area. It’s their hope to expand through a larger space and more staff to preserve all their materials.

The House of Broadcasting, Inc., is located at 7150 E. Fifth St., Scottsdale.

Hours of operation are Monday through Saturday, 10 a.m. to 4 p.m. Admission is free to the public. Call (602) 944-1997 or visit houseofbroadcasting.com.

In honor of The Wallace and Ladmo Show, the longest locally produced children’s TV show in history, HOBI is putting on a special event Nov. 13 from 5:30 to 8:30 p.m. Pat McMahon, who portrayed troublemaker Gerald, will be on hand to sign his book, Thanks for Tuning In.

Julie Carlson is a local freelance writer and an aspiring screenwriter.

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Stephanie / Stephan

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Dr

ream State TIMELESS VINTAGE fashion twists the RULES and the IMAGINATION in gender-bending STYLE.

Photography: Sylvia Hardt Styling: Jennifer O'Bannon Hair: Amy Freudenberg, amyfreudenberg.com Makeup: Lillian Fogel Models: Stephanie from The Agency Arizona; Kyra from Ford/Robert Black Agency Vintage fashions courtesy of Fashion by Robert Black, fashionbyrobertblack.com Furniture and Accessories courtesy of Rust and Roses, rustandroses.blogspot.com EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

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Kyle

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Kyra

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Stephan

Stephanie

Kyra 32

OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com NORTHvalleymagazine.com

Kyle

Stephanie

Stephan NORTHvalleymagazine.com EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

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> HOME/SPORTS

Players Top to Keep Prospects an Eye On

The Arizona Fall League kicks off the Southeast Valley season with new stars.

Infielder Daniel Robertson of the Oakland Athletics

Infielder Kaleb Cowart of the Los Angeles Angels of Anaheim

Did you know that the next Derek Jeter is likely playing baseball in the Southeast Valley this fall?

It’s true!

Throughout October and November, Cubs Park in Mesa will be home to the Mesa Solar Sox, one of six Arizona Fall League (AFL) teams. On this team are many of Major League Baseball's (MLB) elite young prospects—some of whom hail from right here in the Valley and are themselves not much older than the young fans in the stands.

“The Arizona Fall League is regarded throughout professional baseball as the finishing school for top prospects,” league director Steve Cobb says. “It features top prospects from every organization in Major League Baseball.”

This past summer, in fact, a whopping 36 players in the MLB All-Star game once played in the AFL. Altogether, nearly 60 percent of AFL players reach the major leagues.

By the Numbers

Since its inception, the AFL is responsible for helping develop: • 212 MLB All-Stars • 34 MLB managers • 46 MLB umpires • 25 MLB Rookies of the Year • 12 MLB MVPs • 8 MLB All-Star Game MVPs • 4 Cy Young Award Winners • 3 World Series MVPs

Infielder Addison Russell of the Chicago Cubs

Pitcher C.J. Edwards of the Chicago Cubs

Writer Alison Bailin Batz has a lot to say on all things local.

Just try to stop her @twitter.com/abailin.

Outfielder Dalton Pompey of the Toronto Blue Jays Photos courtesy of MLB

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Fans certainly are not forgotten, either.

“We also are proud to offer an affordable alternative for Southeast Valley fans and families to enjoy professional baseball played at the highest level by an assortment of minorleague all-stars and first-round draft choices who are headed

By Alison Bailin Batz

to the major leagues,” Cobb says. “Both day and night games are only $8 for adults and $6 for children or seniors—and you can sit wherever you like.”

Season passes are similarly wallet friendly at just $85 for adults and $75 for children or seniors.

Who’s Playing Where

The Mesa Solar Sox will be stocked with prospects from the Chicago Cubs (of course), Los Angeles Angels of Anaheim, Oakland Athletics, Toronto Blue Jays, and Washington Nationals. They play each of the five other teams, whose rosters are made up of players from the rest of the MLB, including the Arizona Diamondbacks, who play on the Salt River Rafters out of Salt River Fields at Talking Stick.

“Every AFL game is a showcase of future major leaguers, many of whom will reach star status, like Mike Trout and Giancarlo Stanton,” Cobb says. “It is destination baseball for families, at an affordable price, in perfect weather, played in modern, comfortable stadiums.”

Visit mlbfallball.com for information and tickets.

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> HOME/CELEBRATIONS

Credits Party styling/concept: Parties On Purpose Cookies: The Baked Equation Cake: Angel Cakes Bakery Props: Angela Saban Design Photography: Epiphany Creative Photography

Bonus

Don’t forget the dry ice!

We used dry ice in our glassware to add a creepy yet fun element to the party.

“Not So Dead” Halloween Designs

Glam Halloween Fete Party planner extraordinaire Jamila Watson offers tips on how to orchestrate an elegant event for the spookiest of nights.

It’s that time of the year again—the Halloween season, and as with so many of you, it’s one of my favorite holidays. I love planning Halloween parties and have created quite a few, but this time, I wanted to change it up a bit. So, I put together a glam Halloween party! This style is perfect if you’re looking for something a little more elegant—it works perfectly for a children’s or adult party.

Desserts To Die For

Haunting Glitter And Glam

Start off with your color scheme. One of my favorite color combinations this year is black and gold. You will see this combination on Pinterest and in your local craft stores everywhere! Since black is already the official color for Halloween, I decided to glam it up a bit by adding gold.

Now, on to the treats! Go for fun and extreme desserts. When designing the Halloween sweet-stuff table, I wanted a few decadent desserts that would be conversation starters. Melissa from The Baked Equation makes the most darling chevron candy corn, polkadot pumpkin, and spider web cookies ever!

The Baked Equation can design any type of cookie—they taste absolutely amazing, and they use organic ingredients! For my cake design, the very talented Angela from Angel Cakes Bakery made this beautiful over-thetop pumpkin cake. Talk about a conversation piece—this would surely be remembered way after the party’s over!

Jamila Watson runs partiesonpurpose.com, a children’s party and event entertainment company.

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Go for elegant pieces. Since I wanted more of an elegant look for the design, I went to Angela Saban Design for a lot of the props. She had some great pieces that worked perfectly with my theme, and one of my favorite pieces to use was the beautiful black candelabrum. Instead of using plain black candles, I spray-painted them gold. I also like to add design elements that you wouldn’t think of using for a Halloween party. I used a beautiful gold-glittered table linen and cute gold glassware with striped straws. For additional decor elements, pick up some fun Halloween labels like “witches’ brew” or “rat poison” to get people in the mood.

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f l e S

ra B a r r

s r e t r

By Sond

a t S

Notable Valley entrepreneurs tell us the how, when, and why of starting your own company.

Ali Brown Age: 43 Company: Coach/consultant for women entrepreneurs alibrown.com

> Where did you get the idea for your business?

When I launched my first business back in the late ’90s—a small marketing company in NYC—I had a lot of women asking me things like, “How did you start your business?

How do you get clients? How can I use the Internet to grow? How can I really believe I can do this?” I started sharing my answers, and that led to starting a website with online courses where I simply taught everything I had learned. By 2004, I decided to devote my entire enterprise to helping women entrepreneurs succeed. > What motivates you to make your business a success?

Nothing makes me more proud or excited, often to the point of tears, than when I see my clients have a big breakthrough, share a success that changed their lives, or multiply their income in ways they could have only imagined.

Favorite Valley Restaurant: Sol Cocina (the cucumber jalapeño margarita is my fave) Where do you go locally to relax?

The Spa at Four Seasons Resort Scottsdale at Troon North What’s your secret talent?

If you see a blonde in a white LR4 rocking out on the 101, it’s likely me singing in my car.

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> What’s your business philosophy?

Have fun, do good, help a lot of people, focus on my faith, and work on purpose. > What sets you apart from your direct competitors?

These days, everyone’s a “business coach”— but if you look closely, you can see who’s walking his or her talk versus the ones who have never run a lemonade stand. I’ve built a multimillion-dollar company myself and work with hundreds of women a year to help them grow their own businesses to scale.

And several of the women I’ve mentored have gone on to create multiple seven-figure ventures themselves.

> Describe your biggest failure and what you learned from it.

Several years ago, I was on the “more is more” train and grew a company that was all about being bigger. While on the surface it all looked super impressive, I was dying inside. But I thought that’s what I should be doing. Since then, I shifted to a leaner business model— ironically with a higher net profit—that is also a lot more effective for my clients. Since then, I always follow my heart, and it’s never steered me wrong. > How does social media impact your business?

With 138,000+ Facebook followers, it’s my number-one way of interacting with my community of women business owners and sharing what new programs I have each season as well as photos of my twin toddlers and fun travels. > What do you consider your three keys to business success?

1. Do what you love; otherwise, you will give up when the road gets bumpy. And it will.

2. Make sure you’re making money from the start. Otherwise, you’ll lose your dream.

3. Get out of your own way. For women, 85 percent of business success is overcoming the head games we play with ourselves. > What advice do you offer people looking to go into business for themselves?

Don’t wait until you feel ready because you never will. Of all the super-successful women entrepreneurs I’ve worked with, I never once heard anyone say, “I waited until I had all the knowledge, time, money, and support I needed, and then I got started!”

Daniel Stringer

Age: 28 Company: Total Care Connections and Launch Homecare totalcareconnections.com; launchhomecare.com

Favorite Valley restaurant?

Mattas Mexican Food Where do you go locally to relax?

Seville Golf & Country Club—I’m a member and I love spending time in the café, at the restaurant, hitting the gym, getting a haircut at the onsite barber shop, or lounging by the pool.

What’s your secret talent?

Well, it’s not a secret to some, but a lot of people don’t know that I’m a musician and actually sang on the Grammy Award-winning album Penderecki’s Credo when I recorded it live with the Phoenix Boys Choir in 1999.

> Where did you get the idea for your business?

I was 22 years old in late 2008, just after the major fall of the stock market. I had been a solopreneur up until that point, providing executive recruiting services to companies around the country. When the economy began to take a major dip, I felt the impact in a huge way. Many of my clients had been billion-dollar companies at one point; some went out of business altogether. So there I was, looking for something new. I wanted to be in a business that was driven more by people’s “needs” rather than their “wants,” so I zeroed in on health care. I had no experience in health care whatsoever, but I just knew I could figure it out. I discovered that one of the

fastest-growing segments of the health care industry was senior care, so I started Total Care Connections. That was in 2009. I quickly grew it to a seven-figure business, and now I am training aspiring entrepreneurs on how to start their own senior care businesses through my new company, launchhomecare.com.

> What motivates you to make your business a success?

Serving people. As a leader, I feel most fulfilled when I see the results of serving my clients, my employees, and the community as a whole. The moments when I receive an e-mail from a client about how our company has impacted their family in a significant way or when I hear from my staff on how much they enjoy and love working for our company, I am energized and motivated to continue accomplishing and increasing the vision in front of us.

> What’s your business philosophy?

I believe that the most successful people in the world are those who serve the most people. Every company is meeting some kind of need in the world, and the most successful companies achieve that success because they have ultimately served the most people in the most effective ways. Sure, there are exceptions to every rule, but I believe that to achieve true success in business, you have to be focused on serving the world around you, meeting the needs that are present, and then generously using your resources to impact the community for the better.

> What sets your business apart from your direct competitors?

Launch Homecare is the company that I have just founded, and we are the only nonfranchise organization currently in existence that offers both a start-up training package to aspiring entrepreneurs looking to start their own senior care business, and an ongoing set of tools and software to enable them to run their business in their local community.

Franchises are very appropriate for a lot of people, but for the true entrepreneur, Launch Homecare is the perfect solution, offering all of the benefits of a franchise but without the downsides like huge franchise fees, ongoing royalties, and territory restrictions. > Describe your biggest failure. What did you learn from it?

I started out as an entrepreneur when I was 16. I started a landscaping company and would walk door to door in a gray corduroy suit in the 115 degree Arizona summer heat selling my landscaping services. I would talk to a hundred people who would tell me no before I’d get one client to hire me to landscape their yard. I’d then take the suit off, put on my work clothes and start landscaping. I did this successfully for a while until the fateful day—or should I say “month”—when I took on the biggest yard I had ever done. The clients left for vacation hoping to come back to a beautifully landscaped yard. Well, I definitely bit off more than I could chew—in

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two weeks’ time, my inexperienced team and I managed to dig up the water line to their pool with our trencher—arbitrarily filling the pool overnight with mud, ripped up the power line to their outdoor lighting system, degraded the yard, and cracked the water pipe connecting their cement outdoor barbecue. Needless to say, I was devastated. But what I learned the most was to never give up. My father gave me a lot of encouragement that day, and told me it was okay and that if I kept trying, I would be successful as an entrepreneur. I’m glad I listened to him.

> How does social media impact your business?

People want to know what other people think when making decisions about what they are going to buy. So we have made a lot of effort in maintaining a positive reputation online and posting relevant content for our tribe and reader base so that when the time comes for potential buyers to make a decision, they won’t have any reason not to choose us.

> What do you consider the three keys to business success?

1. Mentorship: I would never encourage anyone to just figure things out completely on his or her own. Build relationships with people— genuine relationships— where you can learn from those who have gone down the same road that you want to go down.

2. Follow-through: A lot of entrepreneurs are “big-idea people,” but they lack the ability to follow through. They are waiting on the “perfect time” or once they “have enough resources.” At the end of the day, there will always be a reason not to do something. But a successful entrepreneur takes what he has and makes something of it now. They don’t wait for the perfect time. They do it little by little every single day.

3. Be different: In every industry, there are usually hundreds, if not thousands, of competitors. Successful businesses understand why they are unique and they do a great job of communicating that to the community. I always tell entrepreneurs to develop a USP (Unique Selling Proposition). Don’t just copy what another business is doing hoping to find the same success. Find a way to meet the needs of the world in a unique way; a way that you can confidently say that no one else is doing. > What advice would you offer to people looking to go into business for themselves?

Invest in yourself. Whether it is training, reading, attending seminars or courses, the best investment you will ever make is in yourself. I am a huge believer in mentorship and in building relationships with people whom you respect and admire. Often times, you will glean more from these casual relationships than you can ever quantify. Formal mentorship relationships are incredibly important as well. I’ve literally invested tens of thousands of dollars in consulting and mentorship, and it has taught me more than I could have ever learned on my own.

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39 39

Renee Moore

Mike Roberts Age: 36 Company: SpyFu, Inc. spyfu.com

Age: 43 Company: SPA FLY SPAFLY.COM

that lets you enjoy services in an intimate setting with your friends.

Favorite Valley restaurant?

Olive & Ivy Where do you go locally to relax?

The Boulders What’s your secret talent?

Hip-hop dancing.

> Where did you get the idea for your business?

Outside of my work, I planned lots of parties for my family and friends—creative birthday parties for my children, showers for my girls, etc. The boy-themed parties were always easy to conceptualize; the girl parties, not so much. Something I always enjoyed with my daughter was going to get manicures and pedicures together—this became the ongoing theme of all of her birthday parties since she was five. We’d invite a group of her friends, we’d carpool to the salon/spa, get our treatments, and then continue the celebration at a different location such as my home or a restaurant.

Dividing the celebration with carpooling and “partying” at two separate locations was a hassle. I searched for a concept that brought the spa/salon experience to us. With the exception of mobile services that set up inside your home, no services existed. And, they were messy, expensive and not very impressive. So I created a new experience, Spa Fly—a spa on wheels

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> What motivates you to make your business a success?

It’s simply an innate desire and wanting to be able to provide for my three children as a single mom.

> What’s your business philosophy?

To pamper people wherever they are, wherever we go.

> What sets your business apart from your direct competitors?

Well, we’re one of a kind as a full-service salon on wheels, so we really don’t have competitors. Spa Fly is in the process of creating the right formula for success in this niche of business, which doesn’t currently exist. We’re close—still tweaking! > Describe your biggest failure.

What did you learn from it?

I can’t think of anything major. Not to get too philosophical, but I perceive failures as roadblocks that exist to guide you on the right path. Roadblocks pop up every day as an entrepreneur, and so do successes. I’ve learned to go with the flow. > How does social media impact your business?

It’s huge. We use it to tell people our locations every week. I haven’t had to use many other marketing tools yet. It has led us to wonderful partnerships, fantastic media coverage, bookings, friends, and family. > What do you consider the three keys to business success?

Faith in yourself, faith in others, faith in the unknown.

> What advice would you offer to people looking to go into business for themselves?

Ask for help. Surround yourself with experts in areas of business where you are weak.

Let go of your fear of intimidation.

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Favorite Valley restaurant?

I’ve been going to the new OHSO a lot.

Where do you go locally to relax?

Chop n Wok on Scottsdale and Shea. Surf-style dive bar, Chinese food, 40ish beers on tap, live music.

It’s awesome.

What’s your secret talent?

I can beat almost anybody at PingPong. Left-handed. With a shoe.

> Where did you get the idea for your business?

I had another business before SpyFu, and I wanted to know which key words my competitors were buying on Google Adwords and which ones they ranked on naturally in Google’s results. I wanted to see if there was a way people were searching for products like mine that I hadn’t thought of. > What motivates you to make your business a success?

Empowering the “little guy.” I love leveling the playing field for entrepreneurs to disrupt the Goliaths in their industry. > What’s your business philosophy?

Build the company for which you want to work for the rest of your life. Hire the smartest people you can find, and put them in a position where they are passionate about what they do every day.

Kyle Bell Age: 34 Company: Bell Sports Marketing bellsportsmarketing.com

> What sets your business apart from your direct competitors?

We focus on delivering actionable steps, researched answers, and opinions rather than just raw, unfiltered data. It turns out that 50 recommended actions per month are usually better than a spreadsheet with a million rows.

> Where did you get the idea for your business?

Memorabilia has been a passion of mine since I was a kid. I grew up trading baseball cards, but really found my passion with highend sports and celebrity memorabilia. My passion eventually grew into what Bell Sports Marketing is today.

> Describe your biggest failure.

What did you learn from it?

I dramatically underestimated the business value of up-to-date web design. People care a lot about how fresh your website looks. A two-year-old design is way too old. I kind of knew that, but had never quantified it—it’s like 20 percent of revenue.

> What motivates you to make your business a success?

Failure. It may sound strange, but I have an extreme fear of failing. I would rather work 24 hours a day then fail in anything I attempt to do in business.

> How does social media impact your business?

We actually do a lot with social media.

On SpyFu, we have a Business Leads platform that people use to get social media contacts by geography, industry, etc.

For example, you can get all the Twitter accounts for orthopedic surgeons in 85260—stuff like that. > What do you consider the three keys to business success?

1. Tell people about your ideas before you become too attached to them. Don’t worry, nobody’s going to steal it.

2. Set up your business so that the only way it can fail is if you give up. Not “ran out of money.” Not “partner quit.” Not “couldn’t get customers.”

3. Don’t give up.

> What advice would you offer to people looking to go into business for themselves?

Do what you love, and focus on creating value. The guy who said, “There’s a sucker born every minute” most certainly died rich but bitter, alone, and unfulfilled. If you build something that makes peoples’ lives a little bit better, every penny you make will feel like a lot more, and it’ll fulfill you and build a company culture that no amount of money can buy.

> What’s your business philosophy?

To be the company in the sports and celebrity memorabilia industry that you can trust—we acquire the highest quality, and it’s always authentic merchandise. If it’s purchased from any of the Bell Sports Marketing companies, you can be sure you have purchased quality.

> What sets your business apart from your direct competitors?

Our commitment to charitable organizations.

We have one division of BSM that is dedicated to helping charities and nonprofits raise money for their cause. We want to share in our success and really make a difference in our community.

> Describe your biggest failure. What did you learn from it?

When I was attending my junior year at ASU, I was struggling financially trying to make it on my own. It got to the point where I was flat broke, and that was a reality check! I took that experience and have remembered that feeling of anxiety and worry and used it to motivate me every day to continue to strive to be successful.

> How does social media impact your business?

Social media has a very positive impact on our business. It allows us to provide our customers with a more personal and interactive touch; it incorporates some fun into standard marketing practices.

Favorite Valley restaurant?

Sakana for sushi Where do you go locally to relax?

Staycations at any of the Valley’s amazing resorts such as The Princess, Westin, and Four Seasons.

What’s your secret talent?

I am actually still searching for my secret talent. As soon as I find it, I will let you know.

> What do you consider the three keys to business success?

Motivation, openness, and understanding are key attributes to success. Being motivated is key, but also having an open mind and listening to others’ suggestions and ideas are very important. I have always understood that everyone has a mind of their own and we all think differently. If you take the time to listen to others, you will find some amazing ideas and people out there. These are the people who will help an entrepreneur be successful.

> What advice would you offer to people looking to go into business for themselves?

Go for it! If you have an idea that you are passionate about and you have motivation, failure is not an option. Surround yourself with people who are smarter than you are. I say this because I strongly believe delegation is the key to success. These people will carry your vision and passion. Lead them, and together you will create success.

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Joe Griffin

Age: 33 Company: iAcquire and ClearVoice iacquire.com and clearvoice.com

Favorite Valley restaurant?

Roka Akor, Mastros, Binkleys Where do you go locally to relax?

Kohl’s Ranch What’s your secret talent?

Trained ADD

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> Where did you get the idea for your business?

Over the last four years, high-speed Internet and smartphone accessibility have changed many of the core fundamentals of marketing and specifically digital marketing. Our customers tend to be mid to large businesses, and they are becoming increasingly savvy in their understanding that content is at the core of everything digital. This means that our customers are creating more and higher-quality content. This increase in content demand and quality has driven us to shift our business to content marketing. We’re driving strategy, delivering professional services and creating software to help automate and make that creation and marketing process more efficient.

> What motivates you to make your business a success?

I’ve been a business owner for a long time, and I’ve had wins and losses. At this point in my career as a business owner, I have very high expectations of my personal performance and the performance of my peers. I believe in building major league teams, and that is my single goal. Be the best at what you do, and don’t compromise.

> What’s your business philosophy?

I wrote a blog post on the iAcquire blog that I love to reference, called “99 Lessons Learned as an Internet Entrepreneur.” The hard lessons I’ve learned over the years have helped to craft my mentality. It starts with building a major league team, as I mentioned above. This is something my business partner has helped inspire in my philosophy. I’m also a huge believer in hard work, perseverance, and being extremely confident in your mission.

Having a strong vision that you constantly communicate is also critical.

I also believe that being a leader is very different from being a manager, and being an individual contributor is also being different than a manager. Management is a skill set—it is not the natural graduation for every employee. I find that promoting great employees into managers is sometimes the worst thing to do. Having a defined individual contributor and leader track is every bit as important as having a manager track. The road upward doesn’t always mean managing teams.

> What sets your business apart from your direct competitors?

We are one of the only companies in our industry with the collective experience of the team that we have and also the dedication to creating great software and transparency in everything that we do. It’s a competitive space, and we’re never afraid of a good fight.

> Describe your biggest failure. What did you learn from it?

I made the mistake of not taking time off after my first business win. When you have the

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chance to get perspective and reset your goals and expectations for your life, you must do it.

Perspective brings things back into focus. I was a little loose with some of my investments because I failed to take a big step back, and I also skipped the one chance I’ve had in the last 15 years to take more than a one-week vacation.

> How does social media impact your business?

Social media is huge for our business. We’re a content-marketing company, and social media is one of the great amplifiers of content on the web. We create targeted educational and entertaining content for our target audience and make sure they are seeing it in search engines and social media. We use content to build long-term rapport with prospects and clients. > What do you consider the three keys to business success?

1. Surround yourself with the best and most talented people you can find. Give them an incentive they can’t refuse. Everyone wants money, but people also want business transparency, life flexibility, and long-term upside.

2. Your business is your life. Meet your new spouse. This is a grind. It can be fun. But you can’t slack. If you want to be successful, you have to work for it. I don’t count on luck.

3. Understand that because your business is connected to your life, mistakes made will also affect your personal life. If you have a bad run for three to four years, that affects your personal living conditions.

Business choices are the same as personal choices, so choose wisely, and don’t abdicate direction and decisions. You are responsible.

What advice would you offer to people looking to go into business for themselves?

People often ask: “Are entrepreneurs born or made?” In my opinion, by the time an individual reaches adulthood, they either do or do not possess the soft and hard skills needed to be a great entrepreneur. That said, there are individual advantages and disadvantages. At the same time, nothing beats a strong work ethic, an open mind, a willingness to learn, and talent. You have to be really good at something. You can be a great cook, a great web designer, a great plumber, or a great anything—as long as you are great at something.

I touched on this above, but the other advice is; don’t let people fail for you. In other words, people in your employ represent you.

You are responsible for their actions. If they mess up, it’s your fault. Set up a system of quality control, incentives, etc., to ensure that your team is doing what they are supposed to be doing.

Entrepreneurs Adam Toren and Matthew Toren are not only the faces behind a number of magazines, they founded one of the largest socialnetworking forums for entrepreneurs in the world. These dynamic brothers are also the authors of the awardwinning books Small Business, Big Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right and Kidpreneurs: Young Entrepreneurs with Big Ideas! As entrepreneurs, investors, and mentors for nearly 20 years, they’ve provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses.

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@thebizguy and @matthewtoren

E Z S pa c e s :

Walking with Entrepreneurs in Tackling New Business Challenges The birth of a new business idea is an amazing experience to be a part of. There are elements of excitement, fear, and a belief that this new business will succeed. For many entrepreneurs, this optimistic belief in the success of their idea will never be fully realized. The businesses that do succeed have made strategic decisions to understand how to overcome four key misunderstandings about business.

EZ Spaces focuses on creating a professional environment that supports entrepreneurs as they address these misunderstandings while growing their business.

The first misunderstanding that derails many entrepreneurs is a scarcity mentality.

They try to do everything to save money, and in order to do this, they will do things like work out of their home or at a local coffee shop.

While this does create the sense of saving, it also creates a new set of challenges. In many regards, it feels like they are working at a hobby and not investing in their future. A coworking environment like EZ Spaces helps the new business entrepreneur have a place that they can go to work that allows for the mental shift that this great idea that they are building is not some hobby but an actual business that requires this leader to be fully engaged.

The second misunderstanding, which is directly connected to the first, is failing to see their workspace from the perspective of the client. When an entrepreneur works out of their home or even at a local coffee shop, they see it from the perspective of a consumer. If that leader is not careful, even their best idea will not be taken seriously because of the environment that the meeting is taking place in. The powerful alternative of a coworking environment like EZ Spaces is that it has a variety of spaces to meet the different demands of each workday.

Whether it is an open collaborative space, a conference room, or even a phone booth, the coworking environment allows the serious business professional to have the exact professional environment that they need.

The third misunderstanding relates to the entrepreneur that understands that they cannot work out of their home and believes that the best solution for their new business is to go “secure executive office space.” Not only is this type of office space expensive but there is also an extensive amount of infrastructure that is required to make that space truly functional. The amazing opportunity of connecting with a subscription-based coworking office environment like EZ Spaces is that it allows a new business to move into a fully resourced work environment without having to sign an extended lease and also has all of the infrastructure needed to make business happen.

The fourth misunderstanding may be the most critical one to address because so many new business ideas are birthed in the minds of entrepreneurs that will be the only employee of that new business as it begins. This relates to the need for networking and collaboration that exists in larger, more-established businesses and is a critical lifeline for a new business without which it may not succeed.

The capacity for an idea to grow when it is put into an incubator of networking and collaboration is dynamic. A good business idea has the potential to become great, and a great business idea has the potential to become exceptional. This happens as an entrepreneur allows the idea to move from being only in their mind and allow it to be discussed in an environment of other entrepreneurs that can see the idea without having and emotional attachment. This may be the best benefit that a coworking environment like EZ Spaces allows: an open, collaborative environment where business entrepreneurs can share ideas and direct one another to potential networking relationships to help this new business succeed.

EZ Spaces is committed to seeing small businesses succeed and has built a dynamic, collaborative, coworking environment that can help entrepreneurs unleash their energy on their business plan. To learn more, visit ezspaces.com.

EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

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> HOME/HISTORY

By Marshall Trimble

The Day the Rails Reached Arizona Arizona’s official state historian recounts the day Phoenix was finally connected to the outside world by rail.

The building of the transcontinental railroad along the 32nd Parallel was a major milestone in Arizona history. Up to then, the main means of transportation to bring people and supplies into the territory was stagecoach and wagon. So naturally, there was cause for great celebration in Tucson on March 20, 1880, when the Southern Pacific rolled into town, marking the end of those hot, dusty stagecoach trips across barren deserts. The town of Tombstone presented Tucsonians with a silver spike in honor of the occasion. After a day of spirited celebrating, speech making, ballyhooing, and drinking, self-congratulatory telegrams were sent to dignitaries from New York to San Francisco. The “Old Pueblo” had arrived, and they wanted everybody to know about it. A few of those who’d overindulged in strong spirits took it upon themselves to send a telegram to Pope Leo XIII at the Vatican, which read as follows: To His Holiness the Pope of Rome in Italy: The mayor of Tucson begs the honor of reminding Your Holiness that the ancient and honorable pueblo founded by Spaniards under the sanction of the Church more than three centuries ago and to inform Your Holiness that a railroad from San Francisco, California now connects us to the entire Christian World.

-Signed R. N. Leatherwood, Mayor Before the telegrapher could send the message, some of the more discreet citizens advised him to reconsider. Not wanting to cast a pall over the celebration by having the Pope ignore Tucson’s coming-out party, it was said they slipped the telegrapher a few bucks to “can” the message to allow them to write a reply for the celebrants. That being done, the telegrapher carried the message over to the assemblage where Mayor Bob Leatherwood was holding court.

Without bothering to preview the Pope’s “reply,” the mayor called the crowd to attention and read aloud: 44

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“His Holiness the Pope acknowledges with appreciation the receipt of your telegram informing him that the ancient city of Tucson at last has been connected by rail with the outside world and sends his benediction, but for his own satisfaction would ask, where the hell is Tucson?”

Still, there were lines to be built. Passengers heading for Phoenix still had to catch the stagecoach at Maricopa and make the 28-mile trip to the future territorial capital. The original railroad right-of-way was designed to go west of South Mountain and approach Phoenix from that direction; however, the citizens of Tempe put up such a fuss that the line was changed. The Maricopa & Phoenix Railroad was chartered, and the task of establishing grades and laying down track began in earnest on Nov. 1, 1886.

W.J. Murphy, famed as the entrepreneur who brought about the construction of the Arizona Canal, was the superintendent of the job. Bridges for the Gila and Salt rivers were built in San Francisco and shipped to the sites for assembly.

An argument developed between the Pima Indians, who owned part of the right-of-way and the railroad, but there was no stopping the gandy dancers and graders. Onward they trudged into the reservation despite threats from the angry Pima. By Jan. 10, construction crews had reached the Gila, and work was begun on the bridge. Since the trespassing issues hadn’t been resolved, the secretary of the interior suspended work and ordered the crews off the reservation. Negotiations with the Pima went on for six weeks before a settlement was reached. The natives received $707, and work on the line was resumed.

By the end of April, the line was nine miles north of the Gila, and there was speculation that it would reach Phoenix by June 1. Railroad stations were being built at Tempe and Phoenix, and the grade was being cut at the south end of the Papago Buttes. A sense of excitement was sweeping the Valley. Folks rode out to the banks of the Salt at Hayden’s Ferry

With the purchase of a $3 ticket, same as the stagecoach fare, Phoenicians could now make the two-hourand-40-minute ride to Maricopa in relative comfort—a far cry from those leather-slung cradles on wheels called stagecoaches.

Arizona’s blazing summer heat made the rails too hot to handle, and tracklayers had to don heavy buckskin mittens.

to watch construction on the bridge. Shopkeepers were pondering the Official SpOnSOr Of cornucopia of new merchandise from eastern suppliers for their customers and real-estate developers—yep, we had ’em then, too—were eagerly getting ready to cash in on the coming real estate bonanza.

Then Murphy’s Law struck. The construction crews ran out of track, and the Official BarBerShOp Of the causing a three-week delay. Finally on June 19, 1887, a new Baldwin 2014 Bentley Scottsdale Polo Championships: steam locomotive with Phoenix painted on its side chuffed its way Horses & Horsepower into Tempe.

OCtOBer 25 & 26, 2014 Meanwhile, across the river in Phoenix, plans were being made to welcome the railroad. Again, progress slowed as the blazing summer heat made the rails too hot to handle and tracklayers had to don heavy buckskin mittens.

Work ground to a halt again as the over-anxious citizens and construction crews began a boisterous but premature celebration. On Monday, nobody showed up for work, and new crews had to be hired.

Enthusiastic citizens joined the crews in their haste to complete the line before the Fourth of July.

Finally on July 3, the last of the rails was “laid in and tied down.”

Captain William Hancock, the man who surveyed the Phoenix town site 17 years earlier, drove in the last spike. The long-sought dream had come true—the railroad had, at last, arrived.

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> HOME/LIFE Here are some ways to help you avoid some of the stress from holidays past and create more space for truly savoring the season.

Let It Go For every event or action on your todo list, ask yourself why you’re doing it. If the answer is anything other than that it’s fun, meaningful, or valuable for your family, then ask yourself if the perceived payoff is worth the price you have to pay. The greater the feeling that it’s something you should do, the more likely the activity or event will increase stress during the holiday season.

Here Come the Holidays: Too Much Stress, Too Little Joy

Shay Moser gives you some ways to de-stress during the season.

Fall in Phoenix is fantastic! It means we get to layer, adding scarves, vests, or fingerless gloves during the mild cold mornings and evenings. It means the Valley is abuzz with activities and special events, primarily because the perfect temperatures and sunny days practically call for them. It also means being able to enjoy outdoor adventures such as exploring mountain trails.

Of course, Halloween and the holiday season it kicks off can be an extremely stressful time for many people. The Martha Stewart-like images of decorated living spaces and Rachel Ray-like pictures of holiday meals create expectations to which reality cannot measure up.

If you’re like most people I know, you probably get so busy working through your never-ending to-do list that all your chaotic doing slowly takes control of who you’re being. The consequence: Instead of enjoying the festivities with your family and friends, you find yourself focused on what’s going wrong, whether it’s lugging around a heavier sweater than you needed, being late because you tried to squeeze in too much, or the lack of resources to transform that glossy magazine cover into reality. The result: too much stress, too little joy.

Shay Moser is a Gilbert mom, writer, and business owner, and she’s passionate about the East Valley.

Follow her @ShayMoser.

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Cultivate Your Relationships During the holidays, it is tempting to equate gifts with love, parties with connection, and the perfect meal with the perfect holiday. Instead, try to shift the focus to bonding activities: take a hike at Usery Mountain Regional Park in Mesa (maricopa.gov/parks/usery); visit Schnepf Farms in Queen Creek for its fall festivities, produce, and country store and bakery (schnepffarms.com); or catch a $2 movie at Picture Show at Superstition Springs in Mesa (pictureshowent.com). While these ideas will help you tend to your relationships, they also add exercise and fun, both of which reduce stress. Visit the East Valley Mom Guide for more places to explore (eastvalleymomguide.com).

Shop Online It’s easy to shop online these days.

By sidestepping the store interiors that get you to purchase things you just have to have and will use once, online shopping allows you to buy only what you plan to buy and also cuts down on time spent in long lines. I always take advantage of Amazon’s Black Friday deals and use free two-day shipping with Amazon Prime. There are also several farmers’ markets in the East Valley, including Chandler, Gilbert, Mesa, Queen Creek, and Tempe.

Visit farmersmarketonline.com for details on each one. They are usually nowhere near as busy as the mall, allow you to support local vendors and products, and carry unique items and gifts.

Halloween: No Fun for Fido

> HOME/PETS

Don’t be tricked into thinking Halloween is a big treat for your pets, says local pet advocate Roberta Gottlieb.

Halloween is all fun and games for kids, but for your pets, not so much! Take a moment and imagine trick-or-treat night from your pet’s perspective.

There are the scary children dressed in strange costumes, doorbells ringing nonstop, and the constant flow of strangers at your house. Sometimes, you want to dress your cat or dog up and walk among the throngs of squealing children. That’s enough to make me anxious as a human adult, but for your pet, multiply that by a thousand!

Even if your pet is typically very social and calm, Halloween activities offer all types of triggers that could result in a bite incident. It’s best to have your pet safely contained inside your home (not in the yard, since pranksters may be on the prowl) and provide a calming treat such as a peanut butter-stuffed Kong toy. Many pets become frightened and bolt out of their homes, so by being proactive, you can prevent your best buddy from becoming one of the multitude of lost pets on Halloween.

If you want to dress your pet in a costume, do so in the safety of his or her own environment, take your photos, and post them on Facebook. Parading your pet around crowds of excited children could be a recipe for disaster. When you are focused on your children’s activity and safety,

it’s easy to be distracted from any warning signs your pet could be exhibiting that show that he or she has reached a threshold and is about to react and bite.

Please remember to keep lighted candles and jack-o’-lanterns in a location where your pet cannot get too close or knock them over. Also, pets’ natural curiosity will draw them to the kids’ treat bags, which are loaded with yummy smells. I try to think of my pets as permanent toddlers and apply many of the typical baby-proofing measures to keep them safe. Being proactive will not only keep them from a situation that would be difficult to resist but also can help maintain your own pet-parent sanity. You won't have to urgently pull your pet out of the way or find yourself screaming your head off to stay away—good luck with that, by the way.

If the kids want to come home and spread their candy all over the floor, keep your pet in a separate area. Kids love to examine their stash and count, trade, and eat some of their candy pretty quickly after returning home.

After this initial treat extravaganza, take responsibility to ensure that the treat bag is kept out of reach of your pets.

Most everyone knows about the health danger that chocolates pose for dogs, but there are other items that can appear in the kids’ treat bags that can be just as dangerous. Any products or candy that contains xylitol, including sugar-free gum, can cause seizures and liver failure and prove deadly. Raisins may be given to the kids as a healthy alternative to candy, but kidney failure could be the price your pet pays for tasting these. Some other unfriendly pet finds could be macadamia nuts, walnuts, and apples (the seeds are the culprits).

At any time within the 72-hour period after Halloween, if your pet exhibits any unusual signs of a problem, please seek immediate veterinary care. Some of the indications are vomiting, diarrhea, loss of appetite, muscle weakness, tremors or seizures, and lack of urine production.

Roberta is certified in pet CPR and first aid.

She has extensive volunteer experience in animal welfare as well as dog-behavior/ training education from the Karen Pryor Academy and Best Friends Animal Society. She is the founder of a small-breed dog rescue, Chiquita Chihuahua Rescue. You can follow Chiquita Chihuahua Rescue on Facebook.

Halloween should be fun for everybody, and you can make it special for your pets, too. By simply providing a contained environment and a long-lasting pet-appropriate treat, your dog or cat can have a safe celebration!

All pet owners should keep these numbers stored on their cell phones, since time is of the essence whenever a pet has ingested a potential poison.

ASPCA (24-hour poison-control hotline) (888) 426-4435 Pet Poison Helpline (800) 213-6680 If any unusual signs are already being exhibited by your pet, immediately go to the nearest 24-hour emergency vet center. Keep this number in your phone as well. If someone else is accompanying you, have him or her call in when you’re en route so that office knows what type of potential problem you are bringing in.

EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

47

> HOME/CRAFTS

Photos by Shannon Fisher Photography

Simple Art Creations

Crafty local mom Shannon Fisher offers up fun and easy craft projects using items found around your house.

Fall for many of us means time for back-to-school shopping, signing up for sports, and other fun activities for the kids. These costs can all add up quickly! Lucky for you, there are probably inexpensive craft supplies all around your home. Here are some fun and easy ideas!

Coffee-Filter Butterflies You will need markers (non-permanent), water, paper towels, a coffee filter, and a chenille stem.

Pick an area to work where it is safe to use markers, such as one covered with plastic, cardboard or newspaper. Flatten a coffee filter and then color the filter with markers, covering all the white area. When the filter is covered, wet it over a sink since the marker will run a bit. Set it aside to dry flat on paper towels. (This should take about 30 minutes depending on how wet the filter is. It will dry faster outside.)

Once dry, accordion-fold the filter, using about ½-inch pleats. Take the chenille stem and fold it in half. Find the middle of the filter and wrap the stem around and then back up to create the antennae. Fan out the wings, and enjoy your new butterfly friend!

Hidden-Toy BOTTLE You will need an empty water bottle or a plastic container with a lid, depending on how many objects you want to add. We used a plastic reusable water bottle from the dollar store since it had a large opening on top.

Take your container of choice and add small buttons, toys, or small objects from around the house to the bottle. Make sure to keep a list of what you put in so you can have it for reference for the kids to check off as they find them. Add rice until about three quarters full so the items are buried but there’s have room to shake the rice around. Close the container up tight. For extra insurance, you can glue the lid on if it will not be opened again. We left our bottle unglued so that we can change out the objects later. This craft is like a seek-and-find, but in 3-D form. Have fun finding your treasures over and over again!

Shannon Fisher is a local mother of two girls and owner of Shannon Fisher Photography. She has taught elementary and high school art and in her spare time now volunteers with Girl Scouts and teaches photography workshops to parents and kids.

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Toilet-Paper-Roll Bracelets You will need an empty toilet paper roll, old magazines, scissors, white glue (school glue), and a paintbrush.

There are many things you can do with an empty toilet paper roll. One of our favorites is making bracelets or arm cuffs. Take the roll and cut down the length of the tube. Trim across in two-inch bands or larger if you are making a cuff. One paper roll made two bracelets for us. Cut out pictures, words, or designs from the old magazines. Paint the white glue on the tube, and place the magazines on the bracelet or cuff. Continue until the roll is all covered, and then paint a last coat of glue over all the magazine pieces to seal them and set the roll aside to dry. After it is dry (probably best overnight), you can wear your newest creations!

EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

49

> BETTER/BODY

Total Body Fitness

By Kim Miller and Shannon Dougherty Model: Tiffany Griffin Shot at Be Fit 4 Life Gym, bfit4lifebootcamp.com Photographer: Stephanie Heymann, stephanieheymannphotography.com

Incorporate these exercises to build lean muscle and sculpt a fit, toned body.

Short on time? Many people think they have to spend hours in the gym to see results, but it’s the quality of your workouts and not the quantity that counts. According to Dana Ward, owner and program director at Be Fit 4 Life Gym, workouts such as this one can be adapted to any athletic level. Consistency in performing them will generate results.

Set your timer and complete each exercise for 60 seconds. After completing the set, either jog in place, jump rope, or jump on a treadmill and sprint for 60 seconds.

Take a short break before beginning the next set. Try three to four sets.

If you don’t have access to the equipment listed, modify and use dumbbells.

Sandbag Dead Lift to Upright Row Setup: Grab the handles of a sandbag while standing with feet shoulder-width apart. Keeping your back flat and legs straight, slowly lower the sandbag to the ground, bending at the waist.

Action: Stand up and bring the sandbag to the front of your body at waist level, and then continue the movement doing an upright row, bringing the sandbag up to the collarbone area.

Step Up to Med Ball Shoulder Press Setup: Stand with one foot on a step or a box, and hold a medicine ball in both hands.

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Action: Step up onto one leg and balance, keeping the raised leg at 90 degrees as you press the medicine ball overhead, fully extending your arms. Step back down, and bring the medicine ball to your chest. Alternate stepping legs for 60 seconds.

Info courtesy of The Daily Tee

TRX Single Leg Push-Up Set Up: Face away from the TRX anchor, feet shoulder-width apart and handles in front of your chest. Keep arms extended, raise one leg off the ground, and balance, keeping your core tight.

Action: Slowly lower your chest to handles into a push-up position. Press body back to starting position and repeat for 60 seconds. Switch stationary leg with each set.

Alternating Ropes Set Up: Face the ends of two anchored ropes.

Standing shoulder-width apart with knees and hips bent, grasp rope in each hand.

Action: Raise one rope up and lower the other down. Repeatedly whip the ropes up and down in an alternating fashion for 60 seconds.

Shannon and Kim are the Fit Mom Diet Team. They’re nationally published health experts, and they also advocate locally on wellness at fitmomdiet.com.

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EASTvalleymagazine.com OCTOBER | NOVEMBER 2014

51

> BETTER/GOLF

By Scott Sackett

Increase Your Club Head’s Speed Golf pro Scott Sackett explains how to increase your distance by focusing on point of contact.

A lot has been written over the years about how to gain club speed. Lifting weights, yoga, stretching, diet, and equipment are all some of the common prescriptions for better club speed. If done with regular regiment and proper form, these will for the most part give the player an increased club speed. However, there is a simpler way to gain upwards of 15 percent more speed without any of those—contact point.

Seen here is an illustration showing the difference in club speed as the contact point moves around the clubface. Direct your attention to the three columns in the illustration: impact, club speed, and ball speed. Start in the impact column.

Notice that with a center impact, the club speed is 100 mph and ball speed is 148 mph. This is our baseline number for calculations and comparison.

As we move three quarters of an inch on the toe, the club speed actually increases 2.7 mph to 102.7 mph and the ball speed increases 2.3 mph to 150.3 mph. Move 52

OCTOBER | NOVEMBER 2014 EASTvalleymagazine.com

the impact point three quarters of an inch toward the heel, and you see the opposite.

The club speed decreases 2.7 mph to 97.3 mph and the ball speed decreases 5.6 mph to 142.4 mph. When half an inch high on the clubface, the club speed decreases 1.8 mph and the ball speed is down 3.5 mph.

Finally, at a half-inch low on the club face, the club speed actually increases 1.8 mph and the ball speed goes up 1.8 mph as well.

It’s interesting to note that as you move the contact point only one and a half inches from toe to center to heel and one-inch high to low, you see a drastic change in the club and ball speeds. Club speed varies 5.4 mph, and ball speed varies 7.9 mph!

What does this mean for carry distance?

For each mph added to club speed, you can gain up to three yards of carry distance! That’s a carry-distance variation of 16.2 yards as you move the contact point around the club face. Focus on finding a better contact point on the club face, and increase your club speed!

“The object of golf is not just to win.

It is to play like a gentleman and win.”

—Phil Mickelson

Scott Sackett, a GOLF Magazine Top 100 Teacher since 1999, was recently voted as one of Golf Digest’s best teachers in Arizona for the fifth year in a row. Reach him via scottsackett.com or youtube.com/scottsackettgolf.

>

> BETTER/WHEELS

>>

Greg Rubenstein is a freelance automotive journalist and deputy editor for izoom.com, an autoenthusiast website. He’s been writing about and racing cars for 25 years.

2015 Acura MDX

Auto writer Greg Rubenstein reviews the third-generation model of the best-selling luxury SUV on the market.

The MDX safety suite includes: • Dual-stage front, frontside, side-curtain and knee airbags

• Antilock brakes • Stability and traction control and backup camera with parking assist.

• The tested MDX included both the Technology and Advance option packages, which further safety features by adding passive warnings (collision, lane-departure, and blind-spot intrusion) and active assistance (collision-mitigation braking, lane keeping, and front-seatbelt pretensioning).

If you want to know how good a midsize sport-utility vehicle can be, slide behind the wheel of the 2015 Acura MDX. A few minutes of driving, and you’ll understand how a vehicle should be built—with easy ingress and egress, intuitive controls, and a ride that’s both refined and well controlled, with plenty of power and loads of available creature-comforts.

Those accolades will come as no surprise to the many buyers who made the MDX the top-selling three-row SUV ever. To MDX owners considering a swap into this new third-generation model, there are no disappointments; it’s just more of the same good thing.

For those considering this Acura for the first time, it’s easy to check off reasons for passing it by. As the best-selling luxury SUV, exclusivity is not a strong suit.

You’ll see one in a neighbor’s garage, next to you at the mall, and in your rearview mirror. The MDX is also not the most gracefully designed SUV. Finally, while powerful enough for most, this Acura tops out with a 3.5-liter V-6 engine. If you define luxury as leave-everyone-behind power, you’re going to need a V-8 or a turbocharged 6, neither of which can be had in the MDX. What is so right about the MDX is no secret. Start with a healthy dose of safety equipment, add in a supremely composed drivetrain that returns class-leading fuel economy, and top it off with gadgetry galore. That safety suite includes a standard array of expected features that include dual-stage front, front-side, side-curtain, and knee airbags; antilock brakes; stability and traction

control; and backup camera with parking assist. The tested MDX included both the Technology and Advance option packages, which further safety features by adding passive warnings (collision, lane-departure, and blind-spot intrusion) and active assistance (collisionmitigation braking, lane keeping, and front-seatbelt pretensioning).

Inside, the Acura’s cabin is a model of efficiency, offering intuitive touchscreen controls for functions that include three-zone climate and entertainment control, the latter with steering-wheel-mounted secondary controls. Touch points are soft, and controls are well-placed and nicely weighted. Front seats have both heat and cooling control, while the roomy second row seats recline. Third row access is made easier with a single-touch button that moves the middle row seat out of the way.

Mated to a six-speed automatic transmission and delivered via Acura’s super handling all-wheel-drive (SHAWD), the smooth V-6 engine is quiet and feels more powerful than its 290-horsepower rating. The driver is never left wanting for speed thanks in no small part to an AWD system that optimizes output by channeling torque where it’s needed most—fore and aft or even side to side, all while returning an observed 22-miles-pergallon, besting the EPA rating of 21 mpg combined (18 city and 27 highway).

The MDX is available in either front-wheel or allwheel-drive configurations, starting at $43,460. The range-topping MDX AWD with Technology, Advance, and Entertainment packages comes in at $57,675.

Interested in advertising? Call (623) 299-4959 Ext. 700 Today!

EASTvalleymagazine.com EASTvalleymagazine.com OCTOBER OCTOBER || NOVEMBER NOVEMBER 2014 2014

53 53

> BETTER/STYLE

Photos by Rosemary Woods of Desert Rose Images

Style Villa at Phoenix Fashion Week 2014 Phoenix Fashion Week’s Style Villa takes place in the lower atrium-courtyard outside Talking Stick Resort. Beginning at 5 p.m. each night of the event, this shopping area will be open to the public and will feature booth vendors that include Phoenix Fashion Week’s own emerging and established designers as well as local boutiques and an assortment of stylish brands to satisfy any fashionista’s shopping needs. Style Villa offers a great opportunity for local brands to showcase their products and network with the fashion community.

Phoenix Fashion Week

Phoenix Fashion Week Oct. 2–Oct. 4 Talking Stick Resort 9800 E. Indian Bend Rd., Scottsdale phoenixfashionweek.com

ionably Pink event that occurs the evening prior to the three nights of Phoenix Fashion Week shows.

This event is all about raising money and awareness Local fashionista Kim Kendall goes behind the scenes of the for breast cancer. The designers create pink gowns, Valley’s premier fashion event. and many celebrities are present.

If blogging is your thing, Phoenix Fashion Week offers a treasure When I found out I was going to be the fashion contributor for East trove of content. There’s a log-in lounge at the shows that provides Valley Magazine, I knew immediately that I wanted to write about a place to conduct interviews with the who’s who in the Valley’s Phoenix Fashion Week. In the fashion world, Fashion Week is the fashion industry. biggest event of the year. However, loving fashion is not a requireDo you love to shop? Phoenix Fashion Week assembles a superb ment because there’s so much more to the event than just style. collection of retailers and designers who display and sell products on Feed your competitive hunger by following the 14 designers and all three nights of Phoenix Fashion Week. Pick up a purse, jewelry, 42 models who are competing to be the Emerging Designer of the or a variety of unique clothing and all the trappings.

Year and the Model of the Year. Phoenix Fashion Week traveled As the perfect accessory to a fashion show, a night spent under the to 10 cities to assemble some of the top talent competing for the stars in a seat at the Talking Stick Resort taking in a show will knock title of Emerging Designer of 2014. The designers participate in your socks off! It’s a fantastic production. This year will undoubtedly a four-month boot camp to learn the skills they need to run their be even more incredible with the sponsorship of Mercedes Benz, business. Both designers and models participate in challenges iswho also sponsors the biggest fashion show in the country, New sued by Phoenix Fashion Week, and points are earned to ultimately York Fashion Week. determine the winner. The designers are competing for a prize packWhether you’re a full-fledged fashionista or you like getting out age worth over $10,000 in goods and services to help launch their in our city and doing something different, there are many compobrands. Meanwhile, the models are competing for the coveted title nents to Phoenix Fashion Week. Try them all on for size—you’ll of Model of the Year, which gives them tremendous exposure they be so glad you did! wouldn’t get any other way.

If you support philanthropic efforts, you’ll appreciate the Fash-

Kim Kendall is a mom who is passionate about fashion. She owns Clothes Minded Women’s Boutique in Ahwatukee. Follow her at clothesmindedaz.com, facebook.com/clothesmindedaz and on Twitter @clothesmindedaz.

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> BETTER/HEALTH

Nathan Matthews, DO, can be reached at Scottsdale Healthcare Primary Care Mesa.

Scottsdale Healthcare Primary Care Mesa 1124 E. McKellips Rd., Suite 110 Mesa (480) 882-7370 primarycaremesa.org

Take Three Actions to Fight the Flu Arm yourself for a battle with the flu virus with these tips from Dr. Nathan Matthews When the weather cools down in Arizona, influenza starts rearing its ugly head. If you have experienced the true flu infection— sudden onset of high fevers, body aches, fatigue, cough, and congestion—you know that it can last anywhere from one to three unpleasant weeks before you feel normal again. Try these tips to battle the virus: Take time to get a flu shot. Although the vaccine isn’t always perfect every year, overall it’s very effective at preventing the spread of the flu through a community and also at the individual level. The vaccine is made up of killed virus particles that teach your immune system how to fight off this year’s virus.

Take everyday preventive actions to

stop the spread of germs. Sometimes, simple, old-school medicine is the best: be sure to wash your hands frequently throughout the day with either soap and water or with alcohol-based cleaners. This is a good idea all year, but it’s even more important when flu viruses are circulating.

Take flu antiviral drugs if prescribed by your doctor. If you get the flu, antiviral drugs can treat your illness. According to the Centers for Disease Control and Prevention (CDC), antiviral drugs can make illness milder and shorten the time you’re sick. They can also prevent serious flu complications like pneumonia.

If you’re around someone who has a con-

firmed case of the flu, keep an eye on yourself for symptoms. If you start to have any, see your doctor—you might be a candidate for antiviral medications. Additionally, keep your immune system healthy with a nutritious diet, exercise, and enough sleep.

Finally, if you’re sick, stay home, rest up, and allow yourself to get healthy. It’s not worth it to push yourself to go back to work or school when you’re still sick and actively spreading the virus with every cough or sneeze. Your co-workers and friends will not thank you!

These simple strategies can decrease your risk of catching the flu and spreading it to those around you.

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>

> BETTER/RELATIONSHIPS

Ask Dirk

Tips to rekindle the spark in your relationship (assuming you had one to begin with):

A guy’s perspective on matters of the heart and hearth.

Desperate Housewife Dear Dirk, I have two young kids that exhaust me day in and day out. I am always home with them, and some days I feel like I am lucky to get through the day without losing my mind. By the time my husband gets home, I have zero energy to give him all the attention I know he needs at the end of the day. I know once the kids get a bit older, it’ll get easier, but in the meantime, I don’t want us to drift apart. Any ideas?

—Overworked mommy

• Get off your tush and do something daring together, like skydiving. Endorphins are a known aphrodisiac and get your heart pumping.

Try Sky Dive Arizona, skydiveaz.com

Hello Overworked, I have a handful of little rascals myself whom my wife, in between refereeing fights and kissing boo-boos, spends all day herding from one event to the next, so I have a little bit of experience in this area. First, I would say that you need to take time for you. Don’t worry about your husband until you have some time to yourself.

My wife got a gym membership with child care. Even if she just goes there to take a shower without toddlers banging on the glass or running off with her towel, it’s worth the $65 a month. Second, I feel it’s important to keep the spark alive—men are simple creatures for the most part, and we need that. So if you’re too tired at the end of the day, find a way to make it his fault—slip some laxative into his dinner and get a good night’s sleep.

Just don’t say you got the suggestion from me. Or wear something provocative and tell him to have a blast and try not to wake you. Just sayin’.

To submit a question about your relationship, e-mail askdirk@eastvalleymagazine.com.

[Editor’s note: The opinions and advice given in this column in no way reflect those of the editorial staff—at least those that we’d express openly!]

According to 41 percent of singles,

Wednesday Fifty-one percent of American men spend over $100 monthly on dates, and 29 percent spend over $150.

What’s more, 68 percent of men treat on the first date.

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is the best day for a first date, and 46 percent of people surveyed say

Italian is the cuisine of choice for first-date dinners.

• T ouch each other, and do it often. The touch doesn’t have to be X-rated. Holding hands when you walk or giving each other shoulder rubs help keep couples connected.

• Share dessert. A little sweetness does a body good, especially when you’re feeding each other spoonfuls of something decadent.

• Fantasy is your friend. Think outside your normal areas of exploration to experience and play out your mate’s fantasies.

• Make love with your eyes wide open.

Look up and hold your partner’s gaze to connect on a deeper, more intimate level.

There is only a one in eight chance that a first date will call you for a second date after 24 hours.

Stats courtesy of match.com

> BETTER/BEAUTY

A More Serious Side of Cosmetics Local beauty expert Jacqueline Starr-Hubert talks “cruelty-free” labeled products.

As consumers, we are all motivated for different reasons when selecting cosmetics. Some are driven by moral standards, price, or promises made in the way of results. I find “crueltyfree and vegan” cosmetics most interesting. As a professional in the industry I am trained to question everything. What is printed or promised isn’t necessarily the truth. Although we have groups such as PETA to help set standards, who really does set and enforce those standards? The government has created laws for the protection of lab animals but also states that it is difficult to enforce those standards.

The University of Missouri and Oregon researchers believe a legal definition for what constitutes “cruelty-free” labeled products should be determined and manufacturers should be required to abide by the legal use of the label. Many consumers intentionally buy products manufactured in ways in ways that do minimal harm to animals. Many businesses use the term cruelty-free to attract buyers, giving consumers the impression that no animal testing was used while manufacturing and testing the products. However, that is not always the case.

“Because there is no legal standard for what is and isn’t cruelty-free, consumers are vulnerable to deceptive advertising,” says Joonghwa Lee, a doctoral candidate at the University of Missouri School of Journalism. “A company may claim their product is cruelty-free, but there still may be some animal testing done somewhere along the manufacturing process.

This could lead to consumers being tricked into buying products that they do not support.”

A second category also connected to the protection of animals is vegan cosmetics. Vegan makeup products are cosmetics that do not use ingredients derived from—or tested on—animals. Many people associate “vegan” with a kind of diet choice. Often when a person chooses a vegan lifestyle for philosophical reasons, her selections go beyond food to the consumer products she uses in her daily life, including cosmetics. Additionally, vegan makeup does not just mean cruelty-free or not tested on animals—it also means no animal derived ingredients are used in making the product. Many natural and cruelty-free companies cannot label their products “vegan,” as some natural skin care and makeup companies use ingredients such as honey or goat’s milk. In a vegan cosmetic, any ingredient derived from animals cannot be used.

It is a personal choice which makeup we purchase and use. After researching more deeply, I must admit I was taken back with the data. The following is taken right off the PETA website: “As you read this, hundreds of mice, rats, cats, dogs, birds, rabbits, monkeys, and other animals are dying in cruel and unnecessary medical experiments and product tests. In fact, 219 animals are killed every minute in a U.S. lab. They die in pain, Jacqueline Starr-Hubert, alone, without a gentle touch or a soothME, MLT, has been an ing voice. Animal studies teach us nothing Anthem resident since 2001. about the health of humans because animals A medical esthetician/laser of different species absorb, metabolize, and technician and makeup eliminate substances differently from huartist, she works at Bellina mans. The truth is that testing on animals is Medspa. bad science: it’s unreliable and unnecessary.”

Jacque’s Top Five Vegan & Cruelty-Free Cosmetic Brands • Wet’n’Wild • Swagger Cosmetics—100 percent vegan!

• NYX Cosmetics—It should be noted that they are cruelty-free, but their parent company is not.

• Burt’s Bees—It should be noted that they are cruelty-free, but their parent company is not. It should also be noted that their parent company owns brands that do test on animals.

• Bare Escentuals/Bare Minerals—It should be noted that they are cruelty-free, but their parent company is not. They also have some makeup brushes that are not cruelty-free.

A Few Brands That May Not Be In Compliance (according to logicalharmony.net) The following brands may not be cruelty-free or vegan. This could mean that they themselves engage in testing, through a third party, as required by law, or use ingredients that are tested on animals.

There are many vegan and cruelty-free cosmetics available locally. I’ve found some great eye shadow kits complete with nude matte shadows, shimmery shadows, and blush right at my local Walgreens, and even my local grocery store carries a few of these.

This industry is filled with many quality products to meet each and every individual’s needs. This subject can be controversial and some people are very passionate about it.

If my readers have not figured out by now, my personal favorite is Motives Cosmetics. Although it is not “vegan” it is paraben free and contains a very high quality of minerals. The best part is that it is very affordable. The choice is yours. Being in this business for years, I can tell you that not everything you read is true. Do your own personal research if you are passionate about the subject of animal cruelty. Find what works best for you and make the very most of it.

Remember—Keep it simple, have fun, and be savvy!

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> TASTE/COOK Day-Off Dining Destinations Young culinary gun Chef Matthew Grunwald chews the fat about where he likes to dine out.

After a 52-hour workweek in the kitchen, I will truthfully admit that it’s occasionally pleasant to not have to cook on my days off.

One of the most relaxing pastimes I have is dining out, even if it’s only for a brief coffee and a flame-broiled salmon for lunch.

It is all about the emotional atmosphere that a restaurant, a café, or a coffee shop exudes. Flavor, of course, is at the top of the list of importance in regard to choosing a trendy spot to dine, but that’s followed by the consideration of atmosphere. Here’s a quick list of my favorite Valley dining destinations: • A high-energy breakfast and brunch are always available at downtown Scottsdale’s Breakfast Club. As a huge health nut, I consider breakfast my most important meal. It fuels my day. A healthconscious, hearty decision, though, doesn’t always go hand in hand with the first meal of the day. Breakfast can easily be greasy and sloppy, but not so at the Breakfast Club. Here’s why I like them so much: They do the basics correctly. I usually order a tall glass of freshly squeezed carrot juice and an eggwhite omelet with peppers, mushrooms, and ham cooked in light cooking spray with a side of cottage cheese. I’m consis-

tently served a light, fluffy, and properly seasoned omelet with a stack of freshly sliced fruit cut that day (not that threeday-old slimy cubed junk) and ice-cold cheese curd. They’re not reinventing the wheel, but the consistency is what it’s about. I can always rely on a perfect breakfast in a bright, relaxing, and happy environment. Plan on arriving a few minutes early to wait for a table.

• To enjoy a suave lunch in a stylish setting with thoughtfully crafted Italian fare, head over to Fox Concept’s North Italia at Kierland Commons.

Locals will agree that Kierland is one of the loveliest shopping destinations in town. It’s relaxing and ritzy and simply delightful. The open kitchen is what appeals to me at this restaurant.

As a person whose whole life is food, it’s enjoyable to be able to watch other passionate, professional chefs prepare dishes. The grilled chicken sandwich with melted smoked mozzarella cheese, arugula, lemony aioli, and apricot mostarda is the perfect lunch, mostly because the chicken is not overcooked and the brioche bun is chewy, soft, and well toasted. Always accompanied by com-

Matthew Grunwald regularly whips up original recipes for a television audience on Arizona Midday and Valley Dish segments. plimentary fresh bread and a wonderful sun-dried tomato butter, lunch at North Italia is delightful.

• Having lived in New York for a good portion of my later years, I’ve developed huge opinions regarding pizza. Is the crust thin and crispy? Is the tomato sauce fresh and vibrant? Was this basil freshly torn just before serving? Yes, if you are dining at Grimaldi’s Coal BrickOven Pizzeria at DC Ranch. I cannot tell you how many family memories I have at that location. Every birthday of mine from the age of 13 through 21 was celebrated with my family over a big Grimaldi’s pizza pie. Freshly sliced tomatoes and pepperoni are always a favorite. If you’re looking for an authentic taste of New York and a family feel, I highly recommend dining at this fabulous location.

Honey-Glazed Brussels Sprouts with Brown Rice

4 Tbsp. olive oil 1 pound Brussels sprouts, trimmed halved ½ tsp. kosher salt 1 tsp. freshly ground black pepper ¼ cup honey 3 Tbsp. soy sauce 2 cups cooked brown rice Chopped mint for garnish (optional)

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> Preheat the oven to 375ºF. Toss the Brussels sprouts in a large bowl with the olive oil, kosher salt, pepper, honey, and soy sauce. Roast them on a cookie sheet in the oven for 15–20 minutes, depending on the size of the sprouts, until tender. Remove from the oven and toss with the cooked brown rice and chopped mint.

Recipe courtesy of Chef Matthew Grunwald

> BUZZ/SUDOKU

By Myles Mellor and Susan Flanagan

Each Sudoku puzzle consists of a 9X9 grid that has been subdivided into nine smaller grids of 3X3 squares. To solve the puzzle in each row, column and box must contain each of the numbers 1 to 9. Puzzles come in three grades: easy, medium, and difficult.

4

3

6

5 1

8

6

9

5

2

3

4

Level: Medium

6 3 1

7 4

4

2 7

4

7 3

8 6

6

5

5 3

6

9

2

9 8

6 7

4

1

6 2

5 3

1

9

7 5

2 8

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By M.D. Thalmann

Halloween Woes

>>

Writer M.D. Thalmann waxes poetic about his not-so-favorite holiday of the year.

Man, oh, man, do I love Halloween?

The answer is no. I loathe it.

October 31st has been one of the consistently unluckiest days of my entire existence. I’ve been stained like a piece of old furniture that someone is trying to offload at a swap meet, arrested for having too much fun, ridiculed for my “inventive” costumes, and been the chump in nasty breakups with a couple of different women—I absolutely despise the holiday.

It wasn’t always that way; I used to love getting dressed up and hunting for candy and being spooked. I got to be the hero, the villain, a zombie, Batman, a pirate, and all manner of vampires. I think my perspective changed the year I was a Ninja Turtle, and perhaps the new movie has opened an old wound. You see, my cousins and I all decided to be heroes in a half-shell one year, and I got to my aunt’s house last.

They had run out of the green face paint by that time, but no fear—my aunt Vanessa had come up with a foolproof plan: she added a little green food coloring to the white makeup tub, and no one was the wiser until the next day, when I awakened to find myself still the color of a piece

The police. Don’t convince a cop to let you into the backseat of his car for a drunken selfie, as he may not let you out (especially if you get sick in there).

A girl named Kristine dressed as a police lady and wearing booty shorts. She will toss back all your free drinks and then leave with a dude named Todd (trust me).

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of Indian jewelry. No amount of Lava soap on my face could remove the hue. Nevertheless, mom insisted that I go to school anyway and that kids would find it funny. Oh, boy, did they ever. I found out that day that I can’t fight like a turtle and wished I’d had a shell to hide in.

As you can imagine, I have been a little gun-shy about dressing up since then. Besides, it’s just so much work for a guy in his thirties to don a convincing disguise while women just show up in their undies and win the contest anyway. Don’t get me wrong—it’s fun to see, and I wouldn’t mind losing a lingerie contest if I entered one, but a costume contest really should go to the guy in the authentic movie-replica Chewbacca costume that he spent $1,200 to get on eBay (you can probably guess who the fuzzy sad sack was).

But, I digress; the editors of this magazine are paying me to write funny bullet points, not a depressing angry rant, so I use my painful past to offer you some of my top things to avoid on All Hallows Eve:

’80s themed parties. No one really remembers how bad the ’80s were and that everyone was watching the same few shows. You will end up being one of 20 Miami Vice Crocketts or Jane Fondas in workout garb.

Women dressed as police. You may think it’s a convincing costume and then end up with another opportunity to take a drunken back-of-the-squad-car selfie.

Telling your children that you have to check the candy for needle holes and razor blades before they eat it. Just check the candy silently and don’t scar your kids for life (thanks, Mom).

M.D. Thalmann is a local writer and author. To see his work, visit mdthalmann.com .

Creating elaborate booby traps or tricks on your lawn to frighten children lest you get punched by a 140-pound fifth-grader.

Taking the “easy” way out. Put some thought into a costume and stop parading around in your underwear. Women, this doesn’t apply to you.

Putting a gift-wrapped box on your junk. Come on, folks, that skit was eight years ago!

Dressing as Cupid if you are overweight.

Dressing as any recently-dead celebrity.

Even I have enough tact to avoid that.

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