BEVERAGES TOP MARGARITA BRANDS, SUPPLIERS IN US

A new report from Overproof, analyzing data on the ever popular and lucrative margarita, provides new insights. The findings from the data provider to toptier alcohol brands reveal that the margarita is the top cocktail in the US market, garnering a 12.4% market share. By comparison, the martini is the second-top cocktail with a 10.2% market share. Meanwhile, the next top cocktail—Old Fashioned—recorded a distant third position with a 5% market share

Margaritas come in all varieties, shapes and sizes. The leading suppliers of these various recipes in the classic category include Remy Cointreau (24.8%), Sazerac Company (17.5%) and Diageo USA (12.8%). Cuervo Tradicional (17.8%), Grand Marnier (14.4%), Patron (11.2%), and Cointreau (11.0%) make up the top brands in the classic margarita category.

Overall, the top margarita brands hold more than a 35% market share: Cointreau (11.5%), Grand Marnier (11.0%), Cuervo Tradicional (7.4%), and Patron (6.5%) combine to represent a 36.4% share. In Texas, the leading tequila is Casa Noble. Further North, Don Julio reigns supreme in Illinois and Pennsylvania. In Louisiana and Mississippi, Cuervo 1800 is the top brand, according to the data.

Source: Overproof 2023 Margarita report.