SALES LSRS PROJECT MORE MODERATE GROWTH

A total of 78% of the CXOs of limited-service restaurant companies expect digital sales to increase this year. That represents a drop from the 85% of brands expecting an increase at the same time last year, according to the “State of Digital Report” from Qu. (See page 13.)

Additionally, 3% of limited-service brands expect a decrease, while 19% expect their digital sales to remain the same. Last year, the results were 0% and 14%, respectively.

As expected, quick service restaurants, or QSRs, commonly known as coffee shop & fast-food restaurants, specifically, project stronger digital growth in 2023 than their fast-casual counterparts. Among QSRs, 84% project digital sales will increase this year, versus 75% of fast casuals. Within the fastcasual group, 5% predicted that digital sales would actually decrease.

Source: 2023 “State of Digital Report” by Qu.

Photo top: by Dan Burton.