24 ways to use video in your business by Lisa B.

What EVERY real estate agent

MUST know about

Video Marketing

We all know you can’t sell a secret Are you a secret in your market place?

Get famous in YOUR world w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

By Lisa B

Insights Report

Real Estate Online Video Marketing and Dominate The Internet presents ... What EVERY real estate agent MUST know about

Real Estate Video Domination

We’re about to show you, how to become FAMOUS online -‐ How to DOMINATE the internet and therefore dominate your competition online.

With technology changing rapidly, you need to take your marketing to the next level. You can easily do this online. Welcome to…

‘24 ways to use video in your Real Estate business’ It’s not what you know – It’s who knows you

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Core content: By using our tested techniques, you will win more listings by dominating the search engines, be recognised as the expert real estate agent in your area, as well as win more listings by demonstrating your online marketing expertise.

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“Small businesses are becoming increasingly savvy on how to market online, and their plans for increased spending on video and mobile show they are ready to use new ways to reach the customer.” C. Lee Smith, President & CEO of Ad-‐ology Research. “They may not have the resources of big businesses, but things like online and social media help level the playing field.” Smith said.

“Interest in using Facebook, Twitter and other social networks for business is also up considerably, whilst generating leads continues to be the top perceived benefit of social media. More business recognise the value of social media for improving the customer experience.” Ad-‐ology Research, Jan 2011

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Two Of Our Online Courses available -‐

One) 24 ways to use video in your real estate business -‐ This program shows you how to use videos effectively in your real estate business. We show you proven strategies using videos to get more listings, to market yourself and to develop a massive point of difference to your competitor. You’ll learn how to plan, script and if you want to, learn basic video editing. Bonus material. Also, we have secured some very exciting bonus material. Included in the course is our series of interviews with internet marketers, trainers, real estate agents and social media experts. Two) The Dominate the internet course includes -‐ § How to utilise Facebook for real estate; § Essential tips to having your own Facebook fan page; § How to get on page 1 of Google/YouTube with video marketing; § Search engine optimisation for real estate; § Outsourcing for your real estate office. Keep up to date: If you have access to any of my courses, as the online environment changes, the video course maybe updated and new content added. Please check back in from time to time. Welcome to 24 ways to use video in your business WHAT EVERY REAL ESTATE AGENT MUST KNOW ABOUT VIDEO MARKETING “Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.”

(Comscore, August 2010)

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What makes you stand out from YOUR competitors?

Hopefully you answered that you have a lot more listings and sales than they do.. If that’s not the case yet.. what are you going to do about it?

Win more listings and make more sales by using video – How? § Improve your Search Engine Optimisation (SEO) rankings on Google AND strategically increase your ranking using social media – Facebook, Linkedin, YouTube and other social media platforms. You’re aim is to Dominate The Internet for your target area. This MUST be your outcome. § Have a massive point of difference to your competitors: o Demonstrate to vendors that you have studied and understand marketing; o Show potential vendors that you know how to market yourself and your company, increasing their confidence in you; o Increase the chances of buyers finding you on the Internet as opposed to your competition; § Add massive value to your customers. Give your customers information that will help them sell and buy; § Give your customers free bonuses that other agents have to charge their clients for; § Position yourself quickly as the expert in your area; demonstrate that you know your area and you know your market. Be seen by all, as the “go to” real estate agent in your area;

§ Work strategically on your business. Have a game plan to dominate the search engines in your local area; § Out-‐market, out-‐promote and then outperform -‐ your competition.

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The way it was ... When I started in Real Estate -‐ back in 1994 -‐ the only tools we had to market a property and our business were: § For sale signs; § Advertisements in the local paper; § Letter box drops; § Yellow pages; § Photos in our office window; § Our office phone and maybe a big ass mobile phone A lot of businesses, including my own, didn’t even have websites. If they did, they were just basic static websites, where information could not be easily updated because of limitations in software, technical skills and information technology. Even mobile phones were not in wide-‐spread use. They were still big and bulky and did not have as much network coverage as they do today.

This is the information age ...

Now let’s look at what we have available to us today-‐

§ Your own interactive website that not only gives immediate high quality information, it can build lists of potential customers for you in real time; § An opportunity to create and maintain your own personal or company Blog; § Social media, such as Facebook, Twitter, Linkedin etc; § YouTube; § Internet TV Channels; § Ability to give or sell information to a worldwide audience through the internet; § Search engine optimisation tools – Google etc; § Easy to create and easy to distribute multi-‐media tools such as property videos that engage your customers; § Mobile phones and other tools such as iPhones, iPads, android phones, tablets § Mobile marketing § Access to Real Estate portal websites.

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There are no excuses ...

These days there is no excuse for: § Your potential customers not being able to find you; or § You not being able to find anyone (especially potential customers) Let me show you how to position yourself as the real estate expert in YOUR area by using video marketing and social media to get more listings and make more sales.

Do potential sellers even know you?

Remember you can’t sell a secret….

It’s time to become a household name in your area. It’s time to get famous in your market place.

“With proper optimization, video increases the chance of a front-‐page Google result by 53 x.” (Forrester, January 2010)

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24 ways to use video in your Real Estate business to win listings Listed here are 24 ways you can use video marketing and social media in your real estate business and how these methods can be of benefit to you and your agency. (These are slightly different and not in the same order as the online course)

Video testimonials

Present your video testimonials on your websites, your social media sites and show them to clients when you are at their property via any smart phone, ipad, tablet or computer. Gone are the days of having to present hand-‐written and often mis-‐spelled written testimonials to clients. Video testimonials create impact – simply because you can see and hear actual people -‐ you don’t have to rely upon your potential clients believing (or not believing) that your written testimonials are genuine.

Benefits to you and your agency

§ Video testimonials give your business ‘Social Proof’ and legitimacy. The benefit of testimonials is that you are not saying how good you are, other people are doing it for you. There is also another major benefit when you upload your video testimonials to YouTube and other video websites – you will also gain the benefit of automatically supporting your search engine optimization strategies. With firm strategies in place, this means people will find you on the internet much easier than your competitors; § Video testimonials provide excellent evidence that you have not only created enough rapport with your prior client, it also shows that you have obviously provided an excellent service; § Put simply, to see is to believe. In the video course, I demonstrate how to request, produce, film and present video testimonials for inclusion on available technology. I also demonstrate how to upload your videos to YouTube, the RIGHT way. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Use emerging technology to support your listing presentation

Use iPhones, iPads, iPods or other smart phones and tablets to show a selection of videos to your prospective sellers during presentations. You can even demonstrate on video, exactly how your website works and what their property would look like on YouTube or any other third party website.

Benefits to you and your agency

Ultimately, your iPad or smartphone becomes your ‘accessories folder’ where you can provide evidence to support your methods, your customer base and your reputation – You have the opportunity to really stand out from your competition. The eBook/eMagazine insight is a highly valuable bonus! “33% of online retailers plan to add video to their sites in 2010, making it a higher priority than any other advanced feature.” (eMarketer, March 2010) w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Montage videos -‐ Slide-‐show videos

You can use montage videos to showcase your properties for sale, not only on your website, but on other real estate websites. You can use montage videos for any occasion. They are easy and effective. Some areas demand a higher quality video. You need to decide what your market with accept.

Benefits to you and your agency

You can use these property videos to either add value to your marketing package (at no cost to the vendor) or you can choose to upsell to the property owner at a cost. I can show you how to create videos that work.

Allowing people to ‘opt in’ from your website

An ‘opt in’ facility on your website will attract your target market. For example, you may wish sellers to enter their details and ‘opt in’ for a free information video or a downloadable booklet. Eg ‘The 7 Things you must know before selling and buying in (your area)’. You can have industry experts contribute to the content. You can also include a link to some of your testimonials. When my potential clients ‘opt in’ for my report at Dominate the internet, I provide videos. In the online course, I will show you the exact formula I used -‐ what I did, how I did it and most importantly what I learnt.

Benefits to you and your agency § § § § §

You are providing valuable content to your clients (whoever you are targeting); You are positioning yourself as the expert; You are building affiliations within yours and related industry groups; Your network group can also cross-‐promote your videos; The information you’re providing may go ‘viral’ through the use of social media or personal referrals; § Creation of a referral database; § You are also adding to your list of sellers or buyers (again, whoever you are targeting). It’s very easy to measure your successful conversions w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Videos delivered with an introduction letter

Videos can also be professionally packaged and hand-‐delivered by providing a hard copy (via DVD or digital file) to your target audience, forming part of your offline marketing strategy to potential customers. Typically, these types of videos could also serve as an introduction to your company and are therefore ideally suited to potential clients. You can also create an on-‐line magazine that incorporates in one easy to access place, all your latest videos and reports.

Benefits to you and your agency

This ‘point of difference’ approach: § Shows that you are a business with an innovative approach; § Shows you can add value and provide a unique customer experience; § Provides a means by which you can strengthen your reputation as an industry expert; § Exposes your potential client to your innovative methods for marketing their property. In the video course, I will show you ways to prepare, package and market these videos. You need to get the right mix of social media, online and offline marketing. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Using videos to market your business through social media

Social media is used for many reasons, but one of the distinct advantages of this technology, is the opportunity for us to use video marketing to promote our business to a diverse audience.

Benefits to you and your agency

Social media can help you improve your search engine ranking considerably, which means more people visiting your website and more potential clients. Sites such as Facebook, Twitter, LinkedIn and personal blogs can define your media presence and ensure your business name is ‘top of mind’ for your audience. In the course, I will not only show you all of the opportunities that you may currently be missing, but also show you, step by step how to do it – quickly and easily.

Local area videos

Local area videos will highlight your knowledge of the area, whilst also providing useful and essential information for your prospective clients.

Benefits to you and your agency Benefits include:

§ Confirmation that you are THE expert in YOUR area; § The provision of information that will be of great benefit to potential clients, adding value; § An opportunity to market your business within the context of your local area and other businesses within the area; § Assisting in search engine optimization for your website. In the video course, I will show you a number of ways to approach this task (including how to conduct effective research, present statistics etc) and make your video not only look and sound professional, but be a major point of difference for your agency. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Setting up and using internet TV to showcase your videos

You can set up your own TV channel on the internet with a dedicated “.tv” web address, a YouTube channel or a Vimeo channel. You could also set up a community channel to help promote local businesses therefore gaining community exposure. They can look professional and be extremely impressive. You could entice your potential clients to list with you, knowing that their property will be advertised on a locally sponsored internet TV channel with a worldwide audience.

Benefits to you and your agency

Showcasing your videos on internet TV provides:

§ The opportunity to position you as an expert, not only in your field, but also in marketing and innovation; § A point of difference; § Search Engine Optimisation efficiencies; § Evidence of your marketing expertise.

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“Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%.” (Internet Retailer, December 2009)

Campaigns

A video campaign is an excellent way to market your services and engender ongoing interest in your business. By producing a series of videos that are related in content or are produced as part of a series, customers are more likely to keep coming back, helping to create a ‘top of mind’ awareness for your business. You may wish to target niche markets or other groups common to your area.

Benefits to you and your agency

Some benefits include: § A point of difference; § Search Engine Optimization efficiencies; § These campaigns zero in on people who may not have found you otherwise; § A video campaign or video series can be uploaded on a website with no maintenance required. In the course, I will show you how to set up a campaign and provide you with some example niche markets that may resonate with your area or business. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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TV – Reception video

Setting up a flat screen TV in your reception area or in other prime locations (eg high footfall/high “waiting time” shops such as cafes) can provide enormous opportunities to market yourself, your listed properties and your business. By taking advantage of this method, imagine the benefits you can gain through linking targeted campaigns to your (sometimes captive) audience.

Benefits to you and your agency Benefits include:

§ Showcasing your business while people are waiting; § Top of mind awareness (they see your marketing everywhere); § A passive approach to marketing where your video isn’t simply ‘just there’ but providing interest.

Gifts to clients

Videos can make a wonderful gift to clients or prospective clients upon completing a sale, for their birthday or just to show you care. They can take friends and families worldwide on a virtual tour of their new property, or use it as a keepsake to reminisce about their past home.

Benefits to you and your agency

Benefits include: § Creation of a memento to keep; § Addition of value for your client; § A point of difference for your business; § It helps to create the wow factor; In the course, I will give you some solid and innovative ideas on how to package and present these videos. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Seasonal videos

Videos can also be created to celebrate special events, such as Christmas, Easter or Spring. In fact, a video can be made on anything topical.

Benefits to you and your agency

As well as adding value and the “wow” factor: § Positive engagement -‐ you have a reason to contact past and prospective clients; § It can get people talking; and § If your video is clever, different or has special flair, it may even go viral!

Videos of Frequently Asked Questions (FAQs)

Creating and promoting FAQ videos and placing them on your website (eg ‘The 7 essential things that you must do to your property when selling) will provide practical help for the seller. When you conduct appraisals, you can point people to the reference pages on your website that can assist them whilst preparing to sell. Most of the time, people will favour the option of having something that they can view at their leisure and watch again, if they are unsure. They may also choose to share with friends or family members.

Benefits to you and your agency

Benefits include: § You will be seen and acknowledged as the expert; § If you do a great job answering concerns, your video could go viral; § There is consistency in information and certainty given to your clients. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Creating videos just for buyers

Video has the advantage of being used extensively in television and movies to not only entertain, but to create a bond and emotional impact with the audience. By having videos aimed specifically at buyers, you not only provide information on your business and on properties you have for sale, you can also help establish a more personal approach and stronger rapport than you might otherwise have. One side benefit of providing videos to buyers, is that sellers themselves can see how your business attracts and values buyers.

Benefits to you and your agency

Benefits include: § A separate and targeted channel for communication directly to buyers; § An opportunity to market to buyers (who may be sellers) § Another opportunity to create ‘top of mind’ awareness. § Buyers could have a memento video they can keep that has your name on it § You are showing the buyers that you care

Creating videos just for sellers

The same as we created videos for our buyers, doing the same thing for our sellers can create an excellent impression and help establish rapport – this is, of course, in addition to the useful information you provide them with, in your presentation. You may wish to target videos aimed at sellers, these can touch on anything they NEED to know. You could also create a general video that markets your business and the services you provide.

Benefits to you and your agency

Benefits include: § A separate and targeted channel for communication directly to sellers; § Another opportunity to create ‘top of mind’ awareness; § Another opportunity to increase your search engine optimization. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Staff profiles

A website video that introduces your business and your staff, can be an excellent marketing tool if done properly. Not only will buyers and sellers feel more comfortable if they can see the face behind the name (as well as any other information you may wish to share), it also improves search engine optimization results by having the names of your individual staff embedded in the video description.

Benefits to you and your agency § § § §

Helping you create instant rapport; Introduces your team to the world; Promotes to your area that your staff are valuable employees; Another opportunity to increase your search engine optimization strategies. “A minute of video is worth 1.8 million words according to Dr. James McQuivey of Direct prospecting videos Forrester Research.” (Forrester, J anuary 2009) A direct prospecting video is used, for example, when a buyer suggests that they want to buy a certain property -‐ you can deliver a video directly to the occupant of the property. An example of a prospecting video will be provided in the course, as well as in-‐depth knowledge of the principles that underpin tailored marketing.

Benefits to you and your agency

§ It is targeted and personalized; § Shows heightened professionalism by showing that your business can provide such a product and tailor it to that individual or property; § Emphasises a point of difference in your business and other businesses.

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Video signatures on emails

It is surprising that many businesses do not take advantage of this simple, yet effective marketing tool. Consider how many emails you or your business send out in a week – and now consider that every one of those emails could include one of a series of embedded videos of individuals, your business or your local area. In the course, I’ll show you how to create a profile on your email and your website that will let you take advantage of this powerful tool.

Benefits to you and your agency

§ It is a high frequency means of marketing; § It is a passive form of marketing where the individual can choose to view the video; § Emails are often forwarded on, some videos go viral – increasing your exposure.

“Video in email marketing has been shown to increase click-‐through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009.” (Implix 2010 Email Marketing Trends Survey)

Follow up on appraisals

After attending an appraisal and hopefully promoting your points of difference and your innovative marketing methods, one of the most memorable and effective things you can do, is provide a personalised video email to say ‘Thank You’. Do not underestimate the impact that this can have upon a potential client or upon someone you have just recently signed up as a client. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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In the course, I’ll show you some of the fundamental principles and psychology behind this method and provide you with practical tips on how you can create a memorable and lasting impression and show you the software that will help you deliver your message easily.

Benefits to you and your agency

Benefits include: § It is a point of difference that your competitor won’t use; § It creates a ‘Wow’ factor; § It is something that’s often talked about to friends and family after it is received and leads to new business.

Company profile video presentation

We have all fallen victim to having to sit through a company video that is either sleep-‐ inducing, stilted and poorly presented -‐ or just plain embarrassing. A poorly produced company video, has the potential to lose you a significant amount of business. I will show you how to plan and design a professional company profile video, to produce a high quality product for your agency.

Benefits to you and your agency

§ You will have one of the best company profiles in the business, which will highlight your results, professionalism and ultimately give you a point of difference; § It will help you to become famous in your area; § It’s another opportunity to improve your search engine optimization techniques.

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Showcase sold properties

By showcasing your sold properties through video, you are inspiring sellers with the confidence in your ability to sell. It provides yet another opportunity to create top of mind awareness for your business. “Zappos reports a 6% to Benefits to you and your agency 30% increases in sales for products with video.” § Dominate YouTube; (ReelSEO, December 2009) § Improve search engine optimisation; § Inspire sellers and create top of mind awareness.

Gifts for sellers once the house has been sold

Whilst some agents may provide gifts to sellers upon settlement, as always, we should be seeking to create a lasting impression and a point of difference. What better way than providing them with a video after signing the contract for the property. This is a significant and memorable event in their lives.

Benefits to you and your agency Benefits include:

§ It is a memento to keep – It has your name on it; § It can add value for your client; § It is a point of difference for your business; § It helps to create the “wow” factor; § It is effective low cost marketing. In the course, I will give you some solid and innovative ideas on how to package and present these videos. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Weekly market updates

While frequency of contact is important, what is equally important is that this contact is relevant, useful and professional. A weekly newsletter and market update will quickly turn into spam if you don’t make sure that information is useful, current, informative and interesting. Video is still a little-‐used, yet extremely effective means of providing up-‐to-‐date and entertaining information. In the course, I will provide you with step-‐by-‐step instructions on how to produce a high quality video update that remains fresh and informative.

Benefits to you and your agency

Benefits include: § It is an entertaining and useful form of communication; § It is different to most other weekly updates or newsletters; § It is a point of difference for your business; § It helps to create the “wow” factor; § It can be topical;

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How to use videos on job sites

It is a little known fact that some job sites offer an opportunity to place videos that allow a business or employer to market them selves or describe the position in greater detail. In order to attract the best, you have to present yourself as the best. In the course, I will provide you with some innovative ways to present your company profile or the position you’re advertising.

Benefits to you and your agency

Benefits include: § It is different to most other job ads so may attract more interest and may result in higher calibre applicants; § It is a point of difference for your business and actually demonstrates your business positioning more than words can alone; § It helps to create “wow” factor.

Foot note -‐ An additional use for your video testimonials

§ You can also upload your video testimonials and company video to your office iPod and have the audio playing when customers ring and they are placed on hold. There are obvious benefits -‐ You have something about your company playing to a captive audience and you are again letting potential buyers and sellers hear what your customers have to say about you.

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Further useful information

Social media fundamentals

Now that you have a general understanding of how video can be used in your business -‐ where are you going to place your videos and how are people going to find them? The best way to tie all of your social media sites together, is to have each social media icon on your website homepage (eg Facebook, Twitter, YouTube). By doing so, people who visit your site can choose to go into any or all of your social media accounts and follow you. Seems like extra work? You can set up your social media accounts so that they are easy to update. For example, I have my Facebook ‘like page’ as my primary social media business page and everything I post on Facebook is then automatically updated on Twitter. I only have to post the information once. There are other programs that will post to everything. It depends how interactive you want it. I prefer to focus on Facebook and Linkedin. There are many different ways to use social media.

Acebook

is a massive database of all kinds of people from all over the world. With millions and millions of people using, your aim should be to tap into some of those people. Facebook is all about communities that like specific things and can offer specific things to others. For example, people have formed diverse groups that cover areas relevant to your business – such as real estate developers, builders, marketers and even local groups (eg I ♥ Sydney). w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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Your aim is to find and connect with those people that have similar interests or who are searching for what you have to offer. The great thing about Facebook is that you can also target advertisements to specific people by identifying keywords in their personal profiles. For example, if someone has the words Developer or Property Investor or Landlord in their personal profile, you can target your message directly to them and to their specific locality. You can even start to target other criteria, such as gender, age or locality. For example, you could easily identify and subsequently market to all men over 30 who live in Sydney that have the words Developer and/or Property Investor in their profile. There are many possibilities for your business. To operate as a business name on Facebook, you need to create your own business page. You will also have a personal profile page and a business page, simply because Facebook rules say that you are not allowed to operate a business from a personal profile page. You must set up a ‘like’ business page as this will allow you to have a bigger network than is allowed on your Personal profile page. Remember, depending on your privacy settings, people may not be able to see you or read anything about you. If you are in business, it would be wise to make your profile public, however you still have control – it is up to you whether you allow someone to ‘follow’ you (unlike Twitter, where anyone can follow your status updates and decide to ‘friend and follow’ you.) As you can see, Facebook has turned into a fundamental marketing tool for individuals and businesses and it therefore deserves attention. In the course I will provide video tutorials on how to easily use Facebook for your business.

witter is a short messaging system, where messages are written and delivered similar

to a text message (or SMS). These messages have the constraint of being 140 characters or less. There are programs that you can use that update your status on many other social media sites such as Twitter, Linkedin etc. On Twitter, as mentioned above, people can follow you quite easily, as they don’t need your permission and you don’t need their permission to follow them. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

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inkedin

is a social media platform targeting business professionals. Like Facebook, people can request your ‘friendship’ and you have the ability to approve or reject that request. If your local area consists mainly of professionals, and you are dealing business to business, it might be worth your while focusing some of your marketing time on LinkedIn. LinkedIn allows professionals to search for other professionals, network and share referrals.

ouTube

is a social media site that allows you the opportunity to host your videos for free.

There are distinct advantages to using YouTube. Not only are you promoting your business (you can even embed your video on to your website), YouTube allows you to place keywords against the videos and in turn, improve your chances of landing on Page 1 of Google. I will show you how to upload videos to YouTube, use embed codes and share other excellent and effective ways to use YouTube for search engine optimisation.

logs

allow you to constantly feed fresh content to your audience such as videos, online magazines and daily updates. You can quickly position yourself as the expert in your area. In the course I will show you how to produce effective and memorable blogs and create your own free online magazine. Don’t forget that blogs are also a fantastic tool to improve your search engine results, especially because it is always being updated with fresh information.

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How I started on the social media journey

When I first became involved in business, I always looked for ways to market my business, myself and my services. Long ago, I realised that in order to be successful and remain profitable, I had to find tangible and long-‐lasting ways to help convert new business. Like anyone who is serious about success, I’ve studied the experts. I’ve looked at what these people have done and how they’ve implemented their strategies and framework – and after applying the model to my business, I’ve been able to identify general principles that will work for any business.

I also have mentors. Amongst some of the great people I’ve had a chance to meet and work with, I’ve also studied the methods proposed by Jay Abraham, Al Ries, Frank Kern, John Reece and Brendon Burchard, as well as other top internet marketers. My motivations for the efforts I put into video marketing in Real Estate are: 1. To make the phone ring via numerous sources (We should never rely on just one or two ways); 2. To market properties for sale in the best possible way to attract the best possible price; 3. To claim and position my clients real estate agencies as the leaders in their area; 4. To have additional points of difference; 5. To save thousands of dollars in wasted advertising campaigns, that isn’t needed. 6. To help with search engine rankings – to be easily found on YouTube and Google, plus other search engines. w w w . r e a l e s t a t e o n l i n e v i d e o m a r k e t i n g . c o m

“Mobile video traffic will exceed 50 percent for the first time in 2011. Mobile video traffic was 49.8 percent of total mobile data traffic at the end of 2010, and will account for 52.8 percent of traffic by the end of 2011.” Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015 “Engagement Intelligent customer engagement is vital in a world of smarter inboxes. The introduction of Google's Priority Inbox and similar applications, mean that emails no longer drop into a recipients inbox in order of delivery. Instead, they are ranked by importance, meaning that if you are not providing consumers with targeted information, your emails are unlikely to ever be read.” Ryan Deutsch, StrongMail

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Tips on managing your website § You should always ensure that you are able to edit the back end of your website yourself. I’ll be providing some tips on what you need to know in order to keep your website current. § You need a website where you can add your own videos and change text whenever it’s necessary – after all, you certainly don't want to have to pay someone every time you want to add content to your website. § Always consider your website a work in progress and as such, you must be able to update it whenever you need to. If you don’t have that luxury, then adding a blog through wordpress.org can at least serve as additional pages on your website. An icon can be placed on your website’s home page, directing clients to your new blog pages. A blog is a cheaper, quicker and often more effective way of providing great content to your clients. § Why do you need to ensure that your website is current and up to date? o You need to show you are keeping up with the latest marketing methods and technology; o To rank well with search engines -‐ Google loves fresh content.

Contact me

I’m always interested in hearing new and innovative ways to use video. If you have thought of a good idea that you wish to share, please contact me: Lisa B mailto:lisa@dominatetheinternet.com.au

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