2013 Eau Claire Economic Profile

Eau Claire wisconsin

Economic Profile 2013

TABLE OF CONTENTS Community Profile...................................................................... 1 Housing & Cost of Living ........................................................... 2 Labor Force & Major Employers................................................... 3 Education.................................................................................... 4 Media.......................................................................................... 5 Transportation............................................................................ 6 Utilities........................................................................................ 7 Tax Comparisons........................................................................ 8 Business Parks........................................................................... 9

KEY CITY OF EAU CLAIRE OFFICES: City Manager.......................................................715.839.4902 Economic Development......................................715.839.4914 Parks, Recreation, and Forestry.........................715.839.5032 Public Works........................................................715.839.4934 A Publication of:

715.834.0070 800.944.2449 Thank You to Our Publication Sponsor:

www.market-johnson.com

Local Government CITY OF EAU CLAIRE The City of Eau Claire is run by a council manager form of government with eleven council members elected to three-year terms. Five members are elected from aldermanic districts and five members are elected at-large. The final member is an elected city council president. A city manager is hired to run day-to-day government activities.

300 Miles/ 482 Kilometers

500 Miles/ 805 Kilometers

EAU CLAIRE COUNTY Eau Claire County is governed by a board of supervisors with one supervisor elected for two years from each of the 29 districts. A county administrator is hired to run day-to-day operations.

Health Care Facilities

Distance to Major Metro Areas

WITH 150 MEMBERS OR INDEPENDENT PHYSICIANS

CITY

Mayo Clinic Health System

Minneapolis/St. Paul

83

Marshfield Clinic

Green Bay

194

Oakleaf Medical Network

Milwaukee

247

Sacred Heart Hospital

Chicago

323

MILES

*Interstate or four lane divided highways to major markets

Area Population POPULATION

1990 CENSUS

2000 CENSUS

2010 CENSUS

2012 ESTIMATE

Eau Claire

56,856

61,704

65,883

66,170

Eau Claire County

85,183

93,142

98,736

100,667

Eau Claire MSA

137,543

148,337

161,151

163,599

Source: Wisconsin Department of Administration, factfinder2.census.gov

COMMUNITY PROFILE 1

Greater Buying Power Housing CITY

COUNTY

Total Housing Units

28,317

41,955

Owner Occupied

15,082

25,255

Renter Occupied

11,457

14,017

Total Occupied

26,539

39,272

93.7%

94.0%

% Occupied

Source: U.S. Census Bureau, 2012

According to CNN Money, if you earn $100,000 in Eau Claire, you will need to earn the amounts listed in the map above to enjoy the same buying power in other metropolitan cities.

Home Sale Rates Average 2013 Home Sale Price

$168,962

Median 2013 Home Sale Price

$143,500

Source: www.money.cnn.com, November 2012

Family Income Distribution

Source: Realtors Assn. of NW Wisconsin - 1st Q 2013

INCOME

CITY

COUNTY

Less than $24,999

30.8%

27.1%

RENTAL RANGE

$25,000 to $34,999

10.9%

10.9%

1 Bedroom Apartments

$375 - $625

$35,000 to $49,999

15.4%

14.5%

2 Bedroom Apartments

$450 - $835

$50,000 to $74,999

18.6%

19.4%

$75,000+

24.3%

28.1%

$42,226

$46,826

Rental Housing

3 & 4 Bedroom Duplexes/Homes

$775 - $1,590

Median Household Income

Source: www.rentometer.com, 2013

Source: U.S. Census Bureau, 2012

Cost of Living COST OF LIVING INDEX

NATIONAL INDEX AVERAGE

EAU CLAIRE, WISCONSIN

ST. CLOUD, MINNESOTA

CHICAGO, ILLINOIS

MINNEAPOLIS, ROCHESTER, MINNESOTA MINNESOTA

Overall

100.0

90.2

95.0

114.8

108.6

101.4

Food

100.0

97.1

107.8

106.3

108.3

96.0

Housing

100.0

72.0

76.2

129.3

119.8

96.8

Utilities

100.0

95.3

100.7

97.4

98.1

114.7

Transportation

100.0

95.3

91.2

130.9

98.6

102.3

Health

100.0

108.7

108.9

90.2

98.3

109.6

Miscellaneous

100.0

96.3

102.9

109.0

107.9

101.6

Source: Accra Cost of Living Index, Q1 2013

2 HOUSING & COST OF LIVING

Major Employers MAJOR EMPLOYERS

NUMBER EMPLOYED

Menard Inc.

1000+

Mayo Clinic Health System–Eau Claire

1000+

Eau Claire Area School District

1000+

University of Wisconsin–Eau Claire

1000+

Sacred Heart Hospital/Marshfield Clinic

1000+

United Healthcare Services Inc.

500-999

Hutchinson Technology Inc.

500-999

City of Eau Claire

500-999

GSI Call Center/eBay Inc.

500-999

Chippewa Valley Technical College

500-999

County of Eau Claire

500-999

Nestlé/Gerber Products Co.

500-999

Walmart

500-999

Manpower

250-499

Xcel Energy Services Inc.

250-499

Globe University Inc.

250-499

Express Services Inc.

250-499

Royal Credit Union

250-499

Northern States Power Co.

250-499

Grace Lutheran Foundation Inc.

250-499

YMCA

250-499

McDonald’s

250-499

Sodexo USA

250-499

Pan O Gold Baking Co.

250-499

Curt Manufacturing LLC

250-499

Phillips Plastics Corp.

250-499

Mega Foods

250-499

Brotoloc Health Care Systems Inc. L.E. Phillips Career Development Ctr. Geminicares Inc.

Labor Force JULY 2013 JULY 2013 LABOR FORCE UNEMPLOYMENT RATE Eau Claire City

39,864

6.5%

Eau Claire County

58,292

5.9%

Eau Claire MSA

92,906

6.0%

Source: Wisconsin Department of Workforce Development

Eau Claire Regional Trade Area 48

4 Lane Highways Rice Lake

Interstate

8

59 miles to Eau Claire

Regional Trade Area

40

53

73

64 40 Thorp

41 miles to Eau Claire

29

94

29 Menomonie 27 miles to Eau Claire

Eau Claire

Oakwood Mall

10

85

37

94

95

10

10

Neillsville

250-499

53

95

10

55 miles to Eau Claire

95

250-499

Black River Falls

54

51 miles to Eau Claire

Wisconsi n

250-499

Source: WI DWD, LMI, Quarterly Census of Employment & Wages

Legend

53

Minnesota

Minnesot a

94

LABOR FORCE & MAJOR EMPLOYERS 3

Growing Regional Talent Pool

Chippewa Valley Technical College

EDUCATIONAL INSTITUTION

Chippewa Valley Technical College (CVTC) delivers affordable and hands-on, progressive technical education that improves the lives of students, meets the workforce needs of the region, and enhances economic growth in the Chippewa Valley.

The largest campus is located in Eau Claire, with four other regional centers. In addition, the Applied Technology Center provides leasable space, technical equipment, and expertise in the areas of nanotechnology and microfabrication.

For more information visit: www.cvtc.edu

UW–EAU CLAIRE

The University of Wisconsin–Eau Claire is one of the best, most beautiful and affordable public universities in the United States, according to U.S. News & World Report’s annual college guide, Kiplinger’s Personal Finance Magazine, and the Princeton Review. In addition, UW–Eau Claire ranks among the nation’s leader in Fulbright Scholars, service to the community, and the number of students who study abroad.

For more information visit: www.uwec.edu.

GLOBE UNIVERSITY

For 125 years, Globe University has provided students with tools for success—knowledge, skills, and credentials that support their immediate and long-range goals. No longer exclusively a business school, the college today prepares students for high-value careers in medical, legal, computing, and creative fields.

For more information visit: www.globeuniversity.edu

Area Schools NUMBER OF SCHOOLS

2012-2013 ENROLLMENT

Elementary Schools

12

5,427

Middle Schools

3

2,230

High Schools

2

3,074

Charter Schools

2

399

NUMBER OF SCHOOLS

2012-2013 ENROLLMENT

Elementary Schools

7

617

Middle Schools

6

336

High Schools

4

448

PUBLIC

PRIVATE

Source: Eau Claire Area School District & WI Department of Public Instruction

4 EDUCATION

UW–Eau Claire UW–Stout CVTC Globe University Lakeland College TYPES OF DEGREES

STUDENT UNDERGRADUATES & GRADUATES 11,046 9,247 8,470 310 153 GRADUATES/YEAR

SCIENCE

343

Applied Science Biochemistry/Molecular Biology Biology Chemistry

Chemistry with Business Geology Physics Physics with Math

TECHNICAL Applied Mathematics Auto Maintenance Technician

541 IT Management IT Network Specialist

Civil Engineering Technician

IT Programmer/Analyst

Computer Engineering

Information Systems

Computer Science

Machine Tool Technics

Dental Hygienist

Manufacturing Engineering

Engineering Technology Information & Communication Technologies

Medical Assistant Packaging Plastics Engineering

BUSINESS Accounting Business Economics Finance

1134 Health Care Administration Management Marketing Retail Merchandising & Mgmt

Sources: Regional Educational Institutions - UW–Eau Claire, UW–Stout (Menomonie, WI), Chippewa Valley Technical College, Globe University, Lakeland College

ACT Performance SCHOOL Eau Claire Schools

ACT SCORE 23.3

Wisconsin

20.9

Illinois Minnesota National Average

22.8 22.1 21.1 Source: ACT.org, 2012

Print PUBLICATION

FREQUENCY

DISTRIBUTION

Weekdays Saturday Sunday

23,000 24,500 29,000

The Country Today

Weekly

28,000

The Bottom Line

Weekly

1,000+

VolumeOne Magazine

Biweekly

14,000+

Chippewa Valley Business Report

Quarterly

Family Times Senior Review

Eau Claire Leader Telegram

Television STATION

AFFILIATE

WEAU-TV (Eau Claire, WI)

NBC

WEUX-TV (Eau Claire, WI)

FOX

7,500+

WHWC-TV (Menomonie, WI)

PBS

Bimonthly

13,000

WKBT-TV (Eau Claire, WI)

CBS

Monthly

5,000

WQOW-TV (Eau Claire, WI)

ABC

Radio FM

FM

AM

FM

WATQ-FM

106.7

WHEM-FM

91.3

WRFP-FM

101.9

WAYY-AM

790

WAXX-FM

104.5

WHWC-FM

88.3

WUEC-FM

89.7

WBIZ-AM

1400

WBIZ-FM

100.7

WIAL-FM

94.1

WVCF-FM

90.5

WDVM-AM

1050

WCFW-FM

105.7

WISM-FM

98.1

WWIB-FM

103.7

WEAQ-AM

1150

WDRK-FM

99.9

WMEQ-FM

92.1

WLFK-FM

107.9

WMEQ-AM

880

WECL-FM

92.9

WQRB-FM

95.1

WOGO-AM

680

MEDIA 5

Air Service The Chippewa Valley Regional Airport is located in the northeast corner of the city. Key services include: • United Airlines in Eau Claire connects to O’Hare International Airport in Chicago, offering several daily connecting flights • Heartland Aviation offers business and medical jet charter service • Aircraft tie-down/hangar facilities and aircraft repair • A full service restaurant and rental cars For more information visit: www.chippewavalleyairport.com

Airport Technical Specifications Elevation

913 feet

Lights

HIRL

Fuel

Jet A and 100LL

Runways

(2) 8, 101’ x 150’ and 4,999’ x 100’

Surface

04/22 — Concrete, 14/32 — Asphalt/Concrete

ATCT

Check the airport facility directory for frequencies and hours of operation.

NavAids

ILS, MALSR, NDB, REIL, PAPI/VASI, ASOS, VOR Source: Chippewa Valley Airport

intermodal facility • Located 14 miles from Eau Claire via a four lane divided highway • Offers twice weekly train service • Fifth morning availability from the West Coast for intermodal containers • 2,500-foot-long intermodal loading and unloading track • On-site grain transfer facility

bus Greyhound and Jefferson Lines provide inter-city bus service. The Eau Claire City Transit operates 11 routes including two university routes. These routes encompass most of Eau Claire and parts of Altoona. Service runs from 6:00 AM to 10:30 PM on weekdays and 8:00 AM to 6:00 PM on Saturday.

The transit system provides service to major employment centers.

rail Serviced by Union Pacific Railroad.

Freight and cargo Eau Claire County has a wide variety of express service carriers to accommodate regional, national, and international business shipping.

6 TRANSPORTATION

electricity and natural gas

Xcel Energy For more than 75 years, Xcel Energy and its predecessor companies have served homes and businesses in northern and western Wisconsin and Michigan’s Upper Peninsula. Today, Xcel Energy is the nation’s fifth largest combination electric and natural gas utility with regulated operations in eight states. Its Wisconsin and Michigan headquarters are in Eau Claire, Wisconsin, and the company employs more than 1,200 people in the two states where it serves clean, safe and reliable power to 260,000 electric and 110,000 natural gas customers.

Phone: 800.895.4999 www.xcelenergy.com Eau Claire Energy Cooperative provides reliable and affordable electricity and related innovative energy services to residential, business and farm members. As a Touchstone Energy Partner, Eau Claire Energy Cooperative prides itself in the highly rated personal service it offers to over 10,000 members.

Phone: 715.832.1603 or toll free at 888.832.1604 www.ecec.com

2013 Average Rates Report (eei) CENTS/kWh US Average

COMMERCIAL 10.19

INDUSTRIAL 6.60

WI IOU Average

10.32

7.30

Xcel Energy Eau Claire Energy Coop

8.93

6.94

8.67

8.67

Data from the Average Rates Report, Edison Electric Institute. Industrial Average Rates for 12 months ending 12/31/11 *Rural communities are covered by local Touchstone Energy Cooperatives

telecommunications/ cable

AT&T Inc. is a premier communications holding company. With a powerful array of network resources that include the nation’s fastest 3G and growing 4G network, AT&T is a leading provider of wireless, WI-FI, high speed Internet, voice services, and TV services. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Phone: 800.288.2020 for residential customers 800.660.3000 for small business customers www.att.com West Wisconsin Telcom Cooperative, Inc. is locally owned and operated and is fiber optic based. The company’s services include broadband internet, networking solutions, phone services, web site hosting and design, computer support services and repair, digital TV, and security systems. WWT has three business offices located in Downsville, Menomonie, and Eau Claire.

Phone: 888.886.5112 www.wwt.net Charter Communications, Inc. is a leading broadband communications company and the fourth largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced video entertainment programming, high-speed internet, and telephone services. Charter Business™ provides scalable, tailored, and cost-effective broadband communication solutions to business organizations. With primary Wisconsin-based offices in Eau Claire, Fond du Lac, Madison, and Stevens Point, Charter proudly serves more than 540 Wisconsin communities.

Phone: 800.581.0081 www.charter.com

water and sewer

Eau Claire has a municipal water system with 15 groundwater wells and a treatment facility capable of producing 20 million gallons/day of high quality water. The average daily water usage is 9.3 million gallons with a typical peak daily summer demand of 15 million gallons. Eau Claire owns and operates a municipal wastewater treatment plant with a capacity of 11.5 million gallons per day. The average daily wastewater flow is 6.0 million gallons.

UTILITIES 7

tax Exemptions

Special tax incentives & tax treatment

Property Tax Exemption for:

• Long term capital gains deferral and exclusion for investments to

• • • • •

Manufacturing machinery and equipment Merchants’ and manufacturers’ inventories Pollution abatement equipment Computer equipment Solar and wind energy systems

Sales Tax Exemption for PURCHASES OF: • Manufacturing machinery and equipment • Fuel and electricity used in manufacturing • Pollution abatement/waste treatment equipment • Manufacturing consumables and supplies consumed in research

qualified Wisconsin businesses.

• Income for multi-state companies is apportioned on a single sales factor basis • 30% exclusion for long-term capital gains • Deduction for corporate dividends received • No inheritance or gift taxes • Job creation tax incentive • Tax Incremental Financing Districts allowed for cities, villages, and towns

tax credits Corporations located in Wisconsin can claim tax credits against corporate income and franchise tax. The credits generally fall into five categories:

Inventory Tax Exemption on:

• Economic development • Geographic • Employment-related • Target industry sectors • Agricultural • Research

• Goods in transit

Sales/Use Tax Exemption for: • • • •

Pollution abatement equipment Waste treatment equipment Recycling equipment Supplies consumed in research

Call the Eau Claire Area EDC at 715.834.0070 for specific programs.

Tax Comparisons TAX COMPARISON Corporate

Personal Income

Sales & Use

Unemployment Compensation

WISCONSIN TAXES

MINNESOTA TAXES

ILLINOIS TAXES

Rate: 7.9% flat rate plus economic development surcharge

Rate: 9.8% (Plus a 5.8% tax on any alternative minimum taxable income over the base tax)

Rate: 7% (includes 2.5% replacement tax for corporations)

Rate: 4.6% to 7.75% based on level of income

Rate: 5.35% to 7.85% based on level of income

Rate: 5% flat tax rate

State Rate: 5% Local Rate: 0.0%–0.6%­­­ Combined Rate: 5.0%–5.6%­­­

State Rate: 6.875% Local Rate: 0.0%–1.0%­­­ Combined Rate: 6.875%–7.875%­­­

State Rate: 6.25% Local Rate: 0.0%–3.0% Combined Rate: 6.25%–9.25%­­­

Base: $14,000 Rate: 0.27% to 9.8% 3.6% to 4.1% for new employers

Base: $29,000 Rate: 0.5% to 9.4% 3.0%–9.4% for new employers

Base: $13,560 Rate: 0.55% to 8.95% 4.15%–5.95% for new employers Source: Wipfli CPAs and Accountants, 2013

8 TAX COMPARISONS

29 T BUS 53

312

312

94

MAP LEGEND 12

25

Gateway Business Park

27

12

C R.

R.

53 4.5

AD

312

28

312

94

17

16

18

19 20

15

94

1 2

5 TR

U

3

A

4

X

LV

12

8

6

B

D

.

21

14 11

13

BL

23

10

9

24

.

VD

X

UA

TR

12

AVAILABLE INDUSTRIAL Available IndustrialLOTS Lots

22

AVAILABLE COMMERICAL Available CommercialLOTS Lots

7

12

EXISTING BUILDING existing building

SKY PARK INDUSTRIAL CENTER

GATEWAY WEST BUSINESS PARK The Gateway West Business Park consists of 200 acres serviced by utilities. The park is home to companies such as Hutchinson Technology Inc., Silver Spring Gardens, Coca-Cola, Northwestern Motors, and Choice Products USA.

N

SUNDET ROAD

23

22 71

28 29 30

31a

33

31b

42

20

23

22

64

39

31 31

34

36

35

37

32 33a 33b

38

40 41 Silver Sprin

42

45

46

43

47 48

49

gs

Hutc

hinson

53 4.5 miles

312

AN

52

29 3.7 Miles

53 . .R R IC

66

IO N

EXISTING BUILDING existing building

IV

E

U

70 68

1.6 Miles

AVAILABLE INDUSTRIAL SITES Available Industrial Lots

D R

67

53

C IF

59

Bus

PA

60

58

65

SO

N

54 N A

312

8.6 Miles

27

DE

62 63

N

53

53

57 57

CARDINAL AVENUE

STARR AVENUE

56a 56b

53

94

28

15

50

MELBY STREET

53

24

29

49

44

MELBY STREET

55

21

51

48

WHITE AVENUE

18

40

40

39 41

.

14

13

RS

ROBIN ROAD

11 45 47 46

LARK AVENUE

MCINTYRE AVENUE

26 27

MCMILLEN ST.

19

17

26a 26b

12

9

38

LOUIS AVENUE

69

16

312

25

55

50

94

20

DAVEY STREET

24

15

14

51

2.8 miles

8

7

6 35

37

36

17b

D ER

13

19

18

2

43a 43b

--Key-Available Industrial Sites Available industrial sites Exisiting Building Existing building Occupied Sites Occupied sites Roadway roadway Proposed Roadway Location location proposed roadway

1-12 (141 acres)

30

4

10

HOGARTH STREET

roadway

25

5

3

34

21

existing building

Gateway Business Park, located on Eau Claire’s northwest side, consists of approximately 700 acres and current has approximately 400 acres available. A portion of the park is designated towards high-tech companies. It is Eau Claire’s newest park and is home to companies such as Nestlé, Eby-Brown, and the Chippewa Valley Technical College Manufacturing Technology Center.

1a

2.6 miles 29

GATEWAY BUSINESS PARK

2

WHITE AVENUE

1b

CHIPPEWA VALLEY REGIONAL AIRPORT

17a

16

12

MICHAUD STREET

Sky Park is a high amenity park especially suited for light manufacturing. The park has fiber optic telecommunication systems available and is fully serviced with municipal utilities. It has direct access to STH 37 and is less than a quarter of a mile from the Interstate 94 interchange.

Available Industrial sites

N

miles

30

DR

85

CIFI

E RO

ALPIN

2.8 miles

93

A

N

Chippewa Valley Industrial Park

37

N PA

D

OA

ER

IN LP

O

Gateway West Business Park

12

UNIO

29

26

NORTH CLAIREMONT AVENUE

Sky Park Industrial Center

2.6 29 miles

53

BUS 12

CTY HWY T

12

CHIPPEWA VALLEY INDUSTRIAL PARK

The Chippewa Valley Industrial Park is a privately owned, general purpose park, which accommodates all types of industries. It is serviced by rail, municipal utilities, and is adjacent to USH 53 and the Chippewa Valley Regional Airport. The Chippewa Valley Industrial Park is one of west central Wisconsin’s first and largest industrial facilities.

The more than 50 business occupants range from wholesalers to heavy industry, the highest percentage being light industry.

BUSINESS PARKS 9

Thank You to Our Publication Sponsor:

www.market-johnson.com

For More Information Contact:

Eau Claire Area Economic Development Corporation Executive Director 101 North Farwell Street, Suite 101 P.O. Box 1108 Eau Claire, WI 54702 800.944.2449 E-mail: brian.doudna@eauclaire-wi.com www.eauclaire-wi.com Serving Eau Claire County and the City of Eau Claire.

City of Eau Claire Economic Development Director 203 South Farwell Street P.O. Box 5148 Eau Claire, WI 54702 715.839.4914 E-mail: mike.schatz@eauclairewi.gov www.eauclairedevelopment.com