8 Simple Email Marketing Trends For More EBay Sales: Part 1
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Introduction Email marketing will remain the most popular marketing tool despite of social media, blogs, online advertisements or any other online marketing trend. The driving force behind email marketing to keep it powerful enough against the new generation marketing idea is the ability of the same to engage and convert the potential visitor into a real time buyer. Hence in order to make most out of this marketing tool so that a seller can generate more leads and eventually sell more he/she needs to work hard on the email campaigns to determine the success of the business and the marketing campaign itself.
Segment your Buyers & maintain Relevancy Distribute your buyers and visitors in different segments. A single mail will not alone built Rome in a day. Sending a particular mail to all the buyers will not correspond effectively. Let us say, you deal in both male and female garments, sending a promotional mail for new men’s clothing will not convert the females buyers along with male buyers. How? Females may open the mail and may find nothing of use to them. The second time they want even open it and your mail lands in spam box. This will half of your buyer list is refines in a negative perspective. Hence, relevancy is equally important in email marketing. Segment your buyers, visitors, leads and then plan an effective campaign; this will increase your email opening and reading rate by 15%. Segmentation also reduces unsubscribe, spam & bounce back rates.
Segment your Buyers & maintain Relevancy According a survey 60% of emails are accessed through a smart phone device. There are no chances that this number will gradually decrease, making more critical for the designers as well as the sellers to install 100% responsive eBay shop design templates for their eBay stores. A simple solution to this mammoth problem is to craft a fully responsive email template so that it adapts the size of the device on which it is opened without causing any disturbance to the reader. The design shall be irrespective of any media device be it a laptop, desktop, tablet or smart phone.
Give a Personalized touch Personalized mails have 15% click rates and equal conversion rates. Personalized mails include a genuine subject line and pitching call-toaction buttons. Online users receive hundreds of mails daily and your mail is likely to vanish in this flood of emails if they are not special. Emails with personal subject lines are more favorable to be opened by 30% compared to simple subject lines. The same is with the CTAs with 40% view to submission rate.
Schedule your email There are several apps available online to automate sending your emails to your buyers. In this way you will stay in contact with your buyers and your buyers will receive exact information pertaining to their product search. Email automation can be used to send a reminder about the shopping cart that they had abandoned. You can also send mail regarding their product search.
Conclusion Follow this blog series for more information on email marketing tips that can be used to attract more buyers. Visit us at www.ebaysellertemplate.com and get beautiful eBay shop design templates, eBay auction template, eBay listings template and mobile responsive eBay template. We also deliver custom eBay templates that are just awesome to resist.
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