THE RUN CLUB

Words by Chris Looney

Like many in our industry, we have packed work schedules and work long hours to reach our commercial goals. In reaching those goals, it’s easy to neglect our physical and mental health and that’s where our involvement in the iGaming Next Run Club was first formed.

The idea came to life last year at iGaming Next’s fantastic conference in New York. Bragg sponsored the inaugural Run Club which saw 30+ industry executives take in a 5K loop of Central Park and with a hearty breakfast and good coffee thrown in for good measure. It was a terrific occasion and was such a success that Bragg decided to sponsor the same event at iGaming Next Valletta.

The main premise here is to connect with peers in different surroundings and to provide a networking platform that wasn't a bar, restaurant or awards dinner. There are shared interests in the industry that people don’t always realise and the success of the Run Club has shone a light on the benefits of expanding this. We started with two aims - connect with industry folk in a new setting and have some fun whilst doing so. Without doubt we achieved this. The mix of people was great to see. CEOs run, that’s a thing! And many participants have exercise as part of their regular schedule which inturn delivers a great message for colleagues on the importance of physical exercise in a successful, healthy lifestyle. I’m a firm believer that essential time away from the screen is often where the best ideas spawn from, and you can plan your daily tasks while the endorphins kick in, away from an office setting

The event has proved popular - in person and on social media - and it is certainly something we’re looking to continue our involvement in. This platform allowed us to enjoy the buzz of exercise while taking in Malta’s best sights with friends old and new - a mix that we don’t often see in our busy events calendar.