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EBM Magazine #18

EBM Magazine #18

This article, from conception to submission, is by AI. Our editor requested Origin Hope – a company founded by Blaise Hope – to generate a news story on May 31, 2023. This content has in no way been edited by a human as is normal practice, but Blaise explained his company’s process to us before carrying out the experiment, adding a note on its output.

“Our deeptech detects when something happens that is still in the process of happening (i.e. a news event), cluster-evaluates data and coverage to determine things like facts and context, generates a unique draft complete with whatever social, image, video or other embeds you like, as well as headlines, alt text and so on, and pushes it out in any language. You set up a feed on a topic, however niche and under whatever constraints (like geography) you need, then it finds and presents stories for selection.

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“The most impressive part is its ability to detect, curate, create, and push stories, continuously refining, all in a news cycle timeframe. Our algorithms eliminate the possibility of plagiarism and inaccuracy, but we run them through people anyway, because they inform the feed’s Machine Learning capacity.

“This is why ChatGPT is great PR but not a creative advance – it is consistently wrong and plagiaristic – and the really hard part is what the human asks it. Even as a writer its efficacy is, 60%, to be generous? Anything less than 99.99% is basically useless and under 95% no better than a pencil.

Note on output:

There are parts an editor would instantly change, like the opening: “It is to be admitted...”

This is a new feed we spun up and took the first thing from – a blind run. Editors normally choose from a curation, then those choices, subsequent edits, and client ratings, redefine its output.

It chose to make a tentative and passive assertion – to force a definitive human action.

That is no accident – we built it to do that so it can learn faster and still eliminate any risk that it might compromise its integrity. Tomorrow, it’ll remember, and human creativity shifts elsewhere –that is AI’s magic.

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