Leveraging AI in content creation

It is to be admitted that the impact of Generative AI on content creation is a complex and multifaceted issue. There are questions surrounding whether AI will enhance or undermine the creative process.

Some argue that AI poses a threat to their livelihoods, fearing the automation of tasks that were once exclusive to human creators. According to Goldman Sachs, around 66% of 900 occupations are indeed susceptible to automation by Generative AI. However, the firm also notes that AI is expected to complement rather than actually replace the majority of these jobs.

Speakers at the "AI on the Lot" conference in Hollywood last week dismissed fears of artificial intelligence as a sign of insecurity and weakness. Robert Legato, an acclaimed visual effects expert, suggested that those who fear AI lack confidence in their own talent. Instead of succumbing to apprehension, content creators are encouraged to adapt to the evolving landscape and embrace the potential that Generative AI offers. This is the chance to further flourish alongside the adaptation process.

The integration of AI should be seen as a means to augment and empower content creators rather than a complete replacement. Finding the right balance between AI and human creativity is crucial. While AI can offer valuable tools and insights, it is important to recognize and preserve the unique qualities that human creators bring to the table. Creativity, emotion, and the ability to think outside the box are distinctively human attributes that cannot be replicated by AI algorithms.

One of the key benefits of incorporating AI in content creation is the opportunity for content creators to enhance their work. AI can serve as a valuable tool, providing new avenues for creativity and expanding the possibilities of what can be achieved.

"Autotune didn't destroy singing,” said Dave Wiskus, the founder and CEO of streaming service Nebula to Mashable. “Photoshop didn't ruin photography. It just made it so that more people could get into photography; it made photography more accessible so that we could get better art from more artists.

“I think that AI, at least as we understand these tools today, will give the same effect."

AI Generated by Andrés Reisinger  @reisingerandres