REBIRTH
OUR MISSION
EBONY aspires to take its historical place as the largest Black owned media company, leveraging its iconic brand and generations of cultural relevance to build a global ecosystem of “always on” relevant content, products and services that continue to elevate, inform and influence Black lives.
REBIRTH
OUR GOAL To ignite BOLD and BRILLIANT conversations about issues that matter most to the BLACK community. Our authentic journalism will inspire the next generation of activism and creativity against a world that often times loves Black culture, but not Black people. Through the lens of Black journalists, we will continue to document the journey of Black people and Black culture while providing a path to actionable change.
Eden Bridgeman Sklenar Owner of EBONY and JET
Michele Thornton Ghee CEO of EBONY and JET
Our commitment to making information a lifestyle is only the beginning. We will document social justice, health & wellness, beauty, fashion, sports, education and all of the important life moments that matter and contribute to the American fabric. Marielle Bobo Editor-in-Chief & Senior Vice President of Programming
Jon Moody Artist & Athlete
REBIRTH OF AN ICON NEXT GENERATION OF CREATORS EBONY is an iconic brand with a new vision. To celebrate the rebirth of the, we commissioned Jon Moody to create the cover art for the re-birth digital cover. It is our mission to celebrate Black creatives and provide a platform for them to shine and showcase their work. As an artist and athlete, Jon Moody uses his abilities to provoke thought while aiming to break the myth that one is either an athlete or an artist. Boasting nearly 30,000 Instagram followers, Moody is having a true impact reaching others and raising awareness for social economic, and global issues through his art.
SNAPSHOT MONTHLY PAGE VIEWS: 587K MONTHLY USERS: 405K
1.1M**
1M**
AVERAGE PAGES/VISIT: 1.2 E-MAIL SUBSCRIBERS: 800K
52% FEMALE
48% MALE
34.7
$
MEDIAN AGE
46.8K MEDIAN HHI
CHANNELS NEWS & POLITICS ARTS & ENTERTAINMENT CULTURE & BLACK LIFE VIDEOS EVENTS Sources: GfK MRI 2016 Doublebase Study, Google Analytics [March 2021], and Moosend MM = Million, K = Thousand **Re-launch Growth
SOCIAL REACH
800K
@ebonymag
@ebonymag
@ebonymagazine
Subscribers
1.3M/26.6M
427K/5.4M
1M
FOLLOWERS/IMPRESSIONS
FOLLOWERS/IMPRESSIONS
FOLLOWERS
As of 6/3/21 MM = Million, K = Thousand *impressions not guaranteed
EBONY.COM HIGH IMPACT UNITS Billboard Video Unit • Run your video in this premium billboard unit which lives above the fold at the top of the EBONY.com homepage. First Impression Takeover • When a user first visits EBONY.com, the only banner ads seen on the page are the client’s creative. This high impact takeover tactic is ideal for highlighting important messaging or promotional timing. Homepage Takeover • This high-impact unit ensures your message stands out and can drive incremental interest and engagement for your brand.
ROS MEDIA Desktop Display • 300x250 • 300x600 • 970x250 • 970x90 • 728x90 • 160x600
Mobile Display • 300x250 • 300x50 • 320x50 Pre-Roll • :15 or :30sec • MP3 • MOV
TOPLINE TAKEAWAYS
1
70% view EBONY as a beloved brand
2
EBONY is characterized as thoughtful, nostalgic, approachable, culturally-relevant, and authentic
3
(vs. disposable)
While a variety of topics are appreciated, 3 of the emerging top interests include: Art, Beauty, and Social Justice
© Copyright 2021| SightsSet Confidential.
HOW DO THEY SEE THEMSELVES?
Culturally-aware Enjoys New Things Has A Good Sense Of Self Enjoys Staying Home (vs. Partying) Prioritizes Knowledge Of Inner Self (vs. Fame/Wealth) Q: How much do you agree with the following statements? Q: How well does each of the following statements describe you?
© Copyright 2021| SightsSet Confidential.
OLD
Unapologetic Editorial
RILLIANT
Watch Us Work
LACK
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EBONY.COM OPPORTUNITES
MAY 2021
DIGITAL COVER STORY EDITORIAL EBONY is proud to announce that each month we will produce a digital cover story featuring entertainers, artists, social justice crusaders and change makers. In May, we launched our inaugural digital cover story with Emmy Award winning writer, director and actress Lena Waithe. The cover was met with great enthusiasm from the EBONY audience. Monthly sponsorship opportunities are available. ELEMENT INCLUDE: Cover Story Sponsorship Social Media • IG Feed + Story • FB Feed + Story • Twitter feed E-Newsletter Inclusion Home Page Takeover ROS Banners
*SUBJECT TO CHANGE
E-NEWSLETTER
EBONY’s E-Newsletter lands in the inboxes of 800K loyal subscribers. USPS will be the newsletter’s exclusive sponsor. E-Newsletter Includes:
300x250 Banner Ad 728x90 Banner Ad Video (YouTube Link) Advertorial Inclusion Top stories on the site
SOCIAL MEDIA
Instagram Live
IG | FB | TW Utilize EBONY’s social platforms as traffic drivers to amplify the custom content article to our growing audience of users. Social gives amazing visibility and engagement through video, GIFs or static images. Placements include: INSTAGRAM -IG Feed -IG Story -IG Live
FACEBOOK -FB Feed -FB Story -FB Live
TWITTER -TW Feed
EVENT EXTENSIONS
COOLEST BLACK FAMILY IN AMERICA
EBONY will host a block party focused on the Black family and those who bring it together. The Block Party will be a curated multi-market experience taking our audience on a storied journey from coast to coast while showcasing each community's strength and perseverance. In each market, we will highlight a segment entitled "What's Happening On Your Block." We will identify blocks with a heavy focus on big and small Black businesses. Our film crew will feature these businesses, highlighting their triumphs and pitfalls. The Block Party will stream live on EBONY.com and various partnered outlets. These community events will be a prime opportunity to focus on the impact of the Black dollar. Elements include: • DJ’s • Entertainment • Food • Kids Corner • Merchandise & Health Vendors
COOLEST BLACK FAMILY IN AMERICA
The Coolest Black Family In America Black family moments are centered around the dining table. From Sunday brunches to evening dinners, these moments have been a part of the Black family dynamic for centuries. EBONY will bring those stories to life by reimagining one of our popular features on EBONY.com called "The Coolest Black Family In America." We will place a CTA to Black families across the country to share their unique stories by giving us a seat at their table. Each month we will highlight a family with the most compelling story, telling us why they should be named "The Coolest Black Family In America" via video submission. Those submissions will be collected and featured on EBONY.com and social media channels. At the conclusion of the contest, the winning family will be featured during EBONY's Power 100, Sponsored by Coke.
COOLEST BLACK FAMILY IN AMERICA
Health and Wellness Overall well-being and health is a growing high priority within the Black community. Coke x EBONY can help drive that message forward. Each month, the featured Coolest Black Family in America will receive Coke x EBONY co-branded bikes for the entire family. Families will be encouraged to share their family riding moments to be aired on Coke x EBONY social media platforms.
DATE WITH A DISH
Black Culinary Experience Date With A Dish was a long-standing popular feature in EBONY Magazine. We will bring this feature to life as a virtual series. Coke x EBONY will create a 6-part virtual series. EBONY will pull from its network of Black owned restaurants and chefs to develop a food pairing menu with Coke. The dinning experience will be recorded and aired as a virtual series on EBONY.com and social media platforms. During the virtual dining experience, guests will have “family” conversations on topics facing the Black community. Through this partnership Coke x EBONY will encourage family bonding, spark meaningful conversations and support Black owned restaurants. Proposed Timing: *Kick off October 2021 Black History Month - February Easter Dinner - April Mother Day - May Father’s Day - June *HBCU - October Holiday Season - December
EBONY POWER 100
November 2021 EBONY Magazine has honored the heroes of the Black community for over 76 years. EBONY Power 100 celebrates the 100 most inspiring and influential leaders of that year, who have made noteworthy contributions in the Black community. Previously a one-night gala, we will extend this event to a 2-day Bold, Brilliant and unapologetically Black experience! As a diversity and inclusion partner, Coke will be integrated in the program as a category sponsor, which includes a Coke moment, full page ad in the digital and print issue of the EBONY Power 100 program book and a table at the event. Virtual Small Black Business Symposiums – Friday Honoree Reception Title Sponsor – Saturday EBONY Power 100 Category Sponsor – Saturday
BLACK HISTORY EXPERIENCE
THE CREATIVE COMMUNITY OUTREACH Black History Experience Competition February – April 2022 In the 4th qtr 2021, EBONY will put out a CTA for Black creatives to curate a historic Black experience in a tech savvy immersive way. The experiences will cover told and untold stories of the Black American experience. The experience will be curated as a walk through the Black experience. Work submitted by creatives to be reviewed and chosen as exhibits in the pop-up experience. Creatives will work side by side with fabricators to develop their concepts. The competition will result in creatives seeing their work live and in-action at the Coke x EBONY Black History Pop- Up Tour. EBONY will partner with Black History Museums in multiple markets to house the pop-up experience. ELEMENTS: -Black Creatives Fireside Chats (Music, Art, Tech, etc.) -EBONY gift shop -Coke Bar (featuring creative ways to enjoy a Coke, curated specialty drinks)
LET’S PARTNER Nicole Haynes VP of Sales nhaynes@ebony.com 310.863.4382 Denise Faulkner Sims Director of Partnerships dfaulkner@ebony.com 312.927.7182