PLANET OF THE APPS – ANNEXE 7.1 Answers on Content and Strategic Issues
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What was your main objective when you developed your App(s)? How do you manage your content to be "App Ready"? How is the relation between the content of your website and your App? Are you planning any changes to your workflow to make your content "App Ready"? How are you planning to change your workflow? How much content of your program is available on demand in your App after the live broadcasting? When do you publish podcasts? Do you use your Apps as interactive tool with your audience? The App allows the following... (please select all that apply) Which of the following social networks can users post to? Do you use push notification in your App? Do you offer related content in your App? (e.g. If there is a news report on the war in Mali, does the user get matching content?) Who provides the metadata? Are you satisfied with the quality of the metadata produced by your team? Do you plan to increase the information published on your App? (i.e. playlist, name of guests/presenters, report details). Which of the following do you want to publish and when? Please tell us why you do not plan to publish additional information? Do you promote your Apps? (i.e. Spots on radio/TV, reference on websites, adverts in newspapers) Which of the following do you use to promote your Apps? Which of the following statements are a reason why you do not promote your App(s)? What do you specialy promote via your App(s)? Do you work with or plan to work with any of the following Aggregators? Please tell us why you work or plan to work with them: OR Please tell us why you do not plan to work with Aggregators? Do you plan to add new functionalities to your App(s)? Which of the following will you be adding as new functionalities? Which of the following do you believe are the most important features in Media Apps? (you can select a maximum of 5 choices) Do you plan to change your App(s)-strategy? Why are you not adding new functionalities to your App(s)? Please specify which content channel and if it is additional or replacing Apps: How much did you spend to develop your App(s)? What is your budget in 2013 to develop your App(s)? Has your App(s) met your expectations, please rank the following statements from 1 to 10 Please use this text box to share any additional information about the content, workflow or performance of your app.
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Other (please specify)
70.0%
Because our competitor(s) had already launched Apps
Other (please specify) # it's expected by our audience existing # To offer a public services in mobility # Reach primary audience (educated people, higher income) # exploration # To make money # To offer another way how to listen to our digital stations
80.0%
To reach a new audience
What was your main objective when you developed your App(s)?
To reach a young audience
What was your main objective when you developed your App(s)? Response Response Answer Options Percent Count To reach a young audience 50.0% 15 To reach a bigger audience 73.3% 22 To reach a new audience 50.0% 15 To interact with the audience 23.3% 7 Because our competitor(s) had 10.0% 3 53.3% 16 Mobile is the future Other (please specify) 20.0% 6 answered question 30 skipped question 0
PSM Apps - Content and Strategic Issues
How do you manage your content to be "App Ready"?
Response Percent
Answer Options We first publish our content on our website and the App version is automatically extracted from the website. We select manually content from our website to fit into the App version There is no connection to our website. We choose and publish the content for the App version extra in a separate workflow. Other (please specify)
Response Count
79.3% 0.0% 6.9% 13.8% answered question skipped question
23 0 2 4 29 1
Other (please specify) # We publish using our general website CMS. The content is then distributed through our api to our apps. # We have two different apps, one with live streaming, another one with news service. The news service app takes content from our website automatically. # It depends on the individual app # Stream provider How do you manage your content to be "App Ready"?
We first publish our content on ur website and the App version is
automatically extracted from the website.
We select manually content from our website to fit into the App
version
There is no connection to our
website. We choose and publish the content for the App version extra in
separate workflow.
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Other (please specify)
PSM Apps - Content and Strategic Issues
How is the relation between the content of your website and your App?
Answer Options Content on website and App are identical App content is an automatic selection of the website Other (please specify)
Response Percent 13.0% 78.3% 8.7% answered question skipped question
Response Count 3 18 2 23 7
Other (please specify) # According to the app, some are a selection and other are identical # Depends on the app, but it's basically equal
How is the relation between the content of your website and your App?
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Content on website and App are identical App content is an automatic selection of the website content
Other (please specify)
PSM Apps - Content and Strategic Issues
Are you planning any changes to your workflow to make your content "App Ready"?
Answer Options Yes No
Response Percent 62.1% 37.9% answered question skipped question
Response Count 18 11 29 1
Are you planning any changes to your workflow to make your content "App Ready"?
Yes
No
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
How are you planning to change your workflow?
Response Percent Have an automatic one-to-one copy of our website content in the App 17.6% Have an automatic selection of your website content in the App 23.5% Have a manual selection of your website content in the App 17.6% Have a completely separated workflow between website and App 11.8% Other (please specify) 29.4% answered question skipped question Answer Options
Response Count 3 4 3 2 5 17 13
Other (please specify) # General improvments. # According to the app, we have a manual or a automatic selection # Change the back end to accomodate any granularity of content access # Have an automatic selection of your website content in the App, and manual selection. # It has not been decided yet. How are you planning to change your workflow?
Have an automatic one-to-one copy of our website content in the App
Have an automatic selection of your website content in the App
Have a manual selection of your website content in the App
Have a completely separated workflow
between website and App
Other (please specify)
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
How much content of your program is available on demand in your App after the live broadcasting?
Answer Options less than 10% up to 50% almost 100% 100%
Response Percent 32.0% 32.0% 32.0% 4.0% answered question skipped question
Response Count 8 8 8 1 25 5
How much content of your program is available on demand in your App after the live broadcasting?
less than 10%
up to 50%
almost 100%
100%
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
When do you publish podcasts?
Answer Options Before the show During the show After the show
Response Percent 4.2% 4.2% 91.7% answered question skipped question
Response Count 1 1 22 24 6
When do you publish podcasts?
Before the show
During the show
After the show
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Do you use your Apps as interactive tool with your audience?
Answer Options Yes No
Response Percent 46.4% 53.6% answered question skipped question
Response Count 13 15 28 2
Do you use your Apps as interactive tool with your audience?
Yes
No
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
The App allows the following... (please select all that apply)
Answer Options Users can post to social networks Users can post text messages directly to the (radio or TV) studio? Users can post text messages directly to the presenter of the show? Users can comment content on our website Users can upload photos directly to the website of the show / program? Users can upload videos directly to the website of the show / program? Our presenter can post a question or a comment to the users in the App Our presenter can use the socials feeds in the App Other (please specify)
Response Percent 66.7% 41.7% 41.7% 50.0% 8.3% 8.3% 25.0% 25.0% 16.7% answered question skipped question
Response Count 8 5 5 6 1 1 3 3 2 12 18
Other (please specify) # Music crossword puzzle app "Melodikrysset". # Join the TV quiz as an "off-screen" competitor, vote on talk show, etc.
The App allows the following... (please select all that apply) 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0%
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Other (please specify)
Our presente r can post a questio…
Users can post text message s…
0.0%
Users can upload photos directly…
10.0% Users can post to social networks
PSM Apps - Content and Strategic Issues
Which of the following social networks can users post to?
Response Percent 87.5% 75.0% 25.0% 25.0% 25.0% 12.5% answered question skipped question
Answer Options Users can share on Facebook Users can share on Twitter Users can share on other platform(s), pls. Specify (textbox) Users can post to the Facebook-page of the show/program/station Users can post to the Twitter-account of the show/program/station Other (please specify)
Response Count 7 6 2 2 2 1 8 22
Other (please specify) # Google+ and email
Which of the following social networks can users post to?
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Other (please specify)
Users can post to the Twitter-account of the show/program/station
Users can post to the Facebook-page of the show/program/station
Users can share on other platform(s), pls. Specify (textbox)
Users can share on Twitter
Users can share on Facebook
100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%
PSM Apps - Content and Strategic Issues
Do you use push notification in your App? Answer Options Yes, for general news Yes, for Breaking News Yes, for information on our program in general Yes, for information on our shows Yes, for information on special events No Other (please specify)
Response Percent 25.9% 33.3% 3.7% 3.7% 14.8% 44.4% 14.8% answered question skipped question
Other (please specify) # Sports results, crime alerts # Only in our news app. # due to technical reasons: no push at the moment # Song names/Artists
Response Count 7 9 1 1 4 12 4 27 3 Do you use push notification in your App?
50.0% 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0%
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Other (please specify)
Yes, for information on special events
Yes, for general news
0.0% Yes, for information on our program in general
PSM Apps - Content and Strategic Issues
Do you offer related content in your App? (e.g. If there is a news report on the war in Mali, does the user get matching content?)
Answer Options Yes, via full text search by user Yes, via internal automatic full text search Yes, via tags Yes, via links No, it is not needed by users No, it is too expensive to realize No, it is too complex to realize We have not thought about related content yet
Response Percent 7.7% 15.4% 11.5% 42.3% 3.8% 3.8% 7.7% 30.8% answered question skipped question
Response Count 2 4 3 11 1 1 2 8 26 4
Do you offer related content in your App? (e.g. If there is a news report on the war in Mali, does the user get matching content?)
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
No, it is too complex to realize
No, it is not needed by users
Yes, via tags
Yes, via full text search by user
45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0%
PSM Apps - Content and Strategic Issues
Who provides the metadata?
Response Percent Every reporter 33.3% Every editor who is in charge planning a program or show 46.7% Only special editors 40.0% Other (please specify) 13.3% answered question skipped question Answer Options
Response Count 5 7 6 2 15 15
Other (please specify) # every web journalist # Webeditors
Who provides the metadata?
50.0% 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Every reporter
Every editor who is in charge planning a program or show
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Only special editors
Other (please specify)
PSM Apps - Content and Strategic Issues Are you satisfied with the quality of the metadata produced by your team? Response Response Answer Options Percent Count Yes, please tell us why? 27.3% 3 Are you satisfied with the quality of the metadata produced by No, please tell us why? 72.7% 8 your team? answered question 11 skipped question 19
Yes, please tell us why? # Because our reporters and editors are well trained to use accurate metadata and tags for every article published # The amount of metadata fits our needs
No, please tell us why? # There is no equal standard established so far, but we are working on it # It is not relevant for all of our shows and it could be more precise # Now is a manual process and we would like to have an intelligent content recommendation # technical infrastructure is not compatible # quality is not good enough # Tech issues gives limited possibilities # Will be revamped for compatibility (agencies, other organisations) # Metadata are limited by capabilities of the content management system, we're waiting for an upgrade.
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Yes, please tell us why?
No, please tell us why?
PSM Apps - Content and Strategic Issues
Do you plan to increase the information published on your App? (i.e. playlist, name of guests/presenters, report details).
Answer Options
Response Percent Yes 76.0% No 24.0% answered question skipped question
Response Count 19 6 25 5
Do you plan to increase the information published on your App? (i.e. playlist, name of guests/presenters, report details).
Yes
No
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Which of the following do you want to publish and when? Please tick only "additional" needs / plans. We know what you publish right now. Before the During the show show Playlist 3 7 Name of guests 9 3 Short summary of show 9 1 Name of presenter 8 4 Title of each reports 2 10 Short summary of each report 3 5 Name of author of each report 4 8 Please tell us about anything else you plan to publish and when: Answer Options
After the show 5 1 4 1 1 5 1
answered question skipped question
Which of the following do you want to publish and when? Please tick only "additional" needs / plans. We know what you publish right now.
Please tell us about anything else you plan to publish and when:
# Our 7-day-catch-up-programme launches on apps in spring 2013 # news push notification # Videos, photos and podcasts after the show # All of this depends on upgrade of multiple broadcasting and publishing systems.
Response Count 15 13 14 13 13 13 13 4 16 14
16 14 12 10 8 6 4 2 0
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Before the show During the show After the show
PSM Apps - Content and Strategic Issues
Please tell us why you do not plan to publish additional information? Response Response Answer Options Percent Count Satisfied with current situation 83.3% 5 Other (please specify) 16.7% 1 answered question 6 skipped question 24
Other (please specify) # no more manpower and money available
Please tell us why you do not plan to publish additional information?
Satisfied with current situation
Other (please specify)
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Do you promote your Apps? (i.e. Spots on radio/TV, reference on websites, adverts in newspapers)
Answer Options
Response Percent Yes 88.0% No 12.0% answered question skipped question
Response Count 22 3 25 5
Do you promote your Apps? (i.e. Spots on radio/TV, reference on websites, adverts in newspapers)
Yes
No
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Which of the following do you use to promote your Apps? Response Percent Spots on our own radio channel 72.7% Spots on our other radio channels 18.2% Spots on our TV program 40.9% Spots on commercial radio channels 4.5% Spots on commercial TV channels 0.0% References on our website 90.9% Adverts in newspapers 13.6% Google adverts 22.7% Adverts on other websites 18.2% Public poster campaign 9.1% Our presenters talking about it on air 59.1% Via social networks 68.2% Other (please specify) 4.5% answered question skipped question
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Other (please…
Our presente…
100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%
Which of the following do you use to promote your Apps?
Adverts on other…
Adverts in newspap…
Other (please specify) # Cross marketing in all of our apps
Spots on commer…
Response Count 16 4 9 1 0 20 3 5 4 2 13 15 1 22 8
Spots on our TV…
Answer Options
Spots on our own…
PSM Apps - Content and Strategic Issues
Which of the following statements are a reason why you do not promote your App(s)?
Response Percent Spots are too expensive 0.0% Adverts in newspapers are too expensive 0.0% Poster campaign is too expensive 0.0% TV campaign is too expensive 0.0% We see no benefit in promoting it 33.3% We count on mouth-to-mouth propaganda 0.0% We are legally not allowed to promote an App 66.7% Other (please specify) 0.0% answered question skipped question
Answer Options
Response Count 0 0 0 0 1 0 2 0 3 27
Which of the following statements are a reason why you do not promote your App(s)?
Spots are too expensive
Adverts in newspapers are too expensive
Poster campaign is too expensive
TV campaign is too expensive
We see no benefit in promoting it
We count on mouth-to-mouth propaganda
We are legally not allowed to promote an App
Other (please specify)
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
What do you specialy promote via your App(s)?
Response Percent Featured shows 12.0% Events organized by your organisation 24.0% Partner events 4.0% We do not promote via our App 52.0% Other (please specify) 8.0% answered question skipped question
Answer Options
Response Count 3 6 1 13 2 25 5
Other (please specify) # Game and App # Depends on the app
What do you specialy promote via your App(s)?
Featured shows
Events organized by your organisation
Partner events
We do not promote via our App
Other (please specify)
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Do you work with or plan to work with any of the following Aggregators? Answer Yes Options TuneIn 2 iHeart 0 Spotify 3 YouTube 12 Vimeo 1 Other (please specify)
In the near Future 2 0 1 1 1
No 16 19 16 4 17
answered question skipped question
Response Count 20 19 20 17 19 3 21 9
Other (please specify) # Tuenti # We publish our podcasts on iTunes App Store # Has not been decided yet
Do you work with or plan to work with any of the following Aggregators?
25
20
15
Yes
In the near Future
10
No
5
0 TuneIn
iHeart
Spotify
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
YouTube
Vimeo
PSM Apps - Content and Strategic Issues
Please tell us why you work or plan to work with them: Response Answer Options Response Count Percent
TuneIn
28.6%
4
iHeart
7.1%
1
Spotify
YouTube
28.6%
78.6%
4 11
Vimeo Other
7.1% 0.0%
1 0
answered question
14
skipped question
16
TuneIn
iHeart
Spotify
YouTube
Because the Content distribution. aggregator's popularity Because our Because it's quite Because it can audience is close to Because it's still popular for radio lead to more narrowed with radio some of our radio stations in android audience on our stations from USA and we have to phones apps reach them Because the Under discussion if Because it's very application is not we will popular available in Greece We did Voice of Denmark with Just upgrading the Reaching new stream database streams counting as audience votes is the bigest Please tell us why you work or plan to work with Distribution of them: content & 90.0% promotion of 80.0% shows for promotion 70.0% Premium partner 60.0% of Czech 50.0% YouTube with live 40.0% video broadcasts 30.0% manually selected 20.0% videos 10.0% publish videos 0.0% TuneIn iHeart Spotify YouTube Vimeo Other Offer videos from our shows online
Vimeo
Better metadata.
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Because it has an excellent quality of streaming and video quality
PSM Apps - Content and Strategic Issues
OR Please tell us why you do not plan to work with Aggregators? Response Answer Options Percent We want to keep all users on our platform(s) 14.3% We want to keep all our content on our platform(s) 35.7% We see aggregators as competitors 14.3% It is too expensive 14.3% Other (please specify) 57.1% answered question skipped question
Response Count 2 5 2 2 8 14 16
Other (please specify) # legal restrictions # We are not against agregator but we want to keep control on our content and the way it is broadcast and monetize # It would be too fragmented, need special tools for automatic publishing # missing app strategy # Most aggregators want to earn money with our free and public content # Licence/Rights/Gema # we cooperate only with the biggest Aggregators in our country # Looking into the best options
OR Please tell us why you do not plan to work with Aggregators? 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
We see We want to We want to It is too keep all keep all our aggregators expensive as users on our content on competitors platform(s) our platform(s)
Other (please specify)
PSM Apps - Content and Strategic Issues
Do you plan to add new functionalities to your App(s)?
Answer Options
Response Percent Yes 79.2% No 20.8% answered question skipped question
Response Count 19 5 24 6
Do you plan to add new functionalities to your App(s)?
Yes
No
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
PSM Apps - Content
Which of the following will you be adding as new functionalities?
Which of the following will you be adding as new functionalities? Answer Standard Options Livestream 3 Livestream 5 EPG 5 Text news 5 Photos 3 Podcast 5 Video on 4 Weather 4 Traffic info 2 Links to 5 Links to 5 Other (please specify)
Location Based 0 0 2 0 1 1 1 2 2 1 0
answered question skipped question
Response Count 3 5 7 5 4 6 5 6 4 6 5 10 17 13
8 7 6 5 Standard
4
Location Based
3
2 1 0
Other (please specify) # 7 day catch-up program # Alarm Clock # General improvments. # More social features in syncronization with the live broadcasting # Contents of specific shows: i.e. recipes, educational, children programming related material, etc. # User Upload Tool, better Accessibility # Slideshow # Increased use of push # Community elements # Interaction with listeners (questions, comments, traffic reports)
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Why are you not adding new functionalities to your App(s)?
Response Percent We are satisfied with our current strategy 80.0% We currently have no money to develop 20.0% Other (please specify) 0.0% answered question skipped question
Answer Options
Response Count 4 1 0 5 25
Why are you not adding new functionalities to your App(s)?
We are satisfied with our current strategy
We currently have no money to develop
Other (please specify)
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Which of the following do you believe are the most important features in Media Apps? (you can select a maximum of 5 choices)
Response Percent Livestream (radio) 69.6% Livestream (video) 60.9% EPG 43.5% Text news 43.5% Photos 26.1% Podcast 52.2% Video on demand 65.2% Weather info 34.8% location based weather info 21.7% Traffic info 17.4% location based traffic info 8.7% Links to internal websites 8.7% Links to external websites 0.0% answered question skipped question
Response Count 16 14 10 10 6 12 15 8 5 4 2 2 0 23 7
Answer Options
Which of the following do you believe are the most important features in Media Apps? (you can select a maximum of 5 choices)
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
Links to external websites
location based traffic…
Video on demand
Photos
EPG
Livestrea m (radio)
80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%
location based weathe…
PSM Apps - Content and Strategic Issues
Do you plan to change your App(s)-strategy?
Response Percent Yes, we are reducing to one App for our company instead of one App for every program/station 0.0% Yes, we will reduce to one App for our whole company instead of an App for every program/ channel/ medium 0.0% Yes, we will increase to an App for every program/ channel instead of one App for the whole station (company) 4.5% Yes, we are joining a nation-wide radio-/or TV-/ or media App (like UK-Radioplayer) 0.0% Yes, we are creating content channel App(s) like for sports, culture, politics, etc. instead of or additional to existing 0.0% No, we are satisfied with the current strategy 36.4% No, we currently have no money to change our strategy 18.2% No, a new strategy is currently not supported by our Governing board 0.0% No, a new strategy is currently not supported by the Director General 0.0% No, our strategy is restricted by media laws and regulation rules 9.1% Other (please specify) 31.8% answered question skipped question
Answer Options
Response Count 0 0 1 0 0 8 4 0 0 2 7 22 8
Other (please specify) # We will decide about the new strategy in near future, probably will offer one universal application and/or responsive website across all platforms. # Yes we are focusing on one app for the live and one for the podcast and besides one app by radio/programm # Future preference of HTML5/responsive Website instead of native Apps # Going Mobile first and responsive design with the Mobile as first channel # Both general channel apps and apps for specific shows # We are planning to switch to HTML5 Sites instead of Apps. # app strategy is still missing
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Do you plan to change your App(s)-strategy?
Yes, we are reducing to one App for our company instead of one App for every program/station
Yes, we will reduce to one App for our whole company instead of an App for every program/ channel/ medium
Yes, we will increase to an App for every program/
channel instead of one App for the whole station (company)
Yes, we are joining a nation-wide radio-/or TV-/ or media App (like UK-Radioplayer)
Yes, we are creating content channel App(s) like for sports, culture, politics, etc. instead of or additional to
existing station/program Apps? No, we are satisfied with the current strategy
No, we currently have no money to change our strategy
No, a new strategy is currently not supported by our Governing board
No, a new strategy is currently not supported by the Director General
No, our strategy is restricted by media laws and regulation rules
Other (please specify)
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Please specify which content channel and if it is additional or replacing Apps:
Answer Options
answered question skipped question
Response Count 0 0 30
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
How much did you spend to develop your App(s)? Response Response Answer Options Percent Count 0 - 2.000 EUR 10.5% 2 2.001--5.000 EUR 10.5% 2 5.001--10.000 EUR 10.5% 2 10.001--50.000 EUR 21.1% 4 50.001--100.000 EUR 26.3% 5 more than 100.000 EUR 21.1% 4 answered question 19 skipped question 11
PSM Apps - Content and Strategic Issues
How much did you spend to develop your App(s)?
0 - 2.000 EUR
2.001--5.000 EUR
5.001--10.000 EUR
10.001--50.000 EUR
50.001--100.000 EUR
more than 100.000 EUR
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
What is your budget in 2013 to develop your App(s)? Response Response Answer Options Percent Count 0 - 2.000 EUR 16.7% 3 2.001--5.000 EUR 11.1% 2 5.001--10.000 EUR 11.1% 2 10.001--50.000 EUR 16.7% 3 50.001--100.000 EUR 22.2% 4 more than 100.000 EUR 22.2% 4 answered question 18 skipped question 12
PSM Apps - Content and Strategic Issues
What is your budget in 2013 to develop your App(s)?
0 - 2.000 EUR
2.001--5.000 EUR
5.001--10.000 EUR
10.001--50.000 EUR
50.001--100.000 EUR
more than 100.000 EUR
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
PSM Apps - Content and Strategic Issues
Has your App(s) met your expectations, please rank the following statements Scale : 1 = Did not meet expectation, to 10 = Exceeded expectations Answer Options Number of Downloads of App Number of Downloads of Podcast Number of users/listeners Benefit-cost ratio Feedback from users Feedback from editors Visibility on social networks Dialogue with the audience
1 - Did not meet 0 2 1 0 0 0 1 1
2
3
4
5
6
7
8
9
0 0 0 0 0 0 0 1
0 0 1 2 2 2 3 2
2 2 0 0 1 1 1 2
3 1 3 6 2 4 3 6
4 2 5 2 3 2 4 3
6 3 3 2 5 4 1 1
3 0 4 5 4 2 1 0
1 2 2 0 2 3 1 1
10 Rating Exceeded Average 2 6.76 2 6.14 1 6.50 0 6.00 0 6.47 0 6.28 0 5.13 0 4.76 answered question skipped question
Response Count 21 14 20 17 19 18 15 17 22 8
Has your App(s) met your expectations, please rank the following statements Scale : 1 = Did not meet expectation, to 10 = Exceeded expectations
Dialogue with the audience
Visibility on social networks
Feedback from editors
Feedback from users
Benefit-cost ratio
Number of users/listeners
Number of Downloads of Podcast
Number of Downloads of App
0.00
1.00
2.00
3.00
4.00
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES
5.00
6.00
7.00
8.00
PSM Apps - Content and Strategic Issues
Please use this text box to share any additional information about the content, workflow or performance of your app.
Answer Options
answered question skipped question
Response Count 4 4 26
Response Text # Rep in Q.11 "Up to 50%" is an average for ORF in total; however e.g. our youth music channel FM4 offers much less than 50% # We intend to focus less on streaming/newsfeed (old news already) and more on second screen interactivity, especially the direct live interaction with the show/presenters. This was the most successful direction we took in 2011 and 2012.
# Pioneer value (!)'Social media exposition of the releases themselves. # The survey counts with one app, but Czech Radio has more than one application (total count is 6 - live stream on Android, live stream on iOS, live stream on Windows Phone 7.5+, news application on Android, news application for iPhone, news application in high resolution for iPad).
7.1 ANSWERS ON CONTENT AND STRATEGIC ISSUES