Recipe Card

When Life Gives You Lemons Typeset a series of ten 5"×7" lemon themed recipe cards and design a packaging solution to hold them as a set. Limit yourself to two typeface “families” for this project.

1. Research recipes and make one, paying careful attention as to how it works as information design.

2. Design a layout that will work with your ten recipes. Focus on consistency within the set.

3. Design a simple package that houses your ten recipe cards.

Research When researching recipes, I payed special attention to how the information was displayed and interacted with each other. The online recipe shown ended up being hard to follow due to the generic layout it was given,

Cooking from a recipe was important in figuring out what information you needed, and how to access it. I payed special attention to how my eyes went around the page, and noticed there was a constant referral between the instructions and list of ingredients.

Layout Sketches The biggest challenge in layout sketches, was finding a design that was able to work with all of the recipes I chose. Originally I was planning on having the layout of my card be in portrait, however as I

continued to sketch, I started to incorporate more landscape layouts.

More refined sketches shown on the right.

Ultimately decided on going with a landscape orientation in order to present information on the card as clearly as possible.

Titling Typefaces

Valencia

Interstate Franchise Edmond Sans

Quaver Sans Quaver Serif OSP-DIN

Body Typefaces

Minion Century Baskerville Caslon Garamond

Layout Images show progression of typeface decisions and minor adjustments to the layout.

Switched to condensed typeface to provide a better hierarchy.

Removed unnecessary information and improved the alignment of elements in the layout.

Back of Card For the back of my recipe cards, I was trying to figure out a way to incorporate image without straying away too far from the topic.

I decided to use halved lemons as stamps to see how they would print.

After making a couple patterns, I decided instead to keep the prints isolated, and use them as a number system for the cards.

Packaging To match the clean and simple style of my recipe cards, I decided to pursue my idea for a sleeve. I felt as if having a wooden box or pouch would take away from the cards, and wouldn’t necessarily be related.

The belly band seemed like it would be too fragile and wouldn’t provide enough protection for the cards. With the sleeve, I was able to incorporate a simple design which didn’t take away from my cards, as well as provide basic protection.

Comments on Process Being a chef by trade, It was interesting designing something that I commonly reference while I am at work. Due to the fast paced environment, my goal was to create a clean and elegant layout that is simple and easy to read.

When deciding what to do for my case, I enjoyed implementing the lemon prints that I incorporated into the back of my cards. The most problems I ran into was in choosing the material of my sleeve. I wanted the end result to have a frosted appearance, which caused multiple problems while printing.