‘ we have been inspiring people for over a century.’
Penguin Random House
We have created books across a wide range of
The world’s biggest publisher, the true market
to beautifully designed cookery, and we have
leader for books and talent, we have been
a long and rich history of producing books that
inspiring people for over a century. As a company
promote well-being, self-discovery and personal
we are ambitious, passionate and unique. We are
happiness. Our classics include Feel the Fear and
a truly global publisher with international offices
Do it Anyway, The Miracle of Mindfulness and The
that give us access to audiences across the world.
Chimp Paradox, as well as contemporary current
Ebury Publishing We are the non-fiction specialist division of Penguin Random House with an outstanding reputation for publishing high-quality, stylish, ground-breaking bestselling titles that stand
genres from thought provoking autobiographies
titles like Mindfulness and Mindful London. At Ebury we understand this audience and appreciate the relationship they have with books along with the great impact these books have on their lives.
the test of time. We are creative, distinctive and committed to profitable, innovative publishing.
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‘we have a history of producing books that promote well-being.’ Ebury Illustrated Ebury has an unprecedented reputation for publishing stunning illustrated books from Yotam Ottolenghi to Our Garden Birds. Design is integral to our list and pairing together individual designers and writers with the right project is one of the most important decisions in the whole process.
At Ebury we love finding different and exciting ways to present information whether it be how to use classic kitchen appliances, guides books, health, hobbies, food or drink.
Across our imprints we have a wealth of brand experience, from creating branded series concepts and turning them in to market leaders to working with some of the biggest UK entertainment and lifestyle brands. Our Keep Calm and Carry On series has amassed over 300k sales and our I Never Knew That 400k sales – both of these started as a simple idea and turned into bestselling brands.
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‘ this is an exciting, creative opportunity and we’re raring to go.’
Editorial
We are the right fit…
Working with you and the Calm.com brand is a very
A word from Laura:
exciting, creative opportunity and we’re raring to go.
I’ve been searching for a way to bring
We agree that next year will be the right time to launch an interactive journal-based book combining wisdom, practical and genuinely useful wellbeing support, plus a bit of humour, all in one package. Mindfulness is huge, as are colouring books and journals with introspective prompts are both very popular, but no one has combined these two areas successfully yet – Ebury and Calm.com can do this.
We would handpick the freelance team for Calm.com closely working with you.
mindfulness to a more mass market for a little
This team would be guided by a dedicated
while now – something that doesn’t just tell
in-house member of our editorial department
readers how to behave but shows them, get’s
and supported by our award-winning sales,
them making positive changes without noticing
rights, marketing, publicity departments and
the effort, makes it enjoyable. Calm.com is the
exceptional production department (the
perfect launch pad.
crucial people who make the printed book
One of the best parts of my job is connecting
look awesome).
the right talent for each project to create bespoke books that represent best the author or brand and the book content, as well as what we know works in the market. We don’t have an Ebury ‘look’, we publish a whole host of illustrated books on a range of topics and each book is unique.
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‘100 Days of Calm would link perfectly with the app’s ‘7 days of calm’ feature.’ The Plan We would start in Spring 2015 and create a
Following on from this, there are so many things
beautiful hardback with a flexible spine (so that
we can do (to name just a handful of ideas):
the book lies flat) and a ribbon (to mark your place). It would be 2-colour, fully illustrated and would retail at £14.99. 100 Days of Calm would link perfectly with the app’s ‘7 days of calm’ feature, making this a strong starting point for brand publishing.
● Calm for Kids ● Calm Everywhere
● Calm planner – for stressful occasions
(paperback and
● Calm travel edition
pocket size)
● Calm at work
● 100 days of Calm (luxury gift package)
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‘ our award-winning marketing and publicity teams are experts at creative and highly targeted campaigns.’
Marketing and publicity
Consumer Insight specialists
Our award-winning marketing and publicity
We have an in-depth audience segmentation which
Partnerships and relationships
teams are experts at creative and highly targeted
gives us invaluable insight into lifestyle patterns
Our publicity department have exceptional
campaigns. We work closely together to ensure
and purchasing behaviour of different groups of
that we are using the right language to talk to the
audiences. Within our segments there are two
right audiences.
audience profiles which are well matched for an inspirational journal of this nature so we will be able to target them effectively. We have comprehensive online measuring tools
relationships with national, regional and specialist press. Our experience with titles across the personal development and lifestyle enhancement genres has helped us build knowledge and connections with publications, bloggers and vloggers that are key influencers.
which allow us to monitor conversation and activity online and therefore identify key influencers who we can contact to help spread the word about the book and share assets that we create.
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‘ establishing partnerships with like-minded brands is a great way to extend the reach of any campaign.’
Establishing partnerships with like-minded brands, charities or associations is a great way to extend the reach of any campaign. We have created campaigns for our books that have gone beyond the traditional book audience and opened up new opportunities to showcase what we have published, (for example, taking some of our fitness and diet books and working with gyms and health centres as a way of getting the right content to the right audience).
Creating assets
Events
We will be able to create assets to bring to life the
Our experience in live events is one that has grown
journal, using the content from the book and taking
at an incredible rate over the last few years. Hosting
it to platforms that allow people to share it with
large events that are interactive as well as traditional
friends, family and colleagues, in both digital and
have become an important part of our creative
physical formats.
campaigns. We have experience at live streaming events and encouraging our audiences to share their
Special Sales
viewing experiences. For example we live streamed
We have individual teams that are specialists in
gathering together as groups of friends to watch
selling our books to non-traditional retailers. Ebury have a outstanding reputation for producing books that are huge sellers in outlets where people are looking for something wonderful and unique.
an event with Caitlin Moran and her fans were the show and comment via social media.
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There are SO many things we can do. We just need to get started.
Penguin Random House is committed to a sustainable future for our business our readers and our planet. Our books are made from Forest Stewardship Council certified paper.