SPOTLIGHT ON SOCIAL VIDEO: APRIL 2014
SECTOR ANALYSIS
20% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
4%
Technology
4%
20%
4%
Entertainment Retail Games
Technology produced the most releases Entertainment remains in second place Games sector moves into fourth
Automotive
6%
Beverages Finance
6%
11%
Sport Services
6% 6%
7%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
IN APRIL 2014
Health & Beauty Internet
15,793 VIDEOS PUBLISHED
ENTERTAINMENT TAKES 19% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED
2%2%2%
Entertainment
4%
19%
Sport
5%
Technology
Entertainment takes top place thanks to videos from Disney & Universal Pictures Sport reaches second place thanks to Nike, Foot Locker & Adidas
Beverages
7%
Automotive
Technology perfoms well placing one video in the top 10
Games
7%
17%
Internet
IN APRIL 2014
Finance Fashion
12% 14%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Luxury Restaurants
464 million views tracked
24.7% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS
30.0% 25.0%
24.7%
20.0% 15.0%
14.8%
14.3%
10.0% 5.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
13.2% 8.8%
7.7% 2.0%
1.9%
1.8%
1.7%
1.5%
THE AVERAGE INTERACTION RATE WAS 1.4% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE
6.0%
5.5%
5.0% 4.0% 3.0%
2.6%
2.3%
2.0% 1.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
2.3%
2.0%
1.7%
1.6%
1.5%
1.4%
1.4%
1.4%
THE AVERAGE VIDEO LENGTH WAS 5.2 MINUTES LENGTH (SECONDS)
2500 2000
1934
1500 1000
762
752
500 0
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
460
370
313
274
273
228
227
211
BRAND ANALYSIS
2.1% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED
2.5%
2.1% 2.0%
1.7%
1.6%
1.5%
1.5%
1.5%
1.3%
1.3%
1.2%
1.1%
1.0%
1.0%
1.0%
0.5%
0.0%
Sony
Logitech Microsoft Samsung
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Ubisoft
Siemans Coca Cola Panasonic
Cisco Decathlon Systems
NIKE TAKES 14.8% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS
16.0%
14.8%
14.0% 12.0% 10.0% 8.0%
6.3%
6.0%
5.3% 3.9%
4.0%
3.8%
3.4%
3.4%
3.2%
2.2%
1.9%
1.9%
Kia
Sony Pictures
GoPro
2.0% 0.0%
Nike
Disney
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Evian
Samsung Universal Coca Cola
Sony
NIKE TAKE 12.8% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS
14.0%
12.8%
12.0% 10.0%
8.1% 8.0%
6.3% 6.0%
4.7%
4.0%
2.9%
2.0%
2.3%
1.9%
1.8%
1.6%
1.5%
Marvel
Samsung
GoPro
1.0%
0.0% Nike
Disney
Evian
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Sony
Nintendo Coca Cola Red Bull
Universal Pictures
DEEZER GERNETATES 48.5% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE
50.0% 45.0%
45.8%
43.8%
40.0% 35.0%
32.4%
30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
26.9%
26.5%
23.2%
22.8%
20.4%
20.0%
19.4%
19.0%
NIKE’S WINNER STAYS TOPS APRIL’S VIDEO BUZZ CHART TOP RANKED VIDEOS APRIL 2014 RANK
Brand
Sector
Title
VIEWS
1
Nike
sport
Nike Football: Winner Stays
47 122 523
2
Dove
Health & beauty
Patches
20,484,126
3
Disney
entertainment
THE LION KING Australia
16 436 659
4
Evian
beverages
evian Spider-Man - The Amazing Baby & Me 2
16 007 398
5
Nike
sport
Nike Football: Risk Everything
10 608 365
6
Universal Pictures
entertainment
Neighbors - TV Spot 10
5 445 803
7
Kia
automotive
The new Kia Soul: Totally Transformed
5 153 229
8
Foot Locker
sport
Foot Locker x adidas No Rings featuring Damian Lillard
4 608 911
10
Samsung
Technology
Galaxy S5 The next best thing is here
4,593,811
10
Adidas
sport
adidas Climachill - A Cooling Revolution
4 579 441
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Nike’s star studded videos place twice in April’s Buzz Chart, with over 57m total views
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO