What was the online hype around BlackBerry’s latest launch? On 30th January, the much anticipated BlackBerry Z10 was revealed to the world. During the weeks prior to release, thousands of posts were published on the internet about the phone and whether it would help BlackBerry’s prospects. Ebuzzing Social looked at the impact the BlackBerry Z10 made on the web and collected data in order to give a general view of what has been said on several sources: Twitter, media, blogs and forums. The study began on 15th November and ran up until the official launch on 31st January.
Overall English publications mentioning the BlackBerry 10 range were worth an earned media equivalent of £3 million, a significant addition to BlackBerry’s advertising campaign.