BUZZINDEX POWERED BY EBUZZING SOCIAL For the first time ever, brands will be able to understand and react in real-time to users’ emotional responses to their online advertising. Having integrated facial coding software into our platform we can scientifically measure users’ emotions as they view video ads, enabling us to identify and predict which content will generate the best emotional responses. The technology, which has a database of over 300 million face frames, uses Computer Vision and Machine Learning algorithms developed in partnership with MIT to detect facial expressions and head gestures obtained from webcams or mobile cameras. It assesses, analyses and interprets the user’s reactions to content to detect the full range of emotions from joy, discomfort and indifference to rapt engagement.
MAPPING OF DATA By using this emotional data and overlaying Ebuzzing Social’s video performance data we have deep insight into the statistical correlations between human emotions and video interactions, such as shareability. This means that we are able to predict the success of your video based on both performance and emotion benchmarks.
WHY USE THIS TECHNOLOGY? ¡¡ Identify the emotional reaction to your video content either before, during or after the creative process. ¡¡ Predict the performance & shareability of your video based on our model. ¡¡ Benchmark the performance of your video campaign versus your competitors and industry and vertical norms.
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