SPOTLIGHT ON SOCIAL VIDEO: DECEMBER 2013
SECTOR ANALYSIS
19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE MEDIA SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
4%
Media Technology
19%
5%
Entertainment
5%
Finance Retail
5%
Media produced the most videos thanks to December film releases Tech slips to second place Finance produces a high number of views
Beverages
11% 6%
Games
IN DECEMBER 2013
Automotive Services
7%
11% 7%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Sport Internet
17,151 VIDEOS PUBLISHED
INTERNET TAKES 36% TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
3%1%
Internet
4%
Entertainment
5%
Beverages
36% 6%
Internet comes top thanks to two videos from Google & Amazon The Amazing Spiderman pushes Entertainment to second place
Automotive Technology
Beverages comes third due to December advertising campaigns
Finance
6%
Games
IN DECEMBER 2013
Sport
7%
Media
7%
16%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Fashion Luxury
591 million views tracked
27% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS
30.0%
26.8%
25.0% 20.0%
18.3%
15.0% 10.0%
8.7%
5.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
7.2%
5.9%
5.3%
5.1%
4.5%
3.2%
3.0%
2.8%
THE AVERAGE INTERACTION RATE WAS 3.3% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE
16.0%
15.2%
14.0% 12.0% 10.0%
8.8%
8.8%
8.0% 6.0% 4.0% 2.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
6.2% 3.9%
3.3%
3.2%
3.1%
3.1%
3.1%
2.6%
THE AVERAGE VIDEO LENGTH WAS 3.5 MINUTES LENGTH (SECONDS)
700 600
606
573
500 400
334
300 200 100 0
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
309
279
273
271
232
220
208
207
BRAND ANALYSIS
2.6% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED
3.0%
2.6% 2.5%
2.0%
1.8% 1.4%
1.5%
1.2%
1.1%
1.0%
1.0%
0.9%
0.9% 0.7%
0.7%
0.5%
0.0%
Coca Cola Paramount
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Lego
Ubisoft
Vine
Philips
Mastercard Pampers
Sony
GOOGLE TAKES IMPRESSIVE 32.6% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS
35.0%
32.6%
30.0% 25.0% 20.0% 15.0%
10.0% 10.0%
4.7%
5.0%
3.2%
2.9%
2.5%
2.3%
1.6%
Mini
Nike
Rovio
1.6%
1.3%
1.2%
0.0%
Sony
Amazon Samsung Coca Cola
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Mastercard Lionsgate Hyundai
SONY TAKES 14% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS
16.0% 14.0%
13.7%
13.4%
12.0% 10.0% 8.0%
6.1%
6.0%
4.9% 3.7%
4.0%
3.7%
3.0%
2.0%
2.1%
1.6%
1.6%
1.5%
Monster Energy
Chanel
0.0%
Sony
Amazon Lionsgate Victoria's Coca Cola Secret
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Nike
Samsung Red Bull
GATORADE MAKES 88% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE
70.0%
66.0%
60.0% 50.0%
41.6%
40.4%
40.0%
39.6% 32.8%
31.7%
30.0%
29.2% 24.3%
24.0%
21.5%
20.8%
Ducati
Haley Davidson
20.0% 10.0% 0.0%
Gatorade
Mac Duracell Cosmetics
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Jeep
Aston Martin
Unicef
Michael Activision Burberry Kors
VOLVO TRUCKS TOP DECEMBER’S VIDEO BUZZ CHART TOP RANKED VIDEOS DECEMBER 2013 RANK
BRAND
SECTOR
TITLE
VIEWS
1
TURKISH AIRLINES
TRAVEL
KOBE VS MESSI: THE SELFIE SHOOTOUT
135,660,263
2
YOUTUBE
INTERNET
YOUTUBE REWIND: WHAT DOES THE FOX SAY
76,827,624
3
SONY
MEDIA
THE AMAZING SPIDERMAN II
23,492,519
4
INTERNET
GOOGLE ZEITGEIST: HERE’S TO 2013
25,469,458
5
AMAZON
INTERNET
AMAZON PRIME AIR
13,713,888
6
SAMSUNG
TECHNOLOGY
#GALAXY11 – THE BEGINNING
12,203,296
7
MINI
AUTOMOTIVE
BULLHEADED, SPIKE MEETS THE NEW MINI: THE NEW ORIGINAL
8,604,429
8
LG
TECHNOLOGY
SO WIDE IT’S SCARY: MEDN CAN’T MULTITASK
5,939,936
9
WARNER BROS
MEDIA
EDGE OF TOMORROW
4,745,108
10
HYUNDAI
AUTOMOTIVE
BRILLIANT IS
4,345,591
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
With an incredible 135 million views, Turkish Airlines created yet another its outstanding video campaign
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO