Ebuzzing's Analytical Dashboard

EBUZZING’S ANALYTICAL DASHBOARD THE INDUSTRY’S MOST ADVANCED SOCIAL & VIDEO REPORTING

POWERFUL INSIGHTS FOR POWERFUL RESULTS When push comes to shove, how well has your online video campaign really performed? How has it affected the bottom line? Since 2006, the Ebuzzing Analytics Dashboard has been tracking and monitoring campaigns for our clients enabling them to understand the true value of their online video campaign and its ROI.

UNDERSTAND HOW YOUR CAMPAIGN IS PERFORMING. IN DETAIL.

THE BIG PICTURE POWERED

BY THE SMALL DETAILS

We have been tracking and monitoring campaigns for our clients for the past 7 years and during this time have learnt that the devil is in the detail. That’s why we have been constantly improving and adding to our Analytical Dashboard to produce the industry’s most comprehensive insight package. This means, in real-time, you can track over 50 KPI metrics so you can understand how, when

to in-depth insights, the Ebuzzing Social Analytics Dashboard allows our clients deep understanding into every aspect of their social video campaign. We believe that data can tell a story. That’s why we not only analyse customer behaviour during the whole journey cycle but we layer on share of voice and branding metrics to give a complete overview of the patterns and trends before, during and after your campaign.

and where your audience is being engaged.

OPTIMISED USABILITY We believe accessing and interpreting your campaign results should be as simple as possible. That’s why we continually improve our dashboard with innovative features like our brand new help function, to maintain the highest standard of usability.

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Ebuzzing Analytics Dashboard

From top-line performance and delivery data

ADVANCED VIDEO ANALYTICS BEYOND THE VIEW We all know it’s not just about views. Effective video campaigns deliver on a whole range of KPIs for your brand. With the Ebuzzing Analytical Dashboard you can track over 50 KPI metrics so you can understand how, when and where your audience is being engaged.

We categorise our Analytics into Campaign Performance, Social Engagement and Benchmarking.

CAMPAIGN PERFORMANCE DATA Our campaign performance data includes: ¡¡ Total Views

¡¡ Total Clicks

¡¡ CTR

¡¡ Clicks Timeline

¡¡ Views Timeline

¡¡ Completion Rate

¡¡ Total Impressions

¡¡ Total Views Per Country

¡¡ Impressions Timeline

We believe in delivering precision campaign reporting. That’s why our new intuitive widget allows you to see, not only the total amount of clicks a campaign received, but also where people clicked on your expand, overlay or custom endscreen.

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Ebuzzing Analytics Dashboard

Ebuzzing makes it clear and simple to see what people are saying about your campaign and analyse whether the response is positive, negative or neutral.

SOCIAL ENGAGEMENT DATA Social engagement is key to a successful campaign. That’s why we feel it is important to delve deep into our engagement metrics to get a clear view on how your customers were interacting with you and your content. By analysing information from over three million data points, including blogs, social networks and media sites, we can offer profound insights into the social impacts of your campaign.

Our social engagement data includes:

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¡¡ Total shares

¡¡ Interaction rate

¡¡ Twitter reach

¡¡ Shares timeline

¡¡ Interaction rate timeline

¡¡ Google+ mentions

¡¡ Share rate

¡¡ Facebook likes

¡¡ Pinterest pins

¡¡ Share rate timeline

¡¡ Facebook reach

¡¡ Earned media

Ebuzzing Analytics Dashboard

EARNED MEDIA CHARTS

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Ebuzzing Analytics Dashboard

BENCHMARKING We have introduced a whole new benchmarking section to our Dashboard so you can see how your campaign performed against industry and category norms.

You can also check out how you are faring against your competitors.

Our benchmarking includes: ¡¡ Ad performance vs campaign norms

¡¡ Benchmark interaction rate

¡¡ Benchmarks against all other Ebuzzing Social campaigns in same category

¡¡ Benchmark share rate

¡¡ Benchmarks views ¡¡ Benchmarks video length ¡¡ Benchmarks completed views

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Ebuzzing Analytics Dashboard

¡¡ Benchmark shared media rate ¡¡ Benchmarks CTR

WHAT ELSE CAN THE DASHBOARD DO? PLAYER PERFORMANCE This section of the dashboard displays the key metrics related to campaign performance, number of views, impressions, CTR, completion rate, shares, country coverage, as well as a daily timeline showing your campaign’s progression.

Based on our unique European blog ranking, updated monthly, this section highlights the most influential sources that mention the campaign in each category, for example fashion and women’s lifestyle.

FACEBOOK SHARES

ANALYSIS

Our special focus on Facebook gives detailed insights into the performance of your campaign on the social network, number of shares, likes, comments, interaction rate and Opportunity To See.

This includes tonality analysis of all mentions of the campaign, articles, tweets, comments, as well as an overview of your brand’s share of voices compared to your main competitors

EARNED MEDIA To create the Earned Media analysis the Ebuzzing Social Lab tracks over two million online sources to unearth all mentions of a campaign on social networks, blogs forums and media sites and plots the results on the campaign’s timeline.

BLOG RANKING The Ebuzzing blog rank is a unique tool that reveals which blogs feature your campaign and ranks them according to metric and level of influence.

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INFLUENTIAL ONLINE SOURCES

Ebuzzing Analytics Dashboard

INTERNATIONAL OVERVIEW Campaigns run on several countries can easily be displayed on our dashboard. Simply select an overview of the results or choose a country for detailed market specific data.

FOR MORE INFORMATION Please contact Rebecca Mahony, VP Global Marketing Email: rebecca.mahony@ebuzzing.com Tel: +44 (0) 75955 99860

THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING LONDON · NEW YORK · PARIS · MILAN · ROME · HAMBURG · DUSSELDORF MADRID · TOULOUSE · CASABLANCA · DUBAI · LUXEMBOURG

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