SPOTLIGHT ON SOCIAL VIDEO: FEBRUARY 2014
SECTOR ANALYSIS
19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED
5%
4%
Technology
19%
5%
Entertainment Retail Sport
5%
Finance
Technology produced the most releases, possibly due to MWC Entertainment moves up into second place Split of videos produced was even across many sectors
Games
5% 10%
Automotive
IN FEBRUARY 2014
Health & Beauty
5%
Beverages
6% 7%
7%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Services Internet
12,756 VIDEOS PUBLISHED
BEVERAGES TAKES 17% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED
3% 3% 3% 4%
Beverages
17%
Technology Automotive
5%
Beverages came top thanks to adverts from Pepsi & Coca Cola Technology took second place despite having no videos in the top 10
Entertainment
5%
Health & Beauty
14% 10%
Automotive takes third place due to strong Super Bowl videos
Retail Games
IN FEBRUARY 2014
Finance Sport
13%
14%
Fashion Travel
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
445 million views tracked
18% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS
20.0% 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
18.2%
18.0% 12.9%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
10.3%
9.2% 4.8%
4.6%
4.1%
4.0%
3.4%
3.2%
THE AVERAGE INTERACTION RATE WAS 2% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE
8.0%
7.4%
7.0% 6.0% 5.0% 4.0%
4.5% 3.4%
3.0% 2.0% 1.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
2.8%
2.5%
2.3%
2.2%
2.0%
2.0%
1.9%
1.8%
THE AVERAGE VIDEO LENGTH WAS 4.1 MINUTES LENGTH (SECONDS)
1400 1200
1154
1000 800 600 400
454
361
200 0
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
327
320
313
311
246
236
183
175
BRAND ANALYSIS
2.1% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED
2.5%
2.1% 2.0% 1.5%
1.7% 1.4%
1.0% 0.5% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
1.2%
1.2%
1.2%
1.2%
1.0%
0.9%
0.8%
0.8%
COCA COLA TAKES 6.6% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS
7.0% 6.0%
6.6%
6.3% 5.6%
5.0% 4.0% 3.0% 2.0% 1.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
5.4% 4.7% 3.3%
3.1%
3.0%
2.9%
2.5%
2.1%
PEPSI TAKES 9.6% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS
12.0% 10.0% 8.0% 6.0%
9.6% 6.9% 5.4%
4.0% 2.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
4.5%
4.2%
3.4% 2.4%
2.4%
2.4%
2.3%
1.6%
UNICEF GENERATES HUGE 171% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE
180.0%
170.8%
160.0% 140.0% 120.0% 100.0% 80.0%
65.6%
60.0%
39.5%
40.0%
33.3%
32.3%
25.6%
24.0%
23.4%
21.3%
20.0%
20.3%
19.1%
0.0%
Unicef
Cartier
Gucci
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Credit Axe (Lynx) Estrella Suisse Damm
Amstell Dr Pepper Burberry
Dolce & Snickers Gabanna
GILLETTE TOPS FEBRUARY’S VIDEO BUZZ CHART TOP RANKED VIDEOS FEBRUARY 2014 RANK
Brand
Sector
Title
VIEWS
1
Gillette
Health & Beauty
Lionel Messi & Roger Federer Trading Places #InnerSteel
19 134 310
2
Maserati
Automotive
2014 Ghibli - Strike
12 071 352
3
Pepsi
Beverages
Pepsi MAX & Jeff Gordon Present: Test Drive 2
11 938 238
4
Chrysler
Automotive
America’s Import
11 386 961
5
Coca Cola
Beverages
It’s Beautiful
10 989 215
6
Schwarzkopf
Health & Beauty
You - A Declaration of Love
10 956 226
7
Pepsi
Beverages
Human Loop the Loop with Damien Walters - Pepsi Max. Unbelievable #LiveForNow
5 945 604
8
Warner Brothers
Entertainment
Everything is Awesome!
4,380,339
9
Coca Cola
Beverages
Coca-Cola Light - Choose Love Over Like
4 077 567
10
Three
Telecoms
#Singitkitty
4,050,486
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Gillette’s latest advert starring Roger Federer & Lionel Messi dominated the Video Buzz Chart
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO