SPOTLIGHT ON SOCIAL VIDEO: JANUARY 2013
SECTOR ANALYSIS
18% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE MEDIA SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
4%
4%
Media
18%
Technology Entertainment
4%
Retail
4%
Finance
Media produced the most videos thanks to January film releases Tech stays in second place Split of videos produced was even across many sectors
Automotive
4%
Beverages
16%
4%
Sport Health & Beauty
5% 11%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
IN JANUARY 2014
Services Games
14,745 VIDEOS PUBLISHED
BEVERAGES TAKES 24% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED
3% 2%
Beverages
4% 5%
24%
5%
Technology Health & Beauty
Beverages came top thanks to ad from the Super Bowl Technology took the second most views
Media Entertainment
5%
Health & Beauty took the third most views
Games FMCG
10%
12%
Automotive Sport
10%
10%
Food Finance
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
IN JANUARY 2014
367 million views tracked
24% OF FACEBOOK INTERACTIONS WERE FROM BEVERAGE BRANDS SHARE OF FACEBOOK INTERACTIONS
30.0% 25.0%
24.1%
20.0% 15.0%
13.7%
11.7%
10.0%
10.6%
9.8% 5.4%
5.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
4.9%
3.7%
2.4%
2.2%
1.9%
THE AVERAGE INTERACTION RATE WAS 2.9% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE
12.0%
11.2%
10.0% 8.0%
6.0% 6.0%
5.8%
4.0% 2.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
3.5%
3.4%
3.3%
2.9%
2.9%
2.9%
2.8%
2.7%
THE AVERAGE VIDEO LENGTH WAS 4.6 MINUTES LENGTH (SECONDS)
1600
1488
1400 1200
1012
1000 800 600 400
352
200 0
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
312
276
233
228
216
215
203
202
BRAND ANALYSIS
1.7% OF THE TOTAL VIDEOS PUBLISHED WERE FROM PARAMOUNT SHARE OF VIDEOS PUBLISHED
1.8%
1.7%
1.6%
1.6% 1.4% 1.2%
1.0%
1.0%
1.0%
0.9%
0.9%
Samsung
Sony Pictures
0.8%
0.8%
0.8%
0.8%
Nokia
IBM
Sony
Lego
0.8% 0.6% 0.4% 0.2% 0.0%
Paramount
Coca Cola
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Philips
BUDWEISER TAKES IMPRESSIVE 14.6% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS
16.0%
14.6%
14.0% 12.0% 10.0% 8.0% 6.0%
4.9%
4.8% 3.4%
4.0%
3.4%
3.3%
3.2%
2.7%
2.3%
2.2%
2.1%
2.0% 0.0%
Budweiser Duracell Procter & Samsung Old Spice Coca Cola Gamble
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
GoPro
Newcastle Jordan 20th Century Brown Ale (Nike) Fox
Pepsi
BUDWEISER TAKES 19% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS
25.0%
20.0%
19.4%
15.0%
10.0%
7.1%
6.1%
5.0%
4.4%
4.0%
2.9%
2.3%
2.2%
2.0%
1.6%
1.4%
0.0%
Budweiser Procter & 20th Gamble Century Fox
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
GoPro
Duracell Old Spice Coca Cola Chanel
Pepsi
Axe (Lynx) Chevrolet
MASERATI MAKES 74% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE
80.0% 70.0%
74.1% 63.7%
61.2%
60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
56.2% 46.7% 34.0%
33.5%
32.3%
32.2%
30.8%
29.4%
BUDWEISER TOPS JANUARY’S VIDEO BUZZ CHART TOP RANKED VIDEOS JANUARY 2014 RANK
Brand
Sector
Title
VIEWS
1
Budweiser
Beverages
Puppy Love
37,146,480
2
Duracell
FMCG
Trust Your Power
15,859,245
3
P&G
Health & Beauty
Thank You Mom Sotchi
13,024,049
4
20th Century Fox
Media
The Fault In Our Stars
8,593,664
5
Old Spice
Health & Beauty
Momsong
7,952,244
6
Budweiser
Beverages
A Hero’s Welcome
7,531,328
7
Axe (Lynx)
FMCG
Make Love Not War
5,179,012
8
Chevrolet
Automotive
Romance
4,699,882
9
Jordan (Nike)
Sport
Fortune Teller
4,281,498
10
Universal Pictures
Media
Endless Love
3,946,534
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Budweiser’s Super Bowl commercials lands the brand at #1 and #6 in January’s chart
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO