SPOTLIGHT ON SOCIAL VIDEO: JULY 2014
SECTOR ANALYSIS
16% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
3%
4%
Technology
16%
Entertainment Retail
4%
Travel
Technology produced the most releases Entertainment remains in second place Retail sector moves into third
Automotive
5%
Beverages
15% 6%
Finance
IN JULY 2014
Services Games
6% 7%
10%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Sport NGO
14,890 VIDEOS PUBLISHED
ENTERTAINMENT TAKES 23% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
3%2% 2%
Entertainment
23%
5%
Technology Sport
Entertainment takes top place Technology drops into the second position
Beverages
6%
Games Automotive
7%
Luxury
19%
11%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
IN JULY 2014
Health & Beauty Internet
12%
Sport takes 3rd place due to Commonwealth Games
Finance Restaurant
472 million views tracked
29.5% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS
35.0% 30.0%
29.5%
25.0% 20.0% 15.0%
14.7%
14.1%
10.0% 5.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
9.1%
8.2%
6.3% 2.3%
2.2%
2.2%
2.1%
1.7%
THE AVERAGE INTERACTION RATE WAS 1.4% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE
6.0% 5.0%
5.6% 4.2%
4.0% 3.0%
2.6%
2.0% 1.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
2.5% 1.9%
1.6%
1.4%
1.4%
1.4%
1.3%
1.2%
THE AVERAGE VIDEO LENGTH WAS 4.4 MINUTES LENGTH (SECONDS)
1200 1000
979 812
800
598 600 400 200 0
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
367
313
295
270
264
253
226
197
BRAND ANALYSIS
1.6% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED
1.8%
1.6%
1.6% 1.4%
1.3%
1.2%
1.2%
1.1%
1.0%
1.0%
1.0%
0.9%
0.9%
0.8%
0.8%
0.8%
Lego
Panasonic
Philips
0.8% 0.6% 0.4% 0.2% 0.0%
Google Paramount Coca Cola Microsoft Red Bull
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Siemans Samsung
Nokia
UNIVERSAL PICTURES TAKES 9.2% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS
10.0% 9.0%
9.2% 8.5%
8.0%
6.8%
7.0% 6.0% 5.0%
3.5%
4.0%
3.3%
3.1%
3.0%
2.5%
2.0%
1.8%
1.8%
1.7%
Nike
Jordan
Sony
2.0% 1.0% 0.0%
Universal Samsung Pictures
Adidas
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Coca Cola Lacoste
GoPro
Chevrolet
JORDAN TAKES 6.8% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS
8.0% 7.0%
6.8%
6.3%
6.0%
5.4% 4.5%
5.0%
4.2%
4.0%
4.0%
3.5% 2.8%
3.0%
2.5%
2.3%
2.0%
2.0% 1.0% 0.0% Jordan
Adidas
Universal Paramount Coca Cola Samsung Pictures
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Warner Brothers
Microsoft
GoPro
Burger King
Marvel
SAMSUNG DOMINATES JULY’S VIDEO BUZZ CHART TOP RANKED VIDEOS JULY 2014 RANK
Brand
Sector
Title
VIEWS
1
Samsung
technology
A new way to discover music
23 041 233
2
Adidas
sport
The Final -- #allin or nothing
18 668 150
3
Samsung
technology
#GALAXY11: The Match Part 2
16 100 169
4
Samsung
Technology
Galaxy S5 Wall Huggers
14 897 771
5
Lacoste
luxury
New Perspective - with Lacoste L!VE - Official Video #NEWPERSPECTIVE
13 171 183
6
jordan
sport
RE2PECT
7 436 935
7
Samsung
technology
Do more with Samsung GALAXY Tab S
6 609 894
8
LG
technology
LG G3
5 694 276
9
Burger King
restaurants
Burger King Proud Whopper
5 140 145
10
Nike
sport
Tomorrow starts now.
3 106 124
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Samsung have a phenomenal month with four adverts in the top 10 and over 60 million views in total.
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO