SPOTLIGHT ON SOCIAL VIDEO: MARCH 2014
SECTOR ANALYSIS
18% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR SHARE OF NUMBER OF VIDEOS PUBLISHED
4%
4%
Technology
4%
Entertainment
18%
Retail
5%
Finance
Technology produced the most releases Entertainment remains in second place Finance sector moves into fourth
Automotive
5%
Games
13%
6%
Beverages Sport Services
6% 6%
7%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
IN MARCH 2014
Internet Health & Beauty
15,606 VIDEOS PUBLISHED
TECHNOLOGY TAKES 24% OF THE TOTAL SHARE OF VIEWS SHARE OF NUMBER OF VIDEOS PUBLISHED
3% 3% 3% 4%
Technology Entertainment
24%
5%
Beverages
Technology took top place thanks to two videos from Samsung Save the Children’s video sensation propels NGO to fourth place
NGO Games
5%
Beverages performs well thanks to adverts from Pepsi
Automotive Internet
7%
IN MARCH 2014
Sport
17%
7% 8%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
FMCG Food Health & Beauty
478 million views tracked
22.6% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS SHARE OF FACEBOOK INTERACTIONS
25.0% 20.0% 15.0%
22.6% 18.4%
11.6%
10.0% 5.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
7.9%
6.9%
5.9%
5.5%
5.0%
4.2%
2.3%
2.1%
THE AVERAGE INTERACTION RATE WAS 1.7% ACROSS ALL SECTORS FACEBOOK INTERACTION RATE
6.0%
5.6%
5.0% 4.0%
3.1% 3.0%
2.9%
2.0% 1.0% 0.0%
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
2.5%
2.2%
2.1%
2.0%
1.9%
1.8%
1.7%
1.7%
THE AVERAGE VIDEO LENGTH WAS 5.15 MINUTES LENGTH (SECONDS)
2500 2000
1974
1500 1000
930 662
500 0
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
345
313
309
272
271
213
200
183
BRAND ANALYSIS
1.7% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE SHARE OF VIDEOS PUBLISHED
1.8%
1.7% 1.5%
1.6%
1.4%
1.4%
1.4%
1.4% 1.2%
1.2%
1.2% 1.0%
1.0%
1.0%
1.0%
0.9%
0.8% 0.6% 0.4% 0.2% 0.0%
Sony
Lego
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Microsoft Coca Cola Paramount PhilipsCisco Systems Intel
Siemans Panasonic
SAMSUNG TAKES 9.4% SHARE OF TOTAL VIEWS SHARE OF TOTAL VIEWS
10.0%
9.4%
9.0% 8.0%
7.0%
7.0%
6.2%
6.0%
4.3%
5.0%
3.4%
4.0% 3.0%
2.9%
2.3%
2.0%
2.0%
2.0%
1.8%
1.7%
1.0% 0.0%
Samsung Save the Children
Sony
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Gogle
Disney
Sony Pictures
20th Century Fox
Durex
Motorola Coca Cola
Nike
SAMSUNG TAKE 11.9% TOTAL FACEBOOK INTERACTIONS SHARE OF TOTAL FACEBOOK INTERACTIONS
14.0% 12.0%
11.9% 10.6%
10.0% 8.0%
5.3%
6.0%
4.3%
4.1%
4.0%
4.0%
3.1%
2.9%
2.6%
2.3%
Disney
Red Bull
2.0%
1.9%
0.0% Samsung
Save the Children
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
20th Century Fox
Chanel
Paramount
Sony
Sony Pictures
Ubisoft
ASTON MARTIN GENERATES 34.2% FACEBOOK INTERACTION RATE FACEBOOK INTERACTION RATE
40.0% 35.0%
34.2% 30.0%
30.0%
24.8%
25.0%
24.6%
23.6%
23.3%
22.7%
22.5%
22.2%
21.9%
Gatorade
Green Peace
Martini
Elie Saab
Ferrari
20.8%
20.0% 15.0% 10.0% 5.0% 0.0%
Aston Martin
Burger King
Air Malta
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Asics
Jaguar
Burberry
SAVE THE CHILDREN TOPS MARCH’S VIDEO BUZZ CHART TOP RANKED VIDEOS MARCH 2014 RANK
Brand
Sector
Title
VIEWS
1
Save the Children
ngo
Most Shocking Second a Day
28 742 462
2
Samsung
technology
Introducing Samsung GALAXY S5
23 869 064
3
internet
Google Maps: Pokémon Challenge
8 431 675
4
Durex
fmcg
Durex #TurnOffToTurnOn
8 377 464
5
Samsung
technology
Introducing Samsung Gear 2 Samsung Gear Fit
6 930 986
6
20th Century Fox
entertainment
Peanuts
6 791 520
7
Warner Bros Games
Games
Batman, Arkham Knight, Father to Son
6 363 700
8
Sony pictures
entertainment
The Amazing Spider-Man 2
5 220 085
9
Universal Pictures
entertainment
The Purge: Anarchy
5 191 035
10
Duracell
fmcg
Duracell: Trust Your Power - Amy Purdy Paralympic Snowboarder
5 116 026
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO
Save the Children’s emotive video, appealing for the children of Syria takes the top sport with 28m views
APPENDIX
Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook
Interaction rate = Interactions on Facebook / Number of views
EBUZZING LABS: SPOTLIGHT ON SOCIAL VIDEO